The Let's Talk Tech Show

I started this show back in January of 2016 because of my own frustration with technology and with the feelings of overwhelm I had trying to choose among the different options and platforms on the market as well as the shear number of tech tools needed to run and grow a business as an independent professional. One of the episodes I always dreamed of doing would be one where someone talked about starting out and hwo their tech needs changed as they grew. Believe it or not it took me more than a year to find someone willing to share. M. Shannon Hernandez is the creator of the Content Personality Wheel(TM) and founder of the Content Strategy Academy(TM). Her mission is to help business owners become thought leaders through the use of content branding so they can positively impact more people. Shannon inspires others as a content branding straategist, kick-ass business coach, and motivational speaker. She's been featured on NBC, CBS, ABC, FOX, The Huffington Post, and in the Boston Globe as well as Identity Magazine. She travels the country and speaks regularly, motivating audiences to take action and build the life and business of their dreams through aligned content and smart strategy. So listen in as Shannon shares... The techtools she used to get started and the limitations she discovered as she quicky grew her brand from startup to six figures.   The downside she discovered to using Paypal as her payment processor when she started teaching courses and programs.   The 4 people she hired before she even had one client.   The one critical skill every entrepreneur needs or they're going to have to hire out to get it. What she considered when making the decision to pay for a marketing automation tool.    When you need to hire help in your business    Why she chose Ontraport as her marketing automation tool and what she wants you to consider if you're planning to offer training and certifications in your own programs. As always, be sure to listen all the way to the end where I share your reflection exercise and your action step for this episode. Terms in This Episode That Might Be New to You Brand Copy Content Strategy Segment Certification Marketing Automation Merchant Account User Experience   Resources referred to Mail Chimp Zoho Paypal Stripe Ontraport  Gmail Instant Teleseminar - get a 21-day trial for just $1 Zoom Facebook Live Jigsaw Box Guest Links Shannon's website Shannon on Social Media: Facebook   Linkedin   Twitter You Tube Shannon's Facebook group, The Content Strategy Lab Past Episodes That Relate to This One These are direct download links so - if you're on a PC -- you can right click the link, choose Save As, navigate to the spot you want to save the recordings, then name then with the titles you see here. Craig Cannings, How to Hire a Virtual Assistant - also known as a VA  Lorrie Morgan Ferrero, Copyrighting Tips from the Country's Top Female Copywriter  Marvin Napoli, What's a Merchant Account?    Join the Group Have questions about tech but no safe place to ask them? Tired of posting to tech groups whose members make you feel stupid for asking what to them is a basic question? Join the show's Facebook group. It's a safe environment with like-minded professionals and tech experts who know how to talk to people without insulting them. You'll also hear about and be invited to participate in fun tech training and testing events so head on over and click the link to join. About Us Winnie Anderson is an award-winning copywriter and brand strategist, a best-selling author, and respected instructor. She writes books, creates courses, and provides limited one-on-one consulting with and for introverted entrepreneurs who are ready to get their message out in a bigger way and who hate selling. Learn more about her here or connect with her on social media including Facebook and Twitter. Judy Jordan is a virtual production assistant who helps entrepreneurs get their message out in a bigger way using live and recorded virtual events like webinars, teleseminars, live mobile streaming, podcasts, and virtual conferences. Learn more about her at her LinkedIn page or connect with her on Facebook. Sue Brettell is a brand developer and designer who acts as Winnie's creative director. Sue helps entrepreneurs communicate their brand essence by creating compelling visual brand elements and coordinating them into a strong, unified visual brand. Learn more about her at her LinkedIn page or connect with her on Facebook.

As we grow our business, develop our web presence, and need our website to do more than when we started, it's helpful to have a slightly deeper understanding of how domains can be used as well as some more sophisticated actions we need to take to provide a safe environment for our web visitors and customers. In this episode, Theresa Geraghty, Senior Director of Product Marketing for Domains at GoDaddy helps demystify terminology and processes for us. Listen in and you'll discover: How to use a domain and build a brand even when you don't have a website Actions GoDaddy took to make it easier for someone to register a domain through them and forward or use that domain with another web property or hosting company. The difference between domain forwarding and redirecting How URL shorteners work What are subdomains and how they work for a business What's an SSL certificate and how does it help customers feel more secure Be sure to listen all the way to the end when I'll share your reflection exercise and action step for this episode Terms in This Episode that May be New to You SSL Certificate masking forwarding redirecting subdomain Links to Resources Mentioned http://godaddy.com/domains GoDaddy on social media: @GoDaddy Previous episode featuring Mike McLaughlin, SVP of Domains for GoDaddy  Additional Research What's an SSL certificate?  Google is Requiring HTTPS for Secure Data in Chrome  Do SSL Certificates Affect Search Rankings? A Data Driven Answer http://neilpatel.com/blog/does-a-ssl-certificate-affect-your-seo-a-data-driven-answer/   Join the Group Have questions about tech but no safe place to ask them? Tired of posting to tech groups whose members make you feel stupid for asking what to them is a basic question? Join the show's Facebook group. It's a safe environment with like-minded professionals and tech experts who know how to talk to people without insulting them. You'll also hear about and be invited to participate in fun tech training and testing events so head on over and click the link to join. About Us Winnie Anderson is an award-winning copywriter and brand strategist, a best-selling author, and respected instructor. She writes books, creates courses, and provides limited one-on-one consulting with and for introverted entrepreneurs who are ready to get their message out in a bigger way and who hate selling. Learn more about her here or connect with her on social media including Facebook and Twitter. Judy Jordan is a virtual production assistant who helps entrepreneurs get their message out in a bigger way using live and recorded virtual events like webinars, teleseminars, live mobile streaming, podcasts, and virtual conferences. Learn more about her at her LinkedIn page or connect with her on Facebook. Sue Brettell is a brand developer and designer who acts as Winnie's creative director. Sue helps entrepreneurs communicate their brand essence by creating compelling visual brand elements and coordinating them into a strong, unified visual brand. Learn more about her at her LinkedIn page or connect with her on Facebook.

We all know that video has taken marketing – especially online marketing – by storm. Facebook reported back in 2016 that users were watching 100 million hours of video watched a day. But video isn’t just for sales pages or how-to demos. It’s also important for building relationships and can be powerful at the early stage of the marketing and sales process. So if you’re looking for a way to establish rapport, strengthen a relationship, and inspire more connection so you can have an easier time helping potential clients say yes to meeting with you and to speed up the process it takes for them to say yes while not being salesy then maybe relationship building videos are what you want to consider. Listen in as Steve Pacinelli, Chief Marketing Officer for BombBomb dot com shares: • Why is video so powerful in marketing and sales • Why text-based email isn’t always the best communication tool and when is the best time to use video • Why it’s easy for a text-based message to get misinterpreted • The importance of trust in the buying process and how video helps build trust and helps build it quickly • Why relationship videos don’t have to be slick or fancy • Best practices for relationship building via email including the easy 3-step formula for creating quick, powerful videos • And The best length for your videos to maximize impact and action As always be sure to listen all the way to the end and I’ll share your cocktail exercise and action step for this episode. Terms in This Episode That Might Be New to You Scripted Video Green Screens Drones Short-Form Video Tonality Authenticity Resonate Prospecting Microwave mentality   Links and Resources Mentioned in This Episode Twitter Instagram Logitech c920 The Power of Habit Guest Links from This Episode BombBomb.com Additional Research to Check Out The Familiarity Principle: Building Relationships with Video  Join the Group Have questions about tech but no safe place to ask them? Tired of posting to tech groups whose members make you feel stupid for asking what to them is a basic question? Join the show's Facebook group. It's a safe environment with like-minded professionals and tech experts who know how to talk to people without insulting them. You'll also hear about and be invited to participate in fun tech training and testing events so head on over and click the link to join. About Us Winnie Anderson is an award-winning copywriter and brand strategist, a best-selling author, and respected instructor. She writes books, creates courses, and provides limited one-on-one consulting with and for introverted entrepreneurs who are ready to get their message out in a bigger way and who hate selling. Learn more about her here or connect with her on social media including Facebook and Twitter. Judy Jordan is a virtual production assistant who helps entrepreneurs get their message out in a bigger way using live and recorded virtual events like webinars, teleseminars, live mobile streaming, podcasts, and virtual conferences. Learn more about her at her LinkedIn page or connect with her on Facebook. Sue Brettell is a brand developer and designer who acts as Winnie's creative director. Sue helps entrepreneurs communicate their brand essence by creating compelling visual brand elements and coordinating them into a strong, unified visual brand. Learn more about her at her LinkedIn page or connect with her on Facebook.

