The Legend Effect (Influence, Brand, Communication)

Start conversations with a single unforgettable line that wins hearts and opens wallets.Get the Legendary One-Liner playbook and make your message legendary.In this episode, Howie interviews Ron Tite,  an award-winning creative, founder of the Church+State Agency, and the  mind behind campaigns for brands like Google, Walmart, and Microsoft. Ron delivers a true masterclass on the purpose of purpose and alignment, both personal and organizational, and how to get your message across in a relatable and engaging way. The discussion emphasizes that people used to vote with their wallets, and now they vote with their time. So, to influence others, our message must be worth their time.Ron provides us with how to craft a purpose for a company and for yourself, the right way, along with his "Think. Say. Do." framework. He shares the ins and outs of how he structures all his speeches and how to apply comedy to them. Lastly, he flips advertising on its head.Episode Breakdown:06:54 Understand what purpose is and how brands have gotten it wrong09:50 The parallel between personal purpose and the organization's purpose13:04 How purpose can lead a profit-driven company towards growth16:49 The different business model of purpose-driven companies20:30 How to get the purpose right within the company23:49 What you need to craft an organizational purpose that actually gets buy-in30:59 The big flip in advertising from promise to confirmation36:26 You don't have to save the world, focus on what you care about38:15 The power of starting with comedy42:41 The warm open technique that silences the room48:08 How Ron did it and your permission to fake it as you go51:45 The process of comedy and how you can apply it56:43 How Ron structures and customizes his speeches59:21 The key ingredients of a successful and relatable speech1:05:54 We don't need a great big meaningful story to deliver value1:08:10 One simple exercise to help you  better influence behavior1:10:00 A letter to Ron Tite’s younger selfFrom Our Guest:WebsiteLinkedInYoutubeGet the books, Think. Do. Say. and The Purpose of Purpose.Listen to the podcast, The Coup.Read the Mark Ritson article on the purpose and profit paradox.Listen to my interview with David Aaker about his book The Future of Purpose-Driven Branding.It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽Join Legend Letters: The free newsletter helping business owners influence human behavior using brand psychology.Follow, subscribe, and leave a rating and review!Hosted by Ausha. See ausha.co/privacy-policy for more information.

Want prospects to become customers and passers-by to become fans?Sign up for Behavior Blueprint, my FREE 7-day email course.In this episode of the Legend Effect Podcast, host Howie Chan interviews Rob Volpe, the empathy activist. He is the Founder and Chairman of Ignite 360, an award-winning, best-selling author, and he empowers people to build empathy and be better at the work they do and the people they are.They delve deep into empathy, what it is and isn't, why it's so critical in our personal and work life, and how to develop it so it too can be your superpower. The discussion emphasizes that empathy is not just a "nice to have," in fact, its absence is actually the reason companies lose millions and millions of dollars every year.Rob walks us through the 5 Steps to Empathy that can help you dissolve any conflict and come out on the other side more connected, more powerful, and more effective. He also shares a simple but profound technique called the Curious Breath, which is a quick reset that takes you from reactive to thoughtful, from spiraling to strategic.Episode Breakdown:03:33 A miracle of life, Judy Garland, and a lot of empathy08:08 Listen to your intuition to connect with others10:32 The development of empathy and a real-life example15:05 Why empathy is so critical in all facets of life18:31 Fusing the head and the heart to connect and build empathy 21:45 The current empathy crisis in a polarized, angry society24:31 Empaths: when empathy can quickly become too much28:18 Go from reacting to responding with a curious breath32:52 The 5 Steps to Empathy35:06 How to dismantle judgment so it stops getting in your way43:56 Choosing to ask questions differently and ditching "Why?"48:59 What active listening looks like and some exercises to help55:40 Play the ice cream game and integrate different points of view1:02:45 Put yourself in the other person's shoes to imagine solutions 1:04:07 How people rallied around Rob after a recent injury1:07:01 What to do today to start your empathy journey1:07:42 A letter to Rob Volpe’s younger selfFrom Our Guest:WebsiteLinkedInTikTokInstagramGet the book, Tell Me More About That.You can find more content about Rob's cats – Domino, Barnabas, and Solitaire – here.Check out the Empathy Circle.It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.Follow, subscribe, and don’t forget to leave a rating and review!Hosted by Ausha. See ausha.co/privacy-policy for more information.

