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The Marketing Rules Podcast from ThinkinCircles, with your host James Whitelock "The voice of Recruitment Marketing".
James takes a deep dive into all things Recruitment Marketing, from strategy, technology and delivery. Talking to leaders and influencers from the Recruitment Marketing space globally. To keep up-to-date with the new "rules" for Recruitment marketing, tune in every week.
James takes a deep dive into all things Recruitment Marketing, from strategy, technology and delivery. Talking to leaders and influencers from the Recruitment Marketing space globally. To keep up-to-date with the new "rules" for Recruitment marketing, tune in every week.
187 Episodes
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In this episode, James is joined by Howard Flint, a strategist with over 25 years of experience helping HR and recruitment technology businesses scale and realise their full potential. They explore what it really means to grow from startup to scale-up, the challenges these companies face as they professionalise, and why understanding the problem you truly solve is the foundation for success. The Marketing Rules Podcast is sponsored by RChillhttps://www.rchilli.com/#MarketingRules#TheVoiceOfRecruitmentMarketingTo connect with Howard:https://www.linkedin.com/in/howardflint/Learn more about James and ThinkinCircles:https://thinkincircles.com/ https://www.themarketingrules.com/
Joining James this week Steve Lewis, Managing Director at HireGuide. Steve has spent his career at the heart of recruitment technology, from being one of the first employees at TotalJobs, to leading search staffing and RPO at LinkedIn and now driving innovation in interview intelligence. Steve is now on a mission to transform how interviews are run, helping companies make better, fairer, and more structured hiring decisions.The Marketing Rules Podcast is sponsored by RChillhttps://www.rchilli.com/#MarketingRules#TheVoiceOfRecruitmentMarketingTo connect with Steve:https://www.linkedin.com/in/stevenlewis75/Learn more about James and ThinkinCircles:https://thinkincircles.com/ https://www.themarketingrules.com/
This week James is joined by Glenn Martin: recruiter, talent solutions founder, podcast host, and all-around people person. With over 20 years in the recruitment game, Glenn shares his journey from Glastonbury to building personal and employer brands, the rise and fall of platforms like Twitter (now X), and how AI is reshaping content authenticity. The Marketing Rules Podcast is sponsored by RChillhttps://www.rchilli.com/#MarketingRules#TheVoiceOfRecruitmentMarketingTo connect with Glenn:https://www.linkedin.com/in/glennnevermindthejobspec/Learn more about James and ThinkinCircles:https://thinkincircles.com/ https://www.themarketingrules.com/
In this episode, James sits down with Paralympic judo champion Chris Skelley MBE. From battling childhood bullying and being misdiagnosed by doctors, to finding strength through sport, Chris shares his powerful journey of resilience, mental health struggles, and ultimate triumph on the world stage. We dive into the highs of winning gold in Tokyo, the emotional fight for bronze in Paris, and why that medal means more than any other. Now retired, Chris reflects on sacrifice, identity, and his mission to inspire the next generation to thrive, whatever their challenges.The Marketing Rules Podcast is sponsored by RChillhttps://www.rchilli.com/#MarketingRules#TheVoiceOfRecruitmentMarketingTo connect with Chris:https://www.linkedin.com/in/christopher-hunt-skelley-mbe-ply-73014212b/Learn more about James and ThinkinCircles:https://thinkincircles.com/ https://www.themarketingrules.com/
