The Marketing Misfits

From flipping used car parts to launching a viral Chrome extension, Kim Dang has done it all. In this episode of Marketing Misfits with Norm Farrar and Kevin King, Kim reveals how she built and sold multiple businesses including automating a wrecking yard, traveling the world while earning passive income, and building GroupConvert, a Chrome extension that turned Facebook group answers into a thriving SaaS funnel. You’ll hear how she turned a $380 Upwork job into $5M in revenue, the truth about scaling with integrators, how she avoids burnout with systemized execution, and her unique Shopify offer that’s changing the game for non-technical entrepreneurs. Kim breaks down automation, delegation, high-ticket funnels, and unconventional marketing with raw honesty and infectious energy. Whether you’re an Amazon seller, coach, course creator, or SaaS builder. This episode is PACKED with insights. 🔥 What You’ll Learn: - How Kim turned a Chrome extension into a recurring income machine - The importance of integrators in scaling online businesses - Bootstrapping vs. venture-backed tools - From car parts to coaching: Kim’s step-by-step evolution - Why masterminds + systems = momentum - B2C drop-shipping with a high-ticket twist - Tips for managing global teams while traveling - Rock climbing, Craigslist shoes, and living with freedom 📺 Watch if you’re into: Entrepreneurship, SaaS business models, Facebook groups, community building, Amazon FBA, Shopify stores, digital products, chrome extensions, high-ticket sales, automations, productivity tools, and lifestyle businesses. 🔔 Subscribe for more stories like this every Tuesday on Marketing Misfits!Chapters 00:00 Facebook Automation Hack 04:22 Organic Growth Funnel Strategy 08:41 High-Converting Email Blast Tactics 14:00 Ebook Offer That Drove Sales 19:52 Brand Storytelling With Hook Products 24:08 Passive Income With Automation 29:10 Risks of Building on Rented Platforms 33:13 Building a Chrome Extension Business 38:14 Live Demo: Instant Scraper Tool 42:22 Buying a Resort 47:29 Client Testimonials for Proof of Concept 52:34 Hiring an Integrator to Scale 56:38 Monetizing Communities for Growth 01:02:16 Offering Shopify Services 01:07:44 Selling Digital Assets Online 01:12:19 YouTube Ads for Course Creators 01:16:44 Join the Marketing Misfits CommunityThis episode is brought to you by: - Sellerboard: https://sellerboard.com/misfits - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfitsHosted by Ausha. See ausha.co/privacy-policy for more information.

What separates boring brands from billion-dollar breakthroughs? In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Jesse Wroblewski, author of Marketing for Supervillains, to break down the art and science of true brand differentiation. Forget chasing trends. Jesse reveals how the best brands from Liquid Death to Metallica’s Blackened Whiskey break out of the commodity trap by crafting iconic offers, mic-drop moments, and emotional bonds with customers. You'll learn how to turn your product into a movement, build loyalty that drives referrals, and create content that makes customers say, "Finally... someone gets me." Whether you’re stuck in the race to the bottom, dealing with a crowded Amazon niche, or building a lifestyle brand from scratch. This is your playbook for standing out. What You’ll Learn: - Why “Red Ocean, Blue Offer” beats niching down - The 12 Differentiation Planets from Jesse’s book - How packaging & storytelling boosted a $16 knife into a $135 product - Liquid Death, Ginsu knives, Metallica whiskey & more case studies - When to focus on humor, heritage, lifestyle or process - Why less audience is often more brand power - How to make customers obsessed (tattoos included) - Where most Amazon sellers go wrong when trying to stand out Subscribe for weekly episodes on misfit marketing, branding, and entrepreneurship. Chapters 00:00 Boring Brand Mistakes 04:11 Jesse Braki Joins Show 09:13 Brand Differentiation Map 13:19 Amazon Sellerboard Tool 16:44 Aligning With a Cause 21:08 Building Lifestyle Brands 24:56 Smart Amazon Pricing Tiers 29:18 Lavanta Sponsor Spotlight 32:52 Creator Consulting Strategy 37:42 Made in USA Branding 41:49 Action Figure Branding 45:22 Influencer Tool Stack 50:48 Packaging for Profit 54:47 Liquid Death Packaging 58:24 Subscribe Callout 01:03:06 Marketing Misfits Recap This episode is brought to you by: - Sellerboard: https://sellerboard.com/misfits - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfitsHosted by Ausha. See ausha.co/privacy-policy for more information.

