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The Manufacturing Executive
The Manufacturing Executive
Author: Joe Sullivan
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© Copyright Joe Sullivan
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On The Manufacturing Executive podcast, we’ll explore the strategies and experiences that are driving midsized manufacturers forward. You’ll hear conversations with passionate manufacturing leaders who have compelling stories to share about their successes and struggles. You’ll also hear interviews with B2B Sales and Marketing experts about what’s working on the business development front and how to make these ideas actionable. Episodes will feature topics related to industrial marketing and lead generation, manufacturing sales strategy, technology, and industrial sector innovation.
284 Episodes
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COO of Frontline.io, Gilad Tzori, has spent years inside of manufacturing organizations, witnessing firsthand how complexity, workforce shifts and rapid technological change have upended traditional service and training models.
In today’s conversation, he’ll explain why step-by-step PDFs and classroom lectures are no longer sufficient, and what a new era of immersive training looks like for the manufacturing sector.
He'll also share real-world examples of virtual and extended reality tools in action and discuss how AI and digital twins can transform the way teams learn, collaborate and solve problems on the shop floor.
As the manufacturing sector faces both a generational workforce shift and rapid advancements in AI and automation, today’s conversation reveals the “dirty little secret” behind digital manufacturing, and why human-centered thinking remains the heart of successful change.
My guest today, CEO of Fathom Digital Manufacturing, Rush LaSelle, will discuss the realities of labor shortages, explain what digital enablement really means and share what a future with humanoid robots on the factory floor might look like.
The workforce crisis in US manufacturing isn’t just a challenge – it’s a national security risk. This is particularly true in casting and forging, where today's guest Mike Kubacki has spent two decades. In our conversation, he explores the urgent need to rebuild America’s industrial base, the reality behind modern manufacturing environments and how innovative programs are connecting hands-on learning with next-generation careers. We’ll learn why engaging students early, supporting employee growth and linking frontline work to real-world impact are key to the future of US manufacturing.
Any business owner, CEO or President wants to feel confident that the dollars they spend will produce a positive return. But sometimes focusing on ROI too soon forces you to abandon your long-term business strategy in favor of short-term wins. In this conversation, we'll look at how to measure marketing impact in two different business scenarios: 1) for a manufacturer that needs a short-term sales lift 2) for a manufacturer that's trying to build a sustainable plan for growth. We'll not only explain about how to choose the right KPIs in each scenario, but also, how to know whether you've been successful at achieving them.
As artificial intelligence creeps into so many facets of our personal and professional lives, it's easy to lose sight of when it's actually working in our favor.
In this conversation, Co-Founder and President of SCOPE Recruiting, Friddy Hoegener, discusses the use of AI specifically in the context of recruiting for supply chain and manufacturing roles.
He'll share insights about where and how AI can help, but also where it dangerously dilutes employer-to-candidate touch, and why human judgment is irreplaceable for culture-fit identification and talent selection.
How do you take a boring product in a declining industry and build a powerhouse business around it, all while refusing outside funding? In this conversation, Chairman and CEO of TerraSlate, Kyle Ewing talks through the gritty and sometimes unconventional principles behind his business model – from demanding prepayments, to mastering cold calls, to holding cash reserves. The result? A playbook for profitability and growth when everyone else says it can’t be done.
Relocating manufacturing operations from Asia to Mexico isn’t just about a change in location. It’s a bold strategy shift for manufacturers seeking greater control and speed. In this conversation, CEO of Tinker Tin, Matt Hannula, will explore everything from cultural differences to quality control to legal hurdles. And he'll share actionable insights for any manufacturing leaders considering the move.
Imagine assembling a complex product with only scattered notes and fading tribal knowledge to guide you. In this conversation, we're talking about manufacturing work instructions.
Despite their importance in passing expertise from veterans to new hires, most work instructions are outdated, manual, and hard to keep current – often putting entire production lines at risk.
My guest, Founder and President of Dirac, Fil Aronshtein, will explain why modernizing work instructions matters, and how new tools are helping manufacturers improve how they build.
A widening gap exists between industrial robot deployment in the US and China, even as American manufacturers grapple with rising labor costs and persistent worker shortages.
So why does the adoption of domestic manufacturing automation adoption lag behind – especially among small and medium-sized businesses? And what are the real barriers holding them back?
In this conversation, Co-Founder and CEO of Peer Robotics, Rishabh Agarwal, will discuss practical, brownfield automation solutions that don’t require massive facility overhauls. And he'll spotlight resources and new pricing models designed to lower the barriers to entry.
Today's guest, entrepreneur, speaker, and product leader Radhika Dutt, will challenge a core business belief that many of us have probably held for years – that traditional goal-setting frameworks like OKRs, KPIs, or SMART goals, are the surest path to performance and progress.
In fact, she'll argue that focusing so intently on numbers and targets can actually backfire.
So what instead then?
In this episode, you'll learn about an alternative approach rooted in curiosity, problem-solving, and genuine learning over performance theater.
This approach introduces practical ways to encourage creativity, foster real collaboration, and drive change – whether you’re leading a factory floor or reimagining what effective leadership looks like.
Imagine a factory floor where specialized AI agents tackle real manufacturing roles – from inventory planning to quality inspection, each with their own set of tasks and responsibilities.
