The Marketing Madmen

In this episode of Legacy of Luxury, Nick Constantino and Jaron Solomon explore how sports have transformed from grassroots gatherings to premium, billion-dollar experiences. From high school stadiums rivaling pro venues to NIL deals and luxury sponsorships, they unpack the cultural, economic, and emotional evolution of fandom. Featuring personal stories, industry insights, and a behind-the-scenes look at Solomon Brothers’ sports partnerships. ✅ Key Takeaways: Sports have evolved into luxury experiences driven by capitalism and fan demand. Stadiums now reflect premium design and corporate exclusivity. NIL deals are reshaping college athletics and brand partnerships. Emotional connections and local relevance drive sponsorship ROI. Baseball’s global growth potential and golf’s elite reach offer unique marketing opportunities. Authentic fan experiences still matter more than flashy matchups.patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

In this episode of the Marketing Madhouse, Moira is joined by Torarie Durden, former GM and Head of Marketing at Walmart Business, and executive at leading brands like Russell Athletic, ADP, NASA and McKinsey. Torarie shares how his education in advanced engineering shaped his approach to business and marketing and how to fuel innovation in organizations large and small.patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

International jewelry designer Noam Carver joins host Jaron Solomon and Editor-in-Chief Nick Constantino for a deep dive into craftsmanship, legacy, and innovation in bridal jewelry. From hand-carved wax to CAD and the rise of the Luna Collection, this conversation bridges artistry, business, and vision. A must-listen for anyone in the luxury space. 🎙️ Featuring: • Noam Carver (Designer) • Jaron Solomon (Solomon Brothers) • Nick Constantino (Editor-in-Chief) 🔔 Subscribe for more episodes exploring luxury, storytelling, and timeless design. 💡 Key Takeaways Noam’s unique hybrid of old-world carving and modern CAD design The evolution from solo commissions to large-scale manufacturing with Crown Ring What makes the Luna Collection a game-changer in comfort and design Differences between North American and European bridal tastes The importance of legacy, trust, and authenticity in the jewelry space Why independent retailers thrive in an age of e-commerce and disruption Future luxury: rarity, storytelling, and the rise of colored stones #LegacyOfLuxury #NoamCarver #JewelryDesign #LuxuryPodcast #SolomonBrothers #BridalJewelry #CrownRing #LunaCollection #JewelryLegacy #LuxuryBranding #EngagementRings #CreativeProcess #DesignerInterviewpatreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Jewelry isn’t just beautiful—it’s hard to market. In this hybrid episode of Legacy of Luxury, Nick Constantino and Jaron Solomon break down what’s broken in jewelry marketing, from abandoned brand-building to the overhype of data-driven performance. They talk sports partnerships, in-store experience, digital agency pitfalls, and the new rules of trust and storytelling. Key Takeaways Performance marketing without brand marketing is a dead end. Radio still builds long-term loyalty in ways social can’t touch. Sports sponsorships create trust signals and real-world rapport. In-store experience is a brand touchpoint, not just a transaction. Agencies must evolve from vendors to strategic partners. Independent jewelers are luxury brands—not just resellers. Sound bites "People only see the tip of the iceberg." "The model needs to change." "We are going to carve our own path." Chapters 00:00 The Unique Landscape of Jewelry Marketing 04:44 The Evolution of Brand Marketing 09:24 The Power of Packaging and Branding 11:15 Aligning with Local Sports Teams 17:59 Enhancing the In-Store Experience 19:34 The Importance of Lighting in Jewelry Display 24:24 Navigating the Digital Marketing Landscape 32:53 The Future of Luxury Jewelry Marketing #LegacyOfLuxury #JewelryMarketing #LuxuryBranding #SolomonBrothers #MarketingStrategy #InStoreExperience #DigitalMarketing #BridalJewelry #SportsMarketingpatreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Description: After nearly three years and 190 episodes, host Nick Constantino signs off Marketing Madmen with a bold, honest look at lessons learned, battles won, and the future of marketing. From agency letdowns to Vegas trade show wins, this finale is part retrospective, part real-talk masterclass on what modern marketing really demands. 🧠 Key Takeaways: Why Nick stepped away: prioritizing quality over quantity in content The downfall of modern agencies—and what brands need instead Radio's underestimated impact in a short-form video world Lessons from JCK: networking, brand power, and over-the-top luxury marketing Sales vs. marketing alignment, and what actually builds brand equity The tension between performance and brand marketing in 2025’s ROI culture Why not chasing trends was the strategy all along #MarketingMadmen #NickConstantino #DigitalMarketing #AgencyLife #CMOChronicles #LuxuryMarketing #JCK2025 #SEO #BrandStrategy #MarketingPodcastpatreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