Jay Hunter, CRO at MaryRuth Organics, breaks down how they’ve scaled to over $500M/year in supplements, how their TikTok Shop strategy feeds Amazon sales through halo effects, and why most brands get everything wrong about influencer marketing and channel diversification. This is a masterclass in real-time execution. You'll learn: - The $35M Amazon boost from TikTok Shop - Why they target complementary, not competitive products - How J’s team reaches out to 3,000 creators daily using AI - How MaryRuth became the top supplement brand on Amazon - What not to do with retail expansion - Unconventional ad platforms like AppLovin & AI UGC tools 💬 Plus: Jay shares his personal brand strategy, the future of live selling, and how to win using scrappiness + smart systems. This is a deep dive for eCom founders, TikTok Shop sellers, and 7–9 figure Amazon brands looking to scale intelligently with AI, community, and content. 00:00 $70M TikTok Halo Effect? 03:31 Who Is Jay Hunter? 07:16 What Drives $500M Brands 11:33 How They Innovate Fast 16:12 Stealing Attention with Strategy 20:02 Retail Isn’t Dead, Unless... 23:56 Their Secret Sauce Revealed 27:39 Roblox? Yep, They’re There 31:54 3,000 TikTok Creators a Day 36:05 How AI Generates Viral Ads 44:07 Why Bilingual Content Wins 47:41 TikTok vs YouTube: Who Wins? 52:10 LinkedIn: Underrated Growth Weapon 55:45 How Top Brands Get Targeted 59:26 The Best “Start Now” Advice 01:02:43 Final Misfits Takeaways This episode is brought to you by: - Sellerboard: https://sellerboard.com/misfits - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfitsHosted by Ausha. See ausha.co/privacy-policy for more information.

AI is a tidal wave, are you ready for it? In this explosive episode of Marketing Misfits, Norm Farrar and Kevin King sit down with the brilliant Ritu Java (CEO of PPC Ninja) to expose why most Amazon sellers are marketing wrong and how AI is forcing a return to the fundamentals. Discover why targeting just one customer avatar is a costly mistake, and how mastering the Five Levels of Awareness (from Eugene Schwartz’s timeless framework) is now non-negotiable in 2025. Ritu breaks down how to: - Create content for every level of the funnel (even “unaware” shoppers) - Use AI for personalized ads, listing content, and retargeting - Train LLMs like Rufus and Google’s AI to recommend your product organically- Set up Amazon storefronts with intent-specific pages - Avoid the rookie mistake of relying solely on keyword stuffing - Future-proof your email strategy for multiple awareness levels This episode is a masterclass in persuasive marketing, AI content strategy, and conversion-focused ad funnels that will dominate the next era of ecommerce. What You’ll Learn - Why AI-powered suggestions convert 9x better than ads - How to create high-converting content for 5 different avatars - The mistake 90% of Amazon sellers make with their content - How to shift from keyword-based PPC to intent-based content - Why the best sellers will blend marketing psychology and AI - How Ritu uses GPTs to build tailored content and ad creative Plus: A sneak peek at her free GPT tool to create ads by awareness level! This episode is brought to you by: - Sellerboard: https://sellerboard.com/misfits - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Chapters: 00:00 Ideal Target Audience 03:44 Kevin’s Fanboy Moment 07:58 Climbing Mt. Fuji Story 12:32 AI Content Shortage Crisis 16:31 5 Levels of Awareness 21:00 Solution-Aware Buyers Strategy 25:33 Most Aware Conversion Tactics 29:41 Organic Marketing that Converts 37:57 High-Converting Amazon Landing 41:52 Timing Your Marketing Right 46:41 Building Long-Term Brand Moats 50:33 Comparing Product Solutions 54:40 Email List Growth Stages 59:32 Email Focus Best Practices 01:03:26 Solving Buyer Problems Fast 01:07:53 Mastering Marketing Fundamentals 01:12:13 Action Steps to ImplementHosted by Ausha. See ausha.co/privacy-policy for more information.

What if you could turn anything into a must-have product... Just by how you pitch it? In this episode of Marketing Misfits, we’re joined by the legendary Forbes Riley, the Queen of Pitch herself, who’s sold over $2.5 billion in products through infomercials, live TV, and now, social commerce. Forbes breaks down the psychology of effective selling, the power of storytelling, and why people never buy based on need, they buy because they want. Whether you're an Amazon seller, TikTok Shop creator, or SaaS founder, this episode will reframe how you think about persuasion, pitching, and product-market fit. 💥 You’ll learn: - Why describing your product is the wrong way to pitch - The secret to creating emotional buy-in within seconds - Her three-yes pitch rule that converts viewers into buyers - The difference between features vs. benefits—and why most sellers mess this up - How her daughter turned down $100K and helped scale a funnel to $1M+ - The rise and fall of infomercials—and how to apply those lessons to TikTok Shop & Amazon Live Why authenticity is the most powerful sales tool in 2024? This is one of the most story-driven, tactical, and motivational episodes of the year. Stick around to hear Forbes’ wildest moments, the invention that changed her life, and how a painful low point led to a multimillion-dollar fitness empire. This episode is brought to you by: - Sellerboard: https://sellerboard.com/misfits - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits 00:00 –  Intro 04:20 – Forbes’ Horror Film Debut 08:58 – Why She’s the Misfit Queen 12:49 – Winning Miss New York 17:21 – Daughter’s Viral Business Win 21:33 – Forbes Predicts Entrepreneur Future 25:55 – The Perfect Pitch Formula 29:43 – Mastering Digital Marketing Influence 34:01 – Merging Fitness with Business 38:29 – Human Nature & Sales Psychology 42:39 – Speaking to Millions on Stage 46:40 – The Viral Treadmill Story 51:29 – Selling Fitness Products at Scale 56:32 – International Debut: What Happened? 01:00:41 – Gymshark’s Surprising Backstory 01:10:10 – Free Tools via Forbes.comHosted by Ausha. See ausha.co/privacy-policy for more information.

