DiscoverThe Leadership Locker
The Leadership Locker

The Leadership Locker

Author: Rich Cardona

Subscribed: 8,286Played: 36,647
Share

Description

Starting and growing a business is harder than it was to serve in the United States Marines.

Join retired Captain Rich "NINI" Cardona as he enlists the help of influencers and subject matter experts who are eager to share their knowledge with the veteran entrepreneur and small business owner community.

If you are looking for fresh and relevant content that can help you accelerate and assist your transition or your entrepreneurial dreams, this podcast is for you.

We cover marketing, negotiating, law, finances, and all the subjects you needed to level up your business and level up YOURSELF.

Past Guests:
Gary Vaynerchuk, Kindra Hall, Dan Fleyshman, Brad Lea, Kelsey Murphy, Ryan Deiss, and more..
136 Episodes
Reverse
On this episode of The Leadership Locker, Rich talks about how to talk to prospective clients with confidence by actually addressing their problems, rather than just trying to sell yourself to them. https://richcardonamedia.com/personal-branding/ (Personal Branding | Rich Cardona Media) ----- Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/c/RichCardona (YouTube)
On this episode of The Leadership Locker, Rich talks about how creating content can help you get closer to the people that you are trying connect to faster, as well as help you figure out your niche. https://richcardonamedia.com/personal-branding/ (Personal Branding | Rich Cardona Media) ----- Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/c/RichCardona (YouTube)
“Experiencing fulfillment leads you to it.” – Stephen Shedletzky On this episode of The Leadership Locker, Rich is joined by Head of Brand Experience at Simon Sinek Inc, Stephen Shedletzky. Listen in as Rich and Stephen discuss business culture, the challenges of transitioning, and why it’s important to have worthy rivals. Stephen Shedletzky engages with people in meaningful ways so that we connect with depth and live in a more fulfilled world. With a knack for sharing the right words at the right moment, he delivers evidence-based content in a provocative, captivating and light-hearted way. Feeling stifled on his corporate track, Stephen was struck by Simon Sinek’s vision of a more inspired, safe and fulfilled world. He joined Sinek’s team in 2012. What started as a position answering fan email, Stephen now leads Brand Experience and the team of Igniters to ensure every product, partnership and communication reflects the organization’s most deeply held beliefs. ----- 00:09 – Introduction 03:00 – Stephen tells us about himself 03:48 – “Customers will love a company only if the employees love it first.” 06:21 – Being mentored by your predecessor 12:05 – The challenges of transitioning 19:04 – Being methodical vs. jumping in 23:01 – Is a bad business culture reversible? 29:04 – Worthy rivals 35:19 – Preparing your team to be ready for difficult times 38:16 – Reexamination and recalibration 41:01 – When your idea of fulfillment turns out to be wrong 42:42 – The loneliness of going your own way 45:30 – How to find Stephen online 46:01 – Rich’s closing thoughts  ----- https://www.amazon.com/Give-Take-Helping-Others-Success/dp/0143124986/ref=sr_1_1?dchild=1&keywords=give+and+take&qid=1623441487&sr=8-1 (Give and Take: Why Helping Others Drives Our Success) by Adam Grant https://www.amazon.com/Turn-Ship-Around-Turning-Followers/dp/1591846404/ref=sr_1_3?crid=2W5JSAFXO2Z6L&dchild=1&keywords=turn+the+ship+around+david+marquet&qid=1623441700&sprefix=turn+the+ship%2Caps%2C316&sr=8-3 (Turn the Ship Around!: A True Story of Turning Followers into Leaders) by L. David Marquet https://www.amazon.com/Winning-Unforgiving-Race-Greatness-Grover/dp/1982168862/ref=sr_1_2?crid=3138YCUMXZGOR&dchild=1&keywords=winning+by+tim+grover&qid=1623441775&sprefix=winning+by%2Caps%2C562&sr=8-2 (Winning: The Unforgiving Race to Greatness) by Tim Grover ----- Connect with Stephen: https://www.linkedin.com/in/stephenshedletzky/ (LinkedIn) https://simonsinek.com/ (SimonSinek.com) ----- Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/c/RichCardona (YouTube)
