The Standout Business Show: Unconventional Content Marketing, Business Growth & Personal Brand Insights

Ever found yourself scrolling endlessly through social media, only to be captivated by a story that stopped you in your tracks?Everyone's had the experience of being hooked by a good story. We simply can't help ourselves.However, while the effects of good storytelling hasn't changed, the mediums that we're using to tell stories have. Social media (and fast scrolling attention spans) demands that we share our stories in micro moments.But how do we do that? What are the ways to tell a story that grabs attention the moment someone takes out their phone and starts scrolling through various social platforms?If you're posting an Instagram reel or a Youtube short, how do you build in the elements that make for a gripping narrative that will keep people's attention - and do it in under a minute? Well, to help explore this new realm of social media storytelling, I've invited master storyteller, Francisco Mahfuz onto the Standout Business Show. Francisco is the author of “Bare: A Guide to Brutally Honest Public Speaking,” the host of The Storypowers Podcast & the author of some super entertaining storytelling that I've been binging on LinkedInResourcesConnect with Fracisco Mahfuz on LinkedInStorypowers.com

Right now, in 2024, the most successful digital content is coming from short-form style videos. We're talking about quick video clips that are no more than 60 seconds in length. But short form videos are more than just fleeting content; they're powerful tools that can turn viewers into loyal clients.The good news is that short video clips are easy to make - but the problem is in order to have them perform well you'll need to post consistently on a daily basis.And if you've tried this at all, I'm sure you've wondered: "Well, what the heck do I make my videos about?" That's what we're going to talk about in this episode, because I'm going to share with you a very simple process you can follow so that you can have an endless supply of amazing short form video topics.By the end of this episode you're gonna have a quick 10-minute exercise that you can perform every single week. And every time you perform this exercise you are going to come up with more short form video topics than you can possible publish. So stay tuned!Episode ResourcesEndless Video Ideas Guide

There's a social media trend that says you need to show up everywhere online for the sake of getting more people to take a look at you & follow you......all in the hope that if you post all the time, you’ll grow a big audience and some of those people will decide to buy from you… “someday”In this episode I'm sharing my minimalist approach to growing your personal brand online. I call this the un-influencer route. And while it’s the polar opposite of being an influencer, it is all about having genuine influence. Here’s my take: If you want to impress people, make things complicated. But, if you want to help them, keep it simple.I help my clients do three things:Become the familiar face to the people you want to reach.Show how you can help them by actually helping them Offer your program or service.In this episode I’ve broken down this strategy in detail – and show you how simple it can be :))Want to put this strategy into action? Schedule a "Stand Out on Video" call with me and let's talk about how to do profitable video marketing and actually enjoy the process.

One of the biggest challenges facing every service business, whether you're a consultant, a coach or an online course creator, is maintaining a steady stream of new clients. Typically you'll experience a great month with lots of new business. Then you and your team will buckle down and get busy doing great work for your clients. But, as that work comes to a close... your pipeline for attracting new clients looks all dry and dusty from neglect. 😱And you end up going through a long, dry period of scrambling and stress - not knowing where the next client will come from. What if there was a way for you to invest a modest amount of your marketing budget into an automated system that can run in the background that would provide you with a consistent flow of right-fit clients?And, if set up properly, would have people coming to you who know they're a perfect fit for your offer? Well, this week's guest, Danny Young joined to share his simple and affordable approach to using Facebook video ads to build an engaged audience, automate your lead generation and create epic experiences for your customers.Danny is the founder of a boutique Facebook Ads agency, specializing in audience growth and keeping your brand and products front of mind for your dream clients.Listen up because Danny walked us through his 5-step ad & audience framework in fine detail and provided this audio masterclass in full-blown ad mastery.Takeaways:The secrets of building real connections that not only capture leads but also foster trust and rapport, all with a surprisingly modest investment in automated ads.How to start and scale Facebook campaigns, the power of irresistible lead magnets, and the art of testing and optimizing to make every ad dollar count. Behind-the-scenes insights into the psychology of audience growth and the magic of retargetingGet ready for a deep dive into strategies that will make your service stand out in the bustling social media marketplace.ResourcesRegister for Danny's Fearless Facebook Ad Foundation Challenge