What happens when you combine private equity, AI automation, and CRM mastery? You get an unforgettable conversation with Amara Omoregie, a growth operator who just sold her agency and is now running CRO, CMO, and CTO strategy across a $400M portfolio. In this episode of Marketing Misfits, Kevin King and Norm Farrar sit down with Amara to talk about: - Why AI will replace you if you don’t adapt - The real difference between growth vs scale - How to train your AI (and team) to deliver results - Why schema is the SEO foundation no one's using right - The truth about CRMs like HubSpot and how most businesses misuse them - Her 30-page AI manifesto and how to futureproof your team If you want to survive 2025 as a founder, marketer, or brand operator — you need to hear what Amara has to say. This episode is brought to you by: - Sellerboard: https://sellerboard.com/misfits - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Chapters 00:00 AI’s Real Evolution Begins 03:10 Who is Amara? 04:39 Schema: The Secret Weapon 10:26 She Sold Her Agency 19:49 Human Experience Over Funnels 25:21 CRM Tips for Small Brands 37:30 Growth vs. Scale: Explained 40:56 AI’s Role in Scaling 41:10 Custom AI Tools Anyone Can Build 41:49 Rise of Agentic AI 43:20 Tool Stacking Like a Pro 45:23 AI Use Cases That Matter 52:41 Can AI Stay Human? 58:54 AI & Future of Work 01:08:45 Final Thoughts 🔥 Bonus: Learn how she built a fully functional AI org chart app in 2 hours, and why she's not impressed by 90% of AI use cases. Subscribe to never miss an episode of Marketing Misfits — the show for eCommerce operators, AI marketers, and serious builders. 👉 Subscribe: Marketing Misfits YouTube 🎧 Listen on Spotify & Apple Podcasts 📩 Newsletter: MarketingMisfits.co 🎥 Clips Channel: Marketing Misfits CLIPS 🧠 AI tools, SEO, CRM, newsletters, funnels, growthHosted by Ausha. See ausha.co/privacy-policy for more information.

In this powerful episode of Marketing Misfits, Steve Chou from My Wife Quit Her Job dives deep into the psychology behind high-converting eCommerce marketing, why most Amazon sellers are missing the mark with branding, and how the Life Force 8 framework can revolutionize your ads and brand messaging. 💡 Learn how Steve built a 7-figure DTC brand selling personalized handkerchiefs, navigated away from overreliance on Amazon, and used real emotional triggers to build a lasting brand moat. He shares the truth about TikTok Shop, why Google Search is dying, and the power of personal storytelling to dominate in a crowded eComm world. Whether you're selling on Amazon, Shopify, or building your first brand, this episode is a masterclass on sustainable growth, emotional marketing, and why community and connection are the future of commerce. ✅ What You'll Learn: - What the Life Force 8 is and how to use it to boost ad conversions - The real reason TikTok Shop is dying for most sellers - Why events and podcasts still matter in 2025 - How AI is helping sellers with content, fulfillment, automation, and more - The secrets to direct-to-consumer storytelling and repeat customer success - The importance of authenticity and personalization for future-proof brands This episode is brought to you by: - Sellerboard: https://sellerboard.com/misfits - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits If you're tired of chasing hacks and want to build a business that lasts — this one’s for you. 🔔 Don’t forget to like, comment, and subscribe for weekly insights from the world’s top brand builders, marketers, and misfits. Chapters 00:00 Intro 04:13 My Wife Quit Her Job... 9:10 Events Lose Money 16:18 Monetizing Podcasts for Profit 21:13 Are You Really Profitable? 24:58 Website vs. Amazon Sales 30:08 TikTok Paid Ad Pivot 33:59 Marketing That Moves People 38:03 Find Winning Ads Fast 42:00 AI Will Reshape Search 46:16 Why Chinese Brands Struggle 50:46 Ask Method Explained Simply 56:07 8fig: Cash Flow Tool 01:00:52 Why He Wrote the Book 01:05:11 Living Below Your Means 01:09:02 The Next Misfit is...Hosted by Ausha. See ausha.co/privacy-policy for more information.

