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The Marketing Millennials

Author: Daniel Murray

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Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.

We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights.


From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen.


If you want to be part of The Marketing Millennials community, join in the conversation.


Linkedin: https://www.linkedin.com/company/the-marketing-millennials

Instagram: https://www.instagram.com/the_marketing_millennials


And if you love the show, tell a friend.

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

631 Episodes
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Running ads but not seeing results? It might not be your targeting, budget, or creative…it’s your messaging. Daniel sits down with Ashley Brock, founder of Paid Ads Academy, to break down her Rainmaker Messaging Framework: a repeatable system she’s used to spend over $200M on ads and grow her business to nearly eight figures in under three years. Ashley explains why most marketers skip messaging and jump straight to ads, and how that shortcut leads to wasted spend and stalled growth. They walk through each element of the Rainmaker framework with real-world examples you can apply immediately. You’ll also learn: Why ads fail when they speak to the solution too early How to instantly clarify who your message is for The small wording shifts that make ads feel personal Whether you’re running paid media, building a personal brand, or refining your company’s positioning, this episode will change how you think about messaging. CallRail is the lead engagement platform built for marketers who need clean attribution, smarter insights, and zero missed leads. From AI-powered call tracking and conversation intelligence to a 24/7 AI voice agent, CallRail helps teams maximize every inbound touchpoint and convert more leads into customers. https://www.callrail.com/proveit?utm_campaign=q4_2025_marketing_millennials_podcast&utm_medium=thirdparty_advertising&utm_source=marketingmillennials   Follow Ashley: LinkedIn: https://www.linkedin.com/in/ashleyjettonbrock/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/
There’s a marketing tactic that feels obvious, a little annoying, and somehow still works better than almost anything else: telling people exactly what to do. Jay and Daniel break down why direct instructions like “open this, save this post, screenshot this, and send this to your team” consistently outperform vague or polite calls to action across email, social, ads, and websites. They dig into real data behind subject lines that boost open rates, why platform signals like saves and shares matter more than ever, and how moving your CTA to the beginning instead of the end can change performance. They also explore how action-forward buttons and more explicit copy can increase retention…not just clicks. If you’re struggling to turn attention into action, this episode is for you.  Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/
B2B social isn’t broken…most brands are just playing it wrong. Daniel sits down with Chris Cunningham, founding member of ClickUp and the brain behind one of the most recognizable B2B social strategies today. Chris breaks down how ClickUp went from a scrappy pivot to a content powerhouse by betting early on creators, comedy, and consistency, even when everyone said B2B social wouldn’t work. From building an internal creator team to launching multiple niche media pages, Chris shares the exact operating system ClickUp uses to generate millions of organic impressions every month. You’ll also learn: Why B2B brands should copy B2C trends before they’re “acceptable” How ClickUp runs its weekly content machine from ideation to publishing Why creator-led pages and employee-generated content are the future of B2B marketing If you’re trying to build a brand people actually talk about (not just ads people scroll past), this episode is for you. CallRail is the lead engagement platform built for marketers who need clean attribution, smarter insights, and zero missed leads. From AI-powered call tracking and conversation intelligence to a 24/7 AI voice agent, CallRail helps teams maximize every inbound touchpoint and convert more leads into customers. callrail.com/proveit Follow Chris: LinkedIn: https://www.linkedin.com/in/chrisclickup/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/
