The Marketing Compass
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© Blue River Digital
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The Marketing Compass Podcast: Your go-to guide for marketing success. Get valuable insights and tips from Blue River Digital's experts. Join us to navigate the ever-changing marketing landscape.
23 Episodes
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Welcome to the Marketing Compass! This week, Nick is joined by Ryan to talk about a brand new service and tool that Blue River Digital is launching: the Business App Pro. Nick outlines all of the features, including streamlining your company's entire digital footprint into one hub, managing social media and email campaigns, and so much more! Have questions or topic ideas? Let's connect: https://blueriverd.com/
Welcome to the Marketing Compass Podcast! This week, Micah Bradley joins Nick to share insights on building Orion Wildlife Solutions, discussing the importance of networking, branding, and strategic marketing for small businesses in the home service industry. Learn how he's growing his nuisance wildlife removal company in northern Indiana by focusing on relationship-building, customer service, and creating a strong brand identity.Have questions or topic ideas? Let's connect: https://blueriverd.com/
Welcome to the Marketing Compass Podcast! This week, Nick is joined by Wes and Genevieve to talk team culture. They discuss how Wes thought about team culture when he founded Blue River Digital, how the team and culture has evolved over time, and how Genevieve is looking to build and grow the team culture at Blue River Digital in her new role as Team Wellbeing Coordinator.
Have questions or topic ideas? Let's connect: https://blueriverd.com/
Welcome to The Marketing Compass! In this episode, we sit down with Shane Logan, Sales Manager at More Farm Stores, and Wes Sigler, Founder of Blue River Digital. They discuss More Farm Stores' 111-year history and transition from traditional marketing to a data-driven digital approach. Shane shares how Blue River Digital's targeted campaigns and geo-fencing have transformed their marketing strategy, allowing them to reach the right audience and optimize their sales efforts. They also delve into the importance of building strong client relationships and the power of storytelling on social media. Tune in for valuable insights on adapting marketing strategies to a changing landscape and the power of collaboration between businesses and marketing agencies.
Have questions or topic ideas? Let's connect: https://blueriverd.com/
Welcome to the Marketing Compass! In this episode, we dive into the world of land auction videos with Nick and Ryan, exploring essential techniques for capturing drone footage, editing tips, and maximizing video marketing potential. Learn how to create compelling auction videos that showcase properties effectively and leverage various platforms to reach your target audience.
Have questions or topic ideas? Let's connect: https://blueriverd.com/
Welcome to the Marketing Compass Podcast! This week, Nick is joined by Alyssa Trout and Kaley Wolfe from Oakwood Resort, a historic lakeside destination in Syracuse, Indiana. Learn how this versatile venue balances seasonal challenges, diverse offerings, and local partnerships to create memorable experiences for guests year-round.
Learn more: https://www.oakwoodresort.com
Have questions or topic ideas? Let's connect: https://blueriverd.com/
Welcome to the Marketing Compass Podcast! In this episode, Genevieve and Nick address common questions about ordering apparel, discuss the reasons businesses invest in branded gear, and explore the best practices for choosing quantities and sizes for events and teams. They also cover the benefits of different decoration methods and offer tips for planning and ordering your apparel to maximize cost efficiency and effectiveness.
Have questions or topic ideas? Let's connect: https://blueriverd.com/
Welcome to the Marketing Compass Podcast! This week, Nick and Drew discuss the importance of marketing budgets, highlighting the need to view marketing as an investment, adjust budgets based on business goals, and monitor progress through regular reports. They also provide general guidelines for budgeting at different business growth stages.Have questions or topic ideas? Let's connect: https://blueriverd.com/
Welcome to the Marketing Compass Podcast! This week, Nick is joined by Amy and Pilirani to give an update on their most recent trip to Togo, the shipping container they are working to fill with supplies, and more!