Most brands chase big influencers. Then wonder why sales do not move. In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Gracey from Deal Cheats to break down why small creators sell more, how to structure commissions and retainers, and the outreach email that actually gets replies. We cover creator vs influencer vs affiliate, how to set expectations, and how to use AI to test hooks without losing authenticity. You’ll learn - Why follower count does not equal sales - Creator vs influencer vs affiliate explained - When micro creators beat macros on conversion - The outreach message that gets yes or no - Commission ranges that attract creators (10% baseline, 30–50%+ to stand out) - Retainers, bonuses, and how to build loyalty - How to vet listings before sending traffic - Using AI to test 100 hooks fast, then reshoot human - The real workload behind “one short video” - How to set expectations so both sides win Who this helps - Brand owners and ecom marketers on Amazon or TikTok Shop - Creator managers and UGC teams - Agencies running influencer and affiliate programs Key takeaways - Small creators can convert better than big influencers - Clear offers and fair commission drive output - One tight email beats a five-thread back and forth - Treat creators like partners if you want repeat wins - Test with AI, scale with humans Timestamps 00:00 The Strategy Everyone Gets Wrong 04:58 Meet Gracey 09:04 How TikTok Accidentally Made Her Money 14:15 The Profit Tool Sellers Overlook 19:22 Big vs Small Creators (Who Actually Sells?) 23:35 Why Followers Trust Her, Not the Product 27:55 Saying “No” to Brands (And Why It Pays) 31:48 How Creators Really Manage the Workload 37:17 The Outreach Message That Works 42:04 Commissions That Make Creators Say Yes 46:26 How to Build an Affiliate Army 50:45 The Secret Job Brands Should Be Hiring For 55:03 Word of Mouth Beats Any Ad 59:39 The Truth About Virality (What Brands Miss) 01:03:34 The Research Most Brands Skip 01:07:52 How AI Tests 100 Hooks in a Day 01:12:37 How to Work With GraceyThis episode is brought to you by: - Sellerboard: https://sellerboard.com/misfits - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfitsHosted by Ausha. See ausha.co/privacy-policy for more information.

Ever wondered how a 52-year-old actress turned a homemade face cream into a multi-million dollar skincare brand and even landed on the Inc. 500 list? In this episode of Marketing Misfits, Kevin King and Norm Farrar sit down with Denice Duff, founder of In Your Face Skincare, to unpack her journey from Hollywood sets to creating a cult-favorite beauty line. Denise reveals: - How she went from making cream in her kitchen to running a Fortune 500 ranked company- The unconventional marketing tactics that built a loyal fanbase (and millions in sales) - Why TikTok Live, email marketing, and personalized packaging are game-changers for e-commerce brands - How she maintains product quality while scaling - The role of storytelling and authenticity in building a lasting brand You’ll hear about the behind-the-scenes of her viral live selling sessions, her 5-hour TikTok strategy, creating discovery kits that convert first-time buyers, and why she believes email is still the #1 sales channel for DTC brands. If you’re an e-commerce seller, Amazon entrepreneur, beauty brand owner, or just love founder success stories—you don’t want to miss this. 00:00 Idea to Fortune 500 07:40 Skip the Banter 10:16 Creating “In Your Face” 14:11 Truth About Skincare Fillers 17:55 DIY Packaging That Sells 21:33 How to Win Customers 25:38 Family Inspiration 30:54 Body-Safe Ingredients 35:35 Cost-Saving Glass Filling 40:07 TikTok Sample Pack Launch 48:03 Sample Packs That Convert 52:24 TikTok Live Growth Secrets 56:23 Skincare Gift Guide Strategy 01:00:34 Google Events for TikTok 01:04:44 Fun Merch & Branding 01:08:59 Finding In Your Face Skincare 📌 Resources 🌐 In Your Face Skincare: https://inyourfaceskincare.com 📅 Join Collective Minds Society: https://collectivemindssociety.com This episode is brought to you by: - Sellerboard: https://sellerboard.com/misfits - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfitsHosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of Marketing Misfits, Kevin King and Norm Farrar sit down with Adam Ackerman, a 7-figure Amazon seller and founder of Turnkey Health & Beauty to expose what most sellers are doing wrong in the highly competitive supplement space. You’ll learn why your generic white-label bottle isn’t enough anymore, how shady manufacturers are hurting your brand, and the critical red flags you should avoid when sourcing or launching supplements on Amazon. We also cover: - Why transparency and certificates of analysis (COAs) matter more than ever - The shocking truth about counterfeit supplements and Amazon’s new testing requirements - What sellers should know about formulation, claims, compliance, and storytelling - How AI, TikTok Shop, and creator-driven UGC are changing the supplement game And yes, the real reason your pet supplements might be more profitable than human ones… Whether you're a private label seller or building a true brand, this episode will reshape how you think about supplements, compliance, and community-building in 2025. This episode is brought to you by: - Sellerboard: https://sellerboard.com/misfits - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits 🔔 Subscribe for weekly insights from top eCom founders and marketers. Timestamps 00:00 Why Most Brands Fail 04:21 Fake Supplements on Amazon 08:16 Hidden Red Flags for Sellers 12:14 Are Manufacturers Lying? 16:03 Protecting Buyers from Scams 20:16 Why You Need a COA 24:04 Sketchy Claims on Amazon 28:01 Risky Supplement Formats 32:37 TikTok Million Dollar Hack 36:48 Pet Supplements Profit 41:21 Launching a New Brand 46:02 Gut Microbiome Trends 50:23 Affiliate Sales Strategy 55:12 Best Packaging Format 59:10 Trademark Ingredient Protection 01:03:01 Gummy Market Surge 01:07:13 Amazon Insider Tips 01:11:26 Pill-Swallowing Solutions 🎙️ Marketing Misfits Hosted by Norm Farrar & Kevin KingHosted by Ausha. See ausha.co/privacy-policy for more information.