On this episode of The Leadership Locker, Rich talks about Kindra Hall’s storytelling formula, and tells some personal stories from his career using this formula. https://richcardonamedia.com/personal-branding/ (Personal Branding | Rich Cardona Media) ----- https://player.captivate.fm/episode/dd6603ad-7a8b-47c7-b145-ae871c22b0b8 (The Leadership Locker | Episode 44 | How to use Storytelling in Business with Kindra Hall) https://andyfrisella.com/pages/75hard-info (75 Hard) https://www.amazon.com/Subtle-Art-Not-Giving-Counterintuitive/dp/0062457713 (The Subtle Art of Not Giving a F*ck) by Mark Manson https://www.amazon.com/Win-Without-Pitching-Manifesto/dp/1605440043/ref=sr_1_2?dchild=1&keywords=win+without+pitching&qid=1623419861&s=books&sr=1-2 (The Win Without Pitching Manifesto) by Blair Enns https://www.amazon.com/Socratic-Selling-Questions-That-Sale/dp/0786304553/ref=sr_1_1?dchild=1&keywords=socratic+selling&qid=1623419925&s=books&sr=1-1 (Socratic Selling: How to Ask the Questions That Get the Sale) by Kevin Daley https://www.amazon.com/Law-Attraction-Science-Attracting-More/dp/0446199737/ref=sr_1_4?dchild=1&keywords=laws+of+attraction&qid=1623420045&s=books&sr=1-4 (Law of Attraction: The Science of Attracting More of What You Want and Less of What) https://www.amazon.com/Law-Attraction-Science-Attracting-More/dp/0446199737/ref=sr_1_4?dchild=1&keywords=laws+of+attraction&qid=1623420045&s=books&sr=1-4 (You Don't) by Michael J. Losier https://www.amazon.com/Winning-Unforgiving-Race-Greatness-Grover/dp/1982168862/ref=sr_1_2?dchild=1&keywords=winning&qid=1623420137&s=books&sr=1-2 (Winning: The Unforgiving Race to Greatness) by Tim Grover https://www.amazon.com/gp/product/B079DWSYYB/ref=dbs_a_def_rwt_hsch_vapi_tkin_p1_i1 (The Infinite Game) by Simon Sinek https://www.amazon.com/Sacred-Drive-Principles-God-Given-Potential/dp/1634894251/ref=sr_1_1?dchild=1&keywords=sacred+drive&qid=1623420240&sr=8-1 (Sacred Drive: Biblical Principles for Pursuing Your God-Given Potential) by Vaughn Kohler ----- Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/c/RichCardona (YouTube)
On this episode of The Leadership Locker, Rich talks about Identifying the areas of business that you need to improve upon, and why you can’t do better until you know better. https://richcardonamedia.com/personal-branding/ (Personal Branding | Rich Cardona Media) ----- https://andyfrisella.com/pages/75hard-info (75 Hard) ----- Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/c/RichCardona (YouTube)
“Everything is life is a battle. This is a battleground, not a playground.” – Vaughn Kohler On this episode of The Leadership Locker, Rich is joined by author and podcast host Vaughn Kohler. Listen in as Rich and Vaughn discuss discovering your spirituality, tapping into your gifts, and some misconceptions about job jumping. Vaughn also shares what traits most successful entrepreneurs have in common. Vaughn Kohler is a writer, speaker, and consultant who currently serves as director of development for St. Isidore's Catholic Student Center in Manhattan, Kansas. From 2015-2019, he served as cohost for The MFCEO Project, one of the top-rated business and success podcasts in the world. In addition, he has been a magazine editor, ghostwriter, content marketer, and adjunct instructor for undergraduate and graduate-level communications courses. A former evangelical pastor, Vaughn joined the Catholic Church in 2011. 00:09 – Introduction 04:58 – Tapping into your spirituality 11:29 – Expectation management as an entrepreneur 16:41 – The importance of tapping into your gifts 20:30 – When the context of your calling changes 24:10 – Job jumping vs. exploring 28:01 – Wealth and sacrifice 31:52 – What most successful entrepreneurs have in common 34:08 – How Vaughn got into coaching 36:23 – Vaughn’s book Sacred Drive 39:05 – Rich’s closing remarks ----- https://richcardonamedia.com/personal-branding/ (Personal Branding | Rich Cardona Media) ----- Here’s how you can connect with Vaughn: https://www.instagram.com/vaughnkohler/?hl=en (Instagram) https://twitter.com/vaughnkohler (Twitter) https://vaughnkohler.com/ (Website) https://andyfrisella.com/blogs/mfceo-project-podcast (MFCEO Project Podcast) https://www.amazon.com/gp/product/B0931YW3CV/ref=dbs_a_def_rwt_hsch_vapi_tkin_p1_i0 (Sacred Drive: Biblical Principles for Pursuing Your God-Given Potential) by Vaughn Kohler ----- Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/c/RichCardona (YouTube)
On this episode of The Leadership Locker, Rich discusses the importance of positioning yourself in a way where you are comprehensively conveying the services that you provide. https://richcardonamedia.com/personal-branding/ (Personal Branding | Rich Cardona Media) ----- Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/c/RichCardona (YouTube)
On this episode of The Leadership Locker, Rich talks about the importance of defining and understanding your goals, so that you only focus on what will help your business move forward. https://richcardonamedia.com/personal-branding/ (Personal Branding | Rich Cardona Media) ----- Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/c/RichCardona (YouTube)
On this episode of The Leadership Locker, Rich talks about how to use continuous self-improvement to avoid becoming complacent. https://richcardonamedia.com/personal-branding/ (Personal Branding | Rich Cardona Media) ----- Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/c/RichCardona (YouTube)