I’m sure like me, you launched your business with the dream of having lots of free time to travel whenever you wanted and to work from wherever you wanted. I’m in the process of figuring out how to make that work for me so when I saw my friend Bruce Jones take 2 and a half months off to drive across country with his wife I really paid attention. I told Bruce he had to come on the show and talk about how he made it happen. Bruce of Bruce the Book Guy has been on this show 3 times prior to this and 2 of those episodes are in the show’s top 10. That’s a testimony to the great information he always shares.  Bruce Jones is a 30+ year business graphic designer, author and product developer. Bruce is international bestselling author and creator of over 40 books on geography, music, business, children’s and coloring. He speaks and consults on publishing, social media, blogging, video and general marketing. Bruce is a creator of the Facebook group, How to Publish Your Book with over 1600 members. He has also developed several software products sold worldwide that are used for business, sales and educational presentations. Bruce has developed several online training programs for beginning authors with his How to Publish Your Book School. Courses include 7 Steps to Publishing Your Book, Easy Journal Books and How to Market Your Book. You can find more information on Bruce and his publishing activities BruceTheBookGuy.com Be sure to listen all the way to the end and I’ll share your reflection exercise and action step for this episode. In this episode bruce shares… • The two track approach to business building that allowed him to prepare for his cross country trek • How he decided to let go of one of the tracks. • The single thing that really set them up to make the trip happen. • How to minimize the need for customer service • The 4 people you need behind you to make an extended trip work • The personal details he recommends taking care of before launching on a trip like this. • The one thing he found hardest to adjust to • An important tip if you’re going to be leaving your house vacant for an extended time • And lots of tips and strategies to help you have a fun trip, keep your costs reasonable, while leveraging tech to do it and run your business at the same time. Terms That Might Be New to You Web team Durable Power of Attorney Lewis and Clark Trail National Parks   Links to Resources Orbitz App -- for Apple at the iTunes Store and for Android at the Google Play Store AAA ("triple A") UPS Store National Park System Traveling the Lewis and Clark Trail (the book Bruce used to plan his trip)  Links to Guest Resources Bruce's Website - which includes links to his courses Bruce's Facebook group Bruce's author's page on Amazon with all of his books  Take it deeper with additional research How to Plan a Cross-Country Road Trip - from USA Today  And here's a great article on seeing America by train for just $213  Join the Group Have questions about tech but no safe place to ask them? Tired of posting to tech groups whose members make you feel stupid for asking what to them is a basic question? Join the show's Facebook group. It's a safe environment with like-minded professionals and tech experts who know how to talk to people without insulting them. You'll also hear about and be invited to participate in fun tech training and testing events so head on over and click the link to join. About Us Winnie Anderson is an award-winning copywriter and brand strategist, a best-selling author, and respected instructor. She writes books, creates courses, and provides  group and limited one-on-one consulting  and for introverted entrepreneurs who are ready to get their message out in a bigger way and who hate selling. Learn more about her here or connect with her on social media including Facebook and Twitter. Judy Jordan is a virtual production assistant who helps entrepreneurs get their message out in a bigger way using live and recorded virtual events like webinars, teleseminars, live mobile streaming, podcasts, and virtual conferences. Learn more about her at her LinkedIn page or connect with her on Facebook. Sue Brettell is a brand developer and designer who acts as Winnie's creative director. Sue helps entrepreneurs communicate their brand essence by creating compelling visual brand elements and coordinating them into a strong, unified visual brand. Learn more about her at her LinkedIn page or connect with her on Facebook.

If you’re a coach, consultant, trainer, or owner of a growing firm that’s creating content including books, courses, and other material you’re creating intellectual property. I think the World Intellectual Property Organization defines what this is best. They say it’s creations of the mind, such as inventions, literary and artisitic works, designs, symbls, names, and images used in commerce. You might not think of the blog posts you write or videos you shoot as artistic works but that’s really what they are and there’s tremendous value in them whether you charge for them or not. So as we move through marketing our business and creating products, books, courses, etc. we need to protect what we’re creating. This question is one I get asked a lot. I’ve been hosting this show for over a year and it’s taken me this long to find an entrepreneur who would be willing to discuss this from their perspective. I’ve also got more than one attorney lined up to explain the process so we’ll get the legal perspective and the entrepreneur’s perspective. To get those episodes delivered right to your inbox then be sure to become a fan of the show at The Lets Talk Tech Show dot com. Janet Hanpeter, former nurse, nonprofit expert, travel professional and now travel blogger decided she want to build a brand around her newly launched travel blog. Janet is the Chief Travel Adventurer with PlanetJanetTravels.com. As a globe-trotting Baby Boomer who’s visited over 75 countries so far, she shares stories, photos & travel tips from her grand adventures to many of the planet's best destinations – to help her readers travel the world more widely, confidently and joyfully. Before this major career shift (to start her own business and follow her passion), Janet spent many years as a marketing and fundraising/development professional working with a variety of nonprofit and healthcare organizations in San Diego. Listen in as Janet shares: Why she decided to trademark her business and what you should think about too   The steps she went through to get the trademark including how long it took and how much you should budget for this   How to save money by saving your attorney time Why she chose to work directly with an attorney in private practice rather than an online portal like LegalZoom   How she found and chose the right attorney for her needs   Be sure to listen all the way to the end and I’ll share your cocktail exercise and your action step for today.   Terms in This Episode That Might Be New to You Intellectual Property / IP - Here's the best definition of Intellectual Property I've seen. Trademark - Great definition here at the World Intellectual Property Organization's website Service Mark - Merriam-Webster.com defines this as "a mark or device used to identify a service (as transportation or insurance) offered to customers." Copyright - This is the ownership of intellectual property including online and offline writing, audios, and videos. Blogger -- Someone who maintains a blog and ideally earns a living from doing so. Logo -- Visual representation of a business' or organization's brand. It is NOT the brand. Danna Cotman -- Intellectual Property attorney mentioned in this episode Brand -- You / your business' reputation in the marketplace and what you're known for   Links and Resources Mentioned in This Episode United States Patent and Trademark Office / USPTO Trademark Electronic Search System / TESS 99 Designs Godaddy Legal Zoom   Guest Links From This Episode Connect with Janet Hanpeter on her website / blog On Facebook   Additional Research Trademark Basics - The United States Patent and Trademark Office   Join the Group Have questions about tech but no safe place to ask them? Tired of posting to tech groups whose members make you feel stupid for asking what to them is a basic question? Join the show's Facebook group. It's a safe environment with like-minded professionals and tech experts who know how to talk to people without insulting them. You'll also hear about and be invited to participate in fun tech training and testing events so head on over and click the link to join. About Us Winnie Anderson is an award-winning copywriter and brand strategist, a best-selling author, and respected instructor. She writes books, creates courses, and provides limited one-on-one consulting with and for introverted entrepreneurs who are ready to get their message out in a bigger way and who hate selling. Learn more about her here or connect with her on social media including Facebook and Twitter. Judy Jordan is a virtual production assistant who helps entrepreneurs get their message out in a bigger way using live and recorded virtual events like webinars, teleseminars, live mobile streaming, podcasts, and virtual conferences. Learn more about her at her LinkedIn page or connect with her on Facebook. Sue Brettell is brand developer and designer who acts as Winnie's creative director. Sue helps entrepreneurs communicate their brand essence by creating compelling visual brand elements and coordinating them into a strong, unified visual brand. Learn more about her at her LinkedIn page or connect with her on Facebook.

