The Licensing Mixtape

From his time in creative publishing to his time at LucasFilm ahead of the launch of “The Empire Strikes Back,” or his tenure at Topps – working with Garbage Pail Kids and some of the world’s greatest brands – Ira Friedman talks to License Global's Patricia DeLuca about the power of fan engagement.

Globally renowned beauty influencer Hyram Yarbro and Mike Bienstock of Semaphore Licensing join License Global's McKenna Morgan to discuss launching the SELFLESS skincare brand.

Gary Ma, COO of Epik speaks with License Global's Ben Roberts to explain everything you need to know about non-fungible tokens (NFTs).

Season 3 has landed, offering a dedicated look at the upcoming events, high-profile panels, and cutting-edge trend insights. To kick us off Anna Knight (VP, Licensing, Informa Markets) brings together a License Global Live panel with Mark Kingston (ViacomCBS), Gary Pope (Kids Industries), and Jon Gisby (WildBrain Spark) to discuss the evolution of kids content.

License Global shares its exclusive cover story interview with John Friend, head, Halo & Xbox Consumer Products, and goes behind the scenes with the global gaming disruptor brand behind "Halo" and a new generation of cutting-edge consoles.

Navigating the consumer engagement landscape is more challenging than ever. With new platforms emerging every day, consumers have options on where to engage. Bioworld understands that and is meeting the fans wherever they are. This makes it easier for their retail and brand partners to succeed. McKenna Morgan, digital editor, License Global is joined by Beth Taylor, Jennifer Staley, Sean Parnell, Chad Neurenberg and Casey Hulse of the Bioworld team to discuss how Bioworld connects with fans at retail.

To mark the launch of License Global's Gaming Issue, we’re looking at the top five brand engagement trends and methods behind the biggest entertainment platform in the world. Read the gaming issue here: https://www.licenseglobal.com/magazine/april-2021#1

Eric Morse of direct-to-consumer retailer Redbubble joins Patricia DeLuca of License Global to discuss how brands and retailers can truly cater to fans everywhere.

To mark the launch of License Global's first themed issue, Ben Roberts takes a deep dive into The Kids Issue, looking at our Top 5 takeaways, exclusives, and insights from the stories themselves.

Robert Schwartz of CAA-GBG talks to Patricia DeLuca and Ben Roberts of License Global to explore the depths of the "League of Legends" universe, how gaming is facing a meteoric rise in terms of fandom, and what exactly Brand Extension means for the future of retail and consumer engagement.

Ben Roberts speaks to Kids Industries for an in-depth insight into how the psychology of fandom works, why nostalgia isn't a big enough word for what we share with our kids and what family brands need to do in order to stand out in 2021.

Bioworld's Jennifer Staley and Beth Taylor join License Global's Bibi Wardak and McKenna Morgan for an in-depth discussion on fandom, the creativity it fuels and how Bioworld has become a fan-favourite from gaming to movies, anime and beyond.

Founder of Products of Change, Helena Mansell-Stopher, joins Ben Roberts to discuss the organisation's sustainable goals, the industry leaps underway across brands and licensing and the small steps brands can take to make a big impact today.

Jonathan Neill, commercial director, Rugby League World Cup 2021 joins Ben Roberts to discuss the resilience of sport, how to engage fans on and off the pitch and how to build the biggest event to be held in the U.K. this year.

The Licensing Mixtape is back with a brand-new season on January 25, 2021. Hear how the Rugby League World Cup is engaging fans at home ahead of the UK’s biggest sporting event. Find out how the psychology of fandom is driving success in lockdown with Kids Industries and where inclusive retail fits into the world as we know it with Redbubble. All this and much more, coming Jan. 25.