The Marketing Matrix

SummaryIn this episode of the Marketing Matrix, host Lisanne Murphy is joined by leadership facilitator and former Googler, John Puts. They discuss the integration of emotional intelligence, systems thinking, and conscious leadership to create human-centric workplaces. John shares his journey from tech roles to consulting, emphasizing the importance of balancing ambition with personal well-being. The conversation explores the role of AI in modern work environments and the enduring value of human connection and wisdom. Keywordsleadership, emotional intelligence, systems thinking, conscious leadership, AI, human connection, workplace culture, personal well-being, consulting, John Puts Takeaways John Puts emphasizes the importance of emotional intelligence in leadership.Balancing ambition with personal well-being is crucial for sustainable success.AI can enhance but not replace human wisdom and connection.John's journey from tech roles to consulting highlights the value of personal fulfillment.The integration of systems thinking and emotional intelligence creates effective workplaces.Human-centric leadership fosters a sense of belonging and purpose.John's approach blends mindfulness, the Enneagram, and conscious leadership.The rise of AI underscores the need for human wisdom and discernment.John advocates for a balance between professional ambition and personal life.The conversation highlights the enduring value of human connection in the workplace. Chapters 00:00:00 Introduction to John Puts00:00:00 John's Journey from Tech to Consulting00:00:00 The Role of Emotional Intelligence00:00:00 Balancing Ambition and Well-Being00:00:01 AI and Human Connection in Workplaces FOLLOW JOHN! https://www.johnputs.com/https://www.linkedin.com/in/johnputs/ THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST  For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.  ✅ IF WE WORK TOGETHER, YOU’LL GAIN:➤ The capability to rapidly scale with systems.➤ An increase in sales and revenue within the first 90 days of working together.➤ A 12-month execution plan that accumulates free cash flow.➤ The ability to stop wasting money on sales and marketing initiatives that don’t work ✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level. ✅ WHAT’S NEEDED TO WORK TOGETHER:➤ Have satisfied customers and a proven track record.➤ Established product-market-fit➤ Have the capacity to handle increased business.➤ Are open to following our proven frameworks and strategies.✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.👉 https://calendly.com/lisanne-2/discovery-call-growth-partnerYou can also follow Lisanne on the socials:Instagram: https://www.instagram.com/lisannemurphyhq/Facebook: https://www.facebook.com/lisanne.murphy.3LinkedIn: https://www.linkedin.com/in/lisanne-murphy/See you next week on The Marketing Matrix!

SummaryIn this episode of the Marketing Matrix, host Lisanne Murphy interviews Paul O'Donohue, founder and CEO of SalesStar, a global sales development brand. Paul shares his unique journey from being an industrial electrician to becoming a sales expert, emphasizing the importance of systems and processes in sales. He discusses the significance of data in understanding sales performance and the need for a consultative approach to selling. The conversation also touches on cultural differences in sales practices, the business model of SalesStar, and the importance of building a community for sales leaders. TakeawaysPaul O'Donohue transitioned from electrician to sales expert.Sales success is 80% mindset and 20% skill.Most companies lack a strategic sales system.Data-driven insights can transform sales processes.Consultative selling enhances client relationships.Cultural differences affect sales strategies globally.SalesStar focuses on empowering sales leaders.Building a community for business owners is crucial.Sales processes should be systematized for consistency.Effective sales training requires understanding individual mindsets. Chapters00:00 Introduction to Sales Star and Paul O'Donohue06:06 Paul's Journey into Sales and Entrepreneurship12:52 The Importance of Data in Sales18:02 Sales Processes vs. Relationship Selling23:56 Cultural Differences in Sales Practices30:22 SalesStar's Business Model and Client Engagement36:39 Building a Community for Sales Leaders FOLLOW JEREMY!salesstar.com THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST  For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.  ✅ IF WE WORK TOGETHER, YOU’LL GAIN:➤ The capability to rapidly scale with systems.➤ An increase in sales and revenue within the first 90 days of working together.➤ A 12-month execution plan that accumulates free cash flow.➤ The ability to stop wasting money on sales and marketing initiatives that don’t work ✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level. ✅ WHAT’S NEEDED TO WORK TOGETHER:➤ Have satisfied customers and a proven track record.➤ Established product-market-fit➤ Have the capacity to handle increased business.➤ Are open to following our proven frameworks and strategies.✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.👉 https://calendly.com/lisanne-2/discovery-call-growth-partnerYou can also follow Lisanne on the socials:Instagram: https://www.instagram.com/lisannemurphyhq/Facebook: https://www.facebook.com/lisanne.murphy.3LinkedIn: https://www.linkedin.com/in/lisanne-murphy/See you next week on The Marketing Matrix!

SummaryIn this episode of the Marketing Matrix, host Lisanne Murphy is joined by Jeremy Daniel, head of training for Color Code International. They discuss the Color Code Personality Assessment, its origins, and its impact on personal and professional development. Jeremy shares insights into the importance of understanding core motives and how they influence behavior and relationships. The conversation delves into the nature versus nurture debate and the role of choice in personal growth. Keywords Color Code, Personality Assessment, Core Motives, Personal Growth, Relationships, Nature vs Nurture, Jeremy Daniel, Lisanne Murphy, Marketing Matrix, Professional Development Takeaways The Color Code Personality Assessment focuses on core motives rather than behavior.Understanding your core motive is crucial for personal and professional growth.Core motives are believed to be innate and unchanging throughout life.Behavioral changes occur due to external influences but don't alter core motives.The Color Code helps improve communication and relationships.Differences in personality can be embraced as strengths.The assessment provides clarity in relationships and personal identity.Jeremy Daniel emphasizes the importance of self-awareness.The framework aids in navigating relationships and building effective teams.The Color Code is a tool for understanding and leveraging personal strengths.  Chapters 00:00:00 Introduction to the Color Code00:00:00 Jeremy Daniel's Journey00:00:00 Understanding Core Motives00:00:00 Nature vs Nurture Debate00:00:01 Practical Applications of the Color Code00:00:01 Building Effective Teams with Core Motives  FOLLOW JEREMY! www.colorcodetraining.com  THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST  For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.  ✅ IF WE WORK TOGETHER, YOU’LL GAIN:➤ The capability to rapidly scale with systems.➤ An increase in sales and revenue within the first 90 days of working together.➤ A 12-month execution plan that accumulates free cash flow.➤ The ability to stop wasting money on sales and marketing initiatives that don’t work ✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level. ✅ WHAT’S NEEDED TO WORK TOGETHER:➤ Have satisfied customers and a proven track record.➤ Established product-market-fit➤ Have the capacity to handle increased business.➤ Are open to following our proven frameworks and strategies.✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.👉 https://calendly.com/lisanne-2/discovery-call-growth-partnerYou can also follow Lisanne on the socials:Instagram: https://www.instagram.com/lisannemurphyhq/Facebook: https://www.facebook.com/lisanne.murphy.3LinkedIn: https://www.linkedin.com/in/lisanne-murphy/See you next week on The Marketing Matrix!