Is SEO actually dead? Daniel sits down with Tifenn Dano Kwan, CMO of Amplitude, to unpack how AI search and LLMs are fundamentally changing how buyers discover, evaluate, and choose brands. They break down why traditional traffic is declining and how brand is finally becoming a measurable performance lever. Tifenn shares real data from Amplitude, explains what AI visibility actually tracks, and reveals how CMOs should rethink funnels, content, and metrics heading into 2026. You’ll also learn: Why SEO isn’t dead, but diversification is mandatory How AI visibility works and what it really measures The new metrics CMOs should track beyond traffic If you’re a Marketer wondering how to show up in ChatGPT, Claude, Google AI Overviews, and beyond (without sacrificing pipeline), this episode is for you.  CallRail is the lead engagement platform built for marketers who need clean attribution, smarter insights, and zero missed leads. From AI-powered call tracking and conversation intelligence to a 24/7 AI voice agent, CallRail helps teams maximize every inbound touchpoint and convert more leads into customers. ⁠callrail.com Follow Tifenn: LinkedIn: https://www.linkedin.com/in/tifenndano/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/
The first two weeks of January are not business as usual…and treating them like they are can quietly sabotage your entire Q1. In this episode of Bathroom Break, Jay and Daniel break down why early January is one of the most misleading times of the year for marketing performance. From flooded inboxes and short attention spans to false negatives on new tests, they explain what not to panic about and what you should be doing instead. They cover why monthly goals beat quarterly planning in January, how to audit automations before they send the wrong signal, why remixing last year’s content often outperforms brand-new ideas, and how shorter copy and simpler messaging win when everyone’s just trying to get back on their feet. If your January marketing ever feels underwhelming, broken, or confusing, this episode explains why, and how to set yourself up for a stronger February, March, and beyond. Keep it short. Keep it relevant. And don’t let January lie to you. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/
MQLs are dead…or are they? Daniel sits down with Emily Popson, VP of Marketing at CallRail, to unpack the biggest pieces of bad advice marketers keep seeing on LinkedIn and what the real truth is behind MQLs, attribution, dark social, and AI-powered data. Emily shares: - Why the war on MQLs is misleading thousands of marketers  - How to fix your lead definitions without rebuilding your entire ops system - Why attribution isn’t “garbage.” And, what metrics do CMOs actually want to see? The answer might be the ones you’ve been leaving out.  This episode is for Marketers who are tired of LinkedIn hot takes and want to understand what actually drives revenue.  CallRail is the lead engagement platform built for marketers who need clean attribution, smarter insights, and zero missed leads. From AI-powered call tracking and conversation intelligence to a 24/7 AI voice agent, CallRail helps teams maximize every inbound touchpoint and convert more leads into customers. https://www.callrail.com/proveit?utm_campaign=q4_2025_marketing_millennials_podcast&utm_medium=thirdparty_advertising&utm_source=marketingmillennials   Follow Emily: LinkedIn: https://www.linkedin.com/in/emilypopson/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/
Why does social proof actually matter? What’s the psychology behind FOMO?  Behavioral science legend Richard Shotton is back, and he’s dropping some of the most practical psychology-backed tactics marketers can use today. Richard and Daniel break down the biases that shape real-world buying behavior, including why social proof works far better when it’s specific and localized, AND how to make customers draw their own conclusions.  You’ll also learn:  - The subtle language shift between “out of stock” and “sold out” that changes irritation levels by 15% - Why humor dramatically boosts every brand metric thanks to the Halo Effect - Apple’s use of concrete language and how to make your messaging 4x more memorable If you want your Marketing to work better with zero extra budget, this conversation is for you.  Optimizely helps thousands of brands create, personalize, and optimize exceptional digital experiences. See how Optimizely Opal, our AI agent orchestration platform, automates real marketing work and helps teams scale their impact at https://www.optimizely.com/ai/?utm_campaign=PS-GL-11-2025-MARKETING-MILLENNIALS-PODCAST&utm_medium=cpc&utm_source=marketingmillennials&utm_content=opal-agent-orchestration  Follow Richard: LinkedIn: https://www.linkedin.com/in/richard-shotton Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/
What if urgency is the only lever you’re not pulling? Daniel and Jay break down why “always available” offers quietly kill conversions and how time-based urgency can turn passive audiences into decisive buyers. They unpack real-world plays from ecom and B2B, including how a 30-minute discount window drove action without extra ad spend, why expiring content outperforms evergreen resources, and how to use deadlines to close the year strong. Plus, they share easy urgency tests you can run right now. No new tools, no bigger budget, just smarter timing. If you’re a Marketer trying to drive results before the calendar flips, this one’s for you. 🚽 Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/