This week James is joined by Martyn Redstone, or as many in the industry know him, Mr. AI. Martyn’s been in recruitment for nearly two decades, with over a dozen years immersed in rec tech, and long before AI became the buzzword it is today, he was already helping recruiters craft smart, responsible automation strategies. From building some of the earliest recruitment chatbots to running the first AI and automation agency in our sector, Martyn’s been right at the heart of conversational AI. James and Martyn dig into how technology is reshaping candidate experience, what recruitment can learn from e-commerce, and maybe even peek into that slightly dystopian future where AI talks to AI to find you your next job.The Marketing Rules Podcast is sponsored by RChillhttps://www.rchilli.com/#MarketingRules#TheVoiceOfRecruitmentMarketingTo connect with Martyn:https://www.linkedin.com/in/mredstone/Learn more about James and ThinkinCircles:https://thinkincircles.com/ https://www.themarketingrules.com/
Recorded live from RecFest 2025The Marketing Rules Podcast is sponsored by RChillhttps://www.rchilli.com/#MarketingRules#TheVoiceOfRecruitmentMarketingTo connect with Stephen:https://www.linkedin.com/in/stephenodonn/Learn more about James and ThinkinCircles:https://thinkincircles.com/
Recorded live from RecFest 2025The Marketing Rules Podcast is sponsored by RChillhttps://www.rchilli.com/#MarketingRules#TheVoiceOfRecruitmentMarketingTo connect with Stephen:https://www.linkedin.com/in/stmcgrath/Learn more about James and ThinkinCircles:https://thinkincircles.com/
Recorded live from RecFest 2025The Marketing Rules Podcast is sponsored by RChillhttps://www.rchilli.com/#MarketingRules#TheVoiceOfRecruitmentMarketingTo connect with Sean:https://www.linkedin.com/in/sean1allen/Learn more about James and ThinkinCircles:https://thinkincircles.com/ https://www.themarketingrules.com/
Recorded live from RecFest 2025The Marketing Rules Podcast is sponsored by RChillhttps://www.rchilli.com/#MarketingRules#TheVoiceOfRecruitmentMarketingTo connect with Matt:https://www.linkedin.com/in/mattalder/Learn more about James and ThinkinCircles:https://thinkincircles.com/ https://www.themarketingrules.com/
Recorded live from RecFest 2025The Marketing Rules Podcast is sponsored by RChillhttps://www.rchilli.com/#MarketingRules#TheVoiceOfRecruitmentMarketingTo connect with Mark:https://www.linkedin.com/in/mchaffey/Learn more about James and ThinkinCircles:https://thinkincircles.com/ https://www.themarketingrules.com/
Recorded live from RecFest 2025The Marketing Rules Podcast is sponsored by RChillhttps://www.rchilli.com/#MarketingRules#TheVoiceOfRecruitmentMarketingTo connect with Jim:https://www.linkedin.com/in/talentattractiontech-hrtech-tech2rec/Learn more about James and ThinkinCircles:https://thinkincircles.com/ https://www.themarketingrules.com/
Recorded live from RecFest 2025The Marketing Rules Podcast is sponsored by RChillhttps://www.rchilli.com/#MarketingRules#TheVoiceOfRecruitmentMarketingTo connect with Bill:https://www.linkedin.com/in/billboorman/Learn more about James and ThinkinCircles:https://thinkincircles.com/ https://www.themarketingrules.com/
This week, James is joined by Nitin Sharma, recruitment entrepreneur, podcast host and the mind behind RecTools. They dive into how podcasting is shaking up the world of talent acquisition.Nitin shares how what started as a simple content idea grew into a full-blown platform with over 70,000 subscribers. From building credibility and boosting employer brand to engaging those hard-to-reach passive candidates, podcasting is proving to be a powerful tool for TA teams.They also get into the nuts and bolts: why you don’t need fancy production, how real conversations go further than polished scripts, and why talent teams, not just marketing, should be the ones behind the mic.The Marketing Rules Podcast is sponsored by RChillhttps://www.rchilli.com/#MarketingRules#TheVoiceOfRecruitmentMarketingTo connect with Nitin:https://www.linkedin.com/in/nitin-rectools/https://www.rectools.io/https://rectalk.co.uk/Learn more about James and ThinkinCircles:https://thinkincircles.com/ https://www.themarketingrules.com/
In this episode, James is joined once again by Rob Green, Founder and CEO of RectecMaking him one of the rare few returning guests. We dig into the evolution of the recruitment Tech industry the global impact of AI and how companies can make smarter tech choices faster. Whether you're in talent acquisition, HR, or recruitment, this is one conversation you won’t want to miss.The Marketing Rules Podcast is sponsored by RChillhttps://www.rchilli.com/#MarketingRules#TheVoiceOfRecruitmentMarketingTo connect with Rob:https://www.linkedin.com/in/robdgreen/Learn more about James and ThinkinCircles:https://thinkincircles.com/ https://www.themarketingrules.com/