SummaryIn this episode of the Marketing Matrix, host Lisanne Murphy interviews Forrest Jinks, founder and CEO of Altus Equity Group. They discuss Forrest's journey in real estate, from his early days of investing to building a company managing over $600 million in assets. Forrest shares insights on the challenges and lessons learned during the Great Recession, the importance of solving problems for clients, and the value of private equity real estate investments. The conversation also touches on the responsibilities of running a large investment firm and the importance of maintaining strong client relationships. KeywordsMarketing Matrix, Lisanne Murphy, Forrest Jinks, Altus Equity Group, real estate investing, private equity, Great Recession, client relationships, investment strategies, problem-solving Takeaways Forrest Jinks emphasizes the importance of solving problems for clients to create value.The Great Recession was a pivotal moment that shaped Altus Equity Group's investment philosophy.Private equity real estate offers better returns due to its long-term focus and lack of liquidity.Forrest's journey began with a small, rundown house, teaching him valuable lessons in real estate.Maintaining strong client relationships is crucial for long-term success in investment firms.Forrest highlights the need for transparency and alignment with investors' interests.The transition from developer to investor mindset was key to Altus's growth.Forrest's decision to build a company was driven by the desire for lasting impact beyond himself.Real estate investing requires understanding market dynamics and adapting to changes.Forrest's story illustrates the balance between risk and opportunity in real estate. Chapters 00:00:01 Introduction and Sponsor Message00:00:30 Welcome to the Marketing Matrix00:00:58 Introducing Forrest Jinks00:02:10 Forrest's Real Estate Journey00:03:44 Lessons from the Great Recession00:05:44 Transition to Private Equity00:08:05 Forrest's Early Entrepreneurial Ventures00:11:42 Real Estate Investment Strategies00:19:05 Challenges and Responsibilities00:27:36 Client and Customer Relationships00:30:55 Why Private Equity Real Estate?00:36:24 Building a Lasting Company  FOLLOW FORREST JINKS! https://www.altusequity.com/https://www.altusequity.com/altus-opportunity-fund/ THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste. ✅ IF WE WORK TOGETHER, YOU’LL GAIN:➤ The capability to rapidly scale with systems.➤ An increase in sales and revenue within the first 90 days of working together.➤ A 12-month execution plan that accumulates free cash flow.➤ The ability to stop wasting money on sales and marketing initiatives that don’t work✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level. ✅ WHAT’S NEEDED TO WORK TOGETHER:➤ Have satisfied customers and a proven track record.➤ Established product-market-fit➤ Have the capacity to handle increased business.➤ Are open to following our proven frameworks and strategies.✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.👉 https://calendly.com/lisanne-2/discovery-call-growth-partnerYou can also follow Lisanne on the socials:Instagram: https://www.instagram.com/lisannemurphyhq/Facebook: https://www.facebook.com/lisanne.murphy.3LinkedIn: https://www.linkedin.com/in/lisanne-murphy/See you next week on The Marketing Matrix! 

SummaryThis episode, sponsored by Lumina Growth Lab, explores strategies for professional learning and development consultants to achieve steady lead flow, consistent revenue, and scalability. The discussion highlights the importance of strategic decisions and AI technologies in creating sustainable growth. Keywords Lumina Growth Lab, professional learning, development consultants, lead flow, revenue, scalability, AI technologies, strategic decisions, sustainable growth, business potential Takeaways Lumina Growth Lab helps consultants with lead flow and revenue.Strategic decisions are key to business growth.AI technologies enable sustainable revenue generation.Healthy margins allow for more strategic decisions.Frustration often arises from reliance on word-of-mouth growth.Adding new lead generation channels is crucial.AI makes growth cheaper than ever before.Consistent revenue leads to business scalability.Connecting on LinkedIn can unlock business potential.Support and strategy are essential for confidence in growth.   Chapters 00:00:01 Introduction to Lumina Growth Lab00:00:19 Challenges Faced by Consultants00:00:26 Strategies for Sustainable Growth00:00:39 Connecting for Business PotentialFOLLOW BENOY! https://www.linkedin.com/in/benoytamang/  THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST  For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.  ✅ IF WE WORK TOGETHER, YOU’LL GAIN:➤ The capability to rapidly scale with systems.➤ An increase in sales and revenue within the first 90 days of working together.➤ A 12-month execution plan that accumulates free cash flow.➤ The ability to stop wasting money on sales and marketing initiatives that don’t work ✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level. ✅ WHAT’S NEEDED TO WORK TOGETHER:➤ Have satisfied customers and a proven track record.➤ Established product-market-fit➤ Have the capacity to handle increased business.➤ Are open to following our proven frameworks and strategies.✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.👉 https://calendly.com/lisanne-2/discovery-call-growth-partnerYou can also follow Lisanne on the socials:Instagram: https://www.instagram.com/lisannemurphyhq/Facebook: https://www.facebook.com/lisanne.murphy.3LinkedIn: https://www.linkedin.com/in/lisanne-murphy/ See you next week on The Marketing Matrix

