The Lisa Pezik Show

The saying goes, if you build it, they’ll come, but what if you built it and no one came? You get stuck wondering if what you built isn’t good enough, if you’ll have to spend hundreds of thousands of dollars to get the word out or spend every spare second of your life creating new content on social media. Wasted time, money and effort is defeating at all levels of business which is why Lisa Simone Richards works with online coaches to break through the noise and get seen online everywhere. Through her free workshops, masterclasses and mentorship program, she gives entrepreneurs the insider secrets on how to get exposure and reach more people without spinning their wheels on social media or wasting money on Facebook ads. Her clients learn the lather-rinse-repeat formula for more visibility which makes them more sales. They go from invisible to in-demand getting interviewed on top podcasts, partnering with big names in their industry and building their authority expert status getting featured on major media like FOX, NBC, Forbes, Inc., and more. In today’s episode Host Lisa Pezik sits down with Lisa Simone Richards to discuss: 5:00 why you don’t want to be a best kept secret 6:00 why PR is rarely a one and done and why landing a big publication like Oprah or Forbes may not be THE best way to put money in your bank account 7:30 the ABCs of visibility  10:30 why you need to figure out your visibility first 11:20 what role social media plays for businesses just getting started 11:45 how to pitch yourself as a guest on any platform 13:45 the ladder of publicity: three types or publicity you need to consider and in which order to execute 20:05 the don’ts of public relations 22:55 why it’s good to be bored of your own content 26:10 how consistency builds the know, like and trust factor across all platforms Links from today’s episode: www.lisasimonerichards.com FREE 2-Day Get the Word Out Workshop FREE Perfect Pitch Podcast Template FREE Quiz: How Should You Get Visibility Online as a Coach 6-Month Online Visibility Accelerator Mentorship Program Work with Lisa Pezik: If you’re looking to grow your existing company, we’d love to help with your digital content at lisapezik.com Sign up for the course and learning style you prefer best here.  If you loved this episode and want to learn more about and from Lisa you can order one of her books here. That’s right, Lisa is a best-selling author and has written two books: “Women Who Illuminate” and “The Beauty of Authenticity.”

Amber Hawley is a licensed therapist and lifestyle strategist who works with entrepreneurial individuals and couples with the personal side of business. She is the owner of a group therapy practice in Silicon Valley, host of The Easily Distracted Entrepreneur podcast, wife, mom of three kids, and Marvel movie super fan. Amber originally worked in the tech industry but her love for people led her to pursue a career where meaningful relationships are at the center of everything she does. In episode 209 of The Lisa Pezik Show, Amber and Lisa discuss: 5:09 the go go go hustle of entrepreneurship  7:01 when something goes wrong in your life 7:51 hitting rock bottom 9:03 signs of burnout 12:45 hiring well before your business needs it 14:20 the never do again list 16:03 why training new hires isn’t a burden 19:40 it's not worth it, I’ll do it all myself mentality 21:10 the hiring crisis 23:02 making the space for communication   26:37 importance of energy management 31:40 what’s happening next Want more from Amber? Be sure to check out amberhawley.com where she is busy helping high-achieving, easily distracted entrepreneurs with mindset & strategies to stop suffering for success. And don’t miss out on The Easily Distracted Entrepreneur Podcast where she aims to make the entrepreneurial journey less lonely and a lot more fun! Connect with Amber on all the social media platforms: YouTube Instagram Linkedin Facebook And of course if you’re looking to grow your existing company, we’d love to help with your digital content at lisapezik.com Sign up for the course and learning style you prefer best here.  If you loved this episode and want to learn more about and from Lisa you can order one of her books here. That’s right, Lisa is a best-selling author and has written two books: “Women Who Illuminate” and “The Beauty of Authenticity.”

