Standout Business Show: Content Marketing Strategy & Video Marketing Tips for B2B business leaders
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© 2024 Standout Business Show: Content Marketing Strategy & Video Marketing Tips for B2B business leaders
Description
Business As Usual? No Thanks.
If you're a B2B business leader who refuses to blend in...
If you're ready to create a bingeable brand that can't be ignored...
If you want to create an irresistible brand that gets loyal customers so pumped they're sharing your stuff with their friends and...
If you want to position your business so it grows faster than ever before...
you're in the right place!
Discover content marketing tips, business growth strategies and personal brand insights that help you make a bigger difference by doing business differently.
This show provides actionable insights for entrepreneurs, solopreneurs, small business owners, content creators, business coaches, consultants, and online marketers.
This show provides answers to questions like;
*How do I get more visibility online?
*How do I grow my personal brand?
*How do I stand out from the crowd?
*How do I break through the noise?
*How do I monetize my content marketing?
*How do I use video marketing to get more clients?
170 Episodes
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Here's the new take on storytelling: Your story isn’t just worth telling—it’s worth paying for. Imagine, living in the Venn diagram where powerful storytelling and speaking success collide - where you could captivate any audience and monetize every stage you get on.Well, this week's guest, speaker & business coach Andrea Merrill, came on to show how you can start using your story to inspire your audience...so they don't just remember you, they become the kind of fans that buy everyth...
Imagine posting an ad that doesn’t scream “I’m an ad!” With LinkedIn’s new ‘Thought Leader Ads’ for the first time you can turn any of your posts from your profile into an ad that will show up in the regular feed and it'll end up looking pretty much like a normal post.These ads will let you (or anyone on your team) showcase posts from your personal profile in front of the right audience that’s perfect for you. And by amplifying the voices of your team members (or your own):you...
Have you ever wondered why some entrepreneurs seem to scoop up all the attention, they pull off massively successful launches, they get featured in top media outlets, and they seem to snatch up big opportunities all the time?Well, It’s NOT because they're necessarily better at what they do, or have more experienceIt's because they’ve created a legacy brand. So, today's guest, branding expert, Tiffany Neuman came on to share how you too can create your legacy brand that elevates your impa...
Live events are back, baby! In spite of all the attention given to virtual gatherings, nothing can replace the energy of in-person gatheringsIf you're a coach or consultant doing 1-1 work, then you know the problem with growing your business once your client roster is full and you simply don't have time or bandwidth to bring on anyone new. Well this week's episode is all about transitioning into working with more clients by harnessing the power of live events. We took a dive into ho...
Does sending cold emails or cold DMs give you the heebee-jeebees? Well I never really considered myself a cold email kind of guy, until I reached out to THE person who teaches cold emailing And how did I reach out? I sent her a cold email!My guest this week is Laura Lopuch and she's joining to take us on a deep dive into cold emails & partnership marketing. During our pre-show chat she totally shifted my perspective - and today she's going to change yours as well. Laur...
In the digital marketing space, conventional wisdom suggests that the only way to be successful is to show up everywhere and shout louder than everyone else.In other words be an extrovert or be irrelevant.But what if you could build a system that takes advantages of your strengths and allows you to be who you are - even if you're an introvert?That's what we're talking about this week with special guest, Dan Keldsen. Dan is Chief Innovation Officer and Digital Transformation Leader at Infocap ...
If you're looking for video marketing tips and personal branding tips on topics like:*How do I get more visibility online?*How do I grow my personal brand?*How do I stand out from the crowd?*How do I break through the noise?*How do I monetize my content marketing?*How do I use video marketing to get more clients?Then check out episode 163 of The Standout Business Show where I interview business storytelling coach, Alan Samuel Cohen about storytelling that sells.Sign up for a FREE Standout On ...
If you're looking for video marketing tips and personal branding tips on topics like: *How do I get more visibility online?*How do I grow my personal brand?*How do I stand out from the crowd?*How do I break through the noise?*How do I monetize my content marketing?*How do I use video marketing to get more clients?Then check out episode 162 of The Standout Business Show where I do a Standout Business Coaching Episode with Photographer Elaine FreitasSign up for a FREE Standout On Video Discover...
I love the word legendary. But when it comes to your work or your business, how to you become legendary? Think of a popular brand you know, like Apple, Harley-Davidson or Disney. When you see or hear these names, does something click in your mind that goes way beyond mere familiarity?Of course, you know about their product or service offerings, but I'm willing to bet you have a much deeper, more profound, and even emotional connection to these businesses. (Think about the long ...
