The Marketer's Toolkit for Go HighLevel

From Military to Teacher to Six-Figure HighLevel Developer: Jacob Radcliffe's BlueprintWhat happens when a K-5 tech teacher discovers HighLevel and feels divinely led to dive in headfirst? You get Jacob Radcliffe—one of the quietest, most brilliant builders in the HighLevel ecosystem, and the mind behind countless systems running major white label brands.Jacob's path is anything but traditional. Military vet. Elementary school teacher. Self-taught programmer. HighLevel Developer Partner. Head of Engineering at Skipio. And oh yeah—he was making more as a HighLevel affiliate than as a full-time teacher, all while doing consulting work on lunch breaks and after hours.In this episode, Jacob opens up his entire playbook:✅ How he discovered HighLevel through a cousin's post and knew instantly he had to go all-in ✅ Why he chose the "build & leave" consultant model instead of running a full-service agency ✅ How the HighLevel affiliate program's 40% recurring commission changed his family's life ✅ Using AI 3-4 years ago as a personal teacher to compress his learning curve ✅ Building low-code tools on Make, Zapier & Pabbly that eventually became his software company ✅ Why The Marketer's Toolkit saves him massive development time on every build ✅ How he embeds his own custom apps inside The Toolkit to deliver premium solutions faster ✅ The difference between being a marketing automation CONSULTANT vs running an AGENCY ✅ Why he doesn't manage clients—he builds, collects the affiliate, and moves onThis is NOT a hype episode. Jacob gets honest about the realities of scaling, the power of catching the wave at the right time, and why tools like The Marketer's Toolkit are non-negotiables for developers who want to deliver faster and charge more.If you're a consultant, developer, or agency owner in the HighLevel space—or if you're thinking about jumping in—this conversation will shift how you think about positioning, business models, and building a six-figure income without burning out.Want to build like Jacob?Check out The Marketer's Toolkit at https://themarketerstoolkit.comCreated by Tom Bristol, The Marketer's Toolkit is the developer's dream for anyone serious about HighLevel. It's trusted by 1,000+ agencies and consultants to unlock advanced customizations, embed custom apps, and transform standard HighLevel setups into white-label powerhouses.✨ Custom UI components (buttons, modals, sliders, flyout menus) ✨ Advanced workflows and pre-built automations ✨ Interface customization (rename features, hide sections, add menus) ✨ Developer-friendly embedding for custom apps ✨ Tools that let you make HighLevel TRULY yoursStop reinventing the wheel. Let The Marketer's Toolkit handle the heavy lifting so you can focus on high-value builds and premium clients.Mentioned in this episode:HighLevel Affiliate Program (40% recurring commission)HighLevel Developer Partner ProgramThe Marketer's Toolkit by Tom BristolMarketing Automation Consultant vs Agency ModelCustom App Development with HighLevelCurated Services & Curated AppsSkipio (text messaging & voice AI platform)Make, Zapier & Pabbly IntegrationsAbout Jacob Radcliffe: Jacob is the owner of Curated Services (consulting) and Curated Apps (software development), and serves as Head of Engineering at Skipio. A HighLevel Developer Partner for 3+ years, Jacob has built systems for major white label brands and powerhouse agencies across countless industries. His journey from K-5 teacher to leading engineering teams is proof that you don't need a traditional path to build an incredible career in this space.About The Marketer's Toolkit In The Spotlight Series: Hosted by Virginia Scheuer, this series showcases the brilliant builders, developers, and consultants behind some of HighLevel's most impressive systems. These aren't your typical "guru" interviews—they're deep dives into real strategies, real builds, and real businesses that are thriving in the HighLevel ecosystem.Subscribe for more builder stories, HighLevel strategies, and toolkit deep dives!#HighLevel #GoHighLevel #MarketingAutomation #TheMarketersToolkit #AffiliateMarketing #ConsultantLife #SaaS #WhiteLabel #AIAutomation #Entrepreneurship