Today, CEO and Co-Founder of First Resonance, Karan Talati, will dig into the practical side of agentic AI: how these intelligent systems are moving beyond theory to fill very specific job functions inside modern factories.
You’ll hear concrete examples of how AI agents can streamline workflows, reduce costly errors, and even help human teams focus on higher value work.
We’ll also look ahead at what it means to build, deploy, and organize a factory workforce increasingly made up of both people and purpose-built artificial intelligence.
In today’s conversation, you'll hear from CEO of the New Jersey Manufacturing Extension Program, Pete Connolly.
Pete has spent over 40 years navigating the manufacturing landscape – from running divisions at a global defense company to leading a statewide organization dedicated to empowering small and midsize manufacturers.
He’ll break down what the Manufacturing Extension Partnership (MEP) network actually does, and why it’s so critical – especially in the face of workforce shortages, shifting supply chains and the ongoing challenge of keeping manufacturing jobs close to home.
You’ll also hear how creative workforce programs, hands-on training tours, and targeted support are shaping the next generation of industry talent.
What separates high-performing engineering teams from the rest?
In this conversation, founder of Pipeline Design & Engineering, Aaron Moncur, will talk about the often overlooked drivers of engineering success, from the power of clear communication to the role of psychological safety and trust within teams.
He'll explain why technical expertise alone isn’t enough to thrive, and how practical things – like choosing a phone call over an email or empowering engineers to act independently – can make all the difference.
We’ll also discuss how engineering education is evolving beyond traditional degrees, with innovative ways for professionals to learn, connect, and grow.
In today's conversation, Vice President, Asset Lifecycle Management Products and Engineering at IBM, Kendra DeKeyrel, shares how AI is already making a difference on factory floors – from visual inspections that spot defects in real time to smart software that optimizes field service and work orders.
But what happens when AI can act autonomously, as an agent, linking workflows and amplifying productivity?
Kendra will share practical steps manufacturers can take to break through data and tool barriers, and offer a glimpse at a future where agentic AI and asset lifecycle management work seamlessly together.
In today’s conversation, Vice President of Economic Development for the North Carolina Community College System, John Loyack, will use the success of his home state to illustrate what it takes to become a thriving manufacturing hub today.
You’ll hear why the workforce itself must be treated as critical infrastructure – every bit as important as roads or utilities.
We'll dig into what’s driving major companies to choose certain locations over others, and how customized training solutions and leadership development programs arecontributing to those decisions.
And for those unsure of where to start, you’ll get practical advice for tapping into state-level support you might not even know exists.
From a global pandemic to kick off this decade to the tariff rollercoaster of 2025, recent history has created plenty of reasons for American manufacturers to assemble a base of credible, responsive suppliers right here in North America.
In today's conversation, Vice President at Advanced Purchasing Dynamics, Mike Wynn, will discuss why purchasing teams – often accustomed to low-cost overseas sourcing – find themselves navigating this unfamiliar territory in today's manufacturing environment.
He'll share details about his organization's process for rapidly identifying and vetting potential suppliers, explain why understanding stakeholder needs up front is critical, and spell out some of the characteristics that makes a supplier truly stand out (or get quickly weeded out).
In today's episode, senior coach at Lean Enterprise Institute, Mark Reich, dives into a Japanese strategic planning methodology that was born out of Toyota.
Known as Hoshin Kanri, this system is focused on building alignment from the executive suite down to the shop floor, and driving meaningful action at every level.
In our conversation, we'll discuss the pitfalls that manufacturing organizations can face when strategy becomes detached from reality, and why company visions often remain stuck as slogans rather than sparking genuine change.
We'll also talk about why transforming company culture, building accountability, and developing leaders are all part of a holistic process that starts at the top of the organization.
How can you transform a website visit from a qualified prospect into a real, human conversation?
This is the question my guest, President of ManufacturingChats.com, Nelson Bruton, will be answering in today's episode.
Specifically, he'll explain how a human-powered website chat function can drive that engagement.
In this conversation, we'll explore the misconceptions around live chat, the impact of changing buyer behaviors and what it means to eliminate friction from your customers’ journey.
George Pesansky has spent more than 30 years driving operational excellence and performance improvement in the manufacturing sector.
And his perspective turns some conventional wisdom on its head.
In this episode, he’ll reveal why focusing on the root causes of SUCCESS (rather than failure), leads to breakthrough results on the shop floor and beyond.
He’ll challenge the notion that copying industry giants is the surest path to operational improvement.
And he'll share his approach to maximizing the value already there inside of your workforce.
Imagine a future where homes are built faster, more affordably, and with the flexibility to meet the needs of any community—all while tackling the immense challenge of climate change.
Today’s conversation is centered on rethinking one of the world’s oldest industries: construction.
Co-Founder and CEO of Reframe Systems, Vikas Enti, will explore why building more homes, more sustainably, isn’t just about introducing new materials or labor-saving technology, but about revolutionizing the entire manufacturing process itself.
From software-defined microfactories to mass customization, we’ll uncover how radical new approaches are reshaping the landscape of housing and workforce development.
Get ready to hear what the future of manufacturing in the construction industry could look like – with a blueprint for real change.