Want to go from unknown to unforgettable in 44 simple steps?Check out my Personal Brand Checklist.In this episode of the Legend Effect Podcast, host Howie Chan interviews Lisa Bragg, a strategic visibility expert, a former broadcast journalist turned entrepreneur, and author of Bragging Rights. They delve into how great work won't speak for itself and how self-advocacy is the superpower that will allow you to be seen, to influence, lead, and create lasting impact.The discussion emphasizes that if you're not bragging or self-promoting, you're getting left behind. Lisa provides us with your roadmap out of hiding. She shares easy first steps and strategies to start bragging the right way, the pitfalls to avoid on your path to standing out, and gives you the push you need to start advocating for yourself today.Episode Breakdown:03:26 The value of sparkle and showing up with shine, shimmer, and bravery08:21 The evolution of the word brag into something negative10:10 The biggest lie we've been told about bragging10:55 What makes bragging either icky or not15:04 When bragging goes wrong17:33 Easy first steps to start bragging the right way22:08 Lisa guides Howie through reaching potential podcasting guests27:43 Self-promotion, effectively reaching out cold, and opening doors33:42 The importance of amplifying what you're doing again and again38:22 Overcoming internal barriers to bragging39:58 Why your work won't speak for itself43:48 The risks and rewards of standing out46:05 Don't humble brag, do this instead49:21 The power of sharing the story behind everything52:16 Stop holding back, start advocating for yourself today56:06 How to avoid over-bragging57:42 Always think of your audience and don't make things up1:02:34 Find the shortcut to your future through self-advocacy1:07:08 A letter to Lisa Bragg’s younger selfFrom Our Guest:WebsiteLinkedInInstagramGet the book, Bragging Rights.Catch up with my interview with Fotini Iconomopoulos.Legendary Quotes:“ It's not a Me, Me, Me journey when we are doing bragging and self-promoting. It's really how do I make sure that people know where I am of service and then how do I bring other people along the way.” – Lisa Bragg“ You don't have to constantly start something brand new all the time. We don't have to have a million ideas. We can just even have one really solid idea. And be known for that over and over again. That'll give you influence.” – Lisa BraggIt’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.Follow, subscribe, and don’t forget to leave a rating and review!Hosted by Ausha. See ausha.co/privacy-policy for more information.

Want to go from unknown to unforgettable in 44 simple steps?Check out my Personal Brand Checklist.In this episode of the Legend Effect Podcast, host Howie Chan is going solo. In a series of short episodes - Solo Sesh (sessions), he is bringing you the best strategies and ideas from scientific studies and the legends among us, so you can live your version of legendary.He delves into  why your brain fights against being different, why being unique isn't just a fluffy brand exercise, it's actually science, and how to define your edge and your ability to show up different in a sea of sameness.The discussion emphasizes that if you don't stand out,  you will not get attention, you will not be able to influence, and you will not be able to get where you're trying to go. Howie provides some neuroscience insights and a three-step framework to help you figure out YOUR different, which he backs up with powerful stories of brands that managed to step out of the crowd.Episode Breakdown:02:25 Why being different is so hard03:23 Salience: what our brains are actually designed to notice04:50 The story of an intensely unique brand that broke through07:22 Step 1: Study the competition09:46 Step 2: Find the opportunity11:20 Step 3: Test the edge12:17 How to break the psychological barrier and stand out the right way15:07 What's one unique thing that could change your trajectory ?From Me:WebsiteLinkedInInstagramLearn more about Liquid Death here.Legendary Quotes:“ If you say the same things, if you show up the same way, it's all gonna blend into the background. So you will not get attention, you will not be able to influence, you will not be able to get where you're trying to go.” – Howie Chan“ The irony is this: the very thing you fear sharing the thing that makes you feel that you are weird, you're different, you're being cast out, is the thing that people will thank you for.” – Howie Chan" Sameness is safe. Different gets remembered. Always–different is better than being better." – Howie ChanIt’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.Follow, subscribe, and don’t forget to leave a rating and review!Produced by Ideablossoms.Hosted by Ausha. See ausha.co/privacy-policy for more information.

