The Marketing Nerds Podcast

The Marketing Nerds uncover free tools and strategies your small business can use to elevate your video production, even in today’s tight-budget marketing landscape.

Video marketing isn’t just a nice-to-have—it’s a must-have. But for small businesses with limited budgets, competing with the big brands and their flashy, high-budget productions can feel like a daunting challenge. The good news? You don’t need a million-dollar budget to create compelling video content that engages your audience and drives results. Here’s a look at smart, cost-effective strategies to help small businesses harness the power of video marketing without breaking the bank.

AI and video production are a match made in marketing heaven. From automating time-consuming tasks to personalizing video content at scale, AI tools offer tremendous potential for marketers. However, like any technology, the misuse or over-reliance on AI can lead to pitfalls that undermine the effectiveness of your marketing efforts. Here’s a look at the common mistakes marketers make when integrating AI into video marketing—and how to avoid them.

Video is the cornerstone of marketing strategies. But creating high-quality, impactful video content is no small feat—especially for marketers juggling multiple campaigns, channels, and customer segments. Enter AI video editors: the next big thing in marketing innovation. But let’s address the elephant in the room: not all tools labeled as “AI video editors” truly deliver what marketers need. Many fall short, focusing solely on generating avatars or basic edits, leaving marketers to handle the heavy lifting. So, what is a real AI video editor, and how can it transform your marketing strategy?

Humor is one of the most powerful tools in video marketing. It captures attention, creates emotional connections, and leaves a lasting impression. Done right, it can make your brand memorable and relatable. Done wrong, it can confuse, alienate, or even offend your audience. So, how do you strike the perfect balance between funny and professional?

In this episode, Brian announces an exciting new direction for the podcast as The DV Show evolves into Marketing Nerds. He shares the vision behind the rebrand, focusing on the powerful intersection of video production and marketing. Listeners will get a sneak peek at what’s to come, including actionable strategies, expert interviews, and tips to grow their brand, business, or career. Tune in to learn how this transformation will deliver even more value and help you stand out in today’s digital landscape.

Join us as we explore strategies to live a healthier, more fulfilled life while still thriving in your career as a video editor. It’s easy to get consumed by tight deadlines and long hours in front of a screen, but today we’re exploring how prioritizing your well-being is the key to unlocking greater creativity and longevity in your craft.  We discuss practical ways to nurture your body, mind, and soul—because the best edits don’t come from burnout, but from balance. Join us as we explore strategies to live a healthier, more fulfilled life while still thriving in your career as a video editor.

This past week, we created an interesting post on LinkedIn on what an AI video production team would look like. The post received lots of engagement, tons of questions, concerns, and burning anger. On this edition of The DV Show podcast, we’re going to time travel into the future and take a look at what the new roles of this AI focused video production team would look like. This podcast takes a peek into the roles that will push the boundaries of storytelling and visual effects, all while streamlining production timelines and opening new avenues for artistic expression.

This episode offers practical advice for video production professionals on how to find jobs without relying on the usual networking tips. Co-hosts Alex and Jamie discuss strategies like creating spec work, updating online portfolios, expanding skill sets, and leveraging cold outreach, freelance platforms, and social media to land gigs in a competitive industry. Whether you’re a seasoned pro or just starting out, this episode is packed with actionable tips to help you navigate the job market and keep your career moving forward.

From finding your niche and showcasing your work, to networking and navigating freelance challenges, we cover it all on this special Q&A edition of The DV Show Podcast. Join us as we empower video editors and videographers alike to create compelling content, boost their careers, and transform their creative visions into reality.

This episode is dedicated to uncovering the essential yet often overlooked roles within the video production industry that don't require a creative touch but are critical to the workflow. Hosted by industry professionals Alex and Jamie, this podcast dives deep into various non-creative jobs such as media management, quality assurance, dailies operations, and more—many of which can be done remotely. Whether you're looking to break into video production without a creative background, seeking remote job opportunities, or simply curious about the technical side of the industry, this podcast offers valuable insights and advice. Alex and Jamie share practical tips on how to get started, what skills you need, and how to find your niche in this competitive field. Tune in to learn about the many career paths that are vital to video production but don't involve the spotlight.