So, what does Marketing ops actually look like? Atlassian’s Head of Lifecycle Marketing Ops Kelly Jo Horton joins Daniel to break down what ops actually is, why it’s so complex, and how high-performing teams are evolving the function for 2026 and beyond. She explains why MOPS isn’t “just sending an email,” why process is everything, and why marketers need to stop treating ops like a drive-thru and start treating it like a Michelin-star kitchen. She also reveals how Atlassian structures its ops organization and why she believes the MQL is officially dead. You’ll also learn: >  What modern Marketing Ops actually does and why it varies by company > How AI can automate repetitive ops tasks (like list cleaning and lead investigations) > How Atlassian uses Jira, Confluence, Slack bots, and Loom to run ops like engineering This is for anyone in Marketing, rev ops, or GTM who wants to build a scalable system…and for every Marketer who’s ever said “it’s just an email.” Easily record and share AI-powered video messages with your teammates and customers to supercharge productivity at https://www.loom.com/ Follow Kelly Jo: LinkedIn: https://www.linkedin.com/in/kellyjohorton/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/
Annual planning is where great marketing teams separate themselves from the rest…and Customer.io CMO Jason Lyman joins Daniel to break down exactly how to do it. Jason shares the Play to Win framework he uses, the biggest mistakes marketers make during planning season, and how AI now powers his planning workflow. And, how does Customer.io use stress-testing strategies to identify lifecycle opportunities? You’ll also learn: Why most marketing plans fail and how to fix yours. • How to create strategic pillars your whole org can align around • The 70/20/10 model for balancing safe bets and big swings Whether you're a CMO, a team leader, or an IC who wants to level up, this is the episode for you. Customer.io helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Today, over 7,800 brands trust Customer.io to power their messaging. Visit: https://try.customer.io/paid/trial?utm_medium=ads&utm_source=marketingmillennials&utm_campaign=november_podcast Follow Jason: LinkedIn: https://www.linkedin.com/in/jason-lyman1/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/
What if everything you believe about email marketing is wrong? Daniel and Jay are here to blow up the biggest myths everyone still repeats, from “best send times” to “open rates don’t matter.”  They unpack the five email lessons they’re taking into 2026, including why low-lift CTAs spark real replies, how verified subscriber data reveals your true ICP, and the deliverability trap hiding inside your domain frequency report. And, how do you use AI without sounding like a robot? Turns out, it’s easier than you think.  If you’re a Marketer planning to scale your email efforts next year, this one’s for you. 🚽 Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/
Why do the boldest ideas drive the biggest business wins? Live from Marketingland 2025, Nick Tran (ex-TikTok, Hulu, Samsung) breaks down all things brand and creative with Amanda Slavin (author, and co-founder of Future Frequency).  You’ll learn: > Why crises often spark the most innovative creative work > How to know when bold ideas are brilliant…and when they're just noise > The myth of chasing trends vs. the real meaning of cultural relevance Whether you're a CMO, a creator, or someone sitting on a brave idea you’re scared to pitch, this conversation will push you to rethink what “bold” really means…and why the riskiest idea might just be your smartest one. Customer.io⁠ is an AI-powered customer engagement platform that helps teams turn first-party data into personalized messages at scale. It enables teams to easily create and send communications across email, SMS, push, in-app, and webhooks to drive engagement and growth. Today, over 7,800 brands trust ⁠Customer.io⁠ to power their messaging. Click here for more. Follow Nick: LinkedIn: https://www.linkedin.com/in/nicholastran/ Follow Amanda: LinkedIn: https://www.linkedin.com/in/amslavin/ Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/