SEO is evolving fast, and AI is reshaping how businesses rank online. Marketing Madmen goes live from Atlanta Tech Week with Chris Williams (Elite Web Professionals) and Tommy Green (Serial Entrepreneur) to break down the latest trends in SEO, AI-driven content, and brand marketing. They dive deep into: ✅ AI-powered search & Google’s evolving algorithms ✅ Optimizing for TikTok, LinkedIn & multi-platform search ✅ Why authenticity in content creation matters more than ever ✅ How businesses can future-proof their SEO strategy 🎙️ Whether you're a beginner or an expert, this episode delivers game-changing insights on how digital marketing is shifting in 2025! Key Takeaways: SEO is shifting toward answer-based optimization (AEO)—Google favors Q&A-style content over traditional keyword stuffing. AI is a tool, not a replacement—execution, strategic prompts, and brand authenticity still matter most. Multi-platform search is the future—businesses must optimize for TikTok, YouTube, LinkedIn & beyond, not just Google. Brand authority is everything—AI rewards trust & credibility, penalizing low-value, automated content. Google’s AI-driven search is reducing website traffic—businesses must adapt their SEO strategy to stay visible. patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Atlanta is evolving, and public spaces are more important than ever. In this episode, Nick Constantino talks with Randall Fox about: ✅ How art festivals bring communities together ✅ The growth of Atlanta & the role of local events ✅ The challenges facing artists in a digital world ✅ Why AI is impacting creativity & artistic expression 🎙️ Tune in now & learn how public spaces shape culture! Key Takeaways: • Public spaces create a stronger sense of community and support local artists. • Atlanta’s rapid growth is reshaping neighborhoods and opening opportunities for creative hubs. • Art festivals offer artists a platform to make a living in a challenging economic climate. • AI & automation are disrupting the creative space, forcing artists to adapt. • Curation matters—matching artists to the right audience ensures festival success. #MarketingMadmen #PublicSpaces #AtlantaArts #CommunityEvents #ArtFestivals #SupportLocalArtists #AtlantaGrowth #AIandCreativity #UrbanDevelopmentpatreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

How do you create a thriving venue in a competitive market? In this episode of The Marketing Madmen, Nick Constantino sits down with Kelly Campbell and Michaela Palevic of Westside Motor Lounge to discuss event marketing, sponsorship strategies, and how to evolve nightlife experiences for modern audiences. They dive into collaborative promotions, engaging activations, and the future of live music and social culture in Atlanta. #MarketingMadmen #WestsideMotorLounge #EventMarketing #NightlifeStrategy #AtlantaNightlife #LiveMusic #BrandPartnerships #Sponsorships #VinylCulturepatreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

In this special episode of Legacy of Luxury, we take you behind the scenes of JCK Las Vegas 2025 — the jewelry industry’s biggest event of the year. From couture showcases to the “gypsy underbelly,” we share raw reflections, favorite finds, and what it’s like to experience the show for the first time. Hear about the trends, tech, and timeless craftsmanship that define the future of luxury jewelry. 🔑 Key Takeaways: First-time impressions of JCK Las Vegas from a newcomer’s perspective The difference between Couture, Luxury, and JCK show floors Emerging trends: thicker gold, bold bridal designs, and curated collections The importance of storytelling, innovation, and tech in jewelry retail Highlights from interviews with Noam Carver, Simon G, A. Jaffe, and more The family feel and relationship-driven nature of the jewelry industry Real-time content creation and the value of involving customers in the buying process patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Diamonds are more than just sparkling stones—they carry a legacy of rarity, power, and prestige. In this episode of Legacy of Luxury, Nick Constantino and Jaron Solomon uncover the legendary stories behind the world’s most famous diamonds, the intricate trade routes of uncut stones, and the science behind what makes diamonds truly special. From the Hope Diamond’s curse to elite Type 2A diamonds, they explore the history, craftsmanship, and emotion that make diamonds timeless. Key Takeaways: Type 2A diamonds represent the rarest and purest form of carbon, making up less than 2% of all diamonds mined. The Hope Diamond Curse is one of the most infamous legends surrounding diamonds. Diamonds pass through multiple countries before reaching jewelers, making tariffs and trade routes critical to pricing. Craftsmanship matters—perfect sparkle requires expert diamond cutting, not just size. Solomon Brothers uses a painstaking selection process, ensuring only elite-quality stones reach customers. patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

