The Matt Gray Show

Get the free Iconic Brand Playbook here: https://fos.now/yt-gd-discover-personal-brand-workbook-1Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-535In this video, I break down the seven core principles behind every legendary personal brand — the same principles that built Apple, Nvidia, MrBeast, and some of the most unforgettable creators and companies in history.Over the past 15 years, I’ve studied what separates the brands that fade from the ones that stand the test of time. It’s not luck. It’s not timing. It’s a consistent set of principles that anyone can apply to stop playing small and build something extraordinary.Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-535Connect with me:Website: https://fos.now/yt-founder-od-535Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgrayChapters: 00:00 Intro00:40 Principle 1: Consistency02:26 Principle 2: Suffering and Resilience04:16 Principle 3: Obsession with Craft07:02 Principle 4: Creating What You Love09:07 Principle 5: Delusional Self-Belief11:02 Principle 6: Mastery12:39 Principle 7: Simplicity15:03 Conclusion#onepersonbusiness #creatoreconomy #entrepreneurship

Get The 3-3-3 Method here: https://fos.now/yt-gd-discover-the-3-3-3-methodWant to SCALE your business and join Founder OS? Go here: https://fos.now/yt-apply-546In this whiteboard session, I sit down with my friend Igor, a founder who was staying up until 2 AM shooting YouTube videos, dreading every piece of content he created, and questioning if any of it was actually worth the burnout.Together, we break down his entire content approach using 3 frameworks that transform founders from exhausted content laborers into strategic content CEOs - creating a clear pathway to consistent content that builds your business without destroying your sanity.Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-546Subscribe to Igor’s YouTube channel, "The AI Advantage", here: https://www.youtube.com/@aiadvantageVideo title ideas (for the algo):The CEO Approach to Content CreationContent is Hard Until You Build Systems Like ThisWhy Content Feels Like a Chore (And How to Fix It)From Content Labor to Content CEO (3 Frameworks)Stop Being a Content Laborer (Start Being a Content CEO)Connect with me: Website: https://fos.now/yt-founder-os-546 Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray00:00 - Intro03:03 - The Intentional Content Framework07:59 - The 3-3-3 Method16:10 - Personal Media Company Structure#onepersonbusiness #creatoreconomy #entrepreneurship

Get the Complete Personal Branding Toolkit (for free): https://fos.now/yt-gd-discover-personal-brand-workbookWant to SCALE your personal brand into an automated empire? Go here: https://fos.now/yt-apply-532In this hour-long masterclass, I reveal the complete Personal Branding Blueprint that helped me build a community of 14 million people, grow my newsletter to 172,000 subscribers, and scale multiple businesses to 8 figures - all without spending a single dollar on advertising.This isn’t theory. This is the exact system that transformed my life from working 80-hour weeks chasing clients to running an automated empire while traveling the world.Want to LEARN the complete personal branding system? Go here: https://fos.now/yt-newsletter-532Video title ideas (for the algo):Full Personal Branding Course (Complete Blueprint)how to build a personal brand FULL COURSE MasterclassHow I Built an 8-Figure Personal Brand Working 4 Hours a DayThe Personal Branding System That Generated 8-Figures (4+ Hours)How to Build a Profitable Personal Brand (Ultimate Beginner’s Guide)Connect with me:Website: https://fos.now/yt-founder-os-532Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray00:00 - Intro 01:20 - Trust Revolution01:42 - Matt's Story02:18 - Power of a Personal Brand03:27 - Founder Flywheel03:49 - Rented Audience04:18 - Owned Audience05:08 - Monetized Audience05:58 - Think Long Term06:35 - Choose Your Platform06:58 - Where is Your Dream Customer07:40 - Building Your Moat10:30 - Clarifying Ideal Customer12:08 - Content GPS12:40 - Content