The Manufacturing Marketer

Callahan O'Brien, video marketing specialist at Roundtable Learning, joins the collective to speak on where industrial marketers should start with video, when a high-production shoot is worthwhile, and how to get a month of content out of a single day of filming. This episode was recorded live on IMC Live, October 1, 2026, with hosts Allen Fennewald and Sydney Jones.

Marketing isn’t just about new leads. Hang around with enough people in industrial marketing and sales and you’ll hear it pretty often: “Our customers know us for our flagship product line, but they have no idea we do all of this other stuff, too.” That’s when marketing has to step in. But how do marketing tactics change when we shift focus from getting new leads to getting more value out of the customers we already have? Brendon and Nihal are here to discuss.

Gorilla 76 Performance Marketer Brandan Davis breaks down how to use organic social as a testing ground for paid: which engagement signals mean a post has earned a budget, what has to change about that post before it runs as an ad and what to spend when you launch. Recorded live at IMC Live, September 17, 2026, with hosts Allen Fennewald and Sydney Jones.

We’ve brought back Wes Temple, Director of Growth here at Gorilla 76, to talk through how our agency is thinking about AI search, and what you, dear listeners, might want to consider for yourself. Let’s dig in. Connect with Wes on LinkedIn: https://www.linkedin.com/in/westemple/

Your company spends months on a product launch. The engineering is dialed in, the messaging is ready, and then the sales team walks out of the training asking how they're supposed to actually sell it. Stu Accola has run that meeting from both sides. He's spent 17 years in B2B industrial marketing and leads marketing for several Marmon Holdings brands, and his argument is that most launch trainings stop at the product. A complete sales training covers all of it.In this episode: • The two things a rep needs walking out: a clear picture of the right customer, and confidence • What goes into a complete and effective sales training program • The importance of engineering, sales and marketing alignment • Training distributor reps who carry hundreds of brands • Earning a seat at the table, and what to say to leadership to get one Stu offers a word of advice for any marketer trying to get invited into the sales training process. Tell leadership: “I just want to help your team win.”