DiscoverThe Standout Business Show: Unconventional Content Marketing, Business Growth & Personal Brand Insights
The Standout Business Show: Unconventional Content Marketing, Business Growth & Personal Brand Insights

The Standout Business Show: Unconventional Content Marketing, Business Growth & Personal Brand Insights

Author: Brad Powell

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Business As Usual? No Thanks.  Join host, Brad Powell, to fast-track your path to building a standout, sought-after business.

Discover content marketing ideas, business growth strategies and personal brand insights that help you make a bigger difference by doing business differently. 

And bring your questions because our show is recorded live! 

That means YOU get to bring your own perspective and ask those burning questions that even the host may miss!

And engage with our community of smart, savvy Coaches, Agency Owners & Marketers who refuse to blend in.

This show will provide valuable insights for entrepreneurs, solopreneurs, small business owners, content creators, business coaches, consultants, and online marketers.

If you want to learn how to grow your personal brand and build a standout business, you're in the right place. 

This show provides answers to questions like;
*How do I get more visibility online?
*How do I grow my personal brand?
*How do I stand out from the crowd?
*How do I break through the noise?
*How do I monetize my content marketing?
*How do I use video marketing to get more clients?

Market Less, Matter More



147 Episodes
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It's time you got your butt on video. There, I said it. And you know it's true. Not in the "there's only one way to market yourself and it's video" mindset. (that's a bunch of B.S.) It's just that people need to know the person they're going to hire, they need to see the person behind the business that they're going to buy from. If they look at your website or your social media posts and there's no video anywhere, they can't tell who you are. ❌ They...
How can you create a lean marketing strategy for your B2B service business that's easy for you to maintain - even without a marketing department?That's the question we're answering in this latest installment of our "Market Less, Matter More" series, featuring the brilliant Sarah Noel Block, founder of Tiny Marketing Agency. Sarah simplifies B2B marketing for small teams with her innovative lean strategy, focusing on genuine connections over flashy tactics. You'll learn how to streamline your ...
If you're fed up with the endless marketing BS and tired of all the "must-dos" that don't actually boost your sales, you've found your new home.Welcome to The Standout Show's New Series: Market Less, Matter More - designed for entrepreneurs who want sustainable profitable growth and anyone who wants to do more of what they love, with more impact, and a whole lot less marketing. Each week we're sharing short, 10-minute presentations with entrepreneurs who’ve discovered simpler, more impactful ...
Ever found yourself scrolling endlessly through social media, only to be captivated by a story that stopped you in your tracks?Everyone's had the experience of being hooked by a good story. We simply can't help ourselves.However, while the effects of good storytelling hasn't changed, the mediums that we're using to tell stories have. Social media (and fast scrolling attention spans) demands that we share our stories in micro moments.But how do we do that? What are the ways to tell a story tha...
Right now, in 2024, the most successful digital content is coming from short-form style videos. We're talking about quick video clips that are no more than 60 seconds in length. But short form videos are more than just fleeting content; they're powerful tools that can turn viewers into loyal clients.The good news is that short video clips are easy to make - but the problem is in order to have them perform well you'll need to post consistently on a daily basis.And if you've tried thi...
There's a social media trend that says you need to show up everywhere online for the sake of getting more people to take a look at you & follow you......all in the hope that if you post all the time, you’ll grow a big audience and some of those people will decide to buy from you… “someday”In this episode I'm sharing my minimalist approach to growing your personal brand online. I call this the un-influencer route. And while it’s the polar opposite of being an influencer, it ...
One of the biggest challenges facing every service business, whether you're a consultant, a coach or an online course creator, is maintaining a steady stream of new clients. Typically you'll experience a great month with lots of new business. Then you and your team will buckle down and get busy doing great work for your clients. But, as that work comes to a close... your pipeline for attracting new clients looks all dry and dusty from neglect. 😱And you end up going through a long, dry period ...
Breaking through the noise of a content-saturated online space isn't just about being different—it's about being real. A couple of weeks ago I hosted a masterclass that was addressing what I think is the biggest online dilemma of our times:Everyone is publishing content online...but very few are actually showing up authentically...So, this week I'm sharing the replay from that masterclass where I went in depth on how to show up as yourself and how you can stand out in a crowded market by...