In this episode of the Marketing Matrix, host Lisanne Murphy is joined by Bryon Morrison, co-founder and CEO of Proxy. They discuss the challenges and strategies for small to medium-sized businesses (SMBs) in scaling and preparing for exits. Bryon shares insights on the importance of operational excellence, the execution gap, and how Proxy helps businesses thrive by embedding strategists and integrators. The conversation also touches on the unique approach of Proxy in providing continuous support and the significance of strategic partnerships. KeywordsMarketing Matrix, Bryon Morrison, Proxy, SMBs, scaling, exits, operational excellence, execution gap, strategists, integrators, strategic partnerships TakeawaysOperational excellence is key for SMBs to scale and prepare for exits.Proxy embeds strategists and integrators to help businesses thrive.The execution gap is a common challenge for SMB leaders.Strategic partnerships are crucial for Proxy's success.Proxy offers a unique approach with continuous support.Brian Morrison emphasizes the importance of operational discipline.Proxy focuses on pre-due diligence for business readiness.The role of Proxy is to act as an executive multiplier.Proxy's model includes flat rate pricing and no long-term contracts.Brian Morrison shares insights on category creation challenges. Chapters 00:00:01 Introduction to Lumina Growth Lab00:00:25 Welcome to the Marketing Matrix00:00:53 Introducing Brian Morrison00:02:36 Brian's Journey and Experience00:06:00 Challenges and Strategies for SMBs00:09:00 Proxy's Unique Approach00:12:27 Operational Excellence and Execution Gap00:17:20 Proxy's Role and Continuous Support00:25:09 Category Creation and Strategic Partnerships00:31:46 Future Goals and RebrandingFOLLOW BRYRON! https://proxxy.com/https://leaderslist.show/https://www.linkedin.com/in/bryonmorrison/https://www.youtube.com/@leaderslist THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST  For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.  ✅ IF WE WORK TOGETHER, YOU’LL GAIN:➤ The capability to rapidly scale with systems.➤ An increase in sales and revenue within the first 90 days of working together.➤ A 12-month execution plan that accumulates free cash flow.➤ The ability to stop wasting money on sales and marketing initiatives that don’t work ✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level. ✅ WHAT’S NEEDED TO WORK TOGETHER:➤ Have satisfied customers and a proven track record.➤ Established product-market-fit➤ Have the capacity to handle increased business.➤ Are open to following our proven frameworks and strategies.✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.👉 https://calendly.com/lisanne-2/discovery-call-growth-partnerYou can also follow Lisanne on the socials:Instagram: https://www.instagram.com/lisannemurphyhq/Facebook: https://www.facebook.com/lisanne.murphy.3LinkedIn: https://www.linkedin.com/in/lisanne-murphy/See you next week on The Marketing Matrix!

Lisanne Murphy speaks with Aaron Robbins, co-founder of Intrinsic First and creator of Proactor, a role-play software built for leadership development. Aaron shares his journey from mechanical engineering into leadership roles, his deep interest in motivation theory, and how these experiences led to the creation of Proactor. The conversation highlights why consistent practice is critical in leadership training, along with real-world insights into the sales and marketing challenges faced by tech-driven solutions.KeywordsMarketing Matrix, Aaron Robbins, Intrinsic First, Proactor, leadership development, motivation theory, role-play software, sales challenges, tech industry, practice in training TakeawaysAaron Robbins transitioned from mechanical engineering to leadership roles.Proactor is a role-play software for leadership development.Motivation theory is foundational to Aaron's work.Practice is crucial in leadership training.Sales and marketing are challenging in the tech industry.Intrinsic First aims to improve workplace environments.AI accelerates capabilities in software development.Aaron values practice and feedback in learning.Proactor offers universal leadership training frameworks.Aaron balances multiple roles and projects. Chapters 00:00:01 Introduction to Aaron Robbins00:00:26 Aaron's Journey to Leadership00:00:49 The Development of Proactor00:02:30 Challenges in Sales and Marketing00:03:00 The Role of Practice in Leadership00:03:30 Balancing Multiple Roles FOLLOW AARON!https://intrinsicfirst.com; https://proactr.comhttps://www.linkedin.com/company/proactrhttps://www.linkedin.com/company/intrinsic-first THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.  ✅ IF WE WORK TOGETHER, YOU’LL GAIN:➤ The capability to rapidly scale with systems.➤ An increase in sales and revenue within the first 90 days of working together.➤ A 12-month execution plan that accumulates free cash flow.➤ The ability to stop wasting money on sales and marketing initiatives that don’t work ✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level. ✅ WHAT’S NEEDED TO WORK TOGETHER:➤ Have satisfied customers and a proven track record.➤ Established product-market-fit➤ Have the capacity to handle increased business.➤ Are open to following our proven frameworks and strategies.✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.👉 https://calendly.com/lisanne-2/discovery-call-growth-partnerYou can also follow Lisanne on the socials:Instagram: https://www.instagram.com/lisannemurphyhq/Facebook: https://www.facebook.com/lisanne.murphy.3LinkedIn: https://www.linkedin.com/in/lisanne-murphy/See you next week on The Marketing Matrix!

SummaryIn this conversation, Ernesto Chanona discusses the critical distinctions between marketing and business development, emphasizing the challenges that arise from their separation within organizations. He highlights the importance of empowering clients to manage their own business development efforts, aiming for a sustainable operational model that reduces dependency on external support. Keywordsmarketing, business development, client empowerment, operations, business strategy Takeaways Ernesto Chanona emphasizes the importance of aligning marketing with business development goals.Cultural competency is crucial for international business success.The life sciences industry faces challenges due to funding shifts post-pandemic.Ernesto's journey from education to entrepreneurship highlights adaptability.American Business Development Corporation focuses on sustainable business development strategies.Networking and partnerships are key to business growth.Ernesto shares his passion for teaching and cultural exchange.The role of business development in client acquisition is highlighted.Ernesto discusses the impact of geopolitical factors on investment.The importance of genuine connections in business is emphasized. Chapters 00:00:01 Introduction and Sponsor00:00:34 Guest Introduction: Ernesto Chanona00:01:19 Ernesto's Journey and Insights00:02:11 Business Development Strategies00:04:55 Career Path and Challenges00:08:29 Entrepreneurship and Growth00:11:03 Client Services and Partnerships00:16:33 Lead Generation and Conferences00:21:40 Differentiators and Industry Trends00:27:55 Future Initiatives and Cultural Competency FOLLOW ERNESTO : https://www.linkedin.com/in/ernestochanona/ THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST  For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.  ✅ IF WE WORK TOGETHER, YOU’LL GAIN:➤ The capability to rapidly scale with systems.➤ An increase in sales and revenue within the first 90 days of working together.➤ A 12-month execution plan that accumulates free cash flow.➤ The ability to stop wasting money on sales and marketing initiatives that don’t work ✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level. ✅ WHAT’S NEEDED TO WORK TOGETHER:➤ Have satisfied customers and a proven track record.➤ Established product-market-fit➤ Have the capacity to handle increased business.➤ Are open to following our proven frameworks and strategies.✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.👉 https://calendly.com/lisanne-2/discovery-call-growth-partnerYou can also follow Lisanne on the socials:Instagram: https://www.instagram.com/lisannemurphyhq/Facebook: https://www.facebook.com/lisanne.murphy.3LinkedIn: https://www.linkedin.com/in/lisanne-murphy/See you next week on The Marketing Matrix!