Learn more: https://givingbasics.org
Have questions or topic ideas? Let's connect: https://blueriverd.com/
Welcome to the Marketing Compass Podcast! This week, Nick and Ryan discuss the rising importance of video in marketing on the Marketing Compass podcast. They offer practical tips on creating engaging videos, from initial planning to final editing, and share insights on future video marketing trends.Have questions or topic ideas? Let's connect: https://blueriverd.com/
Welcome to the Marketing Compass Podcast! This week Nick and Abigail answer your biggest questions about social medai marketing! From importance of a business's social media presence to the power of short-form videos, and the impact of storytelling on user engagement, they share insights on how to effectivly use social media in your marketing strategy.Have questions or topic ideas? Let's connect: https://blueriverd.com/
Welcome to the Marketing Compass Podcast! In this episode, Nick is joined by Drew and Abigail to talk about content creation. Abigail shares her insights on creating a captivating story to build your content around, and Drew discusses the importance of targeting the right audience and making the right investments into marketing strategy. The conversation provides valuable insights into the behind-the-scenes process of planning and executing a marketing strategy, emphasizing the importance of understanding the brand's and business owner's personalities, their customer base, and the values that need to be emphasized in content creation.Have questions or topic ideas? Let's connect: https://blueriverd.com/
Welcome to the Marketing Compass Podcast! In this episode, we get to know two new team members at Blue River Digital, Jacqueline Kraft and Maddi Mester. They share their backgrounds, their paths leading them to the company, and discuss their roles as graphic designers. We also explore their personal art practices outside of work and delve into some of the exciting projects they've undertaken at Blue River.Have questions or topic ideas? Let's connect: https://blueriverd.com/
In this episode of the Marketing Compass Podcast, Nick Prentice and new team member, Bill Hays, discuss the importance of customer service and listening to clients in marketing. They emphasize their approach of 'super serving' clients and treating marketing as a partnership, and touch on the role of a tailored, client-centric approach in achieving success.
Have questions or topic ideas? Let's connect: https://blueriverd.com/
Welcome to the Marketing Compass! This week, we are joined by Rob Parker, CEO of the Kosciusko Chamber of Commerce, and Lauren Klusman, Director of Marketing and Communications for the Kosciusko Chamber of Commerce!
We dive in to how membership organizations can develop a marketing strategy to grow and engage members effectively! Learn essential tips for getting the most out of membership, utilize available resources, and make authentic connections for business growth.
Learn more about the Kosciusko Chamber of Commerce: https://www.kchamber.com/
Kosciusko Chamber Highlights Video: https://www.facebook.com/KosChamber/videos/2534469320044050
Have questions or topic ideas? Let's connect: https://blueriverd.com/
Welcome to The Marketing Compass! This week, we are so excited to have Bob Adamov, an award-winning author, on the podcast. He discusses his journey from childhood library enthusiast to published writer. Bob shares his marketing strategies for reaching readers, including social media, email marketing, and in-person events. He also talks about the importance of a captivating book cover design and the tools he's considering for the future, like YouTube and targeted email lists.
Check out Bob Adamov's website and pick up your copy of Holden's Promise today: https://packardislandpublishing.com/
Have questions or topic ideas? Let's connect: https://blueriverd.com/
Welcome to The Marketing Compass! This week, Ryan and Nick explore the vital role of social media in modern marketing strategies. Discover expert tips on leveraging platforms like Facebook, Instagram, and YouTube to engage customers and boost brand visibility. From storytelling to strategic content creation, learn how to navigate the digital landscape effectively. Tune in for essential advice on maximizing your social media presence, whether you're a seasoned marketer or just starting out.
Have questions or topic ideas? Let's connect: https://blueriverd.com/
Welcome to the Marketing Compass Podcast! This week, we are so excited to be joined by Wes and Amy Sigler to share about the amazing work they are doing with Giving Basics.
Rooted in Isaiah 58, Giving Basics aims to connect Americans to people in difficult circumstances in other parts of the world, allowing us to come alongside them and provide their basic needs such as clean water, food, education, business opportunities, encouragement and the love of Christ.
Learn more about Giving Basics at https://givingbasics.org/.
Have questions or topic ideas? Let's connect: https://blueriverd.com/
Welcome to the Marketing Compass! This week, Nick and Genevieve talk all things web design! A website is core to your digital marketing strategy, so it's critical that you have a strong website to drive traffic to when you are doing any sort of marketing. You'll learn about why you should hire a web designer, what to consider when building a website, and how a strong website ties in to your digital marketing strategy.
Have questions or topic ideas? Let's connect: https://blueriverd.com/
Welcome to the Marketing Compass! This week, Ryan and Garrett discuss all things vehicle wraps! They talk about the process of wrapping a vehicle, the design of a vehicle wrap, and how a wrap can be a valuable part of your marketing strategy!
Have questions or topic ideas? Let's connect: https://blueriverd.com/
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