When you have a service business it's just not as easy to sell your offer. People want to know a lot more more about you.They want to know who they'll be working with. In order to buy, they need to feel like they want to spend time with you.So, you need to show them who you are as much as you need to tell them about your offer.You need to create a nurturing experience that helps them get to know you so they'll feel like they're a good fit for your offer.But, here's the golden nugget: you can ...
Imagine mastering your marketing so that you become the ONLY choice for your ideal customers so they're choosing you over your biggest competitors!"But," you say in protest, "I have a small business with a tiny (or nonexistent) marketing department. How do I compete with the bigger brands without a gigantic marketing budget or a huge team?"Well, I'd like you to meet this week's guest, Sarah Noel Block, MS, founder of The Tiny Marketing agency, who's sharing her secrets to creating big impact ...
Feeling a bit overwhelmed lately? Has the holiday season left you a bit ragged, and now that the new year is kicking in, you feel like there’s no time to rest?And so, do the things you used to enjoy doing at home and work seem impossible now?Well, join the club.Here's the truth: if you want to build a standout business, you've got to learn how to keep burnout at bay.Even if you're only on the edge of overwhelm, listen up because executive coach, Cydnee DeToy, is joining me to unravel the...
While you're thinking about what to look forward to in the New Year... Here's one simple change you can make that will make all the difference.I have to admit, I'm not a futurist. I don't really know what's going to happen in the new year. But, after doing so many interviews on this show with really smart people and after working with all of my clients this past year...I've learned a lot about what's working and what's not working and how you can stand apart from the crowd.And there's on...
I'll bet you find it super challenging to keep up with posting valuable, relevant content that resonates with your audience - every, single day.And if you're not careful, when you try to post that often, you can easily create an endless gerbil wheel of work for yourself that will inevitably lead to burnout.But what if you could get a month's worth of your content done in just 1 hour?Stay tuned because that's what we're talking about today.I'm covering my exact method and prompts for what to s...
The only thing worse than a long boring webinar...(you know the kind that goes on for 90 minutes, gives little value & then turns into a sales pitch)...is a much longer, boring virtual summit(that lasts for several days of long, boring webinars that turn into a pitch fest)Well, now there's a remedy thats been developed by this weeks guest, Mia Moran.Mia wanted to host a month-long event during the holiday time...(A time usually associated with additional stress)that would help her audienc...
Are you planning on creating a signature course or group coaching program? Is 2024 the year you're going to create and host the kind of experiential learning program that will help you impact more people and scale your business? If your goal for next year to use an online course to create long-term, sustainable revenue then check out this week's guest, Matthew Biggar, who says that to ensure your program’s success, you should build a Micro Course first. Matthew's bac...
So, you want to build a standout business...A business people are excited about...But how do you connect the dots between your innate talents, authentic values, interests & expertise & an offering that matches what your audience needs from youAnd how do you develop a personal brand that attracts the right opportunities?Well,To help answer these questions, I invited personal brand expert, Eva Chen onto the show and she's spent the last 20 years applying her brand strategy and marketing...
Are you ready to be the face of your brand and stand out from the crowd? The idea of having a personal brand isn't new, but there's a persistent misbelief that personal brands are just for CEOs, celebrities and Instagram influencers.But consider this: Recently, I saw a post on LinkedIn by Nat Berman predicting a Personal Brand explosion. He said:"Most of the CEOs, Founders & entrepreneurs who have been sitting on the sidelines won't any longer. They'll realize how important it i...
When you think about standing out, you're probably thinking along the lines of doing something SO different that everyone will notice. But, what if standing out had more to do with what's going on inside you? What if standing out was an inside job?To help us explore what that looks like I invited Curtis Matsko onto the show . Curtis is the CEO & founder of Portland Leather Goods (a super cool company) which started on a dare, when he took a scrap of leather, designed a jou...
Just imagine for a moment: You're waking up to incoming offers, money in the bank, and clients reaching out to work with you.You're scaling your business at a pace that feels aligned, feeling successful, and ending each day with a sense of fulfillment and joy...When you hear those words, is there a knee-jerk inner voice saying, "That's ridiculous. It sounds way too dreamy & too good to be true?"If so, then listen up to this week's guest, Dr. Amanda Barrientez who's walking us through mone...
Finding and connecting with your audience online has become a huge challenge for small businesses because the social media landscape has become so bloody fragmented!Which is why this week's guest, Pamela Slim, advocates that you create a primary communication channel - a process she calls 'lighting your beacon.'So, what's your beacon? And how do you light it so that it shines a light on the mission of your work? Listen up, because Pamela's sharing exactly how to choose which beacon to light i...
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