Why functionality beats flashy dashboards for agency growth with GoHighLevel + the Marketer’s Toolkit.In this episode of In The Spotlight, Virginia sits down with Charles Higgins, a CRM veteran with over 20 years of experience in the automotive world (Ford, Toyota, Cox Automotive). From Rolodexes to SaaS, Charles has seen every stage of CRM evolution — and now he’s helping agencies and entrepreneurs unlock the full potential of GoHighLevel with the Marketer’s Toolkit.Charles reveals why functionality matters more than flashy dashboards, how the Marketer’s Toolkit bridges usability gaps, and why true vendor partnerships (not just tools) are the key to scaling successfully.✨ What you’ll hear in this episode:The evolution of CRMs from automotive to SaaSWhy Charles chose GoHighLevel in 2019 and never looked backHis favorite Marketer’s Toolkit features: header buttons, iFrames, collapsible columns, announcements, and moreThe difference between a vendor and a vendor partner — and why it matters for agenciesReal-world usability tips that keep clients happy and subscribed month after monthThe power of the Marketer’s Toolkit community and Tom’s commitment to supporting agenciesIf you’re an agency owner, SaaSpreneur, or HighLevel user, this episode is packed with actionable insights to help you scale smarter, not flashier.👉 Don’t forget to subscribe for more In The Spotlight interviews with top agency leaders and HighLevel innovators.💡 Learn more at themarketerstoolkit.com⏱️ Episode Timestamps[00:00] Welcome & introduction of Charles Higgins[01:06] How Charles discovered the Marketer’s Toolkit[02:32] From automotive CRMs to GoHighLevel — 20 years of lessons[03:17] First impressions of HighLevel in 2019[04:21] Making SaaS scalable for small businesses[05:09] The Toolkit feature that won him over[06:02] Vendor vs. vendor partner — what agencies need to know[07:20] Why usability matters more than looks[08:12] Favorite feature: header buttons & new header folders[10:22] Pop-up iFrames, knowledge centers & client portals[11:34] Running a changelog & uptime monitor inside HighLevel[12:30] Using the Toolkit for offers & customizations[13:19] Collapsible columns, drag-and-drop, and minimal UI[14:33] Why the Toolkit adapts faster than custom code[15:18] Service + support: why agencies stick around[16:11] Running NPS surveys & feature requests with Toolkit[17:22] New announcements feature in action[18:02] Advice for Toolkit newbies: prioritize functionality[19:28] Little features that make a huge difference[21:03] Why functionality always beats flash[21:48] Closing thoughts + the power of the Toolkit community

Are you spending more time babysitting your CRM than actually growing your business? 😅In this Spotlight episode, we sit down with Colleen McCartney of Nerdly IO, who shows us how to stop wrestling with your tools and start letting them work for you.Inside this episode, you’ll discover:Why every agency Colleen works with is required to use the Marketer’s ToolkitHow to cut clicks, reduce clutter, and build smarter automationsWays to blend AI + human touch so your systems have a heartbeatWhat it really looks like to create a client journey that drives referrals and retention👉 Listen in and learn how to reclaim your time, simplify your systems, and finally stop babysitting your CRM.Follow the show for more Marketer’s Toolkit Spotlights, where we share the tools, strategies, and stories helping entrepreneurs scale smarter with HighLevel.Learn more about The Marketer's Toolkit here: themarketerstoolkit.com

