The MarTech Show

What if I told you that principles from rock 'n' roll can transform AI and revolutionize digital marketing?Digital marketing often struggles to truly captivate and engage audiences, leading to wasted resources and low ROI. Creating content that resonates emotionally with consumers remains a significant challenge for many brands.Despite using various tools and strategies, many marketers find their campaigns falling flat. The frustration grows as they realize their content lacks the emotional depth needed to make a lasting impact, leading to disconnected audiences and ineffective marketing efforts.Enter Kate Bradley Chernis, who brings a unique perspective to the digital marketing world. As a former rock 'n' roll DJ broadcasting to 20 million listeners a day, Kate has an unparalleled understanding of audience engagement. Now, as the co-founder and CEO of Lately, she leverages the neuroscience of music to drive revolutionary AI technology. Kate's innovative approach is transforming content creation and digital marketing, offering a fresh, effective way to connect with audiences on a deeper level.The MarTech Show hosts Robin Dimond and Mike Allton will talk to Kate Bradley Chernis about:🔶Innovative Insight: Understanding how the neuroscience of music can be applied to AI technology to create more engaging content.🔶Practical Applications: Learning about real-world successes where music-inspired AI has dramatically improved marketing outcomes.🔶Future Directions: Insights into the future of generative AI and how it can continue to revolutionize digital marketing by tapping into the emotional power of music.Learn more about Kate Bradley Chernis Connect with Kate Bradley Chernis on LinkedIn Follow Lately on X Resources & Brands mentioned in this episode Lately Subscribe to the show calendar: agorapulse.com/calendar Learn more about Agorapulse with a free demo Join the Social Media Pulse Community Eddie Vedder An ebook: This Is Your Brain on Music: The Science of a Human Obsession Bank of America  AT& T   United Way Worldwide  National Disability Institute Gary Vee  Jonathan Weinert Philips Electric  Signify Betty Crocker  Introducing OpenAI o1-preview Show Notes & Transcript: https://www.agorapulse.com/how-a-rock-n-roll-dj-is-revolutionizing-ai-and-digital-marketingBrought to you by Agorapulse: the #1 rated social media management solution.Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if you could analyze your ad creatives' performance and gain actionable insights in under a minute?Advertisers face a daunting challenge when it comes to understanding the true impact of their creatives across platforms like Facebook, Instagram, Google, and TikTok. The "black box" problem leaves them in the dark, relying on inadequate traditional methods like A/B testing, leading to guesswork and inefficiencies.This lack of detailed, actionable data results in wasted resources and time, with advertisers unable to optimize their strategies effectively. The frustration of costly and ineffective testing pushes brands to seek better solutions.Today, we have Asaf Yanai, CEO of Alison.ai, joining us to explain how AI can revolutionize creative analysis. Asaf has over 15 years of experience in driving technological innovation and transforming industries. With a background in strategic roles such as VP of Growth and Head of Media Buying at top online marketing companies, Asaf leverages his expertise to lead Alison.ai in revolutionizing creative analysis with AI. His entrepreneurial journey, marked by successful ventures and a relentless pursuit of progress, makes him a true inspiration in the tech industry.The MarTech Show hosts Robin Dimond and Mike Allton will talk to Asaf Yanai about:🔶Revolutionary Analysis: Understanding how AI can analyze ad creatives' performance and provide actionable insights in less than a minute.🔶Solving the Black Box Problem: Learning how AI platforms like Alison.ai address the lack of granular data in social media advertising.🔶Practical Applications: Insights into how brands can implement AI-driven creative analysis to optimize their ad strategies and reduce costs.Learn more about Asaf YanaiConnect with Asaf Yanai on LinkedIn Resources & Brands mentioned in this episode Alison.ai Subscribe to the show calendar: agorapulse.com/calendar Learn more about Agorapulse with a free demo Join the Social Media Pulse Community Gordon Ramsay Episode with Feedonomics: Why Great Retailers Care About Product Feed Management on Social  Google Zynga Podcast Movement  AI and marketing impact  Show Notes & Transcript: https://www.agorapulse.com/blog/ai-driven-creative-analysisBrought to you by Agorapulse: the #1 rated social media management solution.Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if you could ensure your brand stays relevant and robust no matter how the digital landscape changes?Many brands rely heavily on a single channel, like social media, making them vulnerable to sudden changes and platform-specific issues.When platforms change algorithms or face restrictions, brands that aren't diversified can see their reach and engagement plummet. This leaves marketers scrambling to regain lost ground, often with limited success.What are our options? That’s what Carlos Gil is here to help with.Carlos is a marketing expert with over 15 years of experience, specializing in driving ROI through growth marketing, social media strategy, and content creation. Currently the Brand Evangelist for GetResponse, Carlos is also a sought-after public speaker, author, and consultant. He’s known for his innovative approaches to integrating social media and email marketing to build strong, future-proof brands. Carlos shares his expertise through speaking engagements at major industry events like SXSW and Social Media Marketing World, and his work has been featured in notable publications such as CNNMoney, Inc. Magazine, and Social Media Examiner.The MarTech Show hosts Robin Dimond and Mike Allton will talk to Carlos Gil about:🔶Channel Integration: Understanding how to integrate social media and email marketing to create a diversified and resilient brand strategy.