AI isn't coming. It's already here. If you're not adapting, you're falling behind. In this explosive episode of Marketing Misfits, Neil Patel breaks down exactly how AI is changing everything for Amazon sellers, marketers, and brands in 2025. From Google’s new AI Overviews and ChatGPT’s $10B revenue run rate, to how large language models (LLMs) are influencing SEO, branding, and consumer trust, Neil lays out the roadmap for survival. We cover why search everywhere optimization (not just SEO on Google) is now mandatory, how to future-proof your content strategy, and what sellers must do to stay visible on platforms like Amazon, Instagram, ChatGPT, and YouTube. 👉 If you're relying on outdated SEO tactics or ignoring how AI is reshaping customer journeys, this episode is your wake-up call. 🔥 Topics Covered: - Why content is no longer king — and what is - The real impact of AI summaries on traffic and brand visibility - LLMs.txt, schema, and other technical SEO changes you need to know - Why the sales funnel is now a messy middle (and how to win in it) - Data as the new competitive advantage - Personalization vs. automation in the age of AI - How even billion-dollar companies are banning AI... and why This episode is brought to you by: - Sellerboard: https://sellerboard.com/misfits - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Timestamps: 00:00 How SEO Is Evolving in 2025 02:18 Inside NP Digital's Growth Strategy 04:29 Why SEO Must Go Beyond Google 07:26 How Google's AI Is Serving Shareholders 09:36 “Content Is King” Is Outdated 11:49 Using Schema to Dominate Search 13:58 Is the Marketing Funnel Still Alive? 18:08 Modern Keyword Research Tactics 20:55 AI-Driven Digital PR That Gets Links 23:10 Unlocking UberSuggest’s Hidden Power 25:52 The Community Advantage in SEO 28:32 Legal Dangers of Generative Content 32:43 Blending AI with Human Creativity 35:43 AI Tools Are Here to Stay — Now What? 38:20 Neil's Free Resources 🧠 Plus: Neil explains why the future of marketing is H-AI (Human + AI) — and how to use it without losing your brand voice or customer trust. If you're an eCommerce brand, marketer, SEO, or agency trying to stay ahead in a world of fast-moving AI tools, this episode is a must-watch. 🔗 Subscribe to the channel for more expert conversations every week with top minds like Kevin King, Norm Farrar, Neil Patel, and beyond.Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of Marketing Misfits, Tiffany Ivanovsky shares how she went from extreme couponing and MLM chaos to dominating TikTok Shop and running a live-selling empire. We get into her transition from LuLaRoe to launching her own boutique, how she leverages live video to build trust, and what it really takes to thrive on TikTok Shop today.She unpacks her framework for running low-overhead, high-leverage businesses, and dives into real talk on cash flow, mindset, and why women in business need to stop waiting for permission. Whether you’re scaling a personal brand, launching a digital offer, or managing chaos with clarity, Tiffany’s story is a blueprint for sustainable success. ✅ You’ll Learn: - How Tiffany bootstrapped her way to 8 figures - Why she turned down $100K (and what happened next) - How she thinks about debt, cash flow, and growth - The mindset that helped her overcome major setbacks - How to build a movement around authenticity and simplicity This episode is packed with actionable insights, hard-earned lessons, and the type of transparency most gurus won’t share. Don’t miss it. 📚 Chapters 00:00 – Why 78-Year-Olds Still Sell 03:54 – From TV Fame to 8 Figures 08:11 – How a Pair of Jeans Went Viral 11:50 – Why I Turned Down $100K Deal 16:30 – What Makes Product Quality Click 20:25 – Managing Business Overload 24:12 – Tiffany’s Simple Marketing System 28:39 – Translating Offers Into an App 32:27 – Creator to CEO: The Transition 36:27 – Understanding Your Buyer’s Mindset 40:23 – Are Moms Still the Core Market? 44:42 – Going Viral and Running Out of Stock 48:29 – Google's Try-On Tech: Game Changer? 53:17 – Why Live Selling Works in the U.S. 57:49 – Tiffany’s Daily Success Habit 01:01:38 – Building Loyalty with Creators 01:14:50 – Final Thoughts + What’s Next This episode is brought to you by: - Sellerboard: https://sellerboard.com/misfits - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfitsHosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of Marketing Misfits, we sit down with Kasim Aslam—founder of Solutions 8 and one of the top minds in performance marketing—to unpack how AI is reshaping the fundamentals of growth, strategy, and creative in 2025. Kasim walks us through the biggest lies marketers still believe, how to train AI agents with the right mental models, and why the future of marketing is all about frameworks—not tactics. Whether you're running a brand, building an agency, or just trying to keep up with the pace of change, this episode will shift how you think about scale, creativity, and leverage. You’ll learn: How to train AI tools like a strategist (not just a prompt monkey) The psychology behind why bad ideas win attention Why storytelling and polarizing frameworks still beat clever tactics The real opportunity for creators and founders in a world of agentic AI Kasim’s unfiltered take on industry BS and what’s coming next This one’s for the thinkers, builders, and misfits who don’t want to follow—they want to lead. Timestamps 00:00 – How LLMs Reshape Content 04:09 – What’s the Next Big Shift? 08:24 – Always Start With Traffic12:31 – Fixing the Address Mechanic 17:18 – Wild but True Marketing Ideas 21:54 – Aligning Brand & Audience Goals 26:56 – Expanding Beyond One Channel 31:06 – Fox vs. CNN: Feed Breakdown 35:35 – Gemini vs. ChatGPT Overlap 44:40 – AI SEO and Naming Things 49:44 – Using LLMs for YouTube Growth 54:04 – Prompting ChatGPT Effectively 58:25 – What Selling Dog Toys Taught Me 01:02:24 – 3D Thinking for Marketers 01:06:48 – Too Aggressive or Just Honest? 01:11:08 – AEO Community Explained 01:15:15 – Why Marketing Is Still Exciting This episode is brought to you by: - Sellerboard: https://sellerboard.com/misfits - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Hosted by Ausha. See ausha.co/privacy-policy for more information.

