The MadTech Podcast

<div>All your MadTech podcasts from ExchangeWire in one feed: <br /> <br /> <strong>The MadTech Podcast:</strong> our weekly news wrap-up with a special guest<br /> <br /> <strong>The MadTech Daily:</strong> your media and marketing news in minutes each morning<br /> <br /> <strong>Podcast Specials:</strong> interviews with industry leaders on their specialist subjects</div>

MadTech Daily: PubMatic Sues Google over Monopoly; Magnite Acquires streamr.ai

In today’s MadTech Daily, Dot discusses PubMatic suing Google over its advertising monopoly, Magnite acquiring streamr.ai, and YouTube breaking its live-stream record with an NFL game. 

09-10
01:52

MadTech Daily: Google Hit With €2.95bn EU Fine; AI Under Fire

In today’s MadTech Daily, we discuss Google being hit with €2.95bn EU fine, Anthropic’s class action payout, and Midjourney’s DC image lawsuit. We also discuss Roblox adding a video feed, AI tools, and tightening age checks.

09-09
02:03

Kathryn Bean of Miroma Founders Network on How Advertisers can use TV Fragmentation to their Advantage

In this MadTech Podcast special episode, ExchangeWire editor Aimee Newell Tarín is joined by Kathryn Bean, media planning lead at Miroma Founders Network, to discuss TV fragmentation. Bean will be on a panel at ATS London on Tuesday 9th September discussing the topic further. You're still in time to register for the event here, if you want to catch the discussion.  In this podcast episode, Bean expands on:  - The current fragmentation of the TV landscape  - The biggest challenges advertisers are facing when it comes to fragmentation  - How advertisers can use fragmentation to their advantage 

09-08
18:26

MadTech Daily: Arc Browser Maker to Be Acquired; Apple Prepares Siri Search Tool

In today’s MadTech Daily, we discuss the Arc browser maker being acquired, Apple preparing a Siri search tool, OpenAI launching an AI hiring platform, and smartphones pushing streaming past linear TV in Germany.

09-08
01:52

ExchangeWire on Google Dodging Divestiture and a Preview of ATS London 2025

In this team episode of the MadTech Podcast, editor Aimee Newell Tarín is joined by CEO Rachel Smith, and research lead Mat Broughton.  They discuss the latest news from this week surrounding Google's antitrust search case, looking at whether the changes the tech giant has been forced to implement will have a significant impact on the ad tech ecosystem, and whether we can still expect a breakup of Google in its ad tech monopoly case.  They also look ahead to ATS London next week, revealing what they're most excited about and what will be new at this year's event.  If you want to join us at ATS London next week and haven't got a ticket yet, you're still in time – register here: https://events.exchangewire.com/ATSLondon2025#/buyTickets/selectTickets 

09-05
38:02

MadTech Daily: Google Faces More Fines; Europe Backs US-EU Data Deal

In today’s Madtech Daily, we cover Google facing a USD$425m privacy payout and a USD$381m fine in France over consumer failures, Europe backing a US-EU data deal, as well as Amazon finalising its acquisition of Axio. 

09-05
02:00

MadTech Daily: Google Avoids Chrome Sell-Off; Disney to Pay $10M to Settle FTC Kids’ Privacy Case; Singapore Warns Meta to Curb Scams

In today’s Madtech Daily, we cover Google avoiding the sell-off of Chrome in its search antitrust trial, Disney agreeing to pay $10m to settle the FTC kids’ privacy case, and Singapore warning Meta to curb scams or face a fine.

09-04
02:08

MadTech Daily: Empower Acquires Ocean Media; TV Networks Rally to Scrap Broadcast Tax

In today’s MadTech Daily, we cover Empower acquiring Ocean Media, TV Networks rallying in Canberra to scrap broadcast tax, and China enforcing mandatory AI content labelling. 

09-03
01:43

MadTech Daily: Meta’s AI Shake-Up; Australia’s Social Media Ban for Kids Presents Risks

In today’s MadTech Daily, we discuss Meta’s AI shake-up as leaders weigh up Google and OpenAI models amid new hires, Australia’s social media ban for kids presenting risks, and Publicis Groupe Australia launching Influential agency.

