If you’ve listened to this podcast consistently over the last two years, you’ve heard Rich allude to the fact that his company, Y2Marketing, crashed and burned in spectacular fashion in 2004. Today, Rich tells the whole story to a group of conference attendees. Trigger Warning: there is a lot of crazy stuff you’re about to hear… backstabbing, sabotage, intrigue. This could be a movie… I’m not kidding. Take a listen and see what you think!
It’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. Here, we join Rich on a Tuesday Morning Ad Clinic, where a client submitted a large, gangly folder for Rich to critique. The folder was to be handed to customers after a job was over, with the goal of asking--and getting--referrals. It was very complex, and also involved a reloadable Visa gift card. Rich listened patiently to the explanation, then gave one of the best 25-minute explanations of how to REALLY get referrals you’ll ever hear.
In this episode, Rich Harshaw chats with Tricia Drake to unpack the Entrepreneurial Operating System (EOS) · what it is, how it works, and why remodeling businesses should care · in just 45 minutes of practical, game-changing insights.
In this episode, you’ll hear a behind-the-scenes look at Rich Harshaw collaborating with Shugarman’s Bath to develop radio ad concepts. The discussion highlights how the company’s guarantees, values, and customer promises can be translated into compelling advertising that connects with listeners.
Another Monday means it’s time for another installment of our “5 Ways To Monday” series… Today, that something is “getting more utility out of all these great blog posts that you are creating.” After all, if they just sit there on your website, they are underleveraged! So here are some good ideas on what to actually do with them!
It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run.This week, we talk about Level 10 Contractor’s Secret Sauce: Identity. You’ve been listening to Rich talk about Identity for a million years now on this podcast… And he’s been talking about it for a lot longer than the podcast has been around, trust me! But how, exactly, do you determine what your identity points are… then execute on your identity? Glad you asked! On today’s showcase we hit the ABC’s of Level 10 Contractor Identity.
Rich and Chad Morgan discuss Quick Page, a video-based follow-up tool transforming contractor sales. They reveal how personalized video builds trust, boosts engagement, and closes more deals faster than traditional methods.
It’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. Here, we’ve pulled out one of Rich’s old “Open Forum Webinars” where members could participate and ask any question they want. In this episode, a contractor has committed $2,000 for a home show, and wants to find the best way to maximize her investment there. Rich gives her plenty of good advice, including a couple of his favorites: sweepstakes, and the big bill.
In this MetalCast episode, Heidi J. Ellsworth is joined by Rich joins Heidi J. Ellsworth from the MetalCast podcast. Rich shares how Operation Lead Surge marketing event is transforming the way contractors generate and close leads, with proven strategies that deliver 200–500 qualified leads every month. From real-world success stories to actionable marketing tactics, this conversation is your intel briefing for building a lead-generation system that works like clockwork.
This episode is the first in a series of 3 talks that Rich gave and recorded at a recent conference he spoke at. Instead of focusing on marketing, he instead decided to focus on what it takes to be successful as an entrepreneur. Today’s episode is Entrepreneurship 101.
Another Monday means it’s time for another installment of our “5 Ways To Monday” series… We’re going to visit Wall Drug… that middle-of-nowhere tourist trap somewhere in South Dakota that has a million billboards that try to coax you to stop and buy a doughnut or look at their dinosaurs. If that all sounds weird, just listen to podcast #576 from April 6, 2021. Bottom line, we’re here today to talk about different ways to hit people over the head with a message a million times–in a really compact timeframe… to enhance the likelihood of said messages being seen and absorbed.
It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run.This week, we talk about online reviews. Everybody knows that online reviews are super duper extra important, right? Well then why do we see so many contractors and so many websites that either don’t have any at all… or just sort of tack them on as a little extra thing, almost as an afterthought? Today, we talk about the importance of social proof when convincing prospects to buy from you as opposed to buying from anyone else, specifically utilizing online reviews. If you aren’t turning your happy customers into raving fans, you’re losing sales before you even have a chance to sell them.
Rich interviews Chuck Thokey of Top Rep about scaling remodeling companies through stronger sales leadership and coaching. They discuss shifting from owner-driven sales to professional teams, proactive versus reactive management, modern training methods, and Top Rep’s innovative AI sales simulator that sharpens skills, boosts closing rates, and drives growth.
It’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. Here, we’re going to join Rich on what they used to call their Tuesday Morning Ad Clinic; a client with a Siding Company asks Rich to critique some neighborhood mailers they got from their manufacturer… and when Rich took a look, the mailers basically just said “we’re in your neighborhood.” Suffice it to say, he wasn’t thrilled with that, so he gave them some advice as to what might work better.
This discussion with the founder of gFour marketing, Brian Kaskavalciyan, is all about how to use follow up emails, texts, and mailers to MASSIVELY increase repeat & referral business. Rich gets really worked up about this… and at the end, he basically says you are, well, stupid… if you don’t take Brian up on his services. That’s a bold claim… take a listen to see what that’s all about!
Rich interviews Heidi Ellsworth, founder of Roofer’s Coffee Shop, an online community for contractors. They discuss its evolution from classifieds to a multimedia hub offering podcasts, webinars, articles, directories, and forums. Heidi also shares insights on women in roofing, industry innovation, and expanding into specialized “coffee shop” platforms.
Another Monday means it’s time for another installment of our “5 Ways To Monday” series… Today’s topic: Social Proof. What we’re talking about here is showing people that OTHER people who have used you actually LIKE you… here’s how to get it done.
It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.