Breaking through the noise of a content-saturated online space isn't just about being different—it's about being real. A couple of weeks ago I hosted a masterclass that was addressing what I think is the biggest online dilemma of our times:Everyone is publishing content online...but very few are actually showing up authentically...So, this week I'm sharing the replay from that masterclass where I went in depth on how to show up as yourself and how you can stand out in a crowded market by bringing more personality into your marketing.Takeaways:It's not just about being seen—it's about being seen for who you truly are, and understanding the profound impact that can have on your business relationships.How you can outshine the biggest brands by offering a touch of humanity. The undeniable power of video content in building trust and creating an intimate bond with your tribe. How solopreneurs can wield this tool to carve out their unique space, even in markets crowded with giants.Whether you're looking to inspire, engage, or grow your audience, this episode is your blueprint for forging genuine connections in an ever-evolving digital landscape.Resources:Get my Endless Video Ideas Guide

When you have a service business it's just not as easy to sell your offer. People want to know a lot more more about you.They want to know who they'll be working with. In order to buy, they need to feel like they want to spend time with you.So, you need to show them who you are as much as you need to tell them about your offer.You need to create a nurturing experience that helps them get to know you so they'll feel like they're a good fit for your offer.But, here's the golden nugget: you can have a shorter nurturing experience IF they feel like they already know you and trust youby the time you're actually making your offer. And the easiest way to do that is through video.So, today I'm sharing a feed drop from Sarah Noel Block's podcast, The Tiny Marketing Show, where she interviewed me all about how to use short form video to build relationships with your followers.We talked about how your nurturing experience with your followers can be a lot shorter because it's such a personal experience when you're watching a videoPeople see your personality.You're building trust - because they see what you know, how you think & how you see the world.And your teaching them how to solve their problem through your short-form videosYou can really reduce your sales cycle because you're quickly answering the questions in their minds like:"Do I want to hang out with this person??""Do I believe that I'm going to get what they say I'm going to get?"Because - they've already proven that to themselves - after watching your videos.Episode ResourcesConnect with with Sarah Block:https://sarahnoelblock.com/standoutGet your FREE Endless Video Ideas prompt list

Imagine mastering your marketing so that you become the ONLY choice for your ideal customers so they're choosing you over your biggest competitors!"But," you say in protest, "I have a small business with a tiny (or nonexistent) marketing department. How do I compete with the bigger brands without a gigantic marketing budget or a huge team?"Well, I'd like you to meet this week's guest, Sarah Noel Block, MS, founder of The Tiny Marketing agency, who's sharing her secrets to creating big impact marketing with less time and money...and presenting strategies that are exactly the right-size fit for your small business!Want to see how you can stand out in a big way, even if you have a tiny marketing team? Then listen up!!Takeaways:Sarah's "one by four" strategy that hones in on the perfect customer, channel, content, and outreach method to streamline your marketing and magnify your impact. How small businesses can punch above their weight by focusing on meaningful engagement over volume.How Sarah turned a live stream show into a bustling network hub.Resources: Connect with with Sarah Block:https://sarahnoelblock.com/standoutSarah's Tiny Marketing podcastJoin the FREE Authenticity Code Masterclass

Feeling a bit overwhelmed lately? Has the holiday season left you a bit ragged, and now that the new year is kicking in, you feel like there’s no time to rest?And so, do the things you used to enjoy doing at home and work seem impossible now?Well, join the club.Here's the truth: if you want to build a standout business, you've got to learn how to keep burnout at bay.Even if you're only on the edge of overwhelm, listen up because executive coach, Cydnee DeToy, is joining me to unravel the complex tapestry of burnout that many of us entrepreneurs face.This conversation is a masterclass in crafting a life that not only withstands burnout but can redefine your relationship with work...so you're transformed from frustrated & fatigued to energized & thriving!Episode ResourcesConnect with Cydnee DetoyLearn how to stand out in crowded market by bringing more personality into your marketing:Join the FREE Authenticity Code Masterclass, January 17, 2024