Have you ever wondered how to make viral videos for your business? If yes, then you won’t want to miss Episode 208 of The Lisa Pezik show, where Joseph Wilkins, Founder of FunnySalesVideos.com, gives you his eight simple steps to build attention-grabbing viral style sales videos that entertain viewers into making an immediate purchase. With two decades of experience, Joseph has worked with some of the biggest and best brands out there and has developed a strategy to help you use humor to go viral, make sales, and exponentially increase your business. He is uniquely positioned to give your business the inside track with his years of experience in television and the online space, that includes hundreds of millions of views for his customers and millions in tracked sales.   In episode 208 of The Lisa Pezik Show, Joseph and Lisa discuss:   2:36 is it better to be ignored or look silly 6:31 why marketing is like a salad 10:02 how long should your sales videos be 11:37 why people stop watching videos 14:04 how to earn the right to sell 15:30 why you can't build a sales campaign around guessing  17:01 the 8 step process 17:09 step 1 : understand who you’re talking to 21:42 step 2 : brainstorm 50 bad ideas 24:02 step 3 : scripting 28:27 step 4 : add in the comedy 34:25 step 5 : production 43:10 step 6 : visuals                                                                                                                                                                                    Want more from Joseph? Be sure to check out FunnySalesVideos.com where you can learn to create memorable stories that stand out and drive predictable sales. If you’re ready to start your own funny sales video Joseph and his team are ready to start brainstorming today or you can always click here for your own 8 step guide to creating your own funny video.   Connect with Joseph on all the social media platforms:  Linkedin Instagram Facebook

If you are a visionary entrepreneur that wants to grow your impact and business in a way that is rooted in values and propelled by purpose this episode with Ashlee Sang is perfect for you. Ashlee is passionate about the small, personal, & professional changes anyone can make to improve their lives, their business, and the environment. In episode 207 of The Lisa Pezik Show, Ashlee and Lisa discuss: 6:30 recognizing your core values and core audience when growing a business  7:00 the impact your values have on your decision making process 8:01 why some decisions in your business are an easy yes or a quick no 9:45 strive for consistency in your business and personal life  11:39 standing up for your values in order to stand out 12:37 how to find your companies true values  13:14 why you should stand for your values 16:31 learning about yourself when out of your comfort zone 19:21 having the courage to go into the unknown  Want more from Ashlee? At Ashlee Sang Consulting you will be coached to stand up for your core values and shown how to grow your business. Connect with Ashlee on all the social media platforms: Linkedin Instagram Facebook Twitter And of course if you’re looking to grow your existing company, we’d love to help with your digital content at lisapezik.com Sign up for the course and learning style you prefer best here.  If you loved this episode and want to learn more about and from Lisa you can order one of her books here. That’s right, Lisa is a best-selling author and has written two books: “Women Who Illuminate” and “The Beauty of Authenticity.”

Were you ever told that in order to sell you had to drive in the pain point? Maybe you were the buyer and you were told “if you really care about your business you’ll make this purchase.” In both cases it feels kind of gross, right? If these or similar situations left you feeling like sales were gross, Nikki Rausch, CEO of Sales Maven, is here with good news: sales can be authentic, selling can be kind and you don’t have to lose your soul in the process.  With 25+ years of experience selling to prestigious organizations like The Bill & Melinda Gates Foundation and NASA, Nikki shattered sales records and received “top producer” awards along the way.  Nikki has the unique ability to transform the misunderstood process of “selling” and today she helps entrepreneurs and small business owners to sell successfully and authentically. In Episode 206 of The Lisa Pezik Show, Nikki and Lisa discuss: 6:09 what buying signals are and ways to act on those signals 7:42 what not to say when someone asks for your pricing 9:37 what the selling staircase is and why it’s important to know what step you are on 11:58 the two big missteps we make (in business and in life) 20:08 what you need to do in order to gain long-term referrals 23:32 why you shouldn’t chase clients 25:53 how to ask permission to sell to someone 32:39 why it’s a good thing to attract and repel customers If you love this episode and want to connect with Nikki you can sign up for her classes or hire her as a keynote speaker at yoursalesmaven.com An engaging speaker, she shares the secrets of her sales success through keynote speeches and business-changing workshops. Her robust Sales Maven Society ignites game-changing outcomes for clients.  Nikki has written 3 books, all available on Amazon. And she has a podcast called Sales Maven which you can find on your favorite podcast platform. Connect with Nikki  on all the social media platforms: https://www.facebook.com/yoursalesmaven/ https://www.instagram.com/your_sales_maven/ https://www.linkedin.com/in/nicolerausch/ If you are needing to get your business in front of more customers, learn how we help our clients do just that and take a look at our SalesBooster Online Lead Generation Business.  And of course if you’re looking to grow your existing company, we’d love to help with your digital content at lisapezik.com Sign up for the course and learning style you prefer best here.  If you loved this episode and want to learn more about and from Lisa you can order one of her books here. That’s right, Lisa is a best-selling author and has written two books: “Women Who Illuminate” and “The Beauty of Authenticity.”