SummarySteve’s path from industry practitioner to trusted Salesforce consultant takes center stage in this Marketing Matrix conversation with Lisanne Murphy. Drawing from his early experience as a Salesforce user in the mortgage space, Steve explains how those hands-on insights led him to launch Opti and support organizations in building smarter, more scalable systems.Throughout the discussion, he breaks down the importance of translating business needs into clear technical solutions, uncovering process gaps, and collaborating closely with teams to drive real impact. The episode also touches on how AI is shaping modern operations and why empowering clients to confidently manage their own systems is key to long-term, sustainable growth.Keywords AI, Salesforce, business growth, consulting, technology solutions, process optimization, client engagement, value creation, operational efficiency, marketing strategies Takeaways AI can create sustainable revenue and year-over-year growth.Understanding the client's needs is crucial for effective solutions.The gap between technology and business is often a language problem.Outsider perspectives can provide valuable insights into business processes.Value creation should be the primary focus of consulting services.Client ownership is essential for successful implementation of solutions.AI needs clear direction to be effective in business applications.Empowering clients leads to better long-term outcomes.Identifying process inefficiencies can save significant time and resources.Building a collaborative relationship with clients enhances success. Chapters 00:00 Unlocking Business Potential with AI02:12 Steve's Journey: From User to Consultant06:14 The Language of Business and Technology09:06 Identifying Process Inefficiencies11:11 Value Creation through Collaboration13:53 Client Engagement and Ownership16:22 Real-World Success Stories20:45 Leveraging AI for Business Growth24:31 Empowering Clients for Sustainable Success27:09 What Sets Opti Apart?28:51 Future Goals and Growth StrategiesFOLLOW STEVE: https://opptyunlimited.com/ THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST  For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.  ✅ IF WE WORK TOGETHER, YOU’LL GAIN:➤ The capability to rapidly scale with systems.➤ An increase in sales and revenue within the first 90 days of working together.➤ A 12-month execution plan that accumulates free cash flow.➤ The ability to stop wasting money on sales and marketing initiatives that don’t work ✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level. ✅ WHAT’S NEEDED TO WORK TOGETHER:➤ Have satisfied customers and a proven track record.➤ Established product-market-fit➤ Have the capacity to handle increased business.➤ Are open to following our proven frameworks and strategies.✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.👉 https://calendly.com/lisanne-2/discovery-call-growth-partnerYou can also follow Lisanne on the socials:Instagram: https://www.instagram.com/lisannemurphyhq/Facebook: https://www.facebook.com/lisanne.murphy.3LinkedIn: https://www.linkedin.com/in/lisanne-murphy/See you next week on The Marketing Matrix!

In this episode of the Marketing Matrix, host Lisanne Murphy interviews Emilia D'Anzica, a seasoned leader in B2B SaaS and customer success. Emilia shares her journey from starting in tech with a degree in Canadian Studies to becoming a successful entrepreneur with multiple company exits. She discusses the challenges women face in tech, the importance of passion in business, and her current focus on leadership coaching with an emphasis on well-being. Emilia also highlights the significance of surrounding oneself with the right team and the value of taking time to rest and reflect. KeywordsMarketing Matrix, Lisanne Murphy, Emilia D'Anzica, B2B SaaS, customer success, women in tech, entrepreneurship, leadership coaching, well-being, business exits Takeaways Emilia D'Anzica emphasizes the importance of passion in business.Women in tech still face significant challenges, according to Emilia.Surrounding yourself with the right team is crucial for success.Taking time to rest and reflect is vital for personal and professional growth.Emilia's journey from Canadian Studies to tech highlights diverse career paths.Leadership coaching with a focus on well-being is Emilia's current passion.Emilia has successfully exited multiple companies, sharing her insights.The role of women in tech and entrepreneurship is evolving but still challenging.Emilia values the importance of saying no and focusing on core strengths.Emilia's gardening and personal time contribute to her overall well-being. Title Options Empowering Women in Tech: Emilia D'Anzica's JourneyFrom Canadian Studies to Tech Success: Emilia's StoryLeadership and Well-being: Insights from Emilia D'AnzicaThe Importance of Passion in Business with Emilia D'AnzicaOvercoming Challenges: Women in Tech and EntrepreneurshipBuilding the Right Team: Emilia D'Anzica's AdviceRest and Reflection: Keys to Success with Emilia D'AnzicaNavigating Business Exits: Lessons from Emilia D'AnzicaSaying No and Focusing: Emilia D'Anzica's StrategyGardening and Growth: Emilia D'Anzica's Personal Insights Chapters 00:00:01 Introduction and Sponsor Message00:00:47 Meet Emilia D'Anzica00:01:56 Emilia's Journey in Tech00:04:59 Challenges for Women in Tech00:10:08 Passion and Business Success00:19:29 Current Ventures and Well-being Focus FOLLOW EMILIA :https://www.linkedin.com/in/emiliadanzica/www.emiliaspeakscx.comTHANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste. ✅ IF WE WORK TOGETHER, YOU’LL GAIN:➤ The capability to rapidly scale with systems.➤ An increase in sales and revenue within the first 90 days of working together.➤ A 12-month execution plan that accumulates free cash flow.➤ The ability to stop wasting money on sales and marketing initiatives that don’t work✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.✅ WHAT’S NEEDED TO WORK TOGETHER:➤ Have satisfied customers and a proven track record.➤ Established product-market-fit➤ Have the capacity to handle increased business.➤ Are open to following our proven frameworks and strategies.✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.👉 https://calendly.com/lisanne-2/discovery-call-growth-partnerYou can also follow Lisanne on the socials:Instagram: https://www.instagram.com/lisannemurphyhq/Facebook: https://www.facebook.com/lisanne.murphy.3LinkedIn: https://www.linkedin.com/in/lisanne-murphy/See you next week on The Marketing Matrix! 