As entrepreneurs it can be easy to get confused, frustrated, and overwhelmed by technology and by creating content. The best way to deal with that is to embrace what's working now, narrow your focus, and repurpose the content into other message delivery tools that you can give away free or that people can pay you for. But there are some critical elements you need to consider before you jump in and that's what today's interview is going to clear up. It's not often I get to interview someone I can say is truly one of my heroes but that's the case in this episode. Mike Koenigs is Chief Disruptasaurus of You Everywhere Now. He's a 10-time bestselling author, international speaker, serial entrepreneurn, angel investor, filmmaker, and patened inventor. He's earned over $47 million online and has helped more than 47,000 customers in nearly 100 countries start and grow profitable businesses, become best selling authors themselves, and create information products. Mike is also a stage 3 cancer survivor and a great teacher. Listen in as he shares: The 2 technologies he's in love with right now to get clients quickly and to build an audience and get attention The single best place to go to meet great potential clients who you know are spending money and investing in their own development What to connect with inside you to create a powerful message the 3 simple things that are the foundation of every great business  The two best ways to build an engaged audience The critical piece of every expert's marketing and sales funnel Why books are still and always will be the best marketing tool for any business The simple thing to do to start earning more revenue One of the most powerful skills you can learn The one thing every entrepreneur should start doing right away The one thing every entrepreneur should stop doing right away Mike has some great gifts for you and he shares them at the end and I'll share your reflection exercise and your action step for this episode when you hang around til the end. Terms in This Episode That Might Be New to You Mobile Text Marketing Expert Problem Solver The Lucky Sperm Club Zuckerberg's Law Marketing Funnel Your "story" Introvert Pain or Discontent (as it relates to customers or yourself) Repurposing or Repurpose Brand Consistent message   Links to People and Resources Mentioned JJ Virgin John Assaraf Pam Hendrickson You Tube Live Ustream   Guest Links MikeKoenigs.com YouEverywhereNow.com Mike on LinkedIn, Facebook, and Twitter Mike's You Tube channel Mike's Author page on Amazon Mike's free offer: Text the word TECH to 858 213 0030 to get a copy of Mikes book on how to be a video interviewer. You can also receive a free 30-day trial to mobile text software Skipio and they'll call you up and help you get set up, PLUS you'll receive a copy of "6-Figure Text Messages" which is how he generates an audience using one-minute videos.  Mike's programs: Go Live and Profit Celebrity Bootcamp Publish and Profit Consult and Profit   Additional Research How to Use Facebook Live - a Complete Guide, from Hubspot   It's 'digital heroin' - How screens turn kids into psychotic junkies, New York Post. This is the article I mentioned about kids, their brains, and addiction   Join the Group Have questions about tech but no safe place to ask them? Tired of posting to tech groups whose members make you feel stupid for asking what to them is a basic question? Join the show's Facebook group. It's a safe environment with like-minded professionals and tech experts who know how to talk to people without insulting them. You'll also hear about and be invited to participate in fun tech training and testing events so head on over and click the link to join. About Us Winnie Anderson is an award-winning copywriter and brand strategist, a best-selling author, and respected instructor. She writes books, creates courses, and provides limited one-on-one consulting with and for introverted entrepreneurs who are ready to get their message out in a bigger way and who hate selling. Learn more about her here or connect with her on social media including Facebook and Twitter. Judy Jordan is a virtual production assistant who helps entrepreneurs get their message out in a bigger way using live and recorded virtual events like webinars, teleseminars, live mobile streaming, podcasts, and virtual conferences. Learn more about her at her LinkedIn page or connect with her on Facebook. Sue Brettell is brand developer and designer who acts as Winnie's creative director. Sue helps entrepreneurs communicate their brand essence by creating compelling visual brand elements and coordinating them into a strong, unified visual brand. Learn more about her at her LinkedIn page or connect with her on Facebook.  

One of the challenges we face is attracting an audience and attracting visitors to our website. And a common strategy to build an audience is to offer an opt-in gift. The next piece of tech to understand is how to transmit that gift while protecting it from the search engine spiders and from visitors who might stumble on it through the right combination of terms. There are other times we use special handouts and they might actually be open to the search engines because we have a different strategy for their use. In general this tends to be called gated and ungated content. I know I struggled to get my head around this concept and how do you protect the stuff you want to be gated? When I first launched this podcast in the beginning of January 2016 there were several topics that I got requests to cover and this is actually one of them. So this episode is going to cover the topic in a fairly broad, big picture sense. You’re going to hear from Amelia Wilson who’s the Content Marketing Manager at web hosting giant Hostgator. Hostgator is my web hosting provider and they were also among my first guests on the show. The past episode which I did with Kyler Patterson has been consistently among Let’s Talk Tech’s top 10. So I’ll include a link to that episode. Listen in as Amelia explains: The difference between gated and ungated content and when and why to use each of them  How to get content on to your website and transmit it to your audience  Things to consider when creating your strategy to use gated or ungagted content  A strategy Winnie used to maximize SEO value while attracting highly qualified potential clients How to decide if you should upload and gate content yourself or get someone to do it for you As always listen all the way to the end to get your reflection exercise and action step for this episode Terms Used in This Episode That Might Be New to You A-B Test - Used in marketing. When you test two different elements of one thing. So same website page, two different headlines. Or Same website page and two different prices. The first web visitor sees A and the second visitor sees B. Autoresponder - A message that goes out automatically after someone signs up or makes a purchase or takes some other action where they give you their email address Cache / cached - A collection of data in memory.  Code - the language that makes up a website Content - information on a website that educates the web visitor and elevates the site owner or company Conversion - When someone takes action, usually talked about in terms of numbers. So when you talk to 100 people the number of sales you make out of those 100 talked to is the number you converted from potential client to client. Developer - A person who builds and sometimes maintains websites or applications or software Drip Content - Information that's released over time to a website subscriber. This is done through an autoresponder system. FTP / File Transfer Protocol - an application that helps transmit data between servers. Gated Content - information that's protected by opt-in. Site visitors only get the content once they've opted in for it by sharing their email address or contact information Header tag - Code that represents a container for introductory content or navigational links Index - A database used by a search engine. People say "my site isn't indexed" meaning it's not appearing in a search engine. Markup text or Markup language - This is code on a website that provides instructions. It's separate from the words that are on a website. Media Library - The place where things like images, audio, and video get stored on a website, especially a Wordpress website “No index” tag - instructions that tell a search engine not to review an individual page Opt-in - an action or a giveaway that entices a website visitor to share their email address in exchange for the giveaway PDF Download - A type of saved document that's used because of it's readability on different platforms. Opt-in giveaways are commonly PDFs. Plugin - Code that adds functionality to a Wordpress website or other content management system Robots.txt file - A collection of instructions to search engines / web robots.  SEO - Search Engine Optimization, used to refer to the process of making sure a website can be and is found by search engines, especially Google Tag - Code that conveys instructions about the words within the tag. There are many different types of tags. Ungated Content - Content that's open to the search engines and therefore can be found by web visitors  Value proposition - A statement that clearly identifies the benefits a customer gets when buying a product or service VA / Virtual Assistant - an independent contractor who provides services usually for business people and who works at a remote location away from the person paying them V-8 moment - one of those "aha" moments when you hit yourself on the head Wordpress Exclusive hosting - a service provided by some web hosting companies that gives special focus and service for the users of the Wordpress content management system   Guest Links Hostgator Amelia Wilson on Linkedin   Other Episodes That Relate to This One What is Hosting with Kyler Patterson of Hostgator   Resources Amazon S3 Dropbox Wordpress Yoast SEO Plugin    Join the Group Have questions about tech but no safe place to ask them? Tired of posting to tech groups whose members make you feel stupid for asking what to them is a basic question? Join the show's Facebook group. It's a safe environment with like-minded professionals and tech experts who know how to talk to people without insulting them. You'll also hear about and be invited to participate in fun tech training and testing events so head on over and click the link to join. About Us Winnie Anderson is an award-winning copywriter and brand strategist, a best-selling author, and respected instructor. She writes books, creates courses, and provides limited one-on-one consulting with and for introverted entrepreneurs who are ready to get their message out in a bigger way and who hate selling. Learn more about her here or connect with her on social media including Facebook and Twitter. Judy Jordan is a virtual production assistant who helps entrepreneurs get their message out in a bigger way using live and recorded virtual events like webinars, teleseminars, live mobile streaming, podcasts, and virtual conferences. Learn more about her at her LinkedIn page or connect with her on Facebook. Sue Brettell is brand developer and designer who acts as Winnie's creative director. Sue helps entrepreneurs communicate their brand essence by creating compelling visual brand elements and coordinating them into a strong, unified visual brand. Learn more about her at her LinkedIn page or connect with her on Facebook.

