The Marketing Menu

In this episode of The Marketing Menu podcast, Kieran and Alexandra discuss the rise of multisensory dining experiences and how restaurants can capitalize on this trend. As travel resumes, customers seek novel social interactions beyond just good food. Four Hands Dinners where chefs collaborate have grown in popularity, enabling diners to experience different culinary styles while building chefs' reputations. Thematic Dining satisfies the desire for immersive escapes through transporting atmosphere and hospitality. Dinnertainment, including live music, performances, and interactive activities also thrives as restrictions ease. This entertainment generates buzz among new and loyal customers. Cooking demonstrations and wine tastings educate patrons while differentiating brands. Multisensory dining excites multiple senses, fulfilling the demand for connection after isolation. The hosts stress finding the right experiences aligned with each brand. While not all trendy concepts suit every F&B operation, identifying core strengths helps curate memorable experiences. Four Hands Dinners excel when celebrity chefs collaborate. Themed venues thrive by submerging patrons in recreations of historical eras through design and ambiance. Interactive experiences suit those looking to learn new skills. By adapting tailored multisensory activities, restaurants can attract dedicated fanbases and withstand competitive pressures. Properly recognizing consumer psychology post-pandemic opens doors for innovative businesses.

In this episode of The Marketing Menu, Kieran and Alexandra discuss how developing a strong brand identity is essential for restaurants to succeed amidst fierce competition. They stress the importance of clearly defining unique selling propositions that differentiate each brand. Consistency is important - logos, colors and visuals should reflect a brand's personality across channels in a coherent style. Brand voice must also remain aligned, matching the target audience through various touchpoints like the website, social media and customers interactions. An encapsulating tagline and engaging brand story that customers can relate to on a personal level are important for driving loyalty. When building an online presence, the hosts emphasize maintaining a clear and consistent identity. This includes user-friendly websites, appealing visuals and engaging content like blogs and social media. Extending the brand identity offline through well-trained staff knowledgeable about the menu and providing excellent hospitality creates memorable impressions. In conclusion, the hosts argue that developing an identity which seamlessly conveys the brand's core personality and values whether online or offline through consistent visuals, messaging and experiences is key to establishing a brand that can withstand industry competition and achieve long-term success. A clear brand identity from the start sets restaurants up for viability long-term.

In our second instalment of The Marketing Menu podcast, Monogic founders Alexandra Leung and Kieran Gibb discuss digital advertising for restaurants, how to get started, and which channels and placements to look for.

The Marketing Menu is a weekly F&B and Restaurant Marketing podcast hosted by Kieran Gibb and Alexandra Leung, founders of Hong Kong's leading restaurant marketing agency Monogic.