While you're thinking about what to look forward to in the New Year... Here's one simple change you can make that will make all the difference.I have to admit, I'm not a futurist. I don't really know what's going to happen in the new year. But, after doing so many interviews on this show with really smart people and after working with all of my clients this past year...I've learned a lot about what's working and what's not working and how you can stand apart from the crowd.And there's one thing I'm suggesting that you lean in on in the coming year.This one thing could supercharge how easily you can attract & convert new clients that are exactly the right fit for you.It's something you can do easily - without adding anything to what you're already doing. Sound good? Then listen up!!Episode ResourcesJoin the FREE Masterclass: The Authenticity Code - that promises to redefine personal brandingSay goodbye to the complexities of marketing and hello to an authentic brand that's as fascinating as you are. Together with my co-host, Eva Chen, we'll strip down to the core of what makes you unique, facilitating a deep connection with your audience that not only feels natural but also amplifies your impact. Don't miss out on this transformative approach to branding that feels less like a strategy and more like a revelation of your true self.Register here

I'll bet you find it super challenging to keep up with posting valuable, relevant content that resonates with your audience - every, single day.And if you're not careful, when you try to post that often, you can easily create an endless gerbil wheel of work for yourself that will inevitably lead to burnout.But what if you could get a month's worth of your content done in just 1 hour?Stay tuned because that's what we're talking about today.I'm covering my exact method and prompts for what to say in your videos that will get your content done in remarkably little time & ultimately make your brand more bingeable.Main Takeaways:The 5 questions to ask yourself that will generate an endless amount of daily video content ideas.My system for creating a month's worth) of video content in just 1 hour.Episode ResourcesDownload the FREE 40 Video Ideas GuideHow To Become A World-Class Brand 1 Minute At A Time!Watch this new set of 1-minute videos:  Stand Out In 60 SecondsIf you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

The only thing worse than a long boring webinar...(you know the kind that goes on for 90 minutes, gives little value & then turns into a sales pitch)...is a much longer, boring virtual summit(that lasts for several days of long, boring webinars that turn into a pitch fest)Well, now there's a remedy thats been developed by this weeks guest, Mia Moran.Mia wanted to host a month-long event during the holiday time...(A time usually associated with additional stress)that would help her audience reset and rejuvenate in time for the New Year.She wanted to give people simple, daily steps that could be accomplished in just 5 minutes.And so, her 'Small Moves That Matter' 5-minute virtual summit was born!If you've ever wondered how to successfully host a virtual summit that's both engaging and efficien, then tune in because we're going to tell the story of how Mia has put together a daily series of 5-minute presentations for the whole month of December. And, bonus, each speaker created and submitted their own presentation - so, way less work than the normal amount required by hosting a multi-day virtual event.This totally goes into the category of 'many hands make light work' section of solopreneurship :))Takaways:Shifting from hour-long interviews to self-made 5-minute video presentationsThe challenges of organizing 31 individuals to create contentEssential tips on creating successful ,short videos and the necessity of a supportive teamEpisode ResourcesJoin Mia's FREE 'Small Moves That Matter' SummitLearn how short-form video can save you time ⏰ & make more sales.

Are you planning on creating a signature course or group coaching program?  Is 2024 the year you're going to create and host the kind of experiential learning program that will help you impact more people and scale your business?     If your goal for next year to use an online course to create long-term, sustainable revenue then check out this week's guest, Matthew Biggar, who says that to ensure your program’s success, you should build a Micro Course first. Matthew's background is in corporate training but now he's helping business leaders stand out by  transforming their passions and strengths into engaging  & gamified Micro Course experiences. Listen up because we're going to take a deep dive into how you can create your own micro course - as a journey of discovery - designed to ignite creativity and passion in your audience.Takeaways:Matt's 5x5x5 comprehensive blueprint for planning your micro course that guarantees an enjoyable and rewarding learner's experience. The secret ingredients to amplify learner engagement and add more value to your course. The key to fostering collaboration and co-creation that will ensure the success of your micro course.Connect with Matthew BiggarBecome a Standout Brand 1-Minute at a time! Watch this new bingeable set of 1-minute videos:  Stand Out In 60 SecondsIf you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