One of the challenges we service professionals struggle with is pricing our services and the big issue of course is pricing in a way that we earn the money we want to be able to have the lifestyle we want. There’s a lot going on inside that issue but today’s guest is going to address this issue of pricing for profitability and not just scraping by. Justin Krane is a money strategist for business owners. His mission is to help entrepreneurs understand the money side of things. He teaches entrepreneurs how to be strategic with their business money so they can grow their business and fund an abundant life. So listen in as Justin explains… Why pricing for profitability is so hard, especially for consultants, coaches, and service experts The core steps to begin pricing for profitability How emotions get in the way when we price What people are really buying from you Simple ways to track what’s coming in and what’s going out The minimum profit you should be working to achieve in your business What to delegate and what not to delegate when it comes to money   Tips to improve your offers so you maximize your profitability by increasing the number of people who say yes to working with you As always be sure to listen all the way to the end where I’ll share your reflection exercise and your action step for this episode. Terms in This Episode That Might Be New to You Money scripts – lessons we learn…things we heard and repeat and believe Paradigm - When it's used in business it refers to a framework of basic assumptions. ways of thinking, and a methodology Flow - Used in the context here it relates to when you're performing in peak state Comparison price - The lower price with reduced value that web visitors or customers can look at to help decide which is the better choice for them. Links and Resources Quickbooks https://quickbooks.intuit.com Zero http://www.xero.com Evernote Excel Predictably Irrational - Dan Ariely  Influence - Robert Cialdini    Guest Links Justin's book -- Money: You got this  Justin's website  Justin's Social Media Links: Linkedin  Facebook  Twitter  You Tube  Justin's free gift Other episodes that relate to this one Lorrie Morgan Ferrero - Improve your marketing results by writing better copy -- Tips and Strategies  Go Deeper with Additional Research 15 Reasons Your Coaching Fees are Too Low The Great Coaching Rate Debate Join the Group Have questions about tech but no safe place to ask them? Tired of posting to tech groups whose members make you feel stupid for asking what to them is a basic question? Join the show's Facebook group. It's a safe environment with like-minded professionals and tech experts who know how to talk to people without insulting them. You'll also hear about and be invited to participate in fun tech training and testing events so head on over and click the link to join. About Us Winnie Anderson is an award-winning copywriter and brand strategist, a best-selling author, and respected instructor. She writes books, creates courses, and provides limited one-on-one consulting with and for introverted entrepreneurs who are ready to get their message out in a bigger way and who hate selling. Learn more about her here or connect with her on social media including Facebook and Twitter. Judy Jordan is a virtual production assistant who helps entrepreneurs get their message out in a bigger way using live and recorded virtual events like webinars, teleseminars, live mobile streaming, podcasts, and virtual conferences. Learn more about her at her LinkedIn page or connect with her on Facebook. Sue Brettell is brand developer and designer who acts as Winnie's creative director. Sue helps entrepreneurs communicate their brand essence by creating compelling visual brand elements and coordinating them into a strong, unified visual brand. Learn more about her at her LinkedIn page or connect with her on Facebook.

One problem we all face is maximizing our time and revenue. One of the things you may be considering in order to do that is creating products so you can maximize your earning potential and profit from your expertise. Products like books help you reach a larger audience and help you draw new potential clients into your community. They’re a low cost-low risk way to check you out. Courses are a way to help you maximize your time by allowing you to serve more people in the same amount of time. A one-hour webinar can hold hundreds and even thousands of people if you’re just going to share information in a lecture format. I was recently in a virtual workshop with about 40 people and it was a great way for the facilitator to reach more people and maximize her earnings for the time investment. There are a number of ways to offer courses to help your audience and maximize your earning potential so today’s episode introduces the idea of creating courses as a marketing and revenue generating opportunity. Today's guest is Cameron Mattis the head of sales and accounts at course platform Teachable. Listen in as Cameron explains… How to know if you’re ready to create a course Questions to ask yourself before you dive in to course creation Creative ways to leverage a course to maximize value on work you’re already doing including live events you’re hosting or books you’re writing How to approach pricing and what to think about when you price The impact a guarantee has on sales Tips for creating a great course based on Teachable’s analysis of more than 12,000 accounts Tips to consider when figuring your ROI on creating courses How to choose a delivery platform for your courses Be sure to listen all the way to the end and I'll share your cocktail or reflection exercise and your action step for this episode. Terms Used in This Episode That Might Be New to You ROI / Return on Investment   - this speaks to what you get back from your investment.  Drip content - When you allow access to content over time rather than giving a student access to all of the course content at once Payment plans  - when you break up the total owed over some span of time "a school" -- Teachable's language for your home on their platform   Platform - In this case it describes a foundational software that holds courses Links and Resources Cameron's Mom's book -- 101 Questions About Spanish Teachable Additional Research 15 Platforms to Pulbish and Sell Online Courses How to Sell Online Courses How to Create a Money-Making Online Course  Leading the Learning Revolution   Join the Group! Have questions about tech but no safe place to ask them? Tired of posting to tech groups whose members make you feel stupid for asking what to them is a basic question? Join the show's Facebook group. It's a safe environment with like-minded professionals and tech experts who know how to talk to people without insulting them. You'll also hear about and be invited to participate in fun tech training and testing events so head on over and click the link to join. About Us Winnie Anderson is an award-winning copywriter and brand strategist, a best-selling author, and respected instructor. She writes books, creates courses, and provides limited one-on-one consulting with and for introverted entrepreneurs who are ready to get their message out in a bigger way and who hate selling. Learn more about her here or connect with her on social media including Facebook and Twitter. Judy Jordan is a virtual production assistant who helps entrepreneurs get their message out in a bigger way using live and recorded virtual events like webinars, teleseminars, live mobile streaming, podcasts, and virtual conferences. Learn more about her at her LinkedIn page or connect with her on Facebook. Sue Brettell of JuJu Digital is brand developer and designer who acts as Winnie's creative director. Sue helps entrepreneurs communicate their brand essence by creating compelling visual brand elements and coordinating them into a strong, unified visual brand. Learn more about her through her bio at the bottom of JuJu's website, at her LinkedIn page. Connect with her on Facebook.  

