DiscoverStandout Business Show — Video Marketing, Personal Branding & Content Marketing Strategy for Your Expert Business
Standout Business Show — Video Marketing, Personal Branding & Content Marketing Strategy for Your Expert Business

Standout Business Show — Video Marketing, Personal Branding & Content Marketing Strategy for Your Expert Business

Author: Brad Powell

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The internet doesn’t reward expertise. It rewards noise.


😱 That’s why so many real experts stay hidden online while the loudest, less experienced voices grab all the attention.


🫠 The usual fixes, posting more, chasing trends, outsourcing your voice, only make you blend in, not stand out.


You don’t need more content, you need more trust.


And the best way to earn it is by turning your lived expertise into authentic, relatable video that makes you the most known & trusted authority in your field.


❌ This is not a podcast about how to grow your social media following.


❌ This is not a podcast about becoming a content creator.


❌ This is not a podcast about hacking the algorithm.


It's a show for expert entrepreneurs who want to:


✅ Build trust without becoming a performing monkey on TikTok.


✅ Share their ideas without sounding like everyone else.


✅ Turn their lived experience into their greatest marketing asset.


If you’re an expert entrepreneur who wants to be seen as the go-to authority, without chasing trends or becoming a content creator, this show is for you.


Every week, I’ll show you how to turn your lived experience into trust-building video that feels real, effortless, and impossible to ignore.


I’m Brad Powell, and this is The Standout Business Show.
Let’s put your voice where it belongs: front and center.


Hosted by Brad Powell
Video branding architect + creator of The Mic Drop Fellowship™ & Familiar Face Marketing™ — helping experts turn everyday conversations into high-authority, trust-building content.



209 Episodes
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What if the best content strategy wasn’t about doing more... but about capturing what’s already happening in your most brilliant moments? If you’ve ever said, “I’m just too busy running my business to show up online,” this episode is your wake-up call. Here's a quiet truth most expert entrepreneurs miss: your most powerful content is already happening inside your workday, you’re just not capturing it. In this candid, mindset-shifting episode: Why your packed calendar is actually a goldm...
If you’ve ever poured money into a lead-gen campaign that delivered nothing but frustration, you’re not alone. In this episode, Brad Powell breaks down why high-volume marketing tactics consistently fail for expert businesses — and what to do instead. You’ll learn how to shift from traffic marketing to trust marketing, so your best clients find you, believe you, and buy from you — without chasing cold leads. What You’ll Learn: Why high-volume “traffic” campaigns kill trust (and how to fix it)...
There’s one question I hear from nearly every expert I work with: “Does video really work and will it actually get me clients?” This week, I got the best possible answer. My most recent new client had booked a call with me after binge watching a few of my videos. By the time we were talking, most of the stuff around ice breaking and building familiarity and building trust and, more importantly, building alignment between how he thinks and how I think - all of that had alre...
After 200 podcast episodes, I’ve learned a simple truth: 👉 More content does not equal more trust. In this episode, I’m breaking down the biggest lessons from 200 episodes—what changed, what didn’t work, and what actually builds trust online when you’re an expert entrepreneur. If you’ve been stuck on the content treadmill—posting more, chasing reach, trying to “play the algorithm”—this episode is for you. Because the secret to visibility isn’t about showing up everywhere. It’s about sho...
Pamela Slim has spent decades helping entrepreneurs grow businesses rooted in their expertise. But in today’s noisy online world, even experts struggle to break through. In this episode I break down one of Pamela’s short-form videos to see if how well her short form video really works. 👉 Does her video stand out—or will it blend in? Stick around to find out what’s working, what’s missing, and what she could do to truly shine. In a recent video, she shared her “secret weapon” for regaining f...
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