Have you ever wondered how to grow your business through more or better referrals? If you have been hoping to gain those referrals from existing customers, Matt Ward, the author of the book, “MORE...Word of Mouth Referrals, Lifelong Customers and Raving Fans,” would suggest you are looking in the wrong place.  In 2002 Matt Ward started a digital marketing agency, inConcert Web Solutions, which he sold in 2018 so that he could focus on helping service-based businesses get more word of mouth referrals. His book focuses on building stronger relationships and how we can use that to connect with others.  Matt is a professional member of the National Speakers Association, a 40 Under 40 Recipient and Chamber Small Business Owner of the Year.  In Episode 205 of The Lisa Pezik Show, Lisa and Matt discuss: 1:53 why elevator pitches don’t work  5:15 how you can do more business with people who bring you joy 6:44 what freedom as a business owner looks like 9:01 the key component in getting better referrals 10:29 the type of revenue that every business needs in order to be successful 12:37 when and why you should fire clients 17:04 the statistics behind referrals and the best place to get them 21:00 the difference between marketing and referrals 22:58 what you should ask for instead of referrals Want more from Matt? You can visit his website at breakthrough-champion.com Matt also has  a free referral guide you can access to fire up your referrals here Connect with Matt on Social: LinkedIn: @mattwordspeaks Facebook: @breakthroughchampion Learn more from Matt by reading his books:  “MORE Word of Mouth Referrals: Lifelong Customers and Raving Fans” “The High-Five Effect - How to Do Business with People Who Bring You Joy” Listen to Matt’s Podcast, “The Mass Business Podcast” on all major podcast platforms.  Today’s episode was all about referrals. And the main point of referrals is to increase our sales. If you are needing to get your business in front of more customers, learn how we help our clients do just that and take a look at our SalesBooster Online Lead Generation Business.  And of course if you’re looking to grow your existing company, we’d love to help with your digital content at lisapezik.com Sign up for the course and learning style you prefer best here.  If you loved this episode and want to learn more about and from Lisa you can order one of her books here. That’s right, Lisa is a best-selling author and has written two books: “Women Who Illuminate” and “The Beauty of Authenticity.”

Through a mental health breakdown that turned out to be her biggest blessing, Elvira Hopper, Founder of The Love Your Vibe Transformation, left behind a 20 year, 6 figure, award-winning big pharma career to live her most aligned & authentic fully self-expressed BEST LIFE...free of mental health & marital struggles in her late 40's. Her transformation led her to miraculously becoming a pro jazz artist at 51. She has performed & recorded on world class jazz stages with and for celebrities, including Oprah Winfrey's beloved, Stedman Graham. Elvira doesn't work a day in her life as all she chooses to do is in her joy & genius zone. She believes we could create 'heaven-on-earth' if we ALL lived 'aligned, authentic & fully self-expressed'! In Episode 204 Lisa and Elvira sit down to discuss:  1:50 how to create boundaries around your energy 4:40 what it looks like to be fully aligned with your authentic self 6:40 what it looks like to call on your highest self 13:30 what happens when we are out of alignment with our true selves 16:20 why we get bullied as adults 18:30 the good that can come from rock bottom 20:05 how to be humble but fierce 24:00 why sound healing may be the way you can finally unlock the power of meditation 28:00 how to get into a good headspace 29:33 what people want to see instead of “perfect” If you are ready to live in alignment, to love your vibe, to stop living in fear and want more time with Elvira, make sure you visit her at www.elvirahopper.com or follow her on social @evhopper and @theloveyourvibetransformation. And of course if you’re looking to grow your existing company, we’d love to help with your digital content at lisapezik.com Sign up for the course and learning style you prefer best here.