One ongoing problem we solopreneurs have is getting our message out to a bigger audience and maximizing our revenue. This is especially difficult for those of us who hate selling. We know how great speaking can be for getting out message out…to position ourselves as trusted advisors…to pre-sell working with us or our offerings… And we know there are people who are profiting from their speaking. Speaking is especially good for experts who also have a book, so whether you’ve already got a book done, have one in progress, or are looking to create and use a book as a marketing tactic…you’re going to get a lot out of this episode. My guest Gretchen Breuner, packed her 3 kids ages 5, 9, and 11, into an RV and saw 19 states in 3 months. She blogged about it, turned the blog into a book, and turned the book into a speaking career. When she first started as a speaker, it took enormous amounts of time and effort to learn how to get speaking opportunities — but it paid off. Not only did she keynote nationally and internationally, but Gretchen also appeared on San Diego's TODAY show and other local TV programs. She was featured on the front page of the travel section of America's seventh largest newspaper as well as in PARENTS magazine and on KPBS radio. These successes were the direct result of her taking consistent, actionable steps and following through for best results. Before long, Gretchen had a line of clients, all asking her, “Will you pitch me?” After working with a number of private clients, Gretchen figured out that it was the speaker’s support person that should be trained on how to find speaking gigs. This way, the Talent which is what she calls the speakers could get on stage, and their Team knew just what to do to make that happen. Finally, everyone was happy. So, here today, Gretchen will share with us why speaking is something every business owner should do, and how any Admin or VA can add “speaker services” to their resume and get more clients. She’ll reveal… • The Common mistakes made when looking for gigs that can cause you to think speaking doesn’t work • The minimum amount of time you need to spend just looking for gigs to speak at • The things that impact your success getting speaking gigs • A little known, sort of back door way to use Linkedin to find great speaking opportunities • Why having someone do the research and pitching for you raises your status as a professional • How to make the leap from free gigs to paid very easily • How to figure out if a gig is right for you • What sort of paid offer you should make at events where you’re allowed to sell on stage • And lots of other great tips and strategies Be sure to listen all the way to the end to get your cocktail exercise and action step for this episode. Terms That Might Be New to You Close Percentage - The percentage of sales you make compared to the total number of potential sales you could have made based on an opportunity. If there were 100 people in a room and you had 10 of them buy from you then you have a Close Percentage of 10%. Qualify - This is a term used in sales that refers to making sure that the person you're talking to (or in this case the audience you're talking to) is truly ready, willing, and able to purchase what you offer. Pitching - As used in this case it refers to talking to an event host or event producer and telling them about a speaker and his / her topic with the intention of having the event person say "yes" to the presentation. VA or Virtual Assistant -- An administrative or technical expert who is hired on a project or retainer basis but who is an independent contractor and doesn't work onsite. Speaker Reel -- Video clips of you speaking or appearing on TV One-sheet -- a marketing document that promotes a speaker, author, or book Speaker kit -- all the materials that a speaker needs and uses to promote him or her self Headshot -- professional photograph you have taken that you make available to the event host or event producer Swag -- free stuff to give to audience members or handed out at an event Kill-fee – deposit that’s paid and is unreimbursable Links and Resources Bob Bly Dr. Wayne Dyer Red Elephant LinkedIn Mike Michalowicz Michael Gerber  Guest Resources and Links Gretchen's website -- Get her free 52 tips for speakers Gretchen on LinkedIn, Facebook Gretchen's free list of associations for potential speaking gigs! Gretchen's training program at 50% off! Additional research Identify Speaking Opportunities, from the book Branding Yourself Join the Group! Have questions about tech but no safe place to ask them? Tired of posting to tech groups whose members make you feel stupid for asking what to them is a basic question? Join the show's Facebook group. It's a safe environment with like-minded professionals and tech experts who know how to talk to people without insulting them. You'll also hear about and be invited to participate in fun tech training and testing events so head on over and click the link to join. About Us Winnie Anderson is an award-winning copywriter and brand strategist, a best-selling author, and respected instructor. She writes books, creates courses, and provides limited one-on-one consulting with and for introverted entrepreneurs who are ready to get their message out in a bigger way and who hate selling. Learn more about her here or connect with her on social media including Facebook and Twitter. Judy Jordan is a virtual production assistant who helps entrepreneurs get their message out in a bigger way using live and recorded virtual events like webinars, teleseminars, live mobile streaming, podcasts, and virtual conferences. Learn more about her at her LinkedIn page or connect with her on Facebook. Sue Brettell of JuJu Digital is brand developer and designer who acts as Winnie's creative director. Sue helps entrepreneurs communicate their brand essence by creating compelling visual brand elements and coordinating them into a strong, unified visual brand. Learn more about her through her bio at the bottom of JuJu's website, at her LinkedIn page. Connect with her on Facebook.

One of the issues we face in growing a profitable business is making sense of the data that we’re accumulating. We know we need to base our decisions on concrete data as much as we can but the challenge is understanding the data and knowing what we should be looking at. Well you and I are in luck. Today’s episode is going to introduce us to the basics of analytics. We’ll have a few episodes that will cover different aspects of the topic of analytics so you feel more comfortable using analytics to make good decisions about the changes you need to make so you can make your next big leap. My guest is an SEO and web analytics expert. He’s also a very special person to me. We not only worked together but at one point we shared an office together. He’s a member of Google Partners, USA and has been working in the digital marketing industry since 2005. He has been recognized for the work he’s done that’s had a measurable impact in the automotive industry while working as web analyst for some of the most recognized brands in both the automotive and motorcycle markets. His work in market research has contributed to product releases with led to over 3 million in annual sales for the motorcycle industry. So listen in as analytics expert Bobby Royal shares: What are people talking about when they use the term “analytics”   How analytics helps you make better decisions to move forward   Why you need to look at industry data as well as your competition   What you can learn about your website and your customers by looking at data (this can keep you from going in the wrong direction)   The single most important thing to do before you start using paid advertising Why you don’t need a website to start looking at web analytics 4 sites to go to for free information about your website  Terms Used in This Episode That Might Be New to You Data and web data -- Data is any details you can collect about something. Web data refers specifically to a type of data that comes from the web and typically we're talking about data that's from your website. Google Analytics -- This is an offering by Google that helps you understand the traffic to your website and the data associated with advertising you may do with Google. You don't need to spend money on advertising though to use Google Analytics. Conversion-- Used in this context, conversion is the term for when someone goes from being a web visitor to someone who takes action. So they were a web visitor who opted in for your free gift and they were "converted" into a subscriber. HTML -- This is the acronym for the code that makes up things like websites. The letters stand for HyperText Markup Language. Check out a full explanation here on Wikipedia.  Meta data -- This is a type of data on your website. It provides more information (or data) about the data that makes up your site.  Here's a definition of Metadata at BusinessDictionary.com.    Links to Resources Mentioned SEMRush Semalt MOZ Google Analytics   Guest Links Bobby Royal on Facebook Bobby on LinkedIn   Take it Deeper with Additional Research Full Glossary of Web Analytics Terms You Should Know How to Use Google Analytics: Getting Started   Join the Group  Have questions about tech but no safe place to ask them? Tired of posting to tech groups whose members make you feel stupid for asking what to them is a basic question? Join the show's Facebook group. It's a safe environment with like-minded professionals and tech experts who know how to talk to people without insulting them. You'll also hear about and be invited to participate in fun tech training and testing events so head on over and click the link to join. About Us Winnie Anderson is an award-winning copywriter and brand strategist, a best-selling author, and respected instructor. She writes books, creates courses, and provides limited one-on-one consulting with and for introverted entrepreneurs who are ready to get their message out in a bigger way and who hate selling. Learn more about her here or connect with her on social media including Facebook and Twitter. Judy Jordan is a virtual production assistant who helps entrepreneurs get their message out in a bigger way using live and recorded virtual events like webinars, teleseminars, live mobile streaming, podcasts, and virtual conferences. Learn more about her at her LinkedIn page or connect with her on Facebook. Sue Brettell of JuJu Digital is brand developer and designer who acts as Winnie's creative director. Sue helps entrepreneurs communicate their brand essence by creating compelling visual brand elements and coordinating them into a strong, unified visual brand. Learn more about her through her bio at the bottom of JuJu's website, at her LinkedIn page. Connect with her on Facebook.        