"Email Is Dead"? Think Again! Discover the Hidden Power of Newsletters for Explosive Revenue, Influence & Community. Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/ Whether you think email is old news or you’re building the next media empire, you’ll love this content-rich episode. Join Norm, Kevin & Nate Kennedy as they unpack how to monetize newsletters, build hyper-engaged communities, and WIN in today’s algorithm-driven world. From real talk on AI, micro-newsletters, to list hygiene, sponsorships, and more. Get actionable tactics you can use today. You’ll also learn: - How to build your list & keep it clean - Real revenue numbers for selling ads, CPM, and sponsorships - The difference between audience & community - The art of irresistible, value-packed content - The future of digital newsletters (and how you can stay ahead!) 👉 Don’t forget, leave your favorite insight or question in the comments! ⏰ Timestamps: 00:00 – The Email Resurrection Begins 00:27 – Song Debates 01:01 – Behind the Scenes 03:00 – List Assets: The Real Distribution Advantage 04:45 –The Guest Reveal: Enter Nate Kennedy 05:14 – Monetizing Newsletters & List Health 10:34 – Digital Beginnings & Affiliate Discoveries 13:41 – How Newsletters Build Real Community 16:48 – Newsletter Content: Value vs. Pitch 19:25 – Micro Newsletters vs Media Titans 20:49 – AI, Automations & Tool Hacks 26:58 – Curation, Voice, & Consistency 30:29 – Content Ideas: From Social Surfing to Walking Wisely 35:00 – Ad Read: Stack Influence Secret Sauce 38:00 – Case Studies & Authority: Real Results 41:00 – Sectioned Success: Format, Design & Skimmability 46:57 – List Hygiene Systems: The 90/60/30 Policy 54:00 – Monetization Models: From CPM to High Ticket 59:20 – Community Building: WhatsApp, Slack, & The 3-Referral Rule 01:04:00 – Membership Models & Printable Value 01:09:00 – The Authority Multiplier: Print, Events, and Data Libraries 01:11:09 – The Power of Commitment: Never Miss a Send 01:13:00 – Lightning Round: Misfits, Mentors & Recommends 01:14:29 – Where to Find the Experts 01:15:03 – The Balloons Moment & Outtakes 01:16:03 – Podcast & Newsletter Growth This episode is brought to you by: - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Don’t miss out on the insights that could transform your business! Hit that Subscribe button 🔔 and join the Marketing Misfits crew for weekly insights into the tools, strategies, and stories you need to stay ahead in the ever-changing world of marketing. Hosted by Ausha. See ausha.co/privacy-policy for more information.

Unlocking Digital Marketing Mastery: From Metrics to AI-Driven Growth! Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/ Are your marketing efforts truly effective, or are you just chasing vanity metrics? Join Norm and Kevin on this episode of the Marketing Misfits as they dive deep with Google Ads expert John Moran to demystify digital advertising, expose platform hidden agendas, and reveal the real strategies for scaling your business in an ever-evolving landscape. This episode is a must-listen for anyone in e-commerce or digital marketing looking to move beyond surface-level analytics and truly understand their customer acquisition, refine attribution strategies, and prepare for the seismic shift towards AI in advertising! ⏰ Timestamps: 00:00 - The Truth About Scaling 00:43 - Escape from the Metrics Maze 04:13 - How Masterminds Shape Success 08:09 - Unmasking the Google Ads Maestro 09:08 - From Jack-of-All-Trades to Niche Dominance 16:49 - Beyond ROAS: Navigating True Performance & Profit Margins 19:32 - Propel Your Product Launches 20:40 - Demystifying Platform Algorithms 25:31 - The Evolving Customer Journey: More Touchpoints, Deeper Insights 33:54 - Actionable Metrics 36:58 - The LTV Divide: Channel Differences and Customer Value 42:06 - Influence Your Way to Amazon Success 46:09 - Understanding Your Customer Acquisition Ceiling 52:50 - Human Element vs. Data 57:17 - AI's Impact: The Future of Content and Creative in Advertising 01:01:07 - The Misfit Connection: Who's Next? This episode is brought to you by: - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Don’t miss out on the insights that could transform your business! Hit that Subscribe button 🔔 and join the Marketing Misfits crew for weekly insights into the tools, strategies, and stories you need to stay ahead in the ever-changing world of marketing. #digitalmarketing #googleads #aiinmarketingHosted by Ausha. See ausha.co/privacy-policy for more information.

