The Marketing Playbook with Mark Friedman
The Marketing Playbook with Mark FriedmanSubscribed: 2Played: 145
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Mark Friedman knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook? Presented by Details Interactive. Theme Song: Jazzy Man Funk Rock – Auditone Music Library - provided by Jamendo
127 Episodes
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Liana Thompson, the Vice President of E-Commerce at Shutterfly, adds her page to the Marketing Playbook. Hear why you should try everything, why you should spend to build brand awareness, how to allow your team to own their work, the networking event that changed Liana’s life, and the unique way she learned math as a kid. Connect with Liana at Shutterfly.com and on LinkedIn
John Gonsalves, the Vice President Direct to Consumer & Digital at TaylorMade Golf Company, adds his page to the Marketing Playbook. Hear how to balance risk & reward, how to optimize meetings, how to set time to think, what it’s like working in the sports world, and what he learned working with Michael Rubin. Connect with John at TaylorMadeGolf.com and on LinkedIn
Prieeyya Kaur Kesh, the Founder & Chief Executive Officer of Our Wave, adds her page to the Marketing Playbook. Hear how to stay curious in your career, how the Chief AI Officer role will become a central position in every organization, how to be findable on AI search platforms, how vibe coding & vibe marketing work, and why Prieeyya switched from science to marketing & technology. Connect with Prieeyya at OurWave.co, on LinkedIn, and on Instagram @Prieeyya
Jamie Gersch, the Chief Marketing Officer of Rothy’s, adds her page to the Marketing Playbook. Hear how to understand all facets of marketing, how to be findable on AI platforms, how to find a good mentor & mentor others, the marketing platforms that matter most, and what Jamie learned as a college tennis player at Colgate. Connect with Jamie at Rothys.com and on LinkedIn
Michael Diesu, the Co-Founder & Chief Executive Officer of Tie, adds his page to the Marketing Playbook. Hear how to be there for your kids & grandkids, the benefits of zero-based budgeting, how to work on your sales & negotiation skills, what Michael learned growing up as a 3rd-generation entrepreneur, and the reality of work-life balance as an entrepreneur. Connect with Michael at MeetTie.com and on LinkedIn
Elina Vilk, the President and Chief Business Officer of David’s Bridal, adds her page to the Marketing Playbook. Hear how to build and nurture a network, identify customer-first problems vs. company-first problems, figure out your next career move, how Elina fell in love with marketing as a kid, and the TV show that inspired her American accent. Connect with Elina at DavidsBridal.com and on LinkedIn
Ben Kruger, the Chief Marketing Officer of Event Tickets Center, adds his page to the Marketing Playbook. Hear how to use AI to become more efficient, how to avoid being complacent, how to fight for what you want, how to deal with tough clients, and the taboo business Ben worked in in high school. Connect with Ben at EventTicketsCenter.com and on LinkedIn
Joe Milano, the Chief Digital Officer (CDO), adds his page to the Marketing Playbook. Hear how to build great experiences to create loyalty, how to look at the entire customer journey to measure success, how to be there for the customer in all channels, whether transformation ever stops, and what Joe wanted to be when he grew up. Connect with Joe on LinkedIn
Marissa Rodriguez, the Founder & Chief Executive Officer of Through Experience, adds her page to the Marketing Playbook. Hear what to do when you lose your job, how to make yourself indispensable, how to reach out for help as a founder, why Marissa moved to Greece, and the thing she’s most proud of. Connect with Marissa on LinkedIn, at ThroughExperience.com, and on Instagram @Marissa_ThroughExperience
Trevor Testwuide, the Co-Founder & Chief Executive Officer of Measured, adds his page to the Marketing Playbook. Hear how to find a mentor, why you don’t need to be a data scientist to be data-driven, how to navigate incrementality & attribution, whether getting your MBA is the right choice, and the parent-teacher conference that changed Trevor’s life. Connect with Trevor on LinkedIn and at Measured.com
Ned MacPherson & Rob Jewell, the Chief Growth Officer of Power Digital and Founder & CEO of Uptick, respectively, add their pages to the Marketing Playbook. Hear how to experiment with price testing, drive extra revenue with post-purchase offerings, perform a Conversion Rate Optimization (CRO) audit for quick wins, the top changes brands can make to offset cost increases due to tariffs, and how to approach clients who “don’t do that here.” Connect with Ned at PowerDigitalMarketing.com and on LinkedIn, and Rob at Uptick.com and on LinkedIn
Gavin Hewitt, the Chief Operating Officer of Velou, adds his page to the Marketing Playbook. Hear how to invest in your people, collaborate with the customer in mind, feed AI the best data possible, what Gavin’s learned from his experience building hypergrowth startups, and the 14 schools he went to before graduating high school. Connect with Gavin on LinkedIn and at Velou.com
Kim Miller, the President of Saks OFF 5TH, adds her page to the Marketing Playbook. Hear how to prepare to pivot, have empathy, focus on the customer, the story behind Saks Global, and what Kim learned growing up at her grandfather’s shoe repair & handbag store. Connect with Kim on LinkedIn and at SaksOFF5TH.com
Ashley Kechter, the Global President of Fabletics, adds her page to the Marketing Playbook. Hear how to help others grow in their career, know your customer, be a disruptor, the unique membership program that fuels Fabletics, and what Ashley learned growing up as an identical twin. Connect with Ashley on LinkedIn and at Fabletics.com
Jamie Domenici, the Chief Marketing Officer of Klaviyo, adds her page to the Marketing Playbook. Hear how to establish & maintain relationships, embrace change, take a big swing when you can, the fascinating family business Jamie was raised in, and her pro sports dream. Connect with Jamie on LinkedIn and at Klaviyo.com
Maria Youth, the Chief Revenue Officer of Path2Response, adds her page to the Marketing Playbook. Hear how to get outside your comfort zone, manage change, set up a roadmap for your organization, what Maria learned buying Super Bowl ads, and whether to go the agency route or brand-side. Connect with Maria on LinkedIn and at Path2Response.com
Chris Danton, the Co-Founder & Chief of Ideas of IN GOOD CO, adds her page to the Marketing Playbook. Hear why you should consider Substack, how to understand your competitors, how generative AI (Artificial Intelligence) will transform retail, how to reposition your brand, and Chris’s predictions for the year ahead in retail. Subscribe to GOOD THINKING on Substack and connect with Chris on LinkedIn and at WeAreInGoodCo.com
Karen Schmidt, the Chief Marketing Officer of Schmidt Bros., adds her page to the Marketing Playbook. Hear how to learn foundational elements throughout your career, focus on what you do best, overcome lack of experience, what you can learn as a consultant, and the subject Karen’s parents didn’t allow her to study. Connect with Karen on LinkedIn, at SchmidtBrothers.com, and on Instagram & Facebook @SchmidtBros
Scott Perry, the Vice President of Strategic Marketing at Worldwide Golf Shops, adds his page to the Marketing Playbook. Hear why you must have a data strategy if you have a retail business, how to make sure your loyalty program has a positive ROI, how to test marketing channels & tactics, Scott’s entrepreneurial background in the furniture business, and how comic book ads inspired his career. Connect with Scott at ScottPerry.com
Nik Sharma, the Founder & Chief Executive Officer of Sharma Brands, adds his page to the Marketing Playbook. Hear why you have to give something to get something, why you should reposition instead of rebrand, how to take a full-funnel approach to marketing, how Nik became The DTC Guy, and his lessons from growing Hint Water and marketing with Snapchat Geofilters. Connect with Nik at Nik.co and on X @MrSharma
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