The most critical element of your marketing is your copy – whether we’re talking about the words on your website…on a sales page…in emails to your community members….or on physical collateral you may use…it’s the words that grab attention, position you as unique, pre-sell you as the trusted advisor you are, and lead you to profit by helping people buy. While public speaking is typically ranked as one of the top fears most people have, writing has to be up there in the top 10. I think writing is and always has been one of the most important skills a professional can master. I’ve seen mid-level executives lose their jobs because they couldn’t write clearly and I’ve seen supervisors trapped at their level because they couldn’t write well. As an entrepreneur, you’ve stared at the blank screen watching that cursor blink at you and gotten frustrated trying to write the magic combination of words that inspire your web visitor to pull out their credit card and invest in your services, your book, your course. You’ve felt how anxiety producing it is to write good copy. So you can understand how valuable great copy is. I knew this was an important subject to tackle and I knew there was just one person for the job. I was thrilled when she agreed to be on the show. Today’s guest is my original copywriting mentor. I was incredibly fortunate to study with her and as a result I was able to produce some great results for my clients and employers including writing 5 emails that generated more than 16,000 opt-ins for one business and a sales kit that generated 400,000$ worth of new business in just 4 months for another one. That’s what a great instructor she is. I had no prior experience writing marketing copy when I was hired as a freelance copywriter. I took a fantastic training program with her and that’s the power of what she taught us. This lady is an Award-winning marketer, world-renowned copywriter and creator of “The She Factor”. She is known as the top female copywriter in the info-marketing industry and she is dedicated to teaching the world it is possible to shift from hype-filled sales to a more modern version …marketing written with authenticity, trust, and rapport. My very special guest this week is Lorrie Morgan Ferrero. Listen in and you’ll discover… • Why Lorrie thinks every entrepreneur needs to learn how to write their own copy • Her best advice for how to get comfortable writing your own copy – all completely do-able and great news for you, especially if you didn’t exactly get an A in English or in composition • How copy is like music and how you can get the rhythym • What’s a swipe file and how to use it • Lorrie’s favorite online and offline sites for headline research • The scoop on testing – why it’s important and why you need to test one thing at a time • Lorrie’s best tip for using your copy budget wisely • The decades old psychological theory that’s still important to understand today when writing copy • The research tool Lorrie and I both love • How self care can help you write better copy As always be sure to listen all the way to the end when I’ll share your cocktail exercise and action step for this episode. Terms in This Episode That May be New to You Avatar / Persona - This is a detailed overview of your ideal client  Copy -- The words used to market or sell anything Copywriting -- another word for Copy Copy Cub -- a junior copywriter Demographics -- the relatively easy to discover facts or direct data about a person or group, in this case your ideal audience Neuroscience and psychology -- neuroscience is the study of the nervous system including the brain. Many people use the term to refer to the study of behavior which isn't exactly right. Psychology is the study of the mind and behavior. Psychographics - the study of personality, values, opinions, attitudes, interests, and lifestyles of individuals or communities. This information is typically the most important when considering how to write copy that resonates with an audience. Split testing - The process of using two similar but different pieces of marketing to see which one produces more of the desired action Testing -- the general process of verifying which marketing tactic (or copy) produces more of the desired result   Links to Resources Mentioned  Lorrie's "Secret Sauce for Sizzling Copy" full of tips tricks and a graphic that was only available to private clients John Carlton -- a top copywriter and one of Lorrie's original mentors Clayton Makepeace -- at one time known as the world's top copywriter, Clayton is semi-retired but has graciously left his fantastic blog up as a reference for all of us.  Gary Halbert - A legendary copywriter who passed away. He was one of Lorrie's first mentors. Unfortunately he passed away but his family keeps his site alive. It's not pretty but it's full of great information. Dan Kennedy -- a living legend when it comes to marketing and copywriting. He's been a mentor to or has inspired all the greats including Lorrie.   AWAI copywriter course -- the organization that Lorrie and I have both taken courses from when we started Lorrie’s podcast, Red Hot Factor – Check out the episode about flow Lorrie on Facebook Lorrie on Twitter Lorrie's main website One Note Evernote Good notes – for iPad SRDS – standard rates and data -- the top resource for media buyers. You can view it at your library. Lorrie's favorite resources for headline research Reader’s Digest Men’s Health National Enquirer -- Tacky yes but great for studying powerful headlines AOL – celebrity headlines Yahoo – celebrity Join the Group Have questions about tech but no safe place to ask them? Tired of posting to tech groups whose members make you feel stupid for asking what to them is a basic question? Join the show's Facebook group. It's a safe environment with like-minded professionals and tech experts who know how to talk to people without insulting them. You'll also hear about and be invited to participate in fun tech training and testing events so head on over and click the link to join. About Us Winnie Anderson is an award-winning copywriter and brand strategist, a best-selling author, and respected instructor. She writes books, creates courses, and provides limited one-on-one consulting with and for introverted entrepreneurs who are ready to get their message out in a bigger way and who hate selling. Learn more about her here or connect with her on social media including Facebook and Twitter. Judy Jordan is a virtual production assistant who helps entrepreneurs get their message out in a bigger way using live and recorded virtual events like webinars, teleseminars, live mobile streaming, podcasts, and virtual conferences. Learn more about her at her LinkedIn page or connect with her on Facebook. Sue Brettell is brand developer and designer who acts as Winnie's creative director. Sue helps entrepreneurs communicate their brand essence by creating compelling visual brand elements and coordinating them into a strong, unified visual brand. Learn more about her at her LinkedIn page. Connect with her on Facebook.        

  If there’s one thing we entrepreneurs all wish we had more of it’s time. And when I talk to entrepreneurs about things they struggle with to achieve their goals they often will talk about not having enough time and the need to get their message out to a larger audience. Well there’s one thing that will help you with both of those objectives and that’s webinars. But I know we’ve all been on webinars that have been less than stellar and that might make you nervous about using them too. That’s why I asked today’s guest to join me to talk about the mistakes and how to avoid them. Melodie Rush is a true expert when it comes to what makes a webinar successful. She’s delivered nearly 2000 webinars for her employer and in her own business. She’s presented nearly 2000 webinars to groups as small as 10 and as large as 500. Even though she’s a techie person with an undergrad degree in statistics and a masters in management she has the unique ability of being able to make the complex simple. She literally wrote the book on delivering great webinars in her #1 international best seller Deliver Webinars Like a Pro. She produces the Webinar Report, a podcast that shares interviews with entreprneurs who share their triumphs and mistakes using webinars. Something fun about her…I met her a few years ago when we sat next to each other at a seminar and we’ve become good friends. Melodie is an animal lover like me. She’s got two rescue cats and is a Zoo volunteer. Listen in as she shares tips to help you deliver webinars like a pro. You’ll discover… The benefits of webinars   9 common mistakes and how to avoid them   Melodie’s best tip for taking your webinar delivery skills to the next level Terms Used In This Episode That Might Be New to You Webinar - Virtual, educationally-focused event Webcast - A live, virtual event, not necessarily educationally focused Livestream - A live virtual event, often using specific software designed for the specific purpose of "streaming" video Web Conference - a live virtual event with multiple speakers; may or may not include a networking component similar to a live conference Links and Resources Guest Links: Melodie's website MelodieRush.com LinkedIn Facebook Twitter Podcast  Melodie's book - Deliver Webinars Like a Pro Melodie's course - Webinar Mastery: Beginner to Pro  Additional Research For B2B's Webinars are a Winning Tactic State of the Market: Making Webinars Work for You   Join the Group Have questions about tech but no safe place to ask them? Tired of posting to tech groups whose members make you feel stupid for asking what to them is a basic question? Join the show's Facebook group. It's a safe environment with like-minded professionals and tech experts who know how to talk to people without insulting them. You'll also hear about and be invited to participate in fun tech training and testing events so head on over and click the link to join. About Us Winnie Anderson is an award-winning copywriter and brand strategist, a best-selling author, and respected instructor. She writes books, creates courses, and provides limited one-on-one consulting with and for introverted entrepreneurs who are ready to get their message out in a bigger way and who hate selling. Learn more about her here or connect with her on social media including Facebook and Twitter. Judy Jordan is a virtual production assistant who helps entrepreneurs get their message out in a bigger way using live and recorded virtual events like webinars, teleseminars, live moble streaming, podcasts, and virtual conferences. Learn more about her at her LinkedIn page or connect with her on Facebook. Sue Brettell is brand developer and designer who acts as Winnie's creative director. Sue helps entrepreneurs communicate their brand essence by creating compelling visual brand elements and coordinating them into a strong, unified visual brand. Learn more about her at her LinkedIn page. Connect with her on Facebook.    

Live virtual events are becoming more important and more mainstream as a host of platforms makes them easier to run and easier to attend. But what platform is right for you, for your attendees, and for your objectives? This special episode of Let's Talk Tech is a demonstration and discussion of those issues with the founder and CEO of the virtual event platform, Shindig. You can watch the full video below or you can listen the audio recording of the episode. Listen in and you'll discover: the challenge of offering a large video event    Problems with existing platforms, the live event experience, and maximizing interaction in online events   Whether or not you need an admin and why you may need more than one for a virtual event   What type of events is Shindig right for   Tips for maximizing engagement and learning among your audience members Features of the Shindig platform Terms Used in This Episode That Might be New to You Second Life - a virtual world on the Web where participants create an avatar and can participate in activities, build relationships, and run businesses Avatars - These can have two meanings. One refers to the graphic image of a computer user and the other is a reference to a profile of an ideal client. That one is also referred to as a brand persona. Feedback Loop - a mechanism for getting information - in this case from your attendee or participant in your virutal event Broadcast Pod - Shindig's language for the frame that holds the speaker's or attendee's image on screen Links and Resources for This Episode Steve Gottlieb on LinkedIn Shindig's company website Shindig on Twitter  Shindig on Facebook   Additional Research How to Run a Virtual Event with 18,000 Registrants  The State of Virtual Events in 2016  Join the Group Have questions about tech but no safe place to ask them? Tired of posting to tech groups whose members make you feel stupid for asking what to them is a basic question? Join the show's Facebook group. It's a safe environment with like-minded professionals and tech experts who know how to talk to people without insulting them. You'll also hear about and be invited to participate in fun tech training and testing events so head on over and click the link to join. About Us Winnie Anderson is an award-winning copywriter and brand strategist, a best-selling author, and respected instructor. She writes books, creates courses, and provides limited one-on-one consulting with and for introverted entrepreneurs who are ready to get their message out in a bigger way and who hate selling. Learn more about her here or connect with her on social media including Facebook and Twitter. Judy Jordan is a virtual production assistant who helps entrepreneurs get their message out in a bigger way using live and recorded virtual events like webinars, teleseminars, live moble streaming, podcasts, and virtual conferences. Learn more about her at her LinkedIn page or connect with her on Facebook. Sue Brettell is brand developer and designer who acts as Winnie's creative director. Sue helps entrepreneurs communicate their brand essence by creating compelling visual brand elements and coordinating them into a strong, unified visual brand. Learn more about her at her LinkedIn page. Connect with her on Facebook.