Is AI Making Expertise Worthless? The Shocking Future of Marketing Revealed! Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/ Join Norm and Kevin as they dive deep with special guest Jordan Hall into the seismic shifts happening in the world of marketing and online business. In this eye-opening episode, they explore how AI is rapidly changing the game, challenging traditional marketing funnels, and impacting the value of expertise. Discover: - Why the gap between idea and execution is shrinking dramatically. - The surprising truth about the future of expertise and non-fiction content. - Key assets to focus on in an AI-driven world (beyond just knowledge!). - How to leverage human connection, leadership, and collaboration in a digital age. - The psychology behind high-ticket sales and attracting "whale" clients. - Real-world business opportunities emerging amidst technological change. - A sneak peek into the exclusive Collective Mind Society event in Tampa (yes, involving cigars!). If you're an entrepreneur, marketer, or just curious about what the next 1-5 years hold for business, this is a must-watch episode. ⏰ Timestamps: 00:00 - From AI to 83 PDFs: Amplifying Reality 00:33 - Four Days, Fifteen Lounges: Tampa Unlocked 04:47 - Introducing the Traffic Genius 07:31 - Mail Drops, Ugly Pages, and Classic Hustle 11:20 - Promo Codes, Peaks, & Going Evergreen 13:17 - Found Money & Margin Obsession 14:28 - The Evolution of Sales Psychology 16:10 - Human Nature, Funnels, and the New Rules 19:15 - Assets for a New Era: Not Just AI 21:27 - Audience, Affinity & Human Touch in AI World 27:44 - Make Hay While the Sun Shines 30:45 - Authenticity, Leadership, and Human Moats 35:51 - The Golden Window: When Obsession Strikes 39:35 - High Ticket Mindset & The Psychology of Trust 46:03 - Value of Affinity and Human Guidance 52:17 - Will This Work For Me? 55:04 - Old Skills vs. New Work: Opportunity’s Next Wave 57:31 - The Next Five Years: Signal Over Noise 1:00:37 - Marketplace Mojo: From Beard Oil to Blitz 1:03:42 - Marketing, Trust, and the Social Commerce Shakeup 1:08:40 - Nuggets and Newsletter Fun This episode is brought to you by: - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Don’t miss out on the insights that could transform your business! Hit that Subscribe button 🔔 and join the Marketing Misfits crew for weekly insights into the tools, strategies, and stories you need to stay ahead in the ever-changing world of marketing.Hosted by Ausha. See ausha.co/privacy-policy for more information.

Ever wondered how to take your successful Amazon brand from the digital shelf to the physical aisle? Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/ In this episode of Marketing Misfits, join Norm and Kevin as they sit down with retail expert Mike Esposito of Crossover Strategies. Mike, who helped scale brands like Love Pop and Thrazio into massive retail success, pulls back the curtain on the complex world of brick-and-mortar. Discover how to assess if your brand is retail-ready, the critical differences in packaging and compliance, navigating financing for large purchase orders, and the surprising benefits of starting with smaller, independent retailers before hitting the big box stores. Learn how to build crucial buyer relationships, avoid common pitfalls, and manage your expectations for long-term, sustainable growth in retail. If you're an e-commerce seller looking to diversify, increase enterprise value, and reach new customers, this episode is packed with actionable insights you can't afford to miss! ⏰ Timestamps: 00:00 - The Unexpected Detour 00:38 - Misfit Banter & Corrupting Influences 02:34 - The E-commerce & Retail Marriage 04:31 - Welcoming the Retail Navigator 09:40 - What Makes a Retail Brand ‘Retail Ready’? 13:14 - Outshining the Competition, On-Shelf and Online 16:18 - Retailer Roulette: Don’t Let One Buyer Make or Break You 21:24 - Packaging That Pops (Even At a ‘Brisk’ Pace) 28:11 - The Secrets of Price Points, Bundling & Shelf Survival 33:01 - How To Nail Your First Retail Catalog & Pitch 34:50 - The Hidden Costs of Doing Business in Brick & Mortar 38:31 - Show Me the Money: Financing Your First Big Retail Order 44:52 - Trade Shows & The Power of Going Local 53:47 - The Great Distributor Debate: When & Why 56:33 - Common Mistakes Brand Owners Make in Retail 1:00:13 - The Long Game: Managing Expectations for Retail Success 1:03:28 - Real Connections, Real Growth: Omnichannel & Beyond 1:06:48 - Unlikely Dreams & Why Retail Never Dies This episode is brought to you by: - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Don’t miss out on the insights that could transform your business! Hit that Subscribe button 🔔 and join the Marketing Misfits crew for weekly insights into the tools, strategies, and stories you need to stay ahead in the ever-changing world of marketing.Hosted by Ausha. See ausha.co/privacy-policy for more information.