Are you running your agency on Go HighLevel (GHL) and tired of endless clicks? In this episode, Michael Copeland shares the Toolkit features that completely changed how he works — saving hours of time while making pipelines and workflows easier to manage.You’ll learn how to: ✔️ Cut 12 clicks down to 2 with Toolkit quick actions ✔️ Use map buttons & Google auto-complete to simplify daily tasks ✔️ Instantly see who to engage with contact buttons in your pipeline ✔️ Unlock the Workflow Analyzer “cheat code” for automations ✔️ Streamline contracts, events, and mobile workflows for your teamIf you’re an agency owner using GHL, this conversation will give you practical hacks you can implement right away to work faster, manage smarter, and free up your time.⏱️ Recommended Timestamps for Podcast Notes00:00 – Intro: Why saving clicks in GHL matters 01:30 – Michael’s background: From solar agency to SaaS leadership 06:20 – Game-changing Toolkit features: Map buttons, auto-complete, contact buttons 10:00 – Pipeline clarity: Seeing who to engage instantly 15:20 – Quick actions: Turning 12 clicks into 2 20:00 – Workflow Analyzer: The cheat code for automation 31:00 – Contracts and quick action buttons in real use 38:00 – Underrated features: Quick Editor + more 50:00 – Event creation & mobile workflows for agencies 1:02:00 – What’s next: Marketplace apps & future Toolkit updates👉 Ready to work smarter in Go HighLevel? Learn more about The Marketer’s Toolkit here: https://themarketerstoolkit.com💡 Don’t miss future episodes with more GHL hacks, agency tools, and real stories — hit Follow on Spotify or Subscribe on Apple Podcasts so you never miss a tip.

What if you could cut no-shows, boost client trust, and save hours every week — all with one toolkit? 🚀In this episode of Marketer’s Toolkit: In The Spotlight, Virginia Scheuer sits down with Dr. Josh Satterlee, founder of Trust Driven Care, to explore how he turned a simple communication problem into a scalable system that’s transforming healthcare practices — and inspiring SaaS users across industries.You’ll learn how Dr. Josh:Solved the one-way texting problem and built true two-way communicationUses dynamic workflows and appointment smart lists to maximize efficiencyCreates trust-driven experiences that turn automation into connection and connection into growthHarnesses the Marketer’s Toolkit to supercharge GoHighLevel and scale sustainablyIf you’re a GHL user, service-based entrepreneur, or SaaS enthusiast, this episode is packed with actionable takeaways to optimize your systems, streamline your processes, and create unforgettable client experiences.⏱️ Timestamps00:00 – The power of one toolkit inside GHL00:40 – Meet Dr. Josh Satterlee01:19 – The communication gap in healthcare05:00 – Why two-way texting changes everything09:30 – Discovering GHL and MTK12:00 – Building trust through better automation17:40 – Why Marketer’s Toolkit is essential for healthcare and beyond20:50 – The brilliance of appointment smart lists25:00 – Boosting feedback and user engagement with MTK buttons32:00 – Visual pipelines and smart automations in action38:30 – Custom workflows that make scaling simple43:40 – Dynamic buttons and automation magic45:20 – Why branding and user experience build trust46:30 – Closing thoughts: automation as partnershipWant to learn more about the toolkit: https://themarketerstoolkit.com

🚀 In The Spotlight: Bonnie & Elizabeth of Automation BlueprintWhat if one button could transform the way you and your clients work inside GoHighLevel? In this episode of The Marketer’s Toolkit: In The Spotlight, Bonnie and Elizabeth share how they built a thriving agency with Toolkit as their very first investment — and why they call it their “$5,000 Easy Button.”From duct-taped solutions to white-glove client experiences, they walk us through the tools, strategies, and mindset shifts that have made their automation agency a success story. If you’re a SaaSpreneur or agency owner looking to save time, wow your clients, and unlock hidden features in GoHighLevel, this episode is packed with ideas you can implement today.⏱️ Timestamps / Chapters00:00 – 3 truths about Marketer’s Toolkit 03:56 – Meet Bonnie & Elizabeth 07:37 – From tech + wellness to agency founders 10:43 – Toolkit as first agency purchase 11:06 – The $5,000 Easy Button (Quick Editor) 13:36 – Beyond the button – Theme Builder & workflows 17:16 – Quick Editor demo in action 19:36 – Custom buttons & client dashboards 22:09 – Recap form workflow (white-glove support) 23:48 – Personal automations that save time 27:18 – Advanced workflows (autofill & staff tools) 32:15 – Branding with Theme Builder 37:27 – Client growth & success stories 39:33 – Closing thoughtsCheck this out! https://themebuilder.themarketerstoolkit.com/Already in the Markter's Toolkit? Grab an Optimazation call and see how we can continue to enhance your Agency! https://go.thetoolkit.io/widget/bookings/toolkit-optimization