One of the important issues in building and growing a business is of course standing out in your industry segment. One of the important ways to do that is to have a visual identity that helps you connect with and attract your best clients, strategic referral partners, and opportunities. This episode continues a conversation started in other episodes and there are links to those episodes in the show notes. My brand developer and dear friend Sue Brettell is back this week to discuss one of the subtle but powerful ways to build a strong visual brand and that’s through the use of fonts and font-based logos. Sue helps entrepreneurs communicate their brand essence by creating compelling visual brand elements and coordinating them into a strong, unified visual brand. Listen in as Sue explains: What’s a logo type   Why it’s a mistake to get a logo done to soon and the simple alternative   2 reasons you need a distinct font   The question to ask yourself when choosing a font   The golden rule of choosing and using a font   How to talk to a designer when you don’t know the fonts you want or like How a designer finds the right font   How to work with a designer on your font and logo Be sure to listen all the way to the end and I’ll share your cocktail exercise and your action step for this episode Terms in This Episode That Might Be New to You Resolutions Formats Color palette Jpg Png Comic Sans    Content    Legibility    Google fonts     License    Serif font    Sans Serif    Pinterest    Mood Board    Pin (used as a verb)    Premium fonts   Junk    License    Premium fonts    Branded fonts    “dodgy font sites”    Viruses    Malware     Terms and conditions    Branding Links and Resources Mentioned in This Episode ComicSansCriminal.com WebsitesThatSuck.com Related Let's Talk Tech Episodes How I Survived a Malware Infection - Gail Turner Brown interviews Winnie How to Protect Your Website with Tommy Oddo Sue's first episode - How to Choose and Use the Right Colors to Build Your Brand   Additional Resources Learn why designers and web professionals hate the font, Comic Sans   Join the Group Have questions about tech but no safe place to ask them? Tired of posting to tech groups whose members make you feel stupid for asking what to them is a basic question? Join the show's Facebook group. It's a safe environment with like-minded professionals and tech experts who know how to talk to people without insulting them. You'll also hear about and be invited to participate in fun tech training and testing events so head on over and click the link to join.     About Us Winnie Anderson is an award-winning copywriter and brand strategist, a best-selling author, and respected instructor. She writes books, creates courses, and provides limited one-on-one consulting with and for introverted entrepreneurs who are ready to get their message out in a bigger way and who hate selling. Learn more about her here or connect with her on social media including Facebook and Twitter. Judy Jordan is a virtual production assistant who helps entrepreneurs get their message out in a bigger way using live and recorded virtual events like webinars, teleseminars, live moble streaming, podcasts, and virtual conferences. Learn more about her at her LinkedIn page or connect with her on Facebook. Sue Brettell is brand developer and designer who acts as Winnie's creative director. Sue helps entrepreneurs communicate their brand essence by creating compelling visual brand elements and coordinating them into a strong, unified visual brand. Learn more about her at her LinkedIn page. Connect with her on Facebook.      

Being an entrepreneur can be a lonely life. You work long hours, often by yourself and it’s easy to allow the blindspots we all have to get in our way. We can also end up spending way too much time researching and trying to learn about tools and trends that are not in our wheelhouse as my friend Lisa Roberts of Business Rx would say. We need a way to dedicate time to working ON the business and we also need to develop healthy relationships with other like-minded professionals. One of the best ways to do that is by participating in at least one mastermind group. So when I decided this was an important topic to share with you I turned to my friend and colleague Everett O’Keefe. Everett is an International #1 Bestselling Author, having authored and co-authored four Amazon #1 bestselling books. He has also helped create and launch more than a dozen bestselling books for his clients. He speaks across the nation on the power of publishing, expert positioning and how to create and leverage mastermind groups and events. He is co-founder of the The Masters Mastermind Group and also the Mastermind Retreat, an exclusive gathering of international marketing experts. He and this group of speakers, authors, coaches and consultants meet twice a year for an experiential event in locations such as Aspen, Yosemite and the Caribbean  Listen in and you’ll hear Everett explain… What a mastermind is and is not   The benefits of being in a mastermind   What every mastermind needs   How to find a mastermind group that’s right for you   The best size for a mastermind group   How to start your own if you can’t find one   And the single detail that can derail your new group before it even gets off the ground Be sure to listen all the way to the end. I’ll be back with your cocktail exercise and your action step for this episode. Terms in This Episode That Might Be New to You Mastermind Hot Seat Links and Resources Mentioned in This Episode Think and Grow Rich  Zoom Skype Facebook Live You Tube Live BNI Carrie Hartunian Smith, Publishing Expert Andy Falco, Livecasting expert Zemira Jones, Management and Broadcasting Expert   Connect with Everett Everett's mastermind group on Facebook -- get the free gift he mentioned Everett's Amazon Author's Page Everett has a book out soon called Mastering the Mastermind and he's got a video training series. Head over to http://MastermindMastery.net to get Everett's mindmap to launch a mastermind.    Join the Group Have questions about tech but no safe place to ask them? Tired of posting to tech groups whose members make you feel stupid for asking what to them is a basic question? Join the show's Facebook group. It's a safe environment with like-minded professionals and tech experts who know how to talk to people without insulting them. You'll also hear about and be invited to participate in fun tech training and testing events so head on over and click the link to join.   Go Deeper with Additional Research 3 Reasons Not to Join a Mastermind Group How to organize and run a mastermind session for the first time   About Us Winnie Anderson is an award-winning copywriter and brand strategist, a best-selling author, and respected instructor. She writes books, creates courses, and provides limited one-on-one consulting with and for introverted entrepreneurs who are ready to get their message out in a bigger way and who hate selling. Learn more about her here or connect with her on social media including Facebook and Twitter. Judy Jordan is a virtual production assistant who helps entrepreneurs get their message out in a bigger way using live and recorded virtual events like webinars, teleseminars, live moble streaming, podcasts, and virtual conferences. Learn more about her at her LinkedIn page or connect with her on Facebook. Sue Brettell is brand developer and designer who acts as Winnie's creative director. Sue helps entrepreneurs communicate their brand essence by creating compelling visual brand elements and coordinating them into a strong, unified visual brand. Learn more about her at her LinkedIn page. Connect with her on Facebook.