In this episode, James is joined by the always inspiring Kate O’Neill – recruitment coach, trainer, and now founder of a brand-new rec-to-rec agency focused on rookie talent. Kate shares her journey from falling into recruitment to shaping its future, and offers sharp insights into why the industry is more attractive – and more complex – than ever. From building confidence in new consultants to redefining business development in a post-COVID world, this conversation is packed with wisdom, energy and practical tips.The Marketing Rules Podcast is sponsored by RChillhttps://www.rchilli.com/#MarketingRules#TheVoiceOfRecruitmentMarketingTo connect with Kate:https://www.linkedin.com/in/kateoneill-recruitment/Learn more about James and ThinkinCircles:https://thinkincircles.com/ https://www.themarketingrules.com/
In this episode, James speaks with Gail Porter, TV presenter, model, author and campaigner about her rise in the '90s media scene, her battles with alopecia and mental health and how she’s now using her story to advocate for others.The Marketing Rules Podcast is sponsored by RChillhttps://www.rchilli.com/#MarketingRules#TheVoiceOfRecruitmentMarketingTo connect with Gail:https://www.linkedin.com/in/gail-porter-49076a57/Learn more about James and ThinkinCircles:https://thinkincircles.com/ https://www.themarketingrules.com/
In this episode, we welcome back Matt Alder, a frequent guest and expert in the field of talent acquisition, workplace future and fellow podcaster, for his fifth appearance on the Marketing Rules podcast. Matt and James dive into a discussion on the latest trends in the TA space, with a focus on those beyond the buzzword of AI.The Marketing Rules Podcast is sponsored by RChillhttps://www.rchilli.com/#MarketingRules#TheVoiceOfRecruitmentMarketingTo connect with Matt:https://www.linkedin.com/in/mattalder/Learn more about James and ThinkinCircles:https://thinkincircles.com/ https://www.themarketingrules.com/
Talent Acquisition teams have faced many challenges over the last few years, from the lack of strategic support, funding and understanding from leadership.Joining me this week is Katrina Collier, author and trainer, who is dedicated to making recruitment better and delivering an excellent job seeker experience.Katrina discusses how leadership often views TA as an admin function, which can leave them under-valued and overworked.The Marketing Rules Podcast is sponsored by RChillhttps://www.rchilli.com/#MarketingRules#TheVoiceOfRecruitmentMarketingTo connect with Katrina:https://www.linkedin.com/in/katrinacollier/Learn more about James and ThinkinCircles:https://thinkincircles.com/ https://www.themarketingrules.com/
A lot of tech businesses in talent acquisition and recruitment are now prefaced with the term AI. So as a founder of one of these businesses, when should start this AI journey?Joining me this week is Mark Chaffey, CEO at Hackajob.Mark discusses how and when he decided to make AI core to his product, how it would affect his customer bases and if it was the right move for his company.The Marketing Rules Podcast is sponsored by RChillhttps://www.rchilli.com/#MarketingRules#TheVoiceOfRecruitmentMarketingTo connect with Mark:https://www.linkedin.com/in/mchaffey/Learn more about James and ThinkinCircles:https://thinkincircles.com/ https://www.themarketingrules.com/
Employee Referral programs don't work, so why should we bother them?Joining me this week to discuss this is Sam Davies, CEO at Rea LinksSam talks to James about setting up Real Links as a non-techie, why technology can overcome the perceived issues with employee referral programmes and how employee advocacy can support referral programs. The Marketing Rules Podcast is sponsored by RChillhttps://www.rchilli.com/#MarketingRules#TheVoiceOfRecruitmentMarketingTo connect with Sam:https://www.linkedin.com/in/samgtdavies/Learn more about James and ThinkinCircles:https://thinkincircles.com/ https://www.themarketingrules.com/
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