Feeling stuck at the six-client ceiling? Drowning in duct-taped dashboards and branding chaos?In this episode of In The Spotlight, you’ll meet Kaila Love—rapper, educator, and award-winning agency founder—who built a six-figure SaaS serving 100+ artists across 6 countries using The Marketer’s Toolkit inside Go HighLevel.What started with burnout became a breakthrough. Kaila shares exactly how she streamlined onboarding, simplified no-code dashboards, and created an artist-friendly SaaS brand that feels like magic (but runs like clockwork).💡 What You’ll Learn:How Kaila used HighLevel + Toolkit to build a scalable, niche SaaSHer onboarding flow that converts without confusing her clientsDashboard design tricks using custom values (no curly bracket trauma here 😅)How to tier your offers and upsell with locked featuresBuilding with love: using language, UX, and visuals that feel humanBonus: See Kaila’s no-code AI platform + live demo of BritBot! 🤖⏰ Timestamps:00:00 – Meet Kaila: From ESPN Features to Agency Builder 01:40 – Hackathon Wins, Amazon Pitching & Outside Lands 🎉 02:25 – The Music Industry Pain That Led to HighLevel 04:00 – The Night She Started Her Agency at VeeCon 04:44 – Why She Waited 1.5 Years to Launch—Until It Felt Right 05:40 – Simplifying UX for Artists with The Marketer’s Toolkit 06:33 – ✨ Dashboard Magic: Custom Values Without Code 08:10 – The Color Picker That Made Her Clients Say “Wow” 09:12 – Why “Curly Brackets” Scared Her Artists 😱 10:36 – Her #1 Advice for New SaaS Agencies 11:37 – From ACL Surgery to Self-Taught Automation Queen 12:42 – The Toolkit That Changed Everything 13:28 – The Secret to Standing Out in a Sea of GHL Clones 14:35 – Kaila’s New AI Platform: The AI Homegirl 16:45 – Live Demo: BritBot, the No-Code AI Widget 18:39 – Updating AI Agents via Google Docs (Genius!) 19:49 – 🎯 Using Locked Features to Sell Tiered Plans 21:45 – The Power of Language Customization in UX 22:08 – Her 13-Year-Old Niece Built in HighLevel! 23:09 – How She Discovered the Toolkit 24:21 – “Don’t Touch Anything!” – The Artist-Safe Funnel Build 25:09 – Turning Funnels into $5 Downloads, Not Streams 26:29 – Email Sequence: Nurture. Story. Offer. 27:14 – Client Feedback: From 5 Tools → 1 Powerful Platform 28:08 – Why Custom Values Were Her Line in the Sand 29:22 – Tom (the Creator) = Wizard Status 🧙 30:32 – Where to Find Kaila, the AI Homegirl, Rapper & Educator🌐 New to The Toolkit? Build stunning, scalable SaaS platforms with the tools Kaila swears by: 👉 themarketerstoolkit.com🗓 Already using it? Book your free optimization call: 👉 go.thetoolkit.io/widget/bookings/toolkit-optimization