Have you been thinking about quitting your day job and pursuing the life of an entrepreneur? Or maybe you already are an entrepreneur and you're wondering whether or not you should keep going, if it's time to quit or maybe if it's time to get an investor. If any of the above resonates true for you then this episode is for you. In Episode 203, Host Lisa Pezik interviews Steve Hoffman, The Founder of Founders Space, one of the world’s leading startup accelerators. Founders Space was ranked the #1 incubator for overseas startups by Forbes and Entrepreneur Magazines. Steve is also a venture investor, founder of three venture-backed and two bootstrapped startups, and author of several award-winning books. These include “Make Elephants Fly” (published by Hachette), “Surviving a Startup” (published by HarperCollins), and “The Five Forces” (published by BenBella). In Episode 203 Lisa and Steve discuss: 5:38 the number one thing that trips entrepreneurs up 8:53 the true responsibility of an entrepreneur 13:30 why you can't create demand 17:45 what your customer can tell you (and what they can't) 20:17 reasons why you should not be an entrepreneur 21:41 the only great reason to be an entrepreneur 23:49 the number one quality an entrepreneur needs to be successful 24:23 the role of a CEO 29:36 what you must do in order to secure an investor Steve offers an incredible free gift, The 10 Commandments of Venture Capital.  Want to connect with Steve more? Visit him at foundersspace.com or connect on any of his social platforms.  Twitter:  https://twitter.com/foundersspace Facebook:  https://www.facebook.com/groups/foundersspace/ LinkedIn:  https://www.linkedin.com/in/foundersspace/ Instagram:  https://www.instagram.com/foundersspace/ And of course if you’re looking to grow your existing company, we’d love to help with your digital content and lisapezik.com. Sign up for the course and learning style you prefer best here.    

Did you start your business with the idea of having freedom; time freedom, financial freedom, freedom to pursue your life's purpose? And then somewhere in your entrepreneurial journey did you start to feel anything but free?  Vanessa Shaw, Founder of The Business Growth Academy, helps entrepreneurs get crystal clear on what freedom looks like to them and then helps them pursue it.  In Episode 202 of The Lisa Pezik show, Host Lisa Pezik and Vanessa Shaw discuss: 2:48 what does freedom actually look like 5:03 areas where entrepreneurs spend time on the wrong things 6:52 two common times entrepreneurs feel anything but free 7:40 the difference between flexibility and freedom 11:59 - why it's important to be specific  13:40 - the 5 freedoms that will change your life but professionally and personally      13:40 freedom of self-expression      16:09 financial freedom      18:00 time freedom      20:52 freedom of relationships      23:22 freedom of purpose 29:36 - two main things that hold us back from being free Vanessa shares about the million dollar question that every entrepreneur should ask themselves. Want to know what it is and how to answer it for your business? Visit themilliondollarquestion.com to download a free copy of her book. Want more from Vanessa? Listen to her podcast, "Get Rich without Being a Bitch" Follow Vanessa on Instagram @vanessashawcoach Connect on Linkedin  Follow Vanessa on Facebook  And of course if you’re looking to grow your existing company, we’d love to help with your digital content and lisapezik.com. Sign up for the course and learning style you prefer best here.