Want prospects to become customers and passers-by to become fans?Sign up for Behavior Blueprint, my FREE 7-day email course.In this episode of the Legend Effect Podcast, host Howie Chan interviews Brian Ahearn,  one of only a dozen people in the world certified to teach Dr. Robert Cialdini's method, and who has trained thousands of professionals on how to ethically move people to action.They delve into how to become more persuasive by serving instead of manipulating, as well as the everyday influence that shapes our lives. The discussion emphasizes the importance of not only learning or teaching the principles of ethical influence but also living them out.Brian provides powerful models and frameworks to help you apply the principles of persuasion and influence, such as the T.I.M.E. method, the DEAL Model, and the Core Motive Model. He also shares how all of this can be used in real-life situations with stories of how he has successfully used these principles himself.Episode Breakdown:03:08 The impact of Brian's personal mission statement05:58 Brian's journey to learning Cialdini's work and teaching it11:48  What it takes to be an ethical influencer14:26 The benefit of establishing genuine relationships16:02 Don't forget to focus on what actually matters17:53 How Pre-suasion can make all the difference22:38 Using the T.I.M.E. framework to set the stage for persuasion28:01 The seven principles of influence in practice30:19 Powerful models and frameworks to help you apply the principles33:00 How using sticky notes can completely change the game37:39 Combining and amplifying different principles of influence42:29 The "8th principle": building and leveraging a strong personal brand50:11 The true power of the relationship part and ways to nurture them55:22 How Brian lives out his brand and the  principles of influence57:46  The most powerful principle to influence ourselves1:00:19 Consistency, belief, identity, and attentiveness1:05:19 Increase the happiness at home with this advice1:08:06 A letter to Brian Ahearn’s younger selfFrom Our Guest:WebsiteLinkedInYoutubeFacebookGet the InfluencePEOPLE Books.Watch Brian's TEDxNewAlbany Talk.Catch up with my interview with Will Storr.Also, catch up with my interview with our mutual friend, Steve Martin.It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.Hosted by Ausha. See ausha.co/privacy-policy for more information.

Want to go from unknown to unforgettable in 44 simple steps?Check out my Personal Brand Checklist.In this episode of the Legend Effect Podcast, host Howie Chan interviews Melina Palmer, the founder of The Brainy Business and  the translator between brain science and business strategy. They delve into  how behavioral science can make you more influential in business and beyond.The discussion emphasizes  that true influence lies in understanding how people think, not just what they say. Melina unlocks some of our brains' secrets so you can have a greater impact on the choices that people make, including your own, without being manipulative. She also shares the truth about pricing so you can be paid what you're worth.Episode Breakdown:03:00 The power of music and Melina's relationship with it06:57 Approaching the world with thoughtfulness and curiosity10:04 Ways you can get in the way of your goals and how to turn this around14:00 What makes Melina (and others) reject LinkedIn connection requests16:10 The two systems of the brain, and which one you need to sell to19:52 A strategy that works for influencing choices and one that doesn't21:46 What you need to understand to be able to nudge people into action26:29 Essential steps to get more listeners for your podcast32:46 The truth about profitable pricing37:01 Overcome the hesitation and fear behind raising your prices40:45 The "I'll Start Monday" Effect and how to set better goals44:47 How Melina helps clients effectively incorporate changes47:15 Time-saving strategies for thoughtful and effective communication53:03 How to not only get people's attention but also be remembered56:15 When shifting one little thing changes everything1:01:33 Lessons from solving escape rooms 1:04:53 A letter to Melina Palmer’s younger selfFrom Our Guest:WebsiteLinkedInYoutubeFacebookInstagramGet the book "What Your Customer Wants and Can't Tell You" and more.Listen to The Brainy Business Podcast.Watch Melina's TEDxPortland Talk.Catch up with my interview with Nelson Dellis in episode 14 of the podcast.It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.Follow, subscribe, and don’t forget to leave a rating and review!Hosted by Ausha. See ausha.co/privacy-policy for more information.

