How do we move beyond the hype and use AI to genuinely amplify talent and growth?In this episode, we speak with Dino Gane-Palmer, founder and CEO of innovation consultancy PreScouter, and author of Do More With Less: The AI Playbook for Amplifying Talent and Output. Dino shares how businesses can avoid common pitfalls and build an AI playbook that delivers real results — in as little as eight hours.
What does a dead shark have to do with the future of branding?In this episode of The MAP, brand expert Bob Sheard, Co-Founder of FreshBritain and author of The Brand New Future: How Brands Can Save the World, shares the story of his “shark epiphany” — and how it reshaped his perspective on using AI for brands.We explore how FreshBritain is using AI to help brands swim faster and grow bigger — without drowning. From producing films in record time, to creating AI-driven marketplaces, to designing richer brand experiences, Bob explains what remains timeless in branding, what’s changing under AI’s adoption, and why more than ever, it’s sink or swim.
Will AI unleash a new wave of human creativity?In this episode, we speak with Philip Marshall, Executive Creative Director, consultant, and lecturer on culture at the University of West London. Philip explains why he sees AI as a golden opportunity for creatives to refocus on the inspiring, original, and brave work that builds brands — while leaving AI to handle the day-to-day, run-of-the-mill output that too often feels like the default setting in 2025."Learn the tools and break the rules!"You can subscribe to Philip’s thought-provoking pieces on LinkedIn here: Philip Marshall on LinkedIn
When AI Overviews slash your organic traffic, what do you do next?In this episode, we speak with Alex Brown — a consultant in the fiercely competitive world of business school admissions, and course leader in Digital Marketing and Digital Strategy at both Emeritus and London Business School.Alex shares how the GEO shockwave hit his marketing efforts at Clear Admit — and the smart, practical steps he's taken to stay visible in an AI-dominated search landscape.🔗 Ask Clear Admit: https://ai.clearadmit.com/ask-clear-admit/🔗 Connect with Alex: https://www.linkedin.com/in/alexbrownracing/
With AI overviews slashing organic traffic, how do brands win share of voice in the age GEO?In this episode we speak to Michael Hermon, founder of Spotlight - https://www.get-spotlight.com - the first share of voice tool built for LLMs. He takes us through the how fast this shift is happening, what risks businesses face if they ignore this, and the strategies you need to adopt to get AI talking about your brand.
If not all followers are equal, should total follower count really be your KPI?In today’s social-media-driven economy, around 10% of your audience typically generates 70% of your value. In this episode, we speak with Ethan Monkhouse, Founder & CTO of Naviro.ai, about how Precision AI helps brands and creators identify and nurture the signals, content, and followers that truly matter. We explore how these insights can transform marketing strategy, sharpen budget allocation, and drive measurable business impact — without chasing vanity metrics.Resources mentioned in this episode:• Naviro.ai – Precision AI for creators
Should we be more optimistic about our future with AI?In this inspiring episode, Jason Thomson, Senior Vice President at Mintel, explains how he is not only leading AI innovation at global market intelligence giant Mintel, but also why he believes the future for our jobs with AI is not nearly as stark as some have been predicting.
How should marketers work with their tech colleagues in the age of AI?In this episode, we speak with Sandeep Seeripat, Global Business Transformation and Technology Officer at TwiningsOvo, to explore how tech and marketing teams must work hand-in-hand to seize AI opportunities without losing control. From strategic alignment to risk mitigation, Sandeep shares how Twinings is navigating the AI revolution—and what every marketer needs to know now
To what extent should businesses consider the ethical implications of AI transformation?In this highly stimulating episode McKinley Hyden, Director of Data Value and Strategy at the Financial Times, shares the work she has been doing on AI transformation that led to the FT recently winning "Generative AI Initiative of the Year" at the 2025 British Data Awards.She is utterly compelling in her view that AI transformation is not just a technical challenge - but one that goes to the very heart of ethics in business.