So, you want to build a standout business...A business people are excited about...But how do you connect the dots between your innate talents, authentic values, interests & expertise & an offering that matches what your audience needs from youAnd how do you develop a personal brand that attracts the right opportunities?Well,To help answer these questions, I invited personal brand expert, Eva Chen onto the show and she's spent the last 20 years applying her brand strategy and marketing expertise working for Fortune 500 companies. Imagine a world where your personal brand fosters deep ties with your target market without the need for traditional selling techniques. Sounds like a dream, right? Well, stay tuned because Eva showed us how it's possible and more accessible than ever before.TakeawaysWhat happens when you genuinely align your business objectives with your authentic self.How to leverage your unique talents and strengths to carve a niche for your standout business.How to keep the momentum going and promote your standout business.Episode ResourcesConnect with Eva ChenWatch Eva's 4-part 'Build Your Brand' masterclassBecome a Standout Brand 1-Minute at a time! Watch this new bingeable set of 1-minute videos:  Stand Out In 60 SecondsIf you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

Are you ready to be the face of your brand and stand out from the crowd? The idea of having a personal brand isn't new, but there's a persistent misbelief that personal brands are just for CEOs, celebrities and Instagram influencers.But consider this: Recently, I saw a post on LinkedIn by Nat Berman predicting a Personal Brand explosion. He said:"Most of the CEOs, Founders & entrepreneurs who have been sitting on the sidelines won't any longer. They'll realize how important it is to be known for more than just their jobs."But, more critically, "They'll also be looking at other personal brands as a form of resume!"Which made me think that if this prediction plays out, then in order to stand out & to ensure our success in the future, every one of us - you, me, all of us, need to develop our personal brands.To help explore the idea that developing your personal brand is not just a good idea - but vital to your career path - I've invited two career coaches onto this week's Standout Business Show.Sonal Bahl is a career strategist & founder of Supercharge Yourself who's developed her personal brand via a successful Youtube channel (with 145,000 subscribers) and weekly LinkedIn livestream series.Ashley Paré is a leadership coach for professional women & founder of Own Your Worth & Worthy Women's Collective who's grown her personal brand through public speaking including her TEDx talk, 'How to have your cake & negotiate too.'Stay tuned - & let's tune up your personal brand!Takeaways:Everyone already has a personal brand.You have a limited choice in how much you can control the narrative around your brand.The power of showcasing your unique features to connect with those around you.The ART framework of designing your personal brand.Episode ResourcesConnect with Sonal BahlConnect with Ashley Paré Become a Standout Brand 1-Minute at a time! Watch this new bingeable set of 1-minute videos:  Stand Out In 60 SecondsIf you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

When you think about standing out, you're probably thinking along the lines of doing something SO different that everyone will notice. But, what if standing out had more to do with what's going on inside you? What if standing out was an inside job?To help us explore what that looks like I invited Curtis Matsko onto the show .  Curtis is the CEO & founder of Portland Leather Goods (a super cool company) which started on a dare, when he took a scrap of leather, designed a journal, and propelled it into a $100,000,000 a year brand. But, he also spent a winter in a Zen Monastery trying to make eight Buddhist monks laugh while meditating and reading Calvin and Hobbes. So listen up - this is a fun episode packed full of insights on authenticity, resilience, and what it truly takes to stand out.Takeaways:The power of surrounding oneself with the right people.Resistance is often a sign you're onto something big. The importance of listening to our inner voices.The power of magic & having fun!Episode ResourcesConnect with Curtis MatskoBecome a Standout Brand 1-Minute at a time! Watch this new bingeable set of 1-minute videos:  Stand Out In 60 SecondsIf you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

Just imagine for a moment: You're waking up to incoming offers, money in the bank, and clients reaching out to work with you.You're scaling your business at a pace that feels aligned, feeling successful, and ending each day with a sense of fulfillment and joy...When you hear those words, is there a knee-jerk inner voice saying, "That's ridiculous. It sounds way too dreamy & too good to be true?"If so, then listen up to this week's guest, Dr. Amanda Barrientez who's walking us through money mindset shifts and manifestation habits that can lead to rapid business growth.Amanda is a Law of Attraction Expert for Entrepreneurs. She's the founder of Inner Power Daily, an international best-selling author and professional speaker, and the host of the top 2% globally rated podcast called, Inner Power Entrepreneur.If you're ready to manifest rapid business growth and create a thriving, successful business, this episode is for you!Takeaways from this episode:FEAR stands for: Future Expectation of Awful ResultsPerforming an inner audit to guide you towards your goalsHow change can happen in just a few simple moments of your dayAsking good questions like: "What if making money could be a fun game?"Episode ResourcesConnect with Dr. Amanda BarrientezFree chapter of Amanda's BookDevelop your Standout Brand 1-Minute at a time! Watch this new bingeable set of 1-minute videos:  Stand Out In 60 SecondsIf you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