Want to go from unknown to unforgettable in 44 simple steps?Check out my Personal Brand Checklist.In this episode of the Legend Effect Podcast, host Howie Chan interviews Stephen Shedletzky,  a global keynote speaker, a leadership coach, and the author of Speak Up Culture, a book that's redefining how we think about psychological safety and organizational influence. They delve into leadership, influence, and, more specifically, how to create a speak-up culture that empowers and impacts change, whether in one-to-one conversations, within our families, communities, or companies.The discussion emphasizes that influence doesn't start when you talk; it starts when others feel they can. Stephen provides the key to effective influence, as well as powerful, tactical insights on how anyone can build cultures where people actually want to speak up and leadership is strong. Episode Breakdown:03:21 The peak and valley experiences in the pursuit of fulfillment08:25 Shed's journey of overcoming a stutter and using his own voice15:44 Incorporate ideas and actions of others into your life in your own way18:17 Powerful lessons from working with Simon Sinek22:50 The definition of a speak-up culture27:57 What a speak-up culture is not and what it actually entails30:35 Curiosity and understanding others are key to effective influence 32:36 Don't just pitch to prospects, create a speak-up culture38:10 How to create a healthy speak-up culture at scale44:34 Influence and leadership versus extroversion and charisma46:47 How to scale the experience and the impact of a community 49:46 Creating a speak-up culture at home and other parenting tips56:07 Shed's definition of leadership and what makes a leader good or bad1:04:53 A letter to Stephen Shedletzky’s younger selfFrom Our Guest:WebsiteLinkedInYoutubeXInstagramGet the book, Speak-Up Culture.Learn more about Dr. Beccky Kennedy's Good Inside parenting support.It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.Follow, subscribe, and don’t forget to leave a rating and review!Hosted by Ausha. See ausha.co/privacy-policy for more information.

Want prospects to become customers and passers-by to become fans?Sign up for Behavior Blueprint, my FREE 7-day email course.In this episode of the Legend Effect Podcast, host Howie Chan is going solo. In a series of short episodes - Solo Sesh (sessions), he is bringing you the best strategies and ideas from scientific studies and the legends among us, so you can live your version of legendary.He delves into identity-driven influence. The discussion emphasizes that we shouldn't try to convince people and force logic on them, we should speak to their identity instead.Howie provides a three-step framework that  will help you influence people to take an action without resistance because it's in accordance with their identity, as well as the reason why identity is the linchpin of behavior, and the benefits of this identity-based approach to influence.Episode Breakdown:02:47 The Texan anti-littering campaign that changed the game04:00 Why this strategic influence technique is so powerful 05:04 Step 1: Find and align with their values07:10 Step 2: Use identity-based language08:18 Step 3:  Start with a proof move09:25 What identity-driven influence doesFrom Me:WebsiteLinkedInInstagramLegendary Quotes:“ Influence doesn't come from pushing, it comes from reflecting. So, less convincing and more speaking to who they already believe they are.” – Howie Chan“ There is this false myth that change is hard. We resist change. People actually don't resist change, they resist the behavior that feels misaligned with their identity.” – Howie Chan“ That's what identity-driven influence does. It doesn't feel like change. It just feels like acting truthfully to who they saw themselves as right from the beginning.” – Howie ChanIt’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.Follow, subscribe, and don’t forget to leave a rating and review!Hosted by Ausha. See ausha.co/privacy-policy for more information.

Want prospects to become customers and passers-by to become fans?Sign up for Behavior Blueprint, my FREE 7-day email course.In this episode of the Legend Effect Podcast, host Howie Chan interviews Karen Eber, a storyteller, author, TED and Keynote speaker, and leadership consultant who has educated and inspired over three million globally. They delve into storytelling and the fact that it's not just an art, it's also a science that can be applied to amplify your message and  move people, not just inform them.The discussion emphasizes that great storytelling isn't about you, it's about your audience and truly connecting with them. Karen provides the science behind storytelling, ways to hack the five factory settings of the brain, debunks common myths, and a step-by-step guide on how to put together a compelling story, either beforehand or on the fly. Episode Breakdown:03:28 Karen's story of culture and tradition in the Marching Chiefs06:07 How stories influence our brains and decisions09:55 Leverage the power of internal stories15:38 The do's and don'ts of effective storytelling for diverse audiences19:03 Harness the 5 factory settings of the brain to hack the art of storytelling28:45 Make people pay attention with this tip30:00 Putting together the perfect story about the power of branding for skeptics45:46 What relatable conflict actually looks like48:39 Use prepared stories, but always connect them to the audience51:15 How to structure the perfect story on the fly54:36 Don't rely on just one epic story, and beware of this common mistake1:00:06 Disco balls, fun metaphors, and visual aids1:02:53 When to tell and when not to tell stories1:04:47 A letter to Karen Eber’s younger selfFrom Our Guest:WebsiteLinkedInYoutubeInstagramGet the book, The Perfect Story.Watch Karen's blockbuster TED Talk.Legendary Quotes:“ What neuroscientists have found is that we do make decisions subconsciously based on our long-term memory of knowledge and experiences, and these emotions and stories connect to that and can help shape people's decision making.” – Karen Eber“ When you hear somebody talking and they're really using interesting language, interesting expressions, the brain pays attention. So, don't be afraid to be unique in what you're saying.” – Karen EberIt’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.Follow, subscribe, and don’t forget to leave a rating and review!Produced by Ideablossoms.Hosted by Ausha. See ausha.co/privacy-policy for more information.

