If you’ve been pouring endless energy into posts, reels, and stories, but your sales still feel like crickets? This episode is for you. In this episode of The Magnetic Pull, I’m unpacking why content marketing is only one piece of your business, and what else you need in place if you want your marketing to actually generate clients. Ready to escape The Chaos Loop for real? Join The Anti-Hustle Marketing Reset WAITLIST here. – The Magnetic Pull is Hosted by Amy Pearson A Creative Strat...
This week, I’m sharing the 4 simple shifts that will reset your marketing, break the content-fatigue cycle, and help you show up consistently again (without trying to be everywhere or do everything). If you’ve ever said, “I just don’t have time to market my business,” or "Marketing is overwhelming" this episode is for you. Ready to escape The Chaos Loop for real? Join The Anti-Hustle Marketing Reset WAITLIST here. – The Magnetic Pull is Hosted by Amy Pearson A Creative Strategis...
In this episode of The Magnetic Pull, I’m breaking down the difference between showing up as the the hobbyist or CEO in your business, and how to make the shift – which changes everything for your business. Whether you’re frantically posting mid-launch, ghosting your audience, or stuck in ideation mode, this episode will help you get honest about where you’re operating from, and how to shift out of doing all the things and into leading with clarity. Ready to escape The Chaos Loop for real? Jo...
The 8 marketing mistakes I see over and over again in 2025 that keep your business in The Chaos Loop. If you’re experiencing content fatigue, marketing overwhelm, drowning in drafts that never see the light of day, or relying on GPT to do your talking, this one’s for you. I’ll show you how to spot these mistakes in your own business, and what to do instead, so you can finally create consistency, momentum, and flow in your marketing without burning out. Ready to escape The Chaos Loop for real?...
Today's episode of Margins is a long question that ultimately stems from content confusion – originally sent forward in a Q+A with Amy Pearson. “Who should I create my content for?" "What if I don't like filming myself?” "Can I mix lifestyle content with my work?" If you're getting more follows and engagement from people within your industry than potential clients, it might be time to SHIFT something in your content. – The Magnetic Pull is Hosted by Amy Pearson A Creative Strategist &...
Are you treating your launch like a one-sided performance? In this episode of The Magnetic Pull, host Amy Pearson pulls back the curtain on launching with impact, why most business owners struggle with low engagement during launches and how to fix it by “reading the room" having meaningful conversations with your audience, and adapting your strategy in real time. PLUS practical tips for priming your audience, addressing objections, and bringing true energy and connection into your...
In today's episode, we're tackling the second chapter of the Vanity Validation Matrix series. We'll explore how to identify those hidden, silent followers and turn them into your hottest leads. It's not about spending more time on social media but rather about understanding the psychology behind their quiet presence and finding innovative ways to engage with them. Join Amy as she shares practical strategies to connect with these often-overlooked audience members and convert them i...
Creators, Entrepreneurs + Thought Leaders–ever find yourself chasing those likes and views but not seeing any real business growth? Well, that's because the data you're looking at? Is called Vanity Metrics – the numbers that look good on the outside, but they don't actually mean that your business is successful. Getting attention online and actually making sales require completely different strategies. It's tempting to focus on things like viral reels, but followers and eyeballs? ...
Join Amy as she reveals the ways in which we unknowingly sabotage our ability to BE magnetic online. OWN YOUR AUDIENCE: Join The 11-Day Challenge MAKE IT MAGNETIC: Messaging Sprint Waitlist – The Magnetic Pull is Hosted by Amy Pearson A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity alo...
Thinking about starting a second brand or account for your "side offers"? Before you split your energy, listen to this. – This question comes up all the time: “Should I create a second Instagram account or a whole new brand for my side offers?” Pulled from a real Q+A inside The Marketing Club, we explore what’s really going on beneath that urge to start fresh. You’ll hear: Why creating a second brand can dilute your momentumHow to use your existing audience more effectivelyWhat to ask ...