Scaling a white-label SaaS with Go HighLevel? You’re not alone—and you're in the right place.In this episode of In The Spotlight, Will Winter, COO of Agent CRM, breaks down how his team scaled to serve thousands of insurance agents using GHL, The Marketer’s Toolkit, and smart automation workflows.From streamlining onboarding to taming the chaos of A2P 10DLC compliance, Will shares the exact systems and strategies that power their SaaS infrastructure—and how you can do it too.💡 What You’ll Learn:How to scale a white-label SaaS with Go HighLevelClient onboarding automations that actually reduce churnToolkit features like custom values, smart forms, contact buttonsA2P 10DLC tips to stay compliant and protect SMS deliverabilityHow to train your team + build systems that scale without burnoutThe mindset shift from passive SaaS dream to sustainable growth⏰ Timestamps:00:00 – Intro to Will + Agent CRM’s SaaS Journey 04:29 – Why Agent CRM Adopted The Marketer’s Toolkit 06:12 – SaaS Scaling Pains: The Problem with Onboarding 07:40 – Customizer Walkthrough: Automate Branding for Sub-Accounts 10:43 – Saving Time with No-Code Tools + Custom Values 12:50 – A2P 10DLC Registration: Avoiding Common Rejections 17:37 – Debunking the Passive SaaS Myth 19:44 – Training Modules + Pop-Ups for GHL Onboarding 24:11 – How Pop-Ups Increased Feature Adoption + Awareness 27:00 – Contact Buttons = Automation Magic for SOP Tracking 32:48 – The Branding Offer That Won 70+ Sub-Accounts 35:18 – Will’s #1 Success Metric: Team Development 38:26 – Where to Follow Will: @AgentCRM | @WillJWinter 39:49 – Final Thoughts + GHL Advice for SaaS Builders📲 Connect with Will Winter: Instagram: @WillJWinter YouTube: Agent CRM🌐 New to The Toolkit? Explore automations, onboarding tools, and branding solutions for Go HighLevel: 👉 themarketerstoolkit.com🗓 Already a user? Book your free optimization call here: 👉 go.thetoolkit.io/widget/bookings/toolkit-optimization

In this episode of In The Spotlight, longtime software pro Glenn Wasserman breaks down how he built a custom SaaS platform without burning out or hiring a full development team.If you're losing customers, juggling too many disconnected tools, or trying to scale your SaaS without duct tape and overwhelm—this one’s for you.Glenn shares how he used The Marketer’s Toolkit to:Reduce churn by improving user experienceIntegrate complex systems like CRMs, eBay, and inventory softwareBuild scalable, niche-focused workflowsStrike the balance between customization and sustainabilityWhether you're an agency owner, SaaS founder, or tech-savvy integrator, you’ll get real-world insight into building better systems with less friction.💡 What You’ll Learn:Why churn is often a friction problem, not a product problemHow to scale without burning out your dev team (or yourself)Toolkit strategies for syncing with external softwareGlenn’s advice for turning agency skills into scalable SaaSWhy support, not just features, is the edge⏰ Timestamps:00:00 – Why Tools Alone Aren’t Enough (Support + Strategy Matters) 00:45 – Glenn’s Story: From 1985 Software Sales to SaaS CEO 03:48 – What Glenn Uses Inside The Marketer’s Toolkit 05:22 – CRM + Operations Software Integration Example 06:18 – Core Philosophy: Reduce Friction, Reduce Churn 10:45 – Toolkit in Action: One-Click Sync to Partner Software 12:14 – Expanding Toolkit Use Across Niches 14:24 – Customization vs. Scalability (Striking the Balance) 16:01 – Wildest Integration: eBay + CRM + Inventory System 17:34 – Advice for Agencies Dreaming of Building SaaS 19:11 – Real Talk: Know Your Business, Play to Your Strengths 21:05 – Why Tom’s Toolkit Stands Out 24:48 – Product Support That Actually Supports 26:16 – Triple Threat: Great Tool, Great Guy, Great Support📞 Want to see what’s possible with The Marketer’s Toolkit? Explore the tools, templates, and integrations designed to help you scale smarter: 👉 themarketerstoolkit.com🗓 Already a user? Book your free optimization call here: 👉 go.thetoolkit.io/widget/bookings/toolkit-optimization

