The Local Law Firm Marketing Podcast

Learn how to build relevant Local links to your law firm's website location pages to support ranking locally in Google with our guest Sallie Clark from Zip Sprout. Sallie Clark Sallie is ZipSprout’s Business Development Manager. She loves to help people, so she is in her element, whether assisting a potential customer, an existing client, or a non-profit. Connecting businesses with opportunities that lift their communities is fulfilling because everybody wins! Resources LinkedIn - https://www.linkedin.com/in/sallie-clark/ ZipSprout Team - https://zipsprout.com/meet-the-team/ Zip Sprout Post - How To Find Sponsors In Your Backyard Book - The Local Sponsorship Playbook ZipSprout - Local Sponsorship Finder Citation Labs - https://citationlabs.com/

In this episode, Dixon Jones from inlinks.com walks us through their entity SEO platform. Dixon talks about how their platform can better help law firm websites appear in LLMs. Resources Inlinks Entity SEO Tool – https://inlinks.com/ YouTube – https://www.youtube.com/inlinks LinkedIn Company Page – https://www.linkedin.com/company/inlinks/ X (formerly Twitter) – https://x.com/i/flow/login?redirect_after_login=%2Finlinks Dixon goes over How to use inlinks.com to audit a law firm website’s topical authority in Google. Demonstrates how content in a website is set up in a knowledge graph. Demonstrates where a website can be over-optimized on a topic across multiple pages. Discusses the need for pillar pages and topically supporting pages and posts. Discusses Internal linking Topic Planning SEO for layers and law firms Content Optimization

Learn how to build relevant Local links to your law firm's location pages to rank Locally in Google without getting penalized.   Check out the show notes at: https://podcast.focusvisibility.com/local-link-building-with-zipsprout-and-sallie-clark

Learn how to maximize your law firm’s SEO with SEO Stack as we walk through the platform with Daniel Foley Carter. Resources SEO Stack – https://www.seo-stack.io/ Assertive Agency – https://www.assertiveuk.com/ SEO Audits – https://seo-audits.io/ Personal Website – https://www.danielfoley.co.uk/ Linkedin – https://www.linkedin.com/in/daniel-foley-assertive/ Inlinks (mentioned in the episode) – https://inlinks.com/ Questions I asked Daniel I asked Daniel these questions before the interview, so you may not hear me ask some of them or you may also hear additional questions. Daniels’s content covers these questions and more. What are the significant problems that SEO stack addresses that were lacking in the market? How is the SEO stack different from other SEO tools? Most SEO split testing tools use a cohort of URLs in one group against a group of URLs in another, and SEO makes a change, too. Is this how the SEO stack works? How can annotations help a marketer understand performance change? Please explain how the click potential tool / CTR Tool works. Can you discuss the weed dead URL discovery tool and how it can help with Google’s Helpful Content Update? Can you discuss the real-time content auditing tool and how it can help address Google’s Helpful Content Update? Can you talk about the AI content auditor and how it can help you, alongside the Content NLP Tools, highlight areas needing attention, content gap issues, intent mismatches, and alignment to Google’s E-E-A-T framework? How does the top-level query trajectory help users understand if a brand’s overarching topic moves toward topical authority? Can you talk to us about what is coming soon – competitor content comparison?

In this episode, we examine local service ads for lawyers and law firms, what they are, where LSA shows up, requirements, LSAs benefits, and the relationship between LSA and Local SEO. Resources Facebook – https://www.facebook.com/lawfirmignite Website – https://lawfirmignite.com/ Questions I asked Mike 1.   What are local service ads? 2.   What types of ADS law firms can use in Google? 3.   What is the difference between running Google Search Ads and Local Service Ads? 4.   Can you tell us about the July 2024 change to Local Service Ads> 5.   How do Local Service Ads work? 6.   How do you rank higher on Local Service Ads? 7.   Are Local Service Ads worth it? 8.   How have the local SERPs changed so that LSA is a requirement?

Strategy to Validate Updates To URLs with GSC Please note, this strategy requires: A validated property within Google Search Console (GSC) and synced XML sitemaps. The XML sitemap must show success when Google crawls it. Include XML sitemaps for indexable content only. Step 1. – Compile a list of URLs from your site where you want to make changes in. Step 2. Make your changes, such as internal links, on-page SEO, content changes, etc., and make sure to add the date you made the changes to the spreadsheet along with the details of your changes. Step 3. Wait 6 – 10 days to ensure that Google has crawled most of your URLs. Step 4. – Log into your validated Google Search Console and the related property. Step 5. – Use the URL inspection tool and check under page indexing for that page. Step 6. – Copy The date of Google’s last crawl of this URL into your spreadsheet in a column next to the dates of your changes to the URL. Step 7. If the date of Google’s last crawl happened after the date you made your changes, then your changes should be in Google’s index and cache. – If Google’s last crawl date is before your changes, then your changes have not been added to Google’s index and cache, and you should consider manually submitting these pages to Google in the Google Search Console. Note: Google limits manual submission to 10 URLs in GSC. If you hit this limit, your account will be locked from submitting a request for indexation. Power Tip: If you hit 10 URLs, you can submit 8 URLs daily without hitting the 3-day limit. This method indexes 14 more URLs and doesn’t experience the temporary lockout. Resources Indexation Validation Spreadsheet – https://docs.google.com/spreadsheets/d/168oKLnrSgi6DfV0e7InqJc7VI_43lkuBTh-S5nlTG0o/edit?usp=sharing Please make a copy of the spreadsheet and edit your version. Marco Ianni LinkedIn – https://www.linkedin.com/in/marco-ianni7/ Marco’s Post on his Screaming Frog and JavaScrip template on LinkedIn Please note: you need to be logged into LinkedIn to view the post. SERP API – https://serpapi.com/ Screaming Frog on LinkedIn, learn more Check out more episodes of The Local Law Firm Marketing Podcast, which provides step-by-step instructions for implementing law firm marketing.

  Modern marketing tips for law firms entering the AI age. Here is a breakdown of what you can expect from our podcast: Podcast episodes that discuss marketing strategies that help drive new business. Podcast episodes that discuss how to integrate AI into our marketing. Marketing tool walk-throughs, reviews, and comparisons that assist or help with digital marketing. Local marketing news updates Publishing Frequency We publish the show weekly.