How do Product-Led Growth (PLG) and Sales-Led Growth (SLG) actually work together…instead of competing against each other? In this Marketingland 2025 session, ClickUp’s COO Gaurav Agarwal and Global VP of Marketing Kyle Coleman break down why the “PLG vs. SLG” debate is a false dichotomy, and how the most successful companies blend both to drive real revenue impact. From navigating budget decisions to building demand, delivering intuitive product experiences, and integrating AI in ways that actually help (instead of over-promising), they dig into the mechanics of modern growth engines. And, should incremental ROI really be your real north star? If you're building, optimizing, or scaling a modern GTM engine, this conversation is for YOU.  Optimizely helps thousands of brands create, personalize, and optimize exceptional digital experiences. See how Optimizely Opal, our AI agent orchestration platform, automates real marketing work and helps teams scale their impact at https://www.optimizely.com/ai/?utm_campaign=PS-GL-11-2025-MARKETING-MILLENNIALS-PODCAST&utm_medium=cpc&utm_source=marketingmillennials&utm_content=opal-agent-orchestration Follow Gaurav: LinkedIn: https://www.linkedin.com/in/gauravragarwal/ Follow Kyle: LinkedIn: https://www.linkedin.com/in/kyletcoleman/ Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/
Want to prepare for social in 2026 but have no clue where to start? Daniel and Jay break down what they’ve learned about social in 2025 and what to anticipate in 2026. From jumps in AI to boosting posts, things are changing…and fast.  They explain: > Why boosting “loser” organic posts may not be the push you think it is > The power of hero images > Why you need a commenting AND reply strategy If you’re a Marketer planning for the upcoming year, this one’s for you. 🚽 Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/
What really drives explosive organic audience growth in 2025: algorithms, content hacks, or something deeper? From Marketingland 2025, Sophie Miller, founder of Pretty Little Marketer and the creator behind a 600,000-strong community across Instagram and LinkedIn, breaks down the visibility, shareability, and social SEO strategies behind her meteoric rise. Sophie shares the real story of how she went from overwhelmed university student to full-time creator with one of the most engaged marketing communities online. She unpacks: -The strategic “visibility opportunities” that fuel organic growth (and why it’s not about being everywhere) -How to design content that gets shared — from emotional triggers to identity-based resonance -Why social search and platform-specific SEO are becoming just as important as shares -The role of “thin content,” clear bios, and frictionless profile design in converting discovery into follows -How to use your existing audience to reach their audience — and build a community that sticks around for years Whether you’re building a personal brand, growing a startup’s social presence, or trying to break through on saturated platforms, this conversation will challenge how you think about reach, retention, and what it truly takes to build a loyal audience from zero. CallRail is the lead engagement platform built for marketers who need clean attribution, smarter insights, and zero missed leads. From AI-powered call tracking and conversation intelligence to a 24/7 AI voice agent, CallRail helps teams maximize every inbound touchpoint and convert more leads into customers. Visit https://www.callrail.com/proveit?utm_campaign=q4_2025_marketing_millennials_podcast&utm_medium=thirdparty_advertising&utm_source=marketingmillennials to check it out. Follow Sophie: LinkedIn: https://www.linkedin.com/in/sophiealicemiller/ Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/
What really scales a modern brand: product or performance? From Marketingland 2025, Ari Murray sits down with growth powerhouse Stefani O’Sullivan (STAUD, Savage X Fenty, Moda Operandi, Chanel) for a deep dive into how today’s most resilient brands actually grow. Stefani breaks down the truth behind two very different paths: Product-led growth (STAUD, RHODE, category disruptors) and Marketing-led growth (DTC engines powered by paid media). They unpack: > The real tradeoffs between product-first and performance-first models > How product intuition, merchandising, and customer feedback shape long-term equity > When to expand into CTV, OOH, retail media, and how to know it’s actually working > Why consistency matters, but context matters more Whether you’re leading a growth team, scaling your first brand, or rethinking how product and performance should truly work together, this conversation will challenge your assumptions…and reveal why the smartest path to scale might not be the one you expect. CallRail is the lead engagement platform built for marketers who need clean attribution, smarter insights, and zero missed leads. From AI-powered call tracking and conversation intelligence to a 24/7 AI voice agent, CallRail helps teams maximize every inbound touchpoint and convert more leads into customers. Visit https://www.callrail.com/proveit?utm_campaign=q4_2025_marketing_millennials_podcast&utm_medium=thirdparty_advertising&utm_source=marketingmillennials to check it out.  Follow Ari: LinkedIn: https://www.linkedin.com/in/arimurray/ Follow Stefani: LinkedIn: https://www.linkedin.com/in/stefaniosullivan/ Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/