09-02
01:51

MadTech Daily: UK Sought Broader Apple User Data, Legal Filing Shows; OOH Ad Revenue Dips in H1

Today's MadTech Daily discusses the UK seeking broader Apple user data according to a legal filing, out-of-home ad revenue dipping, and Microsoft debuting its first in-house AI models.

09-01
02:04

Teodora Tepavicharova on Meta Inflating Ad Performance, TikTok’s AI Mandate, and AI Invading Journalism

On this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and Teodora (Teddy) Tepavicharova, programmatic strategy at Condé Nast.  They discuss Meta inflating its ad performance, TikTok's newly introduced AI mandate for brands selling through the platform, and AI worming its way into journalism. 

08-29
31:02

MadTech Daily: dentsu for SALE?!; Omnicom Surpasses WPP in UK Ad Spend

In today’s MadTech Daily, we discuss Dentsu weighing sale of global unit, YouTube and Fox striking a short-term deal, and Omnicom surpassing WPP in UK ad spend.

08-29
01:36

MadTech Daily: Disney Strengthens European Content Slate with ZDF Deal; Anthropic Settles Piracy Case

In today’s MadTech Daily, we discuss Disney strengthening its European content slate with a ZDF deal, Anthropic settling its piracy case, and Perplexity’s new revenue model rewarding publishers for AI articles used by its AI. 

08-28
01:57

MadTech Daily: Trump Warns Tariffs on Nations ‘Discriminating’ Against US Tech; Elon Musk’s xAI Sues Apple & OpenAI for Monopoly Practices

In today’s MadTech Daily, we discuss Trump’s warning of tariffs on nations discriminating against US tech, Elon Musk’s xAI suing Apple and OpenAI for monopoly practices, and Japanese media suing Perplexity for copyright infringement.

08-27
01:59

The MadTech Daily: Walmart Ads Growth, TikTok AI Backlash

On today's MadTech Daily: Walmart grows ads business by 46%; TikTok draws backlash for mandatory AI tool; OpenAI questions Zuckerberg role in USD$97bn (£71.2bn) Musk takeover offer.

08-26
01:56

The MadTech Podcast: Mediahub's Ross Jenkins on Meta AI; Zero-Click Search; and Agencies

In this episode of The MadTech Podcast, ExchangeWire's Aimee Newell-Tarin and Mat Broughton are joined by Ross Jenkins, EMEA and APAC CEO, Mediahub, to discuss Meta's AI restructuring, zero-click search tools, and agency roles in media buying.

08-22
33:28

MadTech Daily: TikTok AI Mandate, Snapchat's New Location Ads

On today's MadTech Daily: TikTok AI Mandate, Snapchat's New Location Ads and Nielsen Strikes 'Marketing Cloud' Deal With WPP Media's InfoSum Visit: ExchangeWire.com Upcoming event: ATS LONDON, September 9th

08-22
02:02

MadTech Daily: New Claims Meta Inflated Ad Performance; Google Alters Play Store Rules Amid EU Scrutiny

In today’s MadTech Daily, we discuss claims that Meta inflated ad performance; Australia’s OOH industry seeing growth across all categories, as well as Google altering play store rules amid EU scrutiny...

08-21
02:31

“We’re drowning in ads, but at the same time, we’re barely noticing them”: eight&four’s Chloe Singleton on Attention through the Lens of Paid Social

In this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Chloe Singleton, performance director at social and content agency eight&four for a conversation about attention through the lens of paid social.  Chloe expands on:  How attention is reshaping the advertising ecosystem  The main benefits for advertisers using attention as a metric for paid social  Some of the challenges advertisers are facing when it comes to attention in paid social  How attention within the paid social landscape might develop in the coming years 

08-20
21:51

MadTech Daily: Google Strikes AI News Deal while UK Publishers Seek CMA Oversight; UK Drops Bid for Apple User Data

In today’s MadTech Daily, we cover Google striking an AI news deal with AAP and the PPA calling for CMA oversight of Google AI search. We also discuss the UK dropping its bid for Apple user data as well as ChatGPT’s Go Plan debuting in India.

08-20
02:37

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