Finding and connecting with your audience online has become a huge challenge for small businesses because the social media landscape has become so bloody fragmented!Which is why this week's guest, Pamela Slim, advocates that you create a primary communication channel - a process she calls 'lighting your beacon.'So, what's your beacon? And how do you light it so that it shines a light on the mission of your work? Listen up, because Pamela's sharing exactly how to choose which beacon to light in ways that will amplify your message and build an ecosystem for your business.Pamela Slim is an award-winning author, speaker, and business coach who works with small business owners ready to scale their businesses. She's the author of 3 books:  'Escape from Cubicle Nation', 'Body of Work', and 'The Widest Net'.Takeaways:Identifying the perfect 'watering holes' - places where your ideal clients are already congregating and seeking solutions to their problems.Selecting the right beacon for your message - whether it be an email newsletter, blog or a podcastThe importance of choosing a medium that resonates with both you and your ideal clients.Crafting content that tackles the problems your business is designed to solve.Episode ResourcesConnect with Pamela SlimBecome a Standout Brand 1-Minute at a time! Watch this new bingeable set of 1-minute videos:  Stand Out In 60 SecondsIf you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

Are you feeling stuck on the hamster🐹 wheel of manual lead generation? Have you been relying on organic traffic to drive your growth?What would it look like to automate the flow of leads into your business and accelerate the know-like-trust journey...?✅ so you can save time✅ and create more consistency✅ and never again have to worry where your next client is coming from!Then stay tuned as we delve into the promising world of paid traffic & Facebook ads with our expert guest, Danny Young. Danny's managed millions in ad spend and generated thousands of leads and customers for his clients. He came on the show to guide us through some simple strategies that will keep your brand and products in the spotlight for your ideal clients. Takeaways:How using video ads to build an audience can be simpler (and cheaper) than you think.Identifying the best performing organic content for your adsUsing Facebook Ads to create an engaged audienceStrategies for kickstarting conversations with leadsEpisode ResourcesConnect with Danny YoungDownload Danny's 7 FB ad mistakes guideBecome a Standout Brand 1-Minute at a time! Watch this new bingeable set of 1-minute videos:  Stand Out In 60 SecondsIf you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

Want the secret to standing out in a crowded marketplace? It’s not about fancy designs or catchy taglines...It’s about authenticity, human connection, and personality. This week I sat down with branding expert, Andrea Jones, for a deep dive into the practicalities of personality-driven branding.We talked about the balance between personal and professional branding, and how to create campaigns that are informative but also entertaining and tug at the heartstrings.Takeaways:How to amplify the parts of your personality that resonate most with your audience.How to pick the right social media platform based on your audience's preferences How to collect and choose stories that make your brand more engaging and memorable.The power of using anecdotes to stir emotions in your audience.This episode is for you if you're looking to build a compelling and engaging personality-driven brand. Episode ResourcesConnect with Andrea JonesAndrea's Social Media Platform GuideBecome a Standout Brand 1-Minute at a time! Watch this new bingeable set of 1-minute videos:  Stand Out In 60 SecondsIf you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

Are you ready to create an offer so juicy that people can't resist? Want to start booking your dream clients consistently with a simplified marketing system?Then listen to Marketing & Sales Coach, Hailey Rowe, who's sharing how to resonate with your ideal clients, identify their pain points and engineer solutions they'd be willing to invest in. Main takeaways:The 4 basics of client attractionHow to listen to your audience to learn what they need from you The art of crafting an irresistible offer that not only solves your potential clients' immediate problems but also creates an urgency to act nowEpisode ReasourcesConnect with Hailey Rowe4 Basics of Client AttractionBecome a Standout Brand 1-Minute at a time!Watch this new bingeable set of 1-minute videos:  Stand Out In 60 SecondsIf you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.