Want to go from unknown to unforgettable in 44 simple steps?Check out my Personal Brand Checklist.In this episode of the Legend Effect Podcast, host Howie Chan interviews Simon Alexander,  a life coach, a bestselling author, speaker, and guide for thousands of people seeking more energy, more clarity, and more impact.They delve into how you can step away from being a minor character in someone else's journey and step into being the hero of the story you actually want to live. The discussion emphasizes that  we don't need to wait for clarity to take action because we gain clarity through  awareness, curiosity, and the willingness to experiment. So, don't wait.Simon provides poignant questions to help you break free from autopilot, get crystal clear on what you want, and stand out on the path you choose. He also shows the importance of caring for our energy levels across all four dimensions – physical, mental, emotional, and spiritual – instead of just the physical.Episode Breakdown:03:29 A profound message to help get you through challenging times07:26 Why you're stuck in autopilot and how to effectively break free11:41 Self-awareness and redesigning your environment for success13:57 How to become more self-aware (without hitting rock bottom)16:41 The Lehman Brothers collapse: a blessing in disguise 20:36  Find out what you truly want through curiosity27:03 How to stand out amongst the noise30:41 Will you be replaced by the rise of AI?34:13 Collapse the gap between the life you're living and the life you want38:15 The path to abundance: gratitude41:14 An exercise to tap into who you really are and find alignment43:18 What stops us from moving towards the life we know we want45:00 Being afraid of our power and the real challenge of being successful47:53 Happiness and achievement are not one and the same52:14 Three questions to unlock the path to the life you want56:39 What Simon's late mother would say about his chosen path58:25 A letter to Simon Alexander’s younger selfFrom Our Guest:WebsiteLinkedInInstagramGet the book, Energize.Check out Simon's LinkedIn post from a year ago.Watch Simon's first YouTube video.Catch up with my interview with Will Storr in episode 17 of the podcast.It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.Follow, subscribe, and don’t forget to leave a rating and review!Hosted by Ausha. See ausha.co/privacy-policy for more information.

Want prospects to become customers and passers-by to become fans?Sign up for Behavior Blueprint, my FREE 7-day email course.In this episode of the Legend Effect Podcast, host Howie Chan interviews Dr. Liane Davey, also known as the team doctor. She's the one companies call when teams start breaking down, falling sick, and going off the deep end.They delve into what makes a team work well, why yours might be going sideways, and what you can do to change your team from any seat at the table. The discussion emphasizes that you will only change your team if you're willing to change yourself first.Liane provides some powerful frameworks that will allow you to build solid trust with others, speak truth to power and handle conflict with your boss, understand the types of toxic teams out there and how you can best change them. She also provides tips on how to deal with tension and friction within a team and a question that stops conflict in its tracks.Episode Breakdown:04:38 Liane's badass parents and their influence on her07:37 Finding the courage to be fully Liane in public11:33 The counterintuitive fact that trust and connection come from vulnerability14:44 The magic pairing: vulnerability and accountability16:59 The 4 layers of trust and how you're probably eroding it20:12 Building trust within complex team dynamics22:19 The difference between a team and a community26:19 The concept of Thought Load and how we need to protect ourselves from it29:30 The 6 toxic team archetypes33:22 How you can change your team from any seat at the table36:52 Conflict debt, and Liane's journey with conflict at work40:51 How to handle conflict with your boss and  change the trajectory of your team46:34 Why we suck at working together and the value of getting good at it51:00 Tips for dealing with tension and friction within a team56:51 The truth about stoicism and accountability (they're not what you think)59:31 The question that stops conflict in its tracks1:03:14 A letter to Liane Davey’s younger selfFrom Our Guest:WebsiteLinkedInYoutubeXFacebookGet the book, The Good Fight, and You First.Watch Liane's video, How To Handle Conflict With Your Boss (Step by Step).It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.Follow, subscribe, and don’t forget to leave a rating and review!Produced by Ideablossoms.Hosted by Ausha. See ausha.co/privacy-policy for more information.