Video has been an important part of marketing since You Tube began. As more platforms and tools are created that make it relatively easy for entrepreneurs to create their own videos and as tools make it easy for people to consume videos – phones, tablets, laptops, and other mobile devices – entrepreneurs need to embrace video. Nothing else is as power for positioning, pre-selling, and profiting from your talents. It works at every point in the sales process. But what are we supposed to be doing videos about? Well that’s exactly what today’s guest is going to explain. Luria Petrucci is a pioneer in the podcasting and live streaming world. Since 2005 she’s grown an audience of 2 million social followers and has produced and hosted video and live streams for her own communities as well as Samsung, Panasonic, AT&T, OnStar, DISH Network, and lots more. At Geeks University dot com she teaches small business owners and entrepreneurs how to grow their business with livestreaming and online video. She’s live every day with her partner, David on what was the first Facebook LIVE Daily show. In this episode Luria is going to explain the 5 different types of videos we should all be creating and she’ll give some tips to help you make your videos entertaining and educational. Be sure to listen all the way through. I’ll share your reflection exercise and action step for this episode. Show Notes Listen in as Luria reveals: 5 Different Types of Videos Every Business Should Use   3 Biggest Mistakes Entrepreneurs Make with Video Terms in This Episode That Might Be New to You Projecting Corporate Escapees Authenticity / Being Authentic Luddite Call to Action / CTA   Links to People and Resources Mentioned on the Show   Geeks University's main website Geeks Life Luria on Facebook Geeks University on Facebook  Luria / Geeks University on Twitter Geeks University on You Tube Livestreaming Pros on You Tube   Rich Moore   Additional Research How to Make How-To Videos 3 Ways Small Businesses Can Use Video Marketing   Join the Group! Have questions about tech but no safe place to ask them? Tired of posting to tech groups whose members make you feel stupid for asking what to them is a basic question? Join the show's Facebook group. It's a safe environment with like-minded professionals and tech experts who know how to talk to people without insulting them. You'll also hear about and be invited to participate in fun tech training and testing events so head on over and click the link to join. About Us Winnie Anderson is an award-winning copywriter and brand strategist, a best-selling author, and respected instructor. She writes books, creates courses, and provides limited one-on-one consulting with and for introverted entrepreneurs who are ready to get their message out in a bigger way and who hate selling. Learn more about her here or connect with her on social media including Facebook and Twitter. Judy Jordan is a virtual production assistant who helps entrepreneurs get their message out in a bigger way using live and recorded virtual events like webinars, teleseminars, live moble streaming, podcasts, and virtual conferences. Learn more about her at her LinkedIn page or connect with her on Facebook. Sue Brettell is brand developer and designer who acts as Winnie's creative director. Sue helps entrepreneurs communicate their brand essence by creating compelling visual brand elements and coordinating them into a strong, unified visual brand. Learn more about her at her LinkedIn page. Connect with her on Facebook.

It can be very easy to feel overwhelmed with all of the platforms that are available to participate in…all of the gurus who are telling you that you have to be everywhere at once….and our own entrepreneurial DNA that can cause us to get easily distracted and feel like you’re missing out on something. Those feelings can lead us to increased stress, working an unhealthy amount of hours on a regular basis, and burning ourselves out. It can also lead us to not doing anything which is also bad for our brand and business. I asked networking and LinkedIn expert Wendy Terwelp on the show to help us get out of social media overwhelm. Wendy is an award-winning career expert and personal branding strategist who works with leaders, directors, and entreepreneurs to land gigs they love, get paid what they’re worth, and be rock stars at work. A sought-after-speaker Wendy speaks about personal branding, social media, networking, and career development. She and I have been connected for years since we’re both among the world’s first 50 personal branding strategists. When I wanted to go in this direction – helping people deal with their social media overwhelm, I knew there was no one but Wendy to talk to. In this episode you’re going to hear her explain… Why an up to date social profile is critical for success   And the importance of a nice, professional headshot on your profiles, especially on Linkedin Tips to choosing the right social networks to be in -- and the max number you should be on   Wendy’s strategy for getting social networking tasks done quickly each day Be sure to listen all the way to the end so you can get your cocktail exercise and action step for this episode. Terms Used in This Episode That May Be New to You Personal Branding SEO  Search Engine Optimization   Links and Resources Snap(chat)   Urban spoon Facebook Linkedin Pinterest Twitter Hoot Suite  Buffer Talent Management magazine Linkedin pro finder – can now only acess as a paid member   Connect With Our Guest - Wendy Terwelp Wendy on Facebook Wendy on Twitter Wendy on Linkedin Wendy's main site Wendy's book   Past Episodes Mentioned or Related to This One What's a Merchant Account with Marvin Napoli of Merchant Focus   Take it Deeper With Additional Research How to Choose the Right Social Channels to Reach Your Customers 7 Niche Social Networks for Strategic Networking   Join the Group! Have questions about tech but no safe place to ask them? Tired of posting to tech groups whose members make you feel stupid for asking what to them is a basic question? Join the show’s Facebook group. It’s a safe environment with like-minded professionals and tech experts who know how to talk to people without insulting them. You’ll also hear about and be invited to participate in fun tech training and testing events so head on over and click the link to join. About Us Winnie Anderson is an award-winning copywriter and brand strategist, a best-selling author, and respected instructor. She writes books, creates courses, and provides limited one-on-one consulting with and for introverted entrepreneurs who are ready to get their message out in a bigger way and who hate selling. Learn more about her here or connect with her on social media including Facebook and Twitter. Judy Jordan is a virtual production assistant who helps entrepreneurs get their message out in a bigger way using live and recorded virtual events like webinars, teleseminars, live moble streaming, podcasts, and virtual conferences. Learn more about her at her LinkedIn page or connect with her on Facebook. Sue Brettell is brand developer and designer who acts as Winnie’s creative director. Sue helps entrepreneurs communicate their brand essence by creating compelling visual brand elements and coordinating them into a strong, unified visual brand. Learn more about her at her LinkedIn page. Connect with her on Facebook.

One of the problems with managing a growing business is the never-ending list of marketing tasks that need to be done and the seemingly never ending list of tools we need to position ourselves as trusted advisors, pre-sell our offerings, and help clients decide to buy. Then we need to stay top of mind, continue to nurture that relationship to encourage repeat business and referrals. It can feel pretty overwhelming. At some point – usually when you’re frustrated trying to get different systems to work together – you start thinking there’s gotta be a better way. And that’s likely when you start wondering if a marketing automation tool is right for you. I asked Robin Phillips on the show to help me solve that mystery. As Director of Customer Relations for The Pule Network, Robin supports customer success by providing training and being responsive to customer questions, needs, and concerns. A testimony to his customer orientation is that testimonials on his LinkedIn profile praise his generous spirit. The Pulse Network or TPNI provides a cloud-based platform to boost awareness, drive lead generation, and enhance client engagement through content marketing, campaign management and event registration with a social and digital backbone. As a disclaimer here before we start, I’ve known Robin for several years and I was a past customer of his previous employer. That company was bought by TPNI and I think it’s a testimony to Robin that he survived the acquisition and is still delivering great service to his clients. If you've lived through an acquisition you know they're never easy no matter how well organized and friendly they are. So it's also a testament to TPNI that they recognized Robin's strengths and his dedication to the customer. In this episode Robin will demystify… How marketing automation differs from a CRM or an email service provider How to decide if you’re ready for a marketing automation tool   What you need to know first before you start marketing   Tips for what to do when you get started and how to start without a list   How a marketing automation tool helps both the entrepreneur and the client The problem with integrating different services  to market and sell your offerings Be sure to listen all the way to the end when I’ll share your cocktail exercise and action step for this episode. Terms Used in This Episode That Might Be New to You Marketing Automation Opt-in SMS message MMS message Email service provider Video distribution Funnel  integration APIs Zapier Decision driver Links and Resources Robin on Facebook  The Pulse Network's marketing automation platform, Engage  Andy Falco -- who Robin mentioned on the show  Take It Deeper with Additional Research The Cure for Decision Fatigue 4 Steps to Choosing a Marketing Automation Platform That Works  These 7 Mistakes Can Make Your Marketing Automation Investment Worthless  7 Big Benefits of Marketing Automation for a Small Business    Join the Group! Have questions about tech but no safe place to ask them? Tired of posting to tech groups whose members make you feel stupid for asking what to them is a basic question? Join the show's Facebook group. It's a safe environment with like-minded professionals and tech experts who know how to talk to people without insulting them. You'll also hear about and be invited to participate in fun tech training and testing events so head on over and click the link to join. About Us Winnie Anderson is an award-winning copywriter and brand strategist, a best-selling author, and respected instructor. She writes books, creates courses, and provides limited one-on-one consulting with and for introverted entrepreneurs who are ready to get their message out in a bigger way and who hate selling. Learn more about her here or connect with her on social media including Facebook and Twitter. Judy Jordan is a virtual production assistant who helps entrepreneurs get their message out in a bigger way using live and recorded virtual events like webinars, teleseminars, live moble streaming, podcasts, and virtual conferences. Learn more about her at her LinkedIn page or connect with her on Facebook. Sue Brettell is brand developer and designer who acts as Winnie's creative director. Sue helps entrepreneurs communicate their brand essence by creating compelling visual brand elements and coordinating them into a strong, unified visual brand. Learn more about her at her LinkedIn page. Connect with her on Facebook.