AI is changing the way websites are built, optimized, and ranked—but what does that mean for businesses? In this episode of The Marketing Madmen, Nick Constantino sits down with Jason Cyr to explore how AI-driven web design, SEO shifts, and local search optimization are reshaping the digital world. From AI-generated content to the decline of organic search and the future of website conversions, they break down the biggest trends in digital marketing for 2025. Key Takeaways: AI tools are reshaping website design, making it faster but challenging creativity. SEO is evolving—Google’s AI-driven results are reducing organic traffic by up to 95%. Local SEO is more critical than ever, with Google favoring reviews & verified listings. Conversion-focused strategies matter more than search rankings for business success. Businesses must shift their approach—prioritizing trust, engagement, and clear CTAs. patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Platinum's time has arrived. In this episode of Legacy of Luxury, hosts Nick Constantino and Jaron Solomon break down the unexpected market shift that has made platinum a more accessible choice for luxury jewelry. From its history and durability to the unique opportunity presented by its current price alignment with gold, they reveal why platinum may be the best investment in fine jewelry right now. Solomon Brothers Jewelers is taking action—bringing more platinum pieces into its collection to meet growing demand. Whether you're shopping for an engagement ring, wedding band, or a timeless investment, this episode delivers everything you need to know. Key Takeaways: Platinum is naturally white, requires no plating, and retains its shine for life. Unlike gold, platinum is hypoallergenic, making it ideal for sensitive skin. Market shifts have made platinum close in price to gold, presenting a rare opportunity for buyers. Platinum is more durable & malleable, ensuring long-term wear with minimal maintenance. Many jewelers don’t stock platinum—always ask about platinum options when shopping. Solomon Brothers Jewelers is expanding its platinum collection to meet growing consumer interest. Hashtags: #LegacyOfLuxury #PlatinumJewelry #JewelryTrends #LuxuryJewelry #EngagementRings #SolomonBrothers #JewelryInvestment #FineJewelry #LuxuryLifestyle #MarketShiftspatreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

In this episode, host Moira Vetter speaks with Sandy Jap, the Sarah Beth Brown Endowed Professor of Marketing at Emory University’s Goizueta Business School. Sandy shares insights from her book Partnering with the Frenemy, which examines the boundaries of trust in both personal and professional relationships. They talk about the evolution of direct selling and how social media and influencer marketing has changed our relationships with brands.patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Dive into the world of Mizuno Golf with Brad Burns and Chris Boshell as they explore Mizuno’s rich history, cutting-edge engineering, the evolution of golf, and the impact of The Foundry—their premium custom fitting center. From pandemic-driven golf booms to mastering your game, this episode is packed with insights that every golfer needs! Key Takeaways Mizuno’s engineering excellence dates back to 1906, rooted in innovation. The pandemic brought millions of new golfers into the sport, reshaping the market. The Foundry offers premium club fittings, accessible to all golfers, not just pros. A proper fitting can transform your game—even for beginners. Mizuno’s shift from an elite-only brand to a mass-market powerhouse is changing golf. Marketing golf gear isn’t just about product specs—it’s storytelling that drives consumer engagement. #MizunoGolf #GolfEquipment #GolfStrategy #GolfMarketing #CustomFitting #TheFoundry #GolfEvolution #SportsInnovation #GolfGrowth #NothingFeelsLikeAMizunopatreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Nick teams up with SEO expert Chris Williams to break down the latest AI-driven strategies transforming digital marketing. From Google's evolving algorithms to AI-powered ad campaigns, they discuss how brands can stay ahead of the competition. Plus, they dive into how content loops between social media and websites enhance conversions, recession-proof marketing tactics, and why organic search is more crucial than ever. Key Takeaways: Google's algorithm prioritizes engaging content that keeps users on-site. SEO conversions go beyond sales—guiding users through a strategic journey boosts success. AI-driven marketing tools from Google & Microsoft will reshape search visibility. Businesses must optimize for AI-driven search habits or risk losing relevance. Live shopping could expand beyond impulse purchases into high-ticket sales. Recession-proof marketing requires prioritizing organic search and strategic bottom-of-funnel tactics. Keywords: AI marketing, SEO strategy, Google algorithm updates, digital advertising, organic search optimization, live shopping trends, content marketing, brand awareness Hashtags: #AI #MarketingStrategy #SEO #DigitalAdvertising #GoogleSEO #OrganicSearch #LiveShopping #MarketingMadmen #MarketingPodcast #Ecommercepatreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