In this episode of the Marketing Matrix, host Lisanne Murphy interviews Alex Kremer, founder of Alluvians, about his journey in sales and leadership. They discuss the importance of combining professional skills with personal growth, the concept of self-connection, and the impact of authenticity in leadership. Alex shares his experiences and insights on building high-performance teams and the significance of understanding one's purpose and vision.KeywordsMarketing Matrix, Alex Kremer, Alluvians, sales leadership, personal growth, self-connection, authenticity, high-performance teams, purpose, vision TakeawaysAlex Kremer emphasizes the importance of combining professional skills with personal growth.Self-connection and authenticity are key to effective leadership.Understanding one's purpose and vision is crucial for personal and professional success.Alex shares his journey from sales leadership to founding Alluvians.The concept of 'inner game' is vital for overcoming challenges like burnout and stress.Alex discusses the role of mindfulness and self-improvement in leadership.Building high-performance teams requires a focus on both skills and personal development.Alex's experiences highlight the significance of authenticity in leadership.The episode explores the balance between professional ambition and personal well-being.Alex's insights offer valuable lessons for sales professionals and leaders. Chapters 00:00:01 Introduction to Lumina Growth Lab00:00:54 Meet Alex Kremer00:01:35 Alex's Journey and Achievements00:02:30 The Role of Mindfulness and Self-Improvement00:05:28 Understanding Motivation and Purpose00:11:28 Challenges in Sales and Leadership00:18:34 The Importance of Self-Connection00:23:38 Balancing Ambition and Personal Well-being00:31:43 The Evolution of Sales and Inner GameFOLLOW ALEX ON SOCIALS!https://www.instagram.com/askremer/https://www.instagram.com/alluviance/https://www.linkedin.com/in/kremeralex/https://www.linkedin.com/company/alluviance/www.allluviance.co THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.  ✅ IF WE WORK TOGETHER, YOU’LL GAIN:➤ The capability to rapidly scale with systems.➤ An increase in sales and revenue within the first 90 days of working together.➤ A 12-month execution plan that accumulates free cash flow.➤ The ability to stop wasting money on sales and marketing initiatives that don’t work ✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level. ✅ WHAT’S NEEDED TO WORK TOGETHER:➤ Have satisfied customers and a proven track record.➤ Established product-market-fit➤ Have the capacity to handle increased business.➤ Are open to following our proven frameworks and strategies.✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.👉 https://calendly.com/lisanne-2/discovery-call-growth-partnerYou can also follow Lisanne on the socials:Instagram: https://www.instagram.com/lisannemurphyhq/Facebook: https://www.facebook.com/lisanne.murphy.3LinkedIn: https://www.linkedin.com/in/lisanne-murphy/ See you next week on The Marketing Matrix!

SummaryIn this episode, Lisanne Murphy interviews Jonathan Bonanno, a multifaceted leader in organizational development and talent management. Jonathan shares his journey from aspiring plastic surgeon to becoming a successful entrepreneur in the healthcare sector. He discusses his work with ZIA, focusing on talent and organizational development, and the importance of psychological safety in leadership. The conversation also touches on the impact of AI in the healthcare industry, the unique value proposition of his services, and his personal passions, including running and maintaining boundaries for mental health. Keywordsleadership, organizational development, psychological safety, entrepreneurship, dental industry, talent management, AI in healthcare, personal growth, coaching, business strategy, TakeawaysJonathan Bonanno transitioned from aspiring plastic surgeon to organizational development leader.He emphasizes the importance of psychological safety in the workplace.ZIA focuses on talent and organizational development in healthcare.The Psycho and In-Ceto Experience offers leadership retreats for personal growth.AI is reshaping the healthcare industry, but human connection remains vital.Collaboration over competition is a key principle for Jonathan's business.Running serves as Jonathan's outlet for stress relief and meditation.Creating safe spaces for leaders is essential for effective leadership.Everyone has something to learn from others, regardless of their background.Jonathan's journey highlights the importance of aligning personal values with professional goals. Chapters 00:00 Introduction to Lumina Growth Lab and Today's Guest02:59 Jonathan Bonanno: A Multifaceted Leader06:04 The Journey from Healthcare to Organizational Development09:12 Transitioning to Entrepreneurship in the Dental Space11:59 ZIA: Talent and Organizational Development in Healthcare14:57 The Psycho and In-Ceto Experience: Supporting Leaders18:02 The Importance of Psychological Safety in Leadership21:05 Navigating Competition and Unique Value Propositions24:01 Future Initiatives and Community Development26:54 The Impact of AI on the Workforce29:49 Personal Passions and the Balance of Work and Life FOLLOW JONATHAN!talentbyzia.com, chiefpsycho.com@talentbyzia@thechiefpsychohttps://www.linkedin.com/in/jonathanbonanno/ THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST  For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.  ✅ IF WE WORK TOGETHER, YOU’LL GAIN:➤ The capability to rapidly scale with systems.➤ An increase in sales and revenue within the first 90 days of working together.➤ A 12-month execution plan that accumulates free cash flow.➤ The ability to stop wasting money on sales and marketing initiatives that don’t work✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level. ✅ WHAT’S NEEDED TO WORK TOGETHER:➤ Have satisfied customers and a proven track record.➤ Established product-market-fit➤ Have the capacity to handle increased business.➤ Are open to following our proven frameworks and strategies.✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.👉 https://calendly.com/lisanne-2/discovery-call-growth-partnerYou can also follow Lisanne on the socials:Instagram: https://www.instagram.com/lisannemurphyhq/Facebook: https://www.facebook.com/lisanne.murphy.3LinkedIn: https://www.linkedin.com/in/lisanne-murphy/See you next week on The Marketing Matrix! 