On this episode of The Leadership Locker, Rich is joined by entrepreneurs Rob Rens and Mike Nemeth. Listen in as they discuss triumphs, failures, and lessons learned from their first two years in business. https://richcardonamedia.com/personal-branding/ (Personal Branding | Rich Cardona Media) ----- Connect with Rob Rens: https://www.statefarm.com/agent/us/nc/wilmington/robert-rens-lhx6h99n6ak (Website) https://www.linkedin.com/in/rob-rens-aab104195/ (LinkedIn) https://www.facebook.com/mycapefearinsurance/ (Facebook) Connect with Mike Nemeth: https://www.linkedin.com/in/michaeljnemeth/ (LinkedIn) Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/c/RichCardona (YouTube)
On this episode of The Leadership Locker, Rich talks about the importance of visibility in personal branding. https://richcardonamedia.com/personal-branding/ (Personal Branding | Rich Cardona Media) ----- Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/c/RichCardona (YouTube)
On this episode of The Leadership Locker, Rich talks about a different approach to sales, focusing more on diagnosing your prospective client’s needs rather than pitching to them. https://richcardonamedia.com/personal-branding/ (Personal Branding | Rich Cardona Media) ----- Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/c/RichCardona (YouTube)
“Wherever you are, learn as much as you can in those chapters of your journey, because they might prepare you for the next one.” – Ben Newman On this episode of The Leadership Locker, Rich is joined by performance coach Ben Newman. Listen is as they discuss Ben’s unique leadership style, having the confidence to follow your calling, coaching the uncoachable, and dealing with fear, doubt and uncertainty like a high performer. Ben Newman is a highly regarded Performance Coach, International Speaker and Best-Selling Author, whose clients include Fortune 500 companies around the world, business executives, sales organizations and professional athletes in the NFL, PGA, NBA, MLB, UFC and NCAA. Ben serves as a Mental Conditioning Coach for the 18-time National Champion Alabama Crimson Tide football team and has worked with players from the last 3 Super Bowl Champion teams. He was recently selected by Influencive.com as one of the TOP 10 Motivators in Sports and Real Leaders Magazine selected him as one of their 2019 and 2020 TOP 50 Speakers in the World. 00:09 – Introduction 03:03 – How Ben got to where he is now 06:23 – Taking the leap 09:01 – Pivoting vs. surrendering to your calling 10:29 – Having the confidence to pursue your dreams 12:28 – Ben’s unique approach to coaching teams 18:59 – Leadership challenges 23:14 – Communication and leadership 26:14 – “The work comes before the belief” 29:50 – The expense of coaching 33:25 – Coaching the uncoachable 35:38 – Fear, doubt and uncertainty in high performers 38:58 – Ben’s Unrequired Workout 43:29 – Leading by example 45:05 – Uncommon Leadership 47:30 – Rich’s closing thoughts ----- https://richcardonamedia.com/personal-branding/ (Personal Branding | Rich Cardona Media) ----- Here’s how you can connect with Ben: https://www.instagram.com/continuedfight/ (Instagram) Email Ben’s Podcast https://www.bennewman.net/blog-2/ (The Burn) Pre-order Ben’s upcoming book https://bennewman.clickfunnels.com/checkout-page1607363858984 (Uncommon Leadership) ----- Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/c/RichCardona (YouTube)
On this episode of The Leadership Locker, Rich reflects on his recent trip to The Arete Syndicate Summit in St. Louis, and his realization about the importance of surrounding yourself with people that will force you to up your game and take it to the next level. ----- https://andyfrisella.com/blogs/articles/the-arete-syndicate-andy-frisella-partners-with-ed-mylett-to-establish-exclusive-society-for-entrepreneurs (The Arete Syndicate) https://www.amazon.com/Winning-Unforgiving-Race-Greatness-Grover/dp/1982168862/ref=sr_1_1?dchild=1&keywords=tim+grover+winning&qid=1621541584&sr=8-1 (Winning by Tim S. Grover) ----- https://richcardonamedia.com/personal-branding/ (Personal Branding | Rich Cardona Media) ----- Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/c/RichCardona (YouTube)
On this episode of The Leadership Locker, Rich talks about how the reason people get disappointed when you fail is because they care about you and want you to succeed, and why that encouragement is so important.   Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/c/RichCardona (YouTube)
