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The Marketing Stir

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The Marketing Stir Podcast by Stirista hosted by Stirista’s VP of B2B Products Vincent Pietrafesa along with Founder / CEO Ajay Gupta, The Marketing Stir brings on industry leaders to get their take on the current challenges of the market, whatever that may be.


Both captivating personalities, Gupta and Pietrafesa (who moonlights as a standup comic) promise an engaging conversation with leaders of a variety of industries and brands.


If you’re interested in being a guest on the podcast, email us at info@themarketingstir.com

228 Episodes
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Building Brand Loyalty

Building Brand Loyalty

2025-09-3037:04

On This Week's episode of "The Marketing Stir" Vincent welcomes Janet Dulsky, Director of Retention Marketing at Adobe, to the podcast to discuss the how, and why, to keep your customers loyal.
Climb That Mountain

Climb That Mountain

2025-07-1528:14

On this week's episode of "The Marketing Stir" Ajay and Vincent are joined by Greg Macias, Director of Brand at Yamaha Music, to discuss how they reach modern musicians, and how Macias measures and improves brand recognition at Yamaha.
Beauty In All Shapes

Beauty In All Shapes

2025-07-0133:51

On This Week's Episode of The Marketing Stir podcast Ajay and Vincent welcome Sharalyn Orr, Global Marketing and Innovation leader at Estee Lauder, to discuss their efforts towards a more diverse consumer base, as well as, some of the common missteps companies make when trying to reach multiple generations.
Data Starts Here

Data Starts Here

2025-06-1039:47

On This Week's Episode of "The Marketing Stir" Ajay and Vincent are joined by Allyson Dietz to discuss how Transunion collects and leverages consumer data, to provide high quality marketing solutions.
On this Week's episode of "The Marketing Stir" Ajay and Vincent are joined by Sharat Potharaju Co-Founder & CEO of Uniqode to discuss the applications of QR codes and how Uniqode is bridging the physical and digital worlds.
On This week's episode of "The Marketing Stir" Vincent is joined by Eugene Santos to discuss the nuances of reaching the Hispanic consumer, and the successes of Prudential's "Protect Your Life's Work" campaign.
In this week's episode of The Marketing Stir we dive into the world of Influencer Marketing!Join Vincent and Sarah Adam, Head of Partnerships & Influencer Marketing at Wix, as they talk about the latest trends and best practices for building authentic influencer relationships that drive real results.
The Dakota Way

The Dakota Way

2025-04-0128:35

On this week's episode of The Marketing Stir, Vincent is joined by Gui Costin, to discuss his experiences as Founder and CEO at Dakota, the importance of good company culture, as well as Gui's new book "The Dakota Way".Check out "The Dakota Way" at https://thedakotaway.com
On this week's episode of The Marketing Stir podcast, Ajay and Vincent are joined by Nate Pinkston, Global Head of Retail Media at Microsoft to discuss the rapidly growing retail media ecosystem, and Nate's strategies in convincing businesses and consumers to adopt Microsoft's new products.
On this week's episode of the Marketing Stir Podcast, Janis Fratamico from DXC Technologies joins Ajay and Vincent to discuss B2B, and Event Marketing strategies for a fortune 500 Technology company.
Start Learning Today!

Start Learning Today!

2025-01-2129:36

On this week's episode of The Marketing Stir podcast, from Stirista, Kate Slivinski joins Vincent to discuss her role at Pearson, and promoting continuing education and workforce skill development.
On this week’s episode of The Marketing Stir, Mani Iyer joins Ajay and Vincent to discuss his role as a pioneer in the Account Based Marketing space, as well as how Kwanzoo has evolved as a company since its inception.
Sales Made Simple

Sales Made Simple

2024-11-1234:25

In this week's episode of The Marketing Stir podcast, Laura Vanderslice, Director of Marketing, Planning, and Strategy at Sam's Club joins Ajay and Vincent to discuss some of her past campaigns, the differences between wholesale and retail marketing, and the future of retail marketing.
On this week's episode of The Marketing Stir, Andrew Barbuto, Senior Agency Lead at Basis Technologies, joins Vincent to discuss his experiences and strategies in sales, the shift from cable TV advertising to CTV, and his upcoming book. Learn more about this week's guest at these links below:LinkedIn – www.linkedin.com/in/andrewbarbutoCompany Website – www.basis.com
Airing Dirty Laundry

Airing Dirty Laundry

2024-10-0829:56

On this week's episode of the Marketing Stir Podcast, Sarah Zurell from CELS Brands joins Ajay and Vincent to discuss what it's like to balance multiple brands with distinct target audiences, the benefits of going corporate, and how social media and e-commerce have changed the industry.
On this week's episode of The Marketing Stir Podcast, Matt Dacey, VP of Global Marketing at Tripadvisor, joins Vincent to discuss his experiences working in a re-emerging travel industry, in the wake of the pandemic.Save 25% when you register for B2BMX East with promo code MXeStir25
On this week's episode of the Marketing Stir Podcast Kevin O'Connor joins Vincent to discuss breaking into the US Market, the future of the marketing landscape, and his 'Design First' mindset as Director of Growth at DesignItSave 25% when you register for B2BMX East with promo code MXeStir25
More Than Language

More Than Language

2024-08-2738:10

On this week's episode of The Marketing Stir Podcast. Hugo Gomez from Abogados Now joins Vincent to discuss the nuances and complexities of creating marketing campaigns designed to effectively reach a Hispanic audience.
On Your Side

On Your Side

2024-08-0638:25

On this week's episode of the Marketing Stir Podcast, Ajay and Vincent chat with Brad Barnett, VP of Enterprise Marketing at Nationwide. To Discuss the marketing strategies that turned an insurance company protecting farmers, into an iconic household name.
A Life Changing Risk

A Life Changing Risk

2024-07-2345:48

On This Weeks Episode, Co-Founders of Origin Media, Stephen Strong and Fred Godfrey join Vincent to discuss the future of Connected TV, the ins and outs of Dynamic Marketing, and the risks involved in starting their own business from the ground up.
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