In this episode of the Marketing Matrix, host Lisanne Murphy welcomes Dr. Mark Bojeun, a global authority in conscious leadership and executive transformation. They discuss the importance of emotional intelligence, personal growth, and the impact of AI on leadership. Dr. Bojeun shares insights from his upcoming book, "Awakening Leadership," and emphasizes the need for leaders to embrace ethical decision-making and accountability. Keywordsconscious leadership, emotional intelligence, AI in leadership, personal growth, ethical decision-making TakeawaysEmbrace conscious leadership for ethical decision-making.Emotional intelligence is key to personal and professional growth.AI can enhance critical thinking if used correctly.Ownership of mistakes leads to innovation and trust.Leaders should focus on presence, not just vision.Personal growth requires self-awareness and accountability.High-performing teams thrive on trust and inclusivity.Leaders must balance transformational and servant leadership.Mistakes are opportunities for learning and evolution.Conscious leadership integrates mindfulness and emotional intelligence. Chapters 00:00:00 Introduction to Conscious Leadership00:00:00 The Role of Emotional Intelligence00:00:00 AI's Impact on Leadership00:00:00 Personal Growth and Accountability00:00:00 Building High-Performing Teams FOLLOW MARK!www.linkedin.com/in/markbojeun / www.markbojeun.com THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste. ✅ IF WE WORK TOGETHER, YOU’LL GAIN:➤ The capability to rapidly scale with systems.➤ An increase in sales and revenue within the first 90 days of working together.➤ A 12-month execution plan that accumulates free cash flow.➤ The ability to stop wasting money on sales and marketing initiatives that don’t work ✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.✅ WHAT’S NEEDED TO WORK TOGETHER:➤ Have satisfied customers and a proven track record.➤ Established product-market-fit➤ Have the capacity to handle increased business.➤ Are open to following our proven frameworks and strategies.✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.👉 https://calendly.com/lisanne-2/discovery-call-growth-partnerYou can also follow Lisanne on the socials:Instagram: https://www.instagram.com/lisannemurphyhq/Facebook: https://www.facebook.com/lisanne.murphy.3LinkedIn: https://www.linkedin.com/in/lisanne-murphy/See you next week on The Marketing Matrix!

SummaryThis episode explores the challenges faced by professional learning and development consultants, focusing on lead flow, revenue consistency, and scalability. Micah Lorenc, owner of Tailored Consulting, shares insights on leadership, team development, and workplace culture. The discussion also covers the launch of Culture Lab, a startup aimed at helping companies understand and shape their organizational culture.Keywordsprofessional learning, development consultants, lead flow, revenue, scalability, leadership, team development, workplace culture, Culture Lab, organizational culture Takeaways At Lumina, we help professional learning and development consultants.Micah Lorenc is the owner of Tailored Consulting.Tailored Consulting specializes in leadership and team development training.Micah launched a software startup called Culture Lab in 2023.Culture Lab helps companies understand their organizational culture.The Clifton strengths assessment builds self-awareness.There's an interesting relationship between top and bottom levels.The culture codex is a key concept discussed.Micah's journey from corporate job to entrepreneurship is inspiring.Adawebscout.com was an early venture of Micah's. Chapters 00:00:02 Introduction to Lumina00:01:30 Micah Lawrence's Background00:01:47 Launch of Culture Lab00:06:59 Clifton Strengths Assessment00:09:24 Building Self-Awareness00:13:39 Organizational Dynamics00:15:05 Culture Codex00:20:45 Company Culture00:25:45 Entrepreneurial Journey00:33:36 Early Ventures FOLLOW MICAH!https://www.tailoredconsulting.com/https://www.linkedin.com/in/micah-lorenc-0564885/THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST  For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.  ✅ IF WE WORK TOGETHER, YOU’LL GAIN:➤ The capability to rapidly scale with systems.➤ An increase in sales and revenue within the first 90 days of working together.➤ A 12-month execution plan that accumulates free cash flow.➤ The ability to stop wasting money on sales and marketing initiatives that don’t work ✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level. ✅ WHAT’S NEEDED TO WORK TOGETHER:➤ Have satisfied customers and a proven track record.➤ Established product-market-fit➤ Have the capacity to handle increased business.➤ Are open to following our proven frameworks and strategies.✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.👉 https://calendly.com/lisanne-2/discovery-call-growth-partnerYou can also follow Lisanne on the socials:Instagram: https://www.instagram.com/lisannemurphyhq/Facebook: https://www.facebook.com/lisanne.murphy.3LinkedIn: https://www.linkedin.com/in/lisanne-murphy/See you next week on The Marketing Matrix!

SummaryThe conversation focuses on professional development, leadership transformation, and workplace relationship improvement. Sylvia Lafair shares insights on redefining leadership and the importance of understanding individual patterns. The discussion also touches on the challenges of maintaining steady lead flow and scalability for consultants.Keywordsprofessional development, leadership transformation, workplace relationships, steady lead flow, scalability TakeawaysAt Lumina, we help professional learning and development consultants.Sylvia's mission is to help you redefine leadership.Transform workplace relationships for better outcomes.Struggling with steady lead flow and consistent revenue?Redefine leadership to transform workplace dynamics.Writing a book on leadership and workplace relationships.No one size fits all in leadership strategies.The 'out technique' - observe and adapt.Take a quiz to understand your primary patterns.Starting a membership site for leadership development. Chapters00:00:02 Introduction to Lumina's Mission00:01:17 Sylvia's Leadership Mission00:05:15 Writing a Book on Leadership00:10:14 Leadership Strategies and Techniques00:16:05 Understanding Leadership Patterns00:22:35 Future Plans and Membership SiteFOLLOW SYLVIA!www,ceoptions.comwww.linkedin.com/in/sylvialafairhttps://www.facebook.com/ceoptionshttps://www.facebook.com/sylvialafairinstagram: sylvialafair8https://youtube.com/sylvialafair THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste. ✅ IF WE WORK TOGETHER, YOU’LL GAIN:➤ The capability to rapidly scale with systems.➤ An increase in sales and revenue within the first 90 days of working together.➤ A 12-month execution plan that accumulates free cash flow.➤ The ability to stop wasting money on sales and marketing initiatives that don’t work ✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level. ✅ WHAT’S NEEDED TO WORK TOGETHER:➤ Have satisfied customers and a proven track record.➤ Established product-market-fit➤ Have the capacity to handle increased business.➤ Are open to following our proven frameworks and strategies.✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.👉 https://calendly.com/lisanne-2/discovery-call-growth-partnerYou can also follow Lisanne on the socials:Instagram: https://www.instagram.com/lisannemurphyhq/Facebook: https://www.facebook.com/lisanne.murphy.3LinkedIn: https://www.linkedin.com/in/lisanne-murphy/See you next week on The Marketing Matrix!