“Whether you’re a military person in conflict or war, whether you’re an entrepreneur starting out, whether you’re a person struggling through disease, to understand our behavior really helps us in our processes.” – Rich Diviney On this episode of The Leadership Locker, Rich is joined by author and retired Navy SEAL Commander Rich Diviney. Listen in as Rich and Rich talk about Rich Diviney’s book, The Attributes. They discuss the difference between skills and attributes, perseverance and discipline, as well as how to evaluate your own attributes. Rich Diviney is a retired Navy SEAL Commander. In a career spanning more than twenty years, he completed more than thirteen overseas deployments-eleven of which were to Iraq and Afghanistan. As the officer in charge of training for a specialized command, he spearheaded the creation of a SEAL directorate that fused physical, mental, and emotional disciplines. He led his small team to create the first ever "Mind Gym" in Naval Special Warfare that helped SEALs train their brains to perform faster, longer, and better, especially in high-stress environments. Since his retirement, Diviney has worked as a speaker, facilitator, and consultant, training more than five thousand business, athletic, and military leaders. 00:09 – Introduction 04:06 – About Rich Diviney 06:19 - Why Rich wrote The Attributes 08:10 – What The Attributes is about 09:34 – Skills vs. attributes 11:46 – Misjudging someone’s attributes 13:10 – The Dream Team Paradox 15:19 – Peak performance vs. optimal performance 17:50 – Evaluating your own attributes 20:30 – Accepting your own attributes 25:42 – The categories of attributes 29:16 – “Courage can not exist in the absence of fear.” 31:14 – Courage and entrepreneurship 34:54 – Perseverance and discipline 38:41 – Self-discipline 41:58 – Resilience 46:03 – Durability and happiness 48:35 – Compartmentalization 52:24 – Focusing on what is relevant 56:20 – Learnability and going after your passion 59:23 – Getting in touch with Rich Diviney Connect with Rich Diviney: https://theattributes.com/ (The Attributes by Rich Diviney) https://www.linkedin.com/in/richdiviney/ (LinkedIn) https://www.instagram.com/rich_diviney/?hl=en (Instagram) https://www.facebook.com/pg/theattributes/community/ (Facebook) Connect with Rich Cardona: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/c/RichCardona (YouTube)
On this episode of The Leadership Locker, Rich talks about the importance of staying in motion and continuingly creating content in order to keep your audience engaged. https://richcardonamedia.com/personal-branding/ (Personal Branding | Rich Cardona Media) ----- Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/c/RichCardona (YouTube)
On this episode of The Leadership Locker, Rich talks about how to audit your business, and how it can be a useful tool to expose bottlenecks in your processes and gain an objective perspective. https://richcardonamedia.com/personal-branding/ (Personal Branding | Rich Cardona Media) ----- Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/c/RichCardona (YouTube)
On this episode of The Leadership Locker, Rich talks about tapping into your potential by trusting your instincts, following your curiosity, and putting in the work. Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/c/RichCardona (YouTube)
“I think that’s the beauty of being an entrepreneur. When you jump into things, ignorance is bliss.” - Claudia Mata   On this episode of The Leadership Locker, Rich is joined by Vertly founder Claudia Mata. Listen in as they discuss Claudia’s transition from the fashion industry to the CBD industry, living abroad, and how Claudia rediscovered her identity when she founded Vertly. Claudia Mata was born in El Salvador. She then relocated to New York, eventually becoming the Accessories and Jewelry Director for W Magazine. After moving to Northern California, she founded Vertly with her husband Zander Gladish, creating handcrafted skincare products using CBD and other plant extracts. Throughout her herbalism education, Claudia studied how various plants, including cannabis, can help our bodies heal and thrive, specifically focusing on skin wellness. She began collaborating with botanical formulators and chemists, blending CBD with fresh healing plant extracts from the garden—and Vertly skincare was born. 00:09 – Intro 03:14 – About Claudia 03:59 – Growing up in El Salvador 05:12 – How Claudia got started in the fashion industry 06:01 – Living in France 07:05 – Working in the fashion industry 10:50 – Leaving the fashion industry 13:20 – Relocating to Northern California 14:19 – Claudia on rediscovering her identity and starting a new business 19:31 – Getting into the CBD industry 24:54 - Launching a business to solve a problem that you have 29:16 – Claudia on working with her husband 31:28 – How to get in touch with Claudia Here is how to get in touch with Claudia: https://www.vertly.com/ (Vertly) https://www.instagram.com/claudiamariamata/?hl=en (Instagram) https://www.linkedin.com/in/claudia-mata-88a424b2/ (LinkedIn) Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/c/RichCardona (YouTube)
loading
Comments 
Download from Google Play
Download from App Store