In this special episode, Nick Constantino welcomes psychotherapist Dave Glick to explore mental health, addiction, workplace culture, and leadership. They dive into the psychology behind modern challenges, the impact of social media, and how professionals can adapt to a changing world. Whether you're navigating career transitions, hiring talent, or sharpening leadership skills, this episode offers valuable insights and actionable strategies. Key Takeaways: Addiction often stems from attachment disorders, not just substance dependency. Social media amplifies negativity, reinforcing perception-driven decision-making. Workplace toxicity is often a result of poor leadership and an over-reliance on metrics. Adaptability is crucial—pivoting smartly can lead to career success. Wisdom, emotional intelligence, and autonomy matter more than credentials in leadership. Embracing responsibility leads to real influence and long-term success. Keywords: mental health, workplace culture, addiction psychology, leadership strategies, career growth, generational workplace differences, social media impact, corporate toxicity, employee mental health, job market adaptation  #MentalHealth #Leadership #WorkplaceCulture #CareerGrowth #SocialMedia #MarketingMadmen #EmployeeWellness #Psychology #GenerationalDifferences #BusinessSuccess  patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Nick Constantino interviews Bob McGreevy, owner of Vital Siding Repair of Atlanta. Bob shares his journey from Massachusetts to Atlanta, where he started his vinyl siding business amidst class action lawsuits against press board siding manufacturers. He discusses his early business success, challenges in home building, and the impact of the recession on his life. Bob emphasizes the importance of self-awareness, pursuing passions, and maintaining a stress-free lifestyle. He also shares his current passion for aloe Vera farming and offers advice for young adults on investing wisely. Key Takeaways Early Business Success: Bob's entry into the Atlanta market and rapid growth in the vinyl siding industry. Challenges and Market Shifts: Transition from home builders to residential remodels and facing competition. Impact of the Recession: Financial collapse and lessons learned about managing debt and stress. Pursuing Passions: Importance of following one's passions for a fulfilling life. Aloe Vera Farming: Bob's journey into aloe Vera cultivation and its therapeutic benefits. Advice for Young Adults: Investing wisely and being patient with financial growth. #MarketingMadMen #BobMcGreevy #VinylSiding #HomeBuilding #Recession #Adversity #PursuePassions #AloeVera #FinancialAdvice #MentalHealth #WorkLifeBalance #SelfAwareness patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Andy Clement joins the Marketing Madhouse to discuss a deep career in marketing and sales—and moving from the corporate world with Kimberly-Clark into the analyst space with Gartner. Andy and Moira discuss Revenue Councils, alignment, shared sales and marketing KPIs, maturity models and human/digital engagement.patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Brasserie Margot isn’t just a restaurant—it’s an experience. Chef John Novak joins Marketing Mad Men to talk about the business of hospitality, crafting unforgettable dining experiences, and how his global upbringing shaped his culinary philosophy. We explore how French cuisine is misunderstood, the power of a well-curated cocktail and wine program, and what it takes to market a restaurant in a competitive city like Atlanta. Plus, key insights on food trends, hotel dining, and industry secrets you won’t want to miss! 🎧 Key topics covered: ✔️ The marketing strategy behind Brasserie Margot ✔️ How a global upbringing shaped Chef Novak's approach ✔️ French cuisine misconceptions & how the menu is designed ✔️ Why cocktails & wine pairings matter in fine dining ✔️ What makes hotel restaurants different ✔️ Food trends, industry secrets, and more! 📍 Restaurant Info: BrasserieMargot.com 📍 Follow Chef Novak: Instagram @BrasserieMargot Key Takeaways: French cuisine is more than steak frites & French onion soup—its diversity is often overlooked The business of restaurants requires more than just great food—branding and marketing are crucial How a military upbringing shaped Novak's approach to food & hospitality Hotel dining is more complex than standalone restaurants, with multiple meal periods & in-room service Cocktails & wine pairings are crucial—the drink menu should complement the food, not compete with it Modern food trends demand experiences, not just meals—people want an elevated night out patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Welcome to the first episode of "Legacy of Luxury," live from Solomon Brothers Studios! Hosts Nick Constantino and Jaron Solomon kick off the series with an engaging discussion on legacy and luxury. Discover the fascinating history of the Solomon family, the evolution of diamonds, and the emotional significance of luxury purchases. Join us for an exciting journey through the world of opulence, featuring industry experts, captivating stories, and much more. Stay tuned for future episodes where we'll dive deeper into luxury cars, real estate, travel, fine dining, and more! Key Takeaways Introduction to the "Legacy of Luxury" podcast series. The history and legacy of the Solomon family in the jewelry industry. The cultural and historical significance of diamonds. The emotional and meaningful aspects of luxury purchases. Preview of future episodes covering various luxury topics. #LegacyOfLuxury, #SolomonBrothers, #DiamondHistory, #LuxuryLifestyle, #JewelryIndustry, #Opulence, #FineDining, #LuxuryCars, #RealEstate, #Travelpatreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.