If you’ve ever wanted to start a side hustle but haven’t been sure where to begin, you won’t want to miss this episode with today’s guests, Carrie Bohling and Craig Clickner, a husband and wife duo, who are co-founders of several companies, including Tandem Consulting and their non-profit Tandem Giving Inc. Their businesses, which initially started as side hustles, have allowed them to step away from their full-time corporate careers and instead, become full-time parents and entrepreneurs as well as recently published authors with their book "So You Want to Start a Side Hustle." In today’s episode we discuss: 8:57 why you might actually have more time than you think to start a side hustle 10:31 how to successfully walk away from your corporate gig 13:02 pieces of income vs. peace of mind 13:30 the traps entrepreneurs fall into 16:41 the path to passive income 20:18 why you don’t need to be passionate to start a side hustle 30:00 the difference between mindset and life set Now more than ever it’s possible to make side money, especially if you know what you’re willing to sacrifice in order to achieve your goals. It’s also better if you have a mentor to help guide you along the way. Save your time and energy and learn from someone else’s mistakes and insight as you begin your path to entrepreneurship. If you’d like to work with Carrie and Craig you can learn more about their programs here. And of course if you’re looking to grow your existing company, we’d love to help with your digital content and lisapezik.com. Sign up for the course and learning style you prefer best here.

Every one of us wants security. We don’t want to encounter danger or sudden trials that would disrupt our routine or career path. Yet, we often forget that we can’t control everything in this world. Yes, we are safe, but we may also be stuck. Does hiding aspects in our lives make us fulfilled? Join your host, Lisa Pezik, as she sits down for a conversation with Michelle McGlade about hiding our brilliance, body, and beliefs to fit society’s norms and run away from our real emotions. Michelle is a bestselling author, podcast creator, speaker, and owner of The Modern Leaders Maven. She believes success is an inside-out game, and leadership of self is the key to building teams and unlocking your next level of growth. She got an intuitive hit that people are hiding—their opinions, bodies, beliefs, genius—and it sent her on a research path. On this podcast, we dive into what we hide, why we hide it, and what steps to take to step into your next level of growth and business.

Are you limiting yourself and your business with the decisions you’re making? Have you ever considered whether the business decisions you’re making are from your soul or mind? That’s what we discuss in this episode with guest Jennifer Urezzio. Jennifer is the Founder of Soul Language, a paradigm that puts tangibility to our soul as a conscious connection that you can choose to enable better business and personal success decisions. She joins host Lisa Pezik to discuss how you can consciously connect with your soul and make choices that amplify and align with your purpose.

Falling in love with selling takes you a step closer to success. When you do, you are able to give the energy and flow to communicate well with clients and prospects. Lisa Pezik is with Connie Whitman to talk about nurturing sales, just like how you nurture your babies. Connie is the CEO of Whitman & Associates for more than 20 years, helping ambitious business owners, leaders, and sales teams build powerhouse organizations. She is known for her energetic, passionate, heart-centered, and enthusiastic sales, teaching, and coaching approach. In this episode, Connie discusses three responses of every sales call regardless of the outcome, how lack of preparation and procrastination kills sales, and how to trust your gut. She also elaborates on ways to build long-term relationships with clients.

To have a lean business is to have a clear vision of what you want to do and who you want to serve. Most small businesses struggle to find what is most important for their company. This is why Crista Grasso, the creator of the Lean Out Method, is here to help you with that. Crista is known as the Business Optimizer. She helps businesses identify the most important things to focus on for maximum value and profits. Join your host, Lisa Pezik, and her guest, Crista Grasso, as they talk about how to lean out your business. Also, learn about her triumph with breast cancer, why clarity is key to success, deciding between what's good and better, and the three pillars to lean out, remove waste, and increase quality and value.

Today’s hustle culture often puts sleep at the bottom of priorities. That thought is wrong, because if you want better physical health and a better financial standing, you will need better sleep. Lisa Pezik is joined by returning guest, life and sleep coach Janet Whalen. Janet talks about why she added better sleep to her coaching repertoire and her list of priorities. She also discusses the origins of insomnia and why she decided to improve her sleep. If you want to make a change to your sleep habit, this episode is for you.