🔶Practical Strategies: Learning actionable steps for leveraging the strengths of both channels to enhance reach and engagement.🔶Future-Proofing Techniques: Insights into building a brand strategy that can withstand changes in the digital landscape, ensuring long-term relevance and success.Register to tune in live and ask questions, then join the Social Media Pulse Community afterward for The MarTech Show After Party!Learn more about Carlos Gil Connect with Carlos Gil on LinkedIn Connect with Carlos Gil on Twitter Resources & Brands mentioned in this episode GetResponse Subscribe to the show calendar: agorapulse.com/calendar Learn more about Agorapulse with a free demo Join the Social Media Pulse Community X's CEO, Linda Yaccarino's open letter  South by Southwest  Social Media Marketing World Carlos Gil's book: The End of Marketing Brand24 Mick Griffin Salesforce HubSpot Simon Grabowski  Tinder Nordstroms Wendy's Morning Brew Zapier MailChimp  Constant Contact Show Notes & Transcript: https://www.agorapulse.com/blog/future-proof-your-brands-marketingBrought to you by Agorapulse: the #1 rated social media management solution.Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if you could revolutionize your digital agency's operations with the latest cutting-edge technology?Digital agencies today face the challenge of managing complex workflows while maintaining efficiency and delivering high-quality results. Traditional methods often prove inadequate in handling the increasing demands of clients and the dynamic nature of digital marketing.Inefficient workflows lead to bottlenecks, resource wastage, and subpar client experiences. Agencies struggle to keep up with the fast-paced digital landscape, resulting in missed opportunities and declining competitiveness.Today, we are joined by Anne Cheng, an award-winning executive and CEO of Supercharge Lab. Anne will share her insights on how digital agencies can leverage AI and machine learning to streamline operations, optimize workflows, and deliver more personalized services. With her extensive experience in business and marketing strategy, Anne will guide us through the methodologies and technologies that can revolutionize the way digital agencies operate.The MarTech Show hosts Robin Dimond and Mike Allton will talk to Anne Cheng about:🔶Innovative Integration: Understanding how digital agencies can leverage AI and machine learning to streamline operations and improve efficiency.🔶Operational Optimization: Learning methodologies to enhance both creative and operational processes for seamless end-to-end workflows.🔶Practical Applications: Insights into real-world applications of advanced technologies in digital workflows and how they can deliver personalized client services.RSVP to tune in live and ask questions.Learn more about Anne ChengConnect with Anne Cheng on LinkedIn Resources & Brands mentioned in this episode Supercharge Lab Subscribe to the show calendar: agorapulse.com/calendar Learn more about Agorapulse with a free demo Join the Social Media Pulse Community Canva announced their acquisition of Leonardo. AI Donna Moritz Sigmund AI  AI and Marketing Unpacked Podcast Show Notes & Transcript: https://www.agorapulse.com/blog/optimizing-your-digital-agencys-operations-with-cutting-edge-techBrought to you by Agorapulse: the #1 rated social media management solution.Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Struggling to get influencer marketing working for your business? Businesses today face the complex challenge of effectively aligning their brands with influencers to truly connect with their audiences. Despite rising investments in influencer marketing, many companies struggle to ensure their collaborations are strategically sound and resonate authentically with their target demographics. Misalignment can lead to inauthentic content, wasted resources, and failed campaigns. Imagine launching a campaign that falls flat because the influencer’s message doesn’t resonate, or worse, is perceived as disingenuous. This not only damages the campaign but can also tarnish the brand’s reputation. How do we find and select influencers, and get them aligned with our marketing strategies? That’s what Ashley Zeckman is here to help us with. Ashley is a dynamic marketing leader and Co-CEO at Onalytica, a company renowned for its expertise in influencer marketing and audience intelligence. With years of experience in guiding brands through the complexities of influencer collaborations, Ashley has played a crucial role in developing strategies that align brand goals with audience expectations. Her work focuses on creating authentic, engaging, and effective marketing campaigns. Ashley is also an influential voice in the marketing community, regularly sharing her insights through articles and presentations. The MarTech Show hosts Robin Dimond and Mike Allton will talk to Ashley Zeckman about: 🔶Strategic Insight: Learn the critical factors necessary for aligning brands with influencers to ensure effective and authentic audience engagement. 🔶Report Insights: Get an in-depth look at major findings from the 2024 B2B Influencer Marketing Report, providing valuable trends and strategies tailored for 2024. 🔶Practical Applications: Discover real-world examples of successful influencer marketing campaigns and the lessons that can be applied to your own strategies. Learn more about Ashley Zeckman Connect with Ashley Zeckman on LinkedIn Connect with Ashley Zeckman on X Resources & Brands mentioned in this episode Onalytica 2024 B2B Influencer Marketing Report Subscribe to the show calendar: agorapulse.com/calendar Learn more about Agorapulse with a free demo Join the Social Media Pulse Community Forrester called The State of Generative AI inside US agencies. 2024 WEBINAR: AI & Ethics in B2B Influencer Marketing: Navigating the Future - Tue, Aug 13, 2024 Chris Penn Theo Lau Daniel Guzman of Marsh McLennan  Gary Vaynerchuk  Seth Godin Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/the-martech-show/strategies-for-brand-and-influencer-partnerships/ Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.