Unlock the secret sauce behind viral brands, and how much difference can extraordinary branding and packaging really make? Get ready for stories, strategies, and branding secrets you’ve never heard before! Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/ On this episode of Marketing Misfits, Norm and Kevin are joined by Kitty Lai, branding guru to global icons, to share real-world lessons in loyalty, trust, and what truly separates iconic brands from forgettable ones. From wild packaging experiments to luxury fashion houses and Amazon launches, dive deep into the customer experience, rebranding blunders, and packaging that creates real, memorable emotion. Discover: - The psychology of why we buy (even when we don’t know the brand!) - How exceptional packaging drives word of mouth - Mistakes brands make and how to fix them fast - Tactics for rebranding and reaching new audiences - Hands-on tips for building epic brand loyalty Brand owners, e-comm sellers, and creatives: this is your masterclass in making packaging and branding your competitive edge! ⏰ Timestamps: 00:00 - Why Packaging Isn’t Just a Pretty Box 00:53 - Unboxing Branding: The Guitar Vodka Mystery 03:05 - Designing for Legends: From High Street to Apple 12:53 - Lessons from Ted Baker, TK Maxx, and Cath Kidston 19:13 - From Amazon Seller to Branding Mentor 22:15 - Branding Mistakes You Didn’t Know You’re Making 25:19 - The Emotional Science of Packaging 35:06 - When to Rebrand: How to Know It’s Time 48:33 - Packaging for Different Audiences: Brand House vs House of Brands 57:07 - Major Fails: Packaging and Brand Clarity 1:02:52 - Inspiration and Where Big Brands Begin Their Search This episode is brought to you by: - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Don’t miss out on the insights that could transform your business! Hit that Subscribe button 🔔 and join the Marketing Misfits crew for weekly insights into the tools, strategies, and stories you need to stay ahead in the ever-changing world of marketing.Hosted by Ausha. See ausha.co/privacy-policy for more information.

What if AI and 3D printing joined forces and completely revolutionized the way we think about fashion? Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/ Imagine a world where every pair of shoes is made just for you: customized, sustainable, and designed by AI. Sounds like science fiction? Think again! In this episode of Marketing Misfits, Norm and Kevin sit down with Ben Weiss, the innovator behind a groundbreaking AI-driven footwear company. From AI-designed sneakers to 3D-printed slides, we explore how technology is reshaping the shoe industry and what it means for creators, brands, and consumers alike. Why this episode is a must-watch: - Discover how AI is revolutionizing the design and production of footwear. - Learn how 3D printing reduces waste and enables hyper-personalization. - Hear the inspiring story of Ben Weiss partnering with Joe Foster, the 89-year-old founder of Reebok. - Find out how content creators can now design their own signature shoes. - Explore the future of fashion, sustainability, and innovation in e-commerce. Don’t miss this fascinating deep dive into the future of footwear and technology! ⏰ Timestamps: 00:00 - The Two Steps to Building a Game-Changing Business 01:56 - Sneakers Reimagined: The AI Revolution Begins 07:19 - Custom-Fit Shoes: A Glove-Like Experience 11:01 - Scaling Innovation in the World of 3D Printing 36:58 - Sustainability Meets Style: Reducing Waste with AI 45:34 - Misfit Marketing Tactics That Work 50:41 - The Vision for the Future: Beyond Shoes This episode is brought to you by: - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Don’t miss out on the insights that could transform your business! Hit that Subscribe button 🔔 and join the Marketing Misfits crew for weekly insights into the tools, strategies, and stories you need to stay ahead in the ever-changing world of marketing. Hosted by Ausha. See ausha.co/privacy-policy for more information.

Are we on the brink of an AI revolution that could reshape human connection forever? Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/ From dating and relationships to marketing and business, our guest Adam Gilad explores how AI, psychology, and communication are transforming our world. Packed with humor, insights, and game-changing strategies, this episode of Marketing Misfits is one you won’t want to miss! Learn how to connect, engage, and market in an AI-driven age while understanding the deeper psychology of relationships and communication. Whether you're an entrepreneur, marketer, or just curious about how humanity will adapt, this one's for you! 👇 Check out more from Adam Gilad! - Visit ➡️ https://www.adamgilad.com/ ⬅️ to explore his work, insights, and resources on communication and relationships. - Looking to elevate your marketing game? Check out ➡️ http://www.way8media.com/ ⬅️ for expert marketing solutions tailored to your needs. ⏰ Timestamps: 00:00 - The Future of Human Connection & AI 00:36 - Setting the Stage! 02:02 - Special Guest: Emmy-Nominated Producer Adam Gilad 05:16 - The Dating Scene, Marketing, and the Rise of AI 09:28 - Attract, Connect, Inspire: Building Relationships in Life and Marketing 14:06 - Will AI Replace Relationship Skills? 28:41 - Modular Marketing: Customization is the Future 53:36 - Recovery from Crisis: Selling Out an Event in 4 Days 59:55 - A Misfit Recommendation This episode is brought to you by: - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Don’t miss out on the insights that could transform your business! Hit that Subscribe button 🔔 and join the Marketing Misfits crew for weekly insights into the tools, strategies, and stories you need to stay ahead in the ever-changing world of marketing.Hosted by Ausha. See ausha.co/privacy-policy for more information.