As a listener, you know this show's all about developing your personal brand and earning attention from the right crowd, because your ability to engage and build relationships with your ideal clients is absolutely essential to the health of your business.Well, this week's guest is agency owner Rich Brooks and he believes the key to standing out is figuring out what makes your brand remarkable - what are those unique qualities that turn heads, create buzz, and evoke emotion in your audience?Wh...
Register for the "Back to Business" virtual summit Looking to boost momentum in your business as we head into the final quarter of the year? Whether you got off track, or you purposely downshifted during the summer, now's a good time to get refocused and reenergized in your business.Which is why this week's guest, Mia Moran, put together her upcoming "Back to Business" Summit which is designed to help you get back to business after the summer and finish 2024 on a high note!But, the last thing...
OK, so you want to make a bigger difference. But how do you get people to pay attention, let alone remember what you have to say, long enough to be persuaded by your point of view? If you’re a change maker, you know just how hard it can be to have an impact. Well, this week's guest, author & speaker, Tamsen Webster, is going to share her simple, actionable framework that will turbocharge your ability to create true believers in your vision. Tamsen has a new book, "Say what they can't unhe...
What would it do for your business if you could close 100% of your discovery calls? Well, if you're a coach or a consultant, then you're meant to coach!But to get to coach more, you also need to market. So, what if showcasing your competency as a coach became the foundation of your marketing? My guest this week, Caryn Gillen, has an amazing knack for closing 100% of her discovery calls without really having to sell. And her method boils down to showing the world her skills as a coach.Stay tun...
My guest this week is brand strategist, Jaci Russo and my biggest takeaway from our conversation was her take on the most basic way to explain branding:“We don’t see things as they are. We see things as we are.”Jaci says, Your clients don’t see your company as it is. If they know of your company at all, they only see a small sliver of it from their perspective.That’s why you say things like, “If prospects just understood what we do they would want our products/services.”But, you’ll lose them ...
What if you could effortlessly attract high-quality leads with just a few minutes of your time each day? So much of lead generation and lead nurturing is built around relationship & trust building. And this is especially true for consultants, coaches & agencies who run service businesses. You need to establish enough trust and authority so that when a prospect is facing a challenge in their business that aligns with what you do -- they reach out to you. Once you have...
Ever wonder about how to set your prices (whether your prices are too high or maybe you feel like you're not charging enough)?Well, spoiler alert: You could be making more...a lot more! This week's guest, Scott Sorrell, (a.k.a. "Mr. Charge Higher Prices") is coming on to convince you that you need to raise your rates.Scott has identified more than 80 different techniques, methods and strategies for getting customers to pay more, investors to invest more and donors to give more.Join us as he b...
What does it really take to build a standout personal brand?And what if your personal brand was really the key to unlocking endless opportunities?In this edition of The Standout Business Show, we uncover the secrets to building a memorable brand with the help of top brand strategist and online business coach Kristie Keever. (yes, she's helped online marketing icons like Amy Porterfield develop their brand!)So, if you've ever wondered how to structure your brand for maximum impact......then ...
Want to know how to make your B2B marketing stand out? In this episode: discover how you can unlock the power of putting personality into your marketing.If you've been struggling to bring a more human face to your marketing, stay tuned because I invited content marketing expert, Marina Krivonossova, to guide us through her approach to bringing personality into your marketing in a way that not only attracts your audience but convinces them to take a chance on you.Marina's the founder of Retold...
How would you like to learn a really simple, really effective process to build a referral network so that you're getting a steady stream of right fit clients— without manipulating, offering incentives, or even having to ask? Honestly, asking for referrals can feel pretty darn awkward, which is why I've invited today's guest Stacey Brown Randall on to debunk some of the myths surrounding referral generation. Stacey's developed a step-by-step process that will not only identify potent...
I'm celebrating episode #150 of The Standout Business Show, so I thought I'd take a minute and share some of the best things doing this podcast has taught me over the past three years (and over 150 interviews!)Here's my hot take on some of the most valuable lessons I've learned from past guests including relationship marketing, minimalist marketing and, last but not least, lighting your beacon.Episodes mentioned:144. Relationship Marketing: The Marketing Strategy Our Content-Obsessed World Fo...
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