This episode features Alessandro Cozzi, founder of HelloEye.ai, a platform revolutionizing the job search process by combining AI with a human touch. Alessandro shares insights on how HelloEye.ai helps professionals find the right job fit, eliminating the need for traditional resumes and enhancing career satisfaction. KeywordsHelloEye.ai, job search, AI, career satisfaction, resumes Takeaways HelloEye.ai transforms job searching with AI.The platform eliminates the need for traditional resumes.Alessandro Cozzi emphasizes finding the right job fit.HelloEye.ai aims to improve career satisfaction.The platform offers personalized AI-driven career support.Alessandro shares his journey in corporate development.HelloEye.ai addresses common job market frustrations.The platform is designed to be a career co-pilot.Alessandro discusses the importance of job fit.HelloEye.ai is available for free trial at helloi.ai. Chapters 00:00:00 Introduction to HelloEye.ai00:00:00 Eliminating Traditional Resumes00:00:00 Finding the Right Job Fit00:00:00 AI-Driven Career Support00:00:01 Alessandro's Journey in Corporate Development00:00:01 Addressing Job Market Frustrations00:00:01 The Future of Job Searching00:00:02 Free Trial at HelloEye.aiFOLLOW ALESSANDRO!https://helloi.aihttps://www.linkedin.com/company/helloi/. https://www.instagram.com/helloi.ai/. https://www.youtube.com/@helloi-ai THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST  For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.  ✅ IF WE WORK TOGETHER, YOU’LL GAIN:➤ The capability to rapidly scale with systems.➤ An increase in sales and revenue within the first 90 days of working together.➤ A 12-month execution plan that accumulates free cash flow.➤ The ability to stop wasting money on sales and marketing initiatives that don’t work ✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level. ✅ WHAT’S NEEDED TO WORK TOGETHER:➤ Have satisfied customers and a proven track record.➤ Established product-market-fit➤ Have the capacity to handle increased business.➤ Are open to following our proven frameworks and strategies.✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.👉 https://calendly.com/lisanne-2/discovery-call-growth-partnerYou can also follow Lisanne on the socials:Instagram: https://www.instagram.com/lisannemurphyhq/Facebook: https://www.facebook.com/lisanne.murphy.3LinkedIn: https://www.linkedin.com/in/lisanne-murphy/See you next week on The Marketing Matrix!

In this episode of the Marketing Matrix, host Lisanne Murphy interviews Jennifer McKenna, a seasoned consultant known for her transformative work with leaders and organizations. Jennifer shares her journey from being a nonprofit executive to becoming a sought-after consultant, discussing her unique approach to cultural transformation and personal growth. The conversation delves into the challenges of change, the importance of intention, and the power of joy in overcoming life's obstacles. KeywordsMarketing Matrix, Jennifer McKenna, cultural transformation, personal growth, leadership, intention, joy, change management, consulting, transformation Takeaways Jennifer McKenna is known as the 'Corporate Exorcist' for her ability to transform organizational culture.Transformation requires understanding unconscious sabotaging patterns.True power comes from intention and the courage to speak.Change is inevitable and requires emotional grit.The brain's default programming can be reprogrammed with intention.Joy is a choice and a powerful tool for transformation.Jennifer's methodology was born from personal health challenges.Building trust is crucial in guiding leaders through change.The most powerful change can come from a simple question.Jennifer's work is about meeting people where they are and helping them grow. Chapters 00:00:00 Introduction to Jennifer McKenna00:00:00 The Journey to Transformation00:00:00 Understanding True Power00:00:00 The Role of Joy in Change00:00:01 Reprogramming the Brain00:00:01 Meeting People Where They Are FOLLOW JENNIFER!https://www.jmacconsulting.comTHANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste. ✅ IF WE WORK TOGETHER, YOU’LL GAIN:➤ The capability to rapidly scale with systems.➤ An increase in sales and revenue within the first 90 days of working together.➤ A 12-month execution plan that accumulates free cash flow.➤ The ability to stop wasting money on sales and marketing initiatives that don’t work✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.✅ WHAT’S NEEDED TO WORK TOGETHER:➤ Have satisfied customers and a proven track record.➤ Established product-market-fit➤ Have the capacity to handle increased business.➤ Are open to following our proven frameworks and strategies.✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.👉 https://calendly.com/lisanne-2/discovery-call-growth-partnerYou can also follow Lisanne on the socials:Instagram: https://www.instagram.com/lisannemurphyhq/Facebook: https://www.facebook.com/lisanne.murphy.3LinkedIn: https://www.linkedin.com/in/lisanne-murphy/See you next week on The Marketing Matrix!

In this episode of the Marketing Matrix, host Lisanne Murphy interviews Matt Dentino, a multifaceted professional with a rich background in industrial automation and communication coaching. They discuss Matt's journey from corporate America to his current role at BrainTrust, a communication skills consulting firm. The conversation delves into the importance of understanding personal values in leadership, the impact of effective communication on business success, and the unique approach BrainTrust takes by integrating neuroscience and behavioral psychology into their training programs. Keywords Marketing Matrix, Matt Dentino, BrainTrust, communication skills, leadership, neuroscience, behavioral psychology, industrial automation, personal values, business success TakeawaysUnderstanding personal values is crucial for effective leadership.Communication skills can significantly impact business success.BrainTrust integrates neuroscience and behavioral psychology in training.Matt Dentino transitioned from corporate America to BrainTrust.Effective communication can reduce employee disengagement.Leaders should focus on their team's personal values.BrainTrust offers unique training programs for businesses.Neuroscience can enhance communication strategies.Employee engagement is linked to understanding personal motivations.BrainTrust's approach is systemic and comprehensive. Chapters00:00:00 Introduction to Matt Dentino00:00:00 Matt's Background and Career Journey00:00:00 The Role of Personal Values in Leadership00:00:00 BrainTrust's Unique Approach00:00:01 Communication and Employee Engagement00:00:01 Conclusion and Contact InformationFOLLOW MATT!www.braintrustgrowth.com  THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST  For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.  ✅ IF WE WORK TOGETHER, YOU’LL GAIN:➤ The capability to rapidly scale with systems.➤ An increase in sales and revenue within the first 90 days of working together.➤ A 12-month execution plan that accumulates free cash flow.➤ The ability to stop wasting money on sales and marketing initiatives that don’t work ✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level. ✅ WHAT’S NEEDED TO WORK TOGETHER:➤ Have satisfied customers and a proven track record.➤ Established product-market-fit➤ Have the capacity to handle increased business.➤ Are open to following our proven frameworks and strategies.✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.👉 https://calendly.com/lisanne-2/discovery-call-growth-partnerYou can also follow Lisanne on the socials:Instagram: https://www.instagram.com/lisannemurphyhq/Facebook: https://www.facebook.com/lisanne.murphy.3LinkedIn: https://www.linkedin.com/in/lisanne-murphy/See you next week on The Marketing Matrix!

