The Marketing Grind

15 Episodes

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014 - Taking a Short Break

2017-12-0702:47

We will be taking a break for the holidays and be back in January. While taking a break we've decided to adjust the format and turn The Marketing Grind into an interview show. We're looking for small business owners, as well as Marketers to interview for the show. Small businesses, we'd like to discuss your business and give the advice to help your marketing efforts. Marketers, we'd like to discuss things that are working and how you are helping your clients.

013 - Influence

2017-11-3012:21

Every business needs to know the basics of influence and human behavior. Listen along as we discuss Dr. Cialdini's principles of influence. Be sure to check out the links in the show notes for additional resources. Find us on twitter (@themarketgrind) or Facebook.

012 - Give Value Before Asking For Money

2017-11-2307:20

Giving value before asking for the sale is a fantastic way to build loyal customers and convert people who may be on the fence. Listen in as we discuss some of the various methods for providing value to your customers and community. Find us on twitter (@themarketgrind) or Facebook.

011 - How To Make Print Work For You

2017-11-1607:48

Print is most definitely not dead. It is making a comeback in most situations. Join us today to hear Chris nerd out about printing and join the list to download your must know printing terms. Find us on twitter (@themarketgrind) or Facebook.

010 - Everyone Is In Sales

2017-11-0908:29

Shedding the introvert inside you. Everyone is in sales in some form or fashion. Join us today as we chat about the sales mindset. Find us on twitter (@themarketgrind) or Facebook.

009 - Tradeshow Tips and Suggestions

2017-11-0210:25

Tradeshows are an excellent way to get your message out to a targeted audience. Join us as we talk about previous experience and offer suggestions on promotional items and tips to help get attention. Find us on twitter (@themarketgrind) or Facebook.

008 - Social Media

2017-10-2613:10

Social media is a hot topic anytime marketing a business is discussed. Join us on this episode for a discussion of common platforms, and get our Social Media Cheat Sheet. Find us on twitter (@themarketgrind) or Facebook.

007 - The buying decision is always emotional!

2017-10-1910:55

The buying decision can always be traced to some sort of emotional trigger. It can be joy, finding a solution to a pain point, or many other emotional triggers. Join us on this episode for a more in-depth look. Find us on twitter (@themarketgrind) or Facebook.

006 - Do You Know Who Your Customer Is?

2017-10-1207:22

Your marketing becomes much easier once you figure out your most ideal client. It is even easier if you can name and create an artificial profile of exactly what that person does and how they act. Today's episode dives into what specifications you should identify when choosing your perfect client avatar. Get your free avatar worksheet below! Find us on twitter (@themarketgrind) or Facebook.

005 - Key Elements You Need for Your Website

2017-10-0513:41

Your website is a crucial part of your business. Know what to look for when you are developing and planning for your website. Sign up for your free website consultation at http://themarketinggrind.com/website. Find us on twitter (@themarketgrind) or Facebook.

004 - Signage for your Brick and Mortar Business

2017-09-2817:41

Give your clients a reason to visit your store. Catch their attention immediately with your signage! Get your free sign letter height reference chart at below. http://themarketinggrind.com/signage Find us on twitter (@themarketgrind) or Facebook.

003 - Sell Your Client's Benefit, Not Your Product's Features

2017-09-2109:13

This is a commonly missed opportunity in the marketing world. You don't need to market your product's new feature. Talk about how your client will benefit from the features, and your message will resonate with more clients. Audio Player

002 - Brand Identity to Stand Out From the Crowd

2017-09-2107:41

Your voice and look of your "brand" is the most important first impression you can make. Do yourself a favor and be very intentional with how your company is represented in all forms of communication, not just your logo. Stand out from the crowd with your company's identity.

001 - Make a Good First Impression with a Great Logo

2017-09-2111:28

Logos are a tricky but fun topic. So many different routes you can go. Choose the path you want, but make sure you are happy with it and that it resonates with your audience. There is much thought that goes into choosing your visual brand elements. This is one of our favorite topics. Listen in to our thoughts, and let us know what you think.

000 - Introduction

2017-09-2104:14

Tommy and Chris post a quick introduction and the point and thoughts behind The Marketing Grind. It's a rough start... but can only get better from here. Enjoy and connect with us with any questions or comments!

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