If you've ever felt like you and your partner are not on the same wavelength, yet you have to make some important business and life decisions together, you need to pay attention to this! Lisa Pezik goes deep into the need of creating a shared purpose in marriage with Joli Hamilton, a relationship coach, public speaker, and author of Project Relationship. Learn how to balance the power in a relationship, how build a strong foundation with your spouse, and how important it is that everyone is comfortable when having sex. Come and sit down with Lisa and Joli to understand how women can create sustainable, soul-nourishing relationships without sacrificing their career dreams.   They discuss: How to get off the cultural escalator for how marriage is supposed to look and how to get set up for success from the start (or how to get you there now.) Why resentment is the killer of growth and how to avoid it. How to have the best conversation when it comes to decision making with the HALT method. Understanding the brake and gas pedals in sex and how to be conscious of the language around sex and the impact it has in a marriage.

Some people are just wired differently from others. Many are much more sensitive and intuitive than the norm. These highly sensitive people have at least as much potential for entrepreneurship as everyone else, but their talent is often overshadowed by the fact that much of the world just isn’t designed for them. How can highly sensitive people step out of the shadow of their gift and really shine in the world of entrepreneurship? Heather Dominick, the founder of Business Miracles, explains the answer beautifully in this conversation with Lisa Pezik. A highly sensitive entrepreneur in her own right, Heather knows how to recognize signs of a highly sensitive and intuitive person and help them use their unique attributes to achieve success. Join in and learn to overcome fears and develop leadership skills to excel in business and life by doing things differently.

Entrepreneurs must step up to the additional responsibility of financial management, or else success will be elusive to them. Hiring accountants is definitely a huge help, but the final say will always fall to the business owner. Lisa Pezik is joined by Parker Stevenson, co-owner and the Chief Business Officer at Evolved Finance, who shares the right recipe for a money-making mindset that relies on data when making decisions. He explains the power of profit and loss statements in a company's future, particularly with expenditures and employee screenings. Parker also discusses how entrepreneurs must properly handle business scaling and the most important money metrics to be monitored at all times.

Since the early 90's, Dr. Ganz Ferrance has been helping individuals, couples, families, and corporations beat burnout, reduce stress, improve their relationships, and enjoy more success. As a Registered Psychologist, his approach is different. Instead of the stigma around mental health, Dr. Ganz prefers to call it your psychological well-being and asks, "How good can we get it?"   This insightful, energetic, and grounded conversation around self-care talked about: Understanding the deficiency model vs. the optimization approach, to know that you're not broken and you don't need to be fixed, and to look at your life from a place of joy and wholeness to get whatever you want. How to strive for PEP (Perpetuating Evolving Perfection) to bring more joy into your everyday. The basis for his book, The Me Factor, that was lab tested in his own life to make his self-care the priority, because if you go down, your business goes down. To start taking responsibility for your own self-care and know that you need a system, an emergency plan, and support in everyday life and you can put yourself first. To look at boundaries as double-walled fences with gates and give yourself time to say yes or no to your inner circle.   To get his complimentary resources, go to https://www.askdrganzvip.com/ To get his book, The Me Factor, head to https://askdrganz.com/

Voice acting and announcing is a unique and promising industry, but what should you do to set your foot on the door? Lili Wexu, voice-over talent and creator of Get Clever About e-books, will show you the ropes and give you an edge in the voice talent industry. She was the voice of the 2010 Winter Olympic Games, the video game Assassin's Creed, as well as the Canadian Air Canada, Via Rail, Health Canada, Uber, and the Brick. In this episode, she talks about how you can stay true to YOUR character no matter what role you play, the do's and don'ts of voice preservation and the 5-step warm-up, and the tech setup you need to get the best sound quality at home. Your voice is a powerful asset in business. Use it and find yourself thrive!