In this episode of the Marketing Matrix, host Lisanne Murphy interviews Cellene Hogan-Kamp, founder of Kukua Hub Inc. They discuss the platform's mission to provide scalable coaching solutions, the importance of personal connections in coaching, and the challenges of maintaining a boutique approach while scaling globally. Cellene shares insights on the differences between coaching and therapy, the role of technology in expanding reach, and her vision for the future of Kukua Hub. KeywordsKukua Hub, coaching platform, global coaching, personal development, leadership, boutique coaching, scalable solutions, coaching vs therapy, technology in coaching, Celine Hogan-Kamp TakeawaysCoaching is about helping people unconditionally.Kukua Hub connects clients with certified coaches globally.The platform offers one-on-one coaching, not AI-driven.Coaches are selected based on client needs and specialties.Cellene emphasizes the importance of personal connections.The platform aims to provide three hours of work per coach weekly.Coaching focuses on moving forward positively, unlike therapy.Kukua Hub maintains a boutique approach with 100 coaches.Word of mouth is a key lead generation strategy.Celine plans to expand the platform's reach and impact. Chapters00:00:02 Introduction to Lumina Growth Lab00:00:54 Meet Cellene Hogan-Kamp00:01:36 The Kukua Hub Story00:02:43 Coaching Platform Details00:07:24 Challenges and Opportunities00:23:03 Marketing and Client Acquisition00:27:52 Personal Insights and Future PlansFOLLOW CELLENE!https://www.kokuahub.com/  https://www.linkedin.com/in/cellene/THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.  ✅ IF WE WORK TOGETHER, YOU’LL GAIN:➤ The capability to rapidly scale with systems.➤ An increase in sales and revenue within the first 90 days of working together.➤ A 12-month execution plan that accumulates free cash flow.➤ The ability to stop wasting money on sales and marketing initiatives that don’t work ✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level. ✅ WHAT’S NEEDED TO WORK TOGETHER:➤ Have satisfied customers and a proven track record.➤ Established product-market-fit➤ Have the capacity to handle increased business.➤ Are open to following our proven frameworks and strategies.✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.👉 https://calendly.com/lisanne-2/discovery-call-growth-partnerYou can also follow Lisanne on the socials:Instagram: https://www.instagram.com/lisannemurphyhq/Facebook: https://www.facebook.com/lisanne.murphy.3LinkedIn: https://www.linkedin.com/in/lisanne-murphy/See you next week on The Marketing Matrix!

In this episode of the Marketing Matrix, host Lisanne Murphy welcomes Megan Hunter, co-founder of the High Conflict Institute and creator of the Conflict Influencer platform. They discuss the intricacies of high conflict situations, the psychology behind them, and how Megan's work is transforming lives by providing tools and strategies to manage and resolve conflicts effectively. Megan shares her journey from a child support caseworker to a leading expert in conflict management, emphasizing the importance of understanding high conflict personalities and offering practical solutions for individuals and professionals alike. Keywordshigh conflict, conflict management, Megan Hunter, Conflict Influencer, High Conflict Institute, conflict resolution, psychology of conflict, mediation, negotiation, communication skills TakeawayMegan Hunter emphasizes the importance of understanding high conflict personalities.High conflict situations often involve unmanaged emotions and extreme behaviors.The Conflict Influencer platform offers tools for managing high conflict situations.Megan's journey began as a child support caseworker in Nebraska.High Conflict Institute provides training for professionals dealing with high conflict clients.Megan highlights the role of fear in high conflict behaviors.The platform aims to support individuals in personal and professional conflicts.Megan discusses the need for a user manual approach to conflict resolution.The episode explores the impact of conflict on personal and professional relationships.Megan shares insights on scaling conflict resolution tools to reach more people. Chapter00:00:00 Introduction to Megan Hunter00:00:00 Understanding High Conflict Situations00:00:00 Megan's Journey in Conflict Management00:00:01 Tools and Strategies for Conflict Resolution00:00:01 Scaling Conflict Resolution Efforts FOLLOW MEGAN HUNTER!https://www.conflictinfluencer.com/https://highconflictinstitute.com/Podcast: https://highconflictinstitute.com/podcasts/Linkedin: https://www.linkedin.com/in/meganlhunter/Instagram: https://www.instagram.com/conflictinfluencer?utm_source=ig_web_button_share_sheet&igsh=c3I5ejRzOTQ2dTZ2THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste. ✅ IF WE WORK TOGETHER, YOU’LL GAIN:➤ The capability to rapidly scale with systems.➤ An increase in sales and revenue within the first 90 days of working together.➤ A 12-month execution plan that accumulates free cash flow.➤ The ability to stop wasting money on sales and marketing initiatives that don’t work✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level. ✅ WHAT’S NEEDED TO WORK TOGETHER:➤ Have satisfied customers and a proven track record.➤ Established product-market-fit➤ Have the capacity to handle increased business.➤ Are open to following our proven frameworks and strategies.✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.👉 https://calendly.com/lisanne-2/discovery-call-growth-partnerYou can also follow Lisanne on the socials:Instagram: https://www.instagram.com/lisannemurphyhq/Facebook: https://www.facebook.com/lisanne.murphy.3LinkedIn: https://www.linkedin.com/in/lisanne-murphy/See you next week on The Marketing Matrix!