Can AI make us better leaders?Leadership isn’t a job. It’s a privilege — because one conversation can change someone’s future. In this episode, Brett Engeman, founder of Aspirational Leaders Co., shares how he’s using AI to augment leadership — helping leaders lead with insight, set smarter goals, and build stronger teams.
How is AI helping advertisers radically improve on the limits of programmatic advertising?In this latest episode to look at how AI is rapidly transforming the world of media we speak to Tom Quick, CEO and founder of Entity X, about how his company is using AI to quantify cultural intelligence and enable cultural activation for brands, helping agencies and clients create more relevant, impactful campaigns.
What does Agentic AI mean for the future of Consumer Insight teams?In this episode, we speak with Justin Ibbett, founder and CEO of Focaldata, the world's first AI co-worker for consumer insight. In the near term, Justin believes Agentic AI will "give researchers superpowers." But he's also clear-eyed about the long-term. Consumer Insight has traditionally been about predicting the future to spot business opportunities.......but what now does the future hold for researchers themselves?
AI is fundamentally disrupting both content marketing and SEO. By 2026, 90% of all online content is projected to be AI-generated, according to Europol. So what opportunities does this create for marketers?In this episode, we speak to Erik Wikander, co-founder and CEO of Wilgot.ai, a start-up redefining how high-quality content is created and scaled in the era of AI search. He gives his invaluable perspective on how rapidly the landscape is changing— and why most marketers are still stuck recycling, rather than amplifying, their ideas.He also unpacks why he calls AI “the ultimate unlock for the internet” — and what marketers must do now to create content built for the future.
Does AI spell the end of SEO as we know it?2024 was a landmark year for AI in search — and if Google & Alphabet CEO Sundar Pichai’s latest insights are anything to go by, 2025 will be even bigger. In this episode, we speak to Nathan Mzumara, Head of SEO at OneAdvanced Software Solutions, about how he and his peers are adapting to the rapidly evolving SEO landscape.
Will Agentic AI Spell the Death of the Creative Agency?In this episode, we speak to Kate Ross, MD of social and content agency eight&four, about the impact AI has had on creative agencies and how her agency has responded.In a passionate and highly entertaining discussion, Kate unpicks the current reality of AI versus its initial promise, shares how eight&four has adapted, and raises some timely questions for those considering a shift to an agentic marketing model.
In this episode, we speak with Tim Sparke, a founder of Congregation.io, a talent practice that builds change-ready marketing teams.Tim shares insights from the AI adoption workshops he's been leading for major global brands like Coca-Cola and over 50 in-house creative teams—revealing what he’s learned about navigating AI-driven transformation in marketing and creativity.
How can AI help entrepreneurs bring their ideas to life faster and level the playing field?In this episode, we speak to Imogen Wethered, a former B2B SaaS founder and CEO who successfully exited her company and now advises and invests in startups and scale-ups. We explore how AI is reshaping entrepreneurship, making innovation more accessible, and how the landscape has evolved since she launched her first business in 2012."
What pitfalls do businesses need to avoid when devising their AI strategy?In this episode, we hear from Aron Cody Boucher, founder of the Marketing Foundry consultancy and a seasoned fractional CMO. With senior marketing experience at OnBuy and Sea Salt, Aron shares his insights into the risks AI presents to businesses—and why these risks must be carefully managed.
How are AI and Robotics Reshaping Retail?In this episode, we speak with retail expert Gary McDonald from Limitless Insights, a leading retail analytics platform. He shares how AI and robotics are changing the retail industry, driving efficiency and enhancing customer experiences. But while automation is on the rise, Gary reminds us of the critical role of 'humans in the loop'—not just in decision-making but also on the shop floor.
In this episode, we hear from Al Berry, an award-winning brand storyteller and brand growth and innovation partner at global brand consultancy Pay Close Attention.Brand storytelling isn’t just a marketing tool—it’s a strategic imperative. Stories shape how brands present themselves to the world.The challenge for marketing professionals is to harness storytelling responsibly—using AI to enhance creativity while safeguarding the authenticity that gives stories their power. Compelling stuff.