Feel like your content is consistently getting lost in translation? This episode breaks down why that might be, including: the common pitfalls when it comes to communicating online, the number one messaging mistake that keeps you from magnetising your people, and actionable insights on how to clarify your message for connection and conversion. Join Amy as she guides you through the nuances of messaging, and how specificity in your messaging can clarify what you do, separating you ...
Join Amy as she delves into the intricacies of building trust with your audience before they commit to buying from you. As a creative strategist and business expansion coach, Amy guides listeners through the core principles of magnetising a business to attract an aligned audience. She explores the essence of 'The Magnet Effect' and exposes what it takes to create an irresistible pull toward your brand. Amy emphasises the importance of being the obvious choice for your audience by cultiv...
Introducing: The MAGNETIC Pull with Amy Pearson fka Brand Conversations. Join SUN MOTHER® Amy, as she guides you through The Art of Magnetic Marketing, Branding + Sales–to align your purpose-led business with a life you love-without sacrificing integrity. Discover answers to the true questions that you have about building money momentum through your craft, while keeping your artistic integrity intact. You've landed in the right space. – The Magnetic Pull is Hosted by Amy Pearson A Cre...
Today's Guest, Jeff McCann, is a Multi-disciplinary Artist, Illustrator & Maker based on Gadigal Land, Sydney. Jeff crafts imaginative creative pieces, spaces + installations exploring themes of play, childhood nostalgia, and the natural environment. Their work ranges from murals and installations through to wearable art, illustrations & small-batch products. Jeff and Amy dive deep into the themes of revisiting past failures + carving space for reflection, embracing creativity, an...
Lauren Cassar is an Artist, Mother and qualified Art Therapist who lives in Southern Lutruwita, Australia. Creating under the name, MIRADOR, Lauren’s art is connected to both the domestic & the wild, evoking a grounded, yet abstract vibe. Lauren believes in nurturing creativity to heal and express the intricacies of the human experience. Lauren's journey involves studying design, working as an in-house designer + collaborator for fashion brands, and then leaning into her pai...
Today’s guest is Madeline from SIT WITH SELF, who helps grown-up good girls access authenticity, flow, and balance in their lives. Madeline and Amy discuss the journey of Sit With Self, from the very early DIY stages to the place she is today, the pitfalls of people-pleasing, the pressures of starting a business while balancing family, and how Madeline’s engagement with Brand Universe Generator has helped her venture into the expertise and authenticity needed to attract her dream clients. Wor...
Today we are joined by the brilliantly vibrant artist and illustrator, Georgia Perry. Georgia shares the intersection of her personal life and parenting journey alongside managing a creative business. Georgia speaks on her creative journey, beginning as a trained graphic designer, and moving into freelance illustration - now, Georgia works on Big Brand collaborations, from Clinique to KitKat. She also speaks to her journey through motherhood, and how that created a huge shift in both her per...
Today’s episode is a conversation heavy on Brand & Business building during Motherhood, with Jess Rosenberg from MOODE. MOODE is a brand changing the reproductive health conversation. They make nutritionally formulated vitamins, host uncomfortable conversations, and provide maternal health education. Amy & Jess discuss Jess’s home life as a Mum of 3, the balancing act of entrepreneurship with motherhood, and the dynamics of family support systems against the backdrop of startin...
In today's episode of Brand Conversations, Amy speaks with Morgan Rapp. The designer, turned entrepreneur who scaled her business to 500k, all whilst raising 5 babies. This conversation is BIG juicy, and brimming with valuable insights. Becoming an Entrepreneur, The Impact of Decreased Capacity, Ideal clients & solving problems, scaling business whilst prioritizing family, and SO much more. Find Morgan here – The Magnetic Pull is Hosted by Amy Pearson A Creative Strategist &...
So you've got an idea, a service, or a digital product that you want to sell, ASAP. Do you really need thousands of followers before a launch is successful? In today's solo episode, Amy responds to that exact question: "Do I need a certain amount of followers before I launch a digital offering?" sent in by a listener, along with suggesting 4 things you can do to improve launching with a small audience. Claim your FREE launch checklist here Sign up to work with Amy here – The Magnetic...