It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.📩 TryLegend Letters.In this episode of the Legend Effect Podcast, host Howie Chan is going solo. In a series of short episodes - Solo Sesh (sessions), he is bringing you the best strategies and ideas from scientific studies and the legends among us, so you can live your version of legendary.He delves into easy and ethical ways in which we can change minds and influence a yes if we put in the effort, because your next big opportunity could hinge on a single word (or even letter).The discussion emphasizes how small changes can affect large outcomes. Howie provides  three tiny changes that you can make to your messaging and communication that will open more doors and wallets and lead to greater impact.Episode Breakdown:02:10 The typo that changed everything03:55 The Pratfall Effect04:50 Influence with ethics06:26 Tip #1: Effort08:54 Tip #2: Specificity09:54 Tip #3: Free to refuseFrom Me:WebsiteLinkedInInstagramTo see the true impact of a single letter, check out my post without the typo and the original post with the typo.Legendary Quotes:“Tiny changes can make a big difference. And most of the time we don't even know what those things are.” – Howie Chan“ I'm not talking about manipulation here. I am talking about influence with ethics, which is you're not hiding anything, you're not being untruthful in anything, but you are providing information in a way that's easier to digest, easier for people to take action.” – Howie Chan“ These tips don't work every single time. Don't use them all the time. Context is infinitely important. So, know your audience, know the context.” – Howie Chan👍 Follow, subscribe, and don’t forget to leave a rating and review!Produced by Ideablossoms.Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of the Legend Effect Podcast, host Howie Chan interviews Katelyn Bourgoin, the buyer psychologist, creator of the acclaimed Why We Buy newsletter, who has built an audience of 280,000 marketing geeks around the world.They delve into Katelyn's tough but life-changing journey of  building and shutting down a venture-backed startup, creating a new path that aligned with her dreams, as well as some game-changing buyer psychology concepts to help you build authority and become influential.The discussion emphasizes the importance of garnering the right type of attention because attention is the gateway to trust, and trust is the gateway to everything else. Katelyn provides buyer insights, some challenging but necessary questions, and practical techniques to help you become unignorable, influential, and sell more.Episode Breakdown:03:12 How Katelyn ended up killing her startup07:07 The crazy surprises that came afterward13:53 The birth and evolution of Customer Camp18:27 How ‘Why We Buy’ became the business23:33 Jobs to be done and other customer insights that shaped Why We Buy27:36 Using behavioral science to influence others (including toddlers)31:07 The difference between influence and attention33:05 The hard choice behind building authority and becoming influential37:32 How to become Unignorable43:11 The role of reactance, envy, and mimetic desire in our choices49:04 The 7 F's of attention and other techniques for building influence59:02 Why shortcuts sabotage your influence1:04:21 Wallet-opening words and numbers 1:08:19 The 80/20 of influencing buyers1:09:51 A letter to Katelyn Bourgoin’s younger selfFrom Our Guest:WebsiteLinkedInXJoin over 63,353 marketing geeks in the Why We Buy Newsletter.Get the book, Wallet-Opening Words.Check out Katelyn's blog post about killing her startup.Participate in Katelyn's Pre-selling with Pre-suasion email challenge.Want prospects to become customers and passers-by to become fans?Sign up for Behavior Blueprint, my FREE 7-day email course.It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.Follow, subscribe, and don’t forget to leave a rating and review!Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of the Legend Effect Podcast, host Howie Chan interviews Sam Horn, founder of the Intrigue Agency, an award-winning author, sought-after keynote speaker, and a true legend when it comes to storytelling and intrigue.They delve into the nitty-gritty details of storytelling, sharing effective techniques to tap into your unique stories–and hook and hinge them back to your audience. The discussion emphasizes  that clarity is a superpower no matter what you're creating.Sam provides a step-by-step process to help you take the ideas and messages that are in your head, your gut, or your heart and turn them into something clear, compelling, unique, and memorable, so you can make the impact you want in the world, in the face of AI.Episode Breakdown:03:48 Instructions to follow along with Sam's workshop05:48 The first step of storytelling: clarify your story08:43 The structure of a page-turner book11:40 The 5 questions for a compelling intro20:44 Draw inspiration from your benchmark books24:18 The crucial importance of human intelligence (HI)30:04 Tapping into your unique stories38:39 How to unpack your story, then hook and hinge it45:00 The value of putting humanity back into communications49:31 Be engaging with something contrarian 55:20 How to make a real impact with your content1:00:03 The power of writing an evergreen book1:08:47 A letter to Sam Horn’s younger selfFrom Our Guest:WebsiteLinkedInYoutubeFacebookInstagramGet the book, Tongue Fu!Want to go from unknown to unforgettable in 44 simple steps?Check out my Personal Brand Checklist.Legendary Quotes:“ If you want to be a thought leader, if you want to have a career 10 years from now, invest the effort right now to have HI, human intelligence, not AI.” – Sam Horn“If you want to build your brand [or] command the attention of the world, you will not be content to be common [... or] one of many. They can get that anywhere. And where are you uncommon and one of a kind? With your real life.” – Sam Horn“If people are saying the story is fluff, it's because we never use the personal story as a meaningful metaphor that motivates people to reflect.” – Sam HornIt’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.Follow, subscribe, and don’t forget to leave a rating and review!Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of the Legend Effect Podcast, host Howie Chan interviews Frankie Russo, a serial entrepreneur with a proven track record for using Imagination and Ingenuity to foster continuous growth.They delve into what's missing for you to truly find what lights you up and gives you a competitive edge: your weird. They also touch upon the concept of failure as a gift, the incredible power of your child self, and what it takes to unlock your growth. The discussion emphasizes that neither knowing your WHY nor helping others unconditionally is enough, we must also embrace our weird.Frankie provides an actionable and low-pressure way to figure out your WHY, your weird, and your genius as he guides Howie through the questions to discover it all for himself. He also presents us with a way to unlock continuous growth and how to reclaim our biggest superpower.Episode Breakdown:03:47 The culmination of Frankie's WHY05:05 Staying sober and the concept of the limitless drug09:33 The game-changing missing component: your weird11:18 A simple way to figure out your WHY without all the pressure17:27 Frankie leads Howie through some thoughtful questions to find his weird24:08 Unlocking Howie's genius and what lights him up28:00 The stagnation spiral that makes it hard for us to unlock our genius29:29 What creates a real legend–you can learn from them33:55 The importance of finding the neutral zone36:23 How the first time Frankie hit rock bottom allowed him to grow42:34 Change your relationship with failure for continuous personal growth45:02 The first steps to take the leap to grow and be successful47:37 The power of reconnecting with your weird at 5 or 6 years old52:56 A letter to Frankie Russo’s younger selfFrom Our Guest:WebsiteLinkedInGet the books, The Art of Why and Breaking Why.Tune into Frankie's podcast, The School of Weird.Want to master your mindset?Enroll in my 7-day Mindset Mastery: For Corporate Dropouts Turned Business Owners email course.Legendary Quotes:“ What I have found no matter what you do, is that you have to have a duality with your why, but also your weird, that's the key because your weird is that unique thing that only you own, and the magic is when you put the two together, I call it your genius.” – Frankie Russo“ The industrial revolution is what created a lot of WHYs and what killed a lot of weird. But the people that go inside the Matrix, and know their WHY and they're weird and they live that out, are the people that change everything.” – Frankie Russo“ I tell people all the time, we think that growth comes from success, but the truth is it comes from failure.” – Frankie RussoIt’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.Follow, subscribe, and don’t forget to leave a rating and review!Hosted by Ausha. See ausha.co/privacy-policy for more information.