Recently, I came across this extremely informative Reddit post from a social media expert who really opened up about how he worked with a famous YouTuber that makes over $2M+ annually. The post was an Ask Me Anything type post that received tons of questions from readers while the expert was really candid and open answering those questions on how it all worked. It was very rich with useful information. So, today, with the advancements of text to speech and AI, we’re taking the entire text of that Q&A post on Reddit and transforming it into a podcast interview.

We venture into uncharted territory, presenting a unique and intriguing exploration of Steven Spielberg's perspectives on AI, the future of video production, and the art of filmmaking. Unable to source direct insights from Spielberg himself on these topics, we turned to the next best thing: an AI simulation. Through the advanced capabilities of ChatGPT, we've crafted a mock interview that channels Spielberg’s known views and thoughts. Using cutting-edge technology, we've cloned his voice to bring this AI-generated discussion to life. Dive into this extraordinary episode as we explore a conversation with 'Spielberg'—not the man himself, but an AI embodiment of his ideas and visions for the future of cinema.

The game-changing strategy known as the 'Afterglow Effect' Dive into the world of client retention and learn why it's the key to unlocking consistent growth in your video production business. Instagram lead generation https://protips.thedvshow.com/instagramleads

Video continues to be the most powerful form of content on the web and people know the importance of it in their marketing. I’m not blind to the fact that there’s a growing trend among businesses to create their own video content. There are pros and cons to making video content on your own and pros and cons to hiring someone to make video content for you. But what are they? Do you really need a video pro? We sat down with Richard Tiland from New Evolution Video Productions in San Diego, and really got down into the nitty gritty of this debate. We touch upon some topics no one wants to talk about.

Guest hosts Alex and Jordan explore the booming world of freelance videography, focusing on the most lucrative and accessible opportunity in 2024: filming commercials for companies. They discuss the growing demand for high-quality video content, the essential equipment you need to get started, and practical tips for building your portfolio. Learn how to effectively market your services through social media, local ads, and word-of-mouth recommendations. The hosts also delve into pricing strategies, revealing how you can earn between $150 and $300 per hour. Whether you're an aspiring videographer looking to make extra money or aiming to turn your hobby into a full-time career, this episode provides a comprehensive guide to achieving success in the videography industry. Tune in to gain valuable insights, actionable advice, and the motivation to take your videography skills to the next level.

In this episode, we tackle a major controversy shaking the AI and tech communities: the revelation that Runway, a Google-funded AI video generator, was trained on pirated YouTube content and stolen films. We explore the details of a leaked internal spreadsheet obtained by 404 Media, which reveals that Runway’s Gen-3 Alpha video generation tool used copyrighted material from major companies like Disney, Netflix, and Sony without permission. Join us as we discuss the ethical and legal implications of this practice, the broader issues it raises within the AI industry, and the potential consequences for the future of generative AI. We also examine how this controversy might prompt changes in copyright laws and the concept of "fair use" in the context of AI development. Tune in to hear our thoughts on the responsibilities of AI companies, the importance of transparency, and what this means for the future of AI and content creation. This episode is a must-listen for anyone interested in the intersection of technology, ethics, and intellectual property. I see a storm of change coming!  

Oddly Satisfying Videos are a little known marketing secret you can use to transform your brand's digital presence! Tune into our very first AI edited and produced video podcast and discover how to forge deep connections, create unforgettable experiences, and skyrocket your content's shareability.

300+ seasoned video professionals and video editors from around the world chimed in and all got together for a wonderful exchange of feedback over on the video editors' group on LinkedIn, where a recent post sparked quite the conversation around one question: Editors, what are some common mistakes you've noticed in amateur video/film editing?" If you’re seeking to improve your skills, understanding, and practices this is the place to learn really quickly and get your finger on the pulse of what is going on in the industry.

You’ve all heard of Sora by now, a revolutionary video-generation model poised to transform the landscape of video production. With just text prompts, Sora can create scenes and visuals that challenge the very essence of traditional filmmaking. Join us as we unravel the mystery of Sora, dissect the hype, the potential, and the very real challenges we’re all about to face.