Want more replies, but all you hear are crickets? Daniel and Jay unpack one of the most slept-on tactics in email and social right now: getting your audience to reply to your campaigns. It’s simple, it’s human, and it’s about to blow up as AI makes responding at scale easier than ever. They explain why reply-based engagement is becoming a cheat code for deliverability, how “just reply with a word” outperforms any form fill, and why adding Easter eggs or lightweight personal questions can instantly tell you who’s actually reading your emails. They break down: > The reply-rate signal that keeps you out of spam and in the inbox > The Easter-egg trick that proves people read to the middle of your emails > Why “reply with GUIDE” beats every landing page for conversions If you’re a Marketer looking for an easy win to boost engagement, deliverability, and conversions before 2026, this one’s for you. 🚽 Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/
Your analytics might be lying to you. Snap’s EVP Sid Malhotra joins Daniel to unpack what marketers still get wrong about measurement, why last-click thinking is failing modern buyers, and how to build smarter growth systems in a world where customers don’t follow clean conversion paths anymore.Sid shares why Snapchat’s nearly one-billion-person audience behaves differently than other platforms, why so many of your future customers aren’t on Meta or Google, and how marketers can finally fix the hidden gaps in attribution…including the “Hot Wheels Problem” that explains why your analytics are lying to you. You’ll learn: > Why your next best customer is probably not where you think > How impressions, long-form content, and non-click behavior actually drive purchases > The exact 3-step playbook for testing a new channel like Snapchat If you're planning holiday spend, testing new channels for 2025, or trying to make sense of modern attribution, this episode is for you.  Optimizely helps thousands of brands create, personalize, and optimize exceptional digital experiences. See how Optimizely Opal, our AI agent orchestration platform, automates real marketing work and helps teams scale their impact at optimizely.com Follow Sid: LinkedIn: https://www.linkedin.com/in/malhotrasidharth/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/
What happens when you treat brand like a growth channel and not a guessing game? You get Chubbies, one of the most iconic DTC brands of the last decade, built on humor, short shorts, and measurable creativity. As co-founder of Chubbies and now the brain behind Marathon Data Co, Preston Rutherford has spent the last decade proving that brand and performance are the same thing. He and Daniel break down how to make brand measurable, how to grow through community and content, and why the best marketing always starts with being interesting. You’ll learn: > How to measure brand like a performance marketer (and make it pay off) > Why community and creativity drive long-term profitability > How to escape the discount trap and grow sustainably If you’re tired of the “brand vs performance” debate and want a practical blueprint for building something people love (and that actually makes money), this episode is for you. CallRail is the lead engagement platform built for marketers who need clean attribution, smarter insights, and zero missed leads. From AI-powered call tracking and conversation intelligence to a 24/7 AI voice agent, CallRail helps teams maximize every inbound touchpoint and convert more leads into customers. Visit callrail.com Follow Preston: LinkedIn: https://www.linkedin.com/in/prestonr/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/
Tired of writing emails no one reads…or worse, emails no one clicks? Daniel and Jay break down an email tactic that’s stupid simple but wildly underrated: how using animated GIFs can instantly lift your click-through rates and make any email impossible to ignore. They explain why GIFs still outperform video in email, how to theme them for maximum relevance (especially during November–December), and how AI + free tools like Canva make creating them a three-minute job, even if you “don’t know what you’re doing.” They break down: > Why animated GIFs consistently boost click-throughs by 20% > The seasonal window where GIF performance skyrockets > How AI can create, crop, and embed GIFs for you instantly If you’re a Marketer looking for an easy way to boost email performance this quarter, this one’s for you. 🚽 Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/
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