In this episode of In The Spotlight, Virginia sits down with real estate investor turned accidental SaaS builder Jake Cross, who scaled a HighLevel-based platform without spending a dime on ads.Jake reveals how he used The Marketer’s Toolkit Theme Builder, Location Groups, and the built-in Customizer to craft a sticky, white-labeled SaaS that clients love — and talk about. 💬Whether you’re building for real estate, M&A, or just looking to bootstrap your own GHL SaaS, Jake shares proven, zero-cost strategies to grow, support, and scale smart.💡 What You’ll Learn:How Jake turned his internal GHL build into a SaaS empireHis exact toolkit stack for real estate + agency clientsOrganic growth secrets (no paid ads — ever)How to use Location Groups + Theme Builder for niche brandingWhen to use custom code vs Toolkit toolsWhy community and client support are the real differentiators⏰ Timestamps:00:00 – Intro: Meet Jake Cross 01:00 – How Jake Stumbled into SaaS 02:35 – Real Estate to SaaS: The Pivot 04:15 – The Power of Word-of-Mouth Growth 05:28 – How Jake Keeps Clients for Life 06:45 – Why Jake Chose Marketer’s Toolkit 07:35 – Favorite Toolkit Features (Theme Builder, Customizer) 08:10 – Location Groups: Real Example 10:00 – Behind the Scenes: Jake’s Agency Setup 11:15 – Jake’s Advice for New SaaS Builders 12:30 – Pro Tips: Theme Builder vs Custom Code 14:00 – Jake’s Custom Home Screen & Community 15:40 – Hiding HighLevel Distractions 16:15 – What’s Next for Jake & the Toolkit 17:40 – Final Words of Wisdom📞 Want to see what’s possible with The Marketer’s Toolkit? Explore the tools, templates, and integrations designed to help you scale smarter: 👉 themarketerstoolkit.com🗓 Already a user? Book your free optimization call here: 👉 go.thetoolkit.io/widget/bookings/toolkit-optimization

In this episode of In The Spotlight, Virginia sits down with tech-savvy trailblazer Allan Simmons, who started building custom apps before GoHighLevel was even a thing.Now, Allan merges his custom development expertise with The Marketer’s Toolkit Theme Builder to deliver a fully branded SaaS experience inside HighLevel — no code, no confusion, just pure client wow-factor.Whether you’re a SaaS founder, white-label strategist, or agency owner, Allan shares real-world strategies to help you stand out, protect your IP, and scale smart.💡 What You’ll Learn:Why Allan transitioned from Infusionsoft to HighLevelHow to build niche client portals with the Theme BuilderWays to connect offline services with online automationsProductivity tips using ADHD-friendly tools like Pabbly⏰ Timestamps:00:00 – Intro: Meet Allan Simmons + In The Spotlight Series 01:18 – Allan’s Bespoke App: How He Built a System Before the Internet 02:34 – Moving from Infusionsoft to HighLevel 03:23 – How Allan Uses GetBookedUp + The Marketer’s Toolkit 05:05 – Smart Buttons & Automations for Non-Tech Users 07:06 – How Technicians Use the Custom Portal 09:06 – Favorite Features for Non-Techie Clients 10:04 – Allan’s Advice for Niche SaaS Creators 11:43 – How Allan Designs Snapshots for Different Client Types 13:23 – Connecting Offline & Online Systems with HighLevel 14:21 – Hidden Menus, Custom Labels & Protecting IP 17:00 – Allan’s Favorite Productivity Tools (Pabbly + ADHD Planner) 18:35 – Sneak Peek: Allan’s Rug Dashboard Project 19:33 – Closing Thoughts & How You Can Do It TooInterested in the Toolkit Check it out!: themarketerstoolkit.com🗓 Already in the Toolkit? Book your free optimization call to make the most of your HighLevel setup: 👉 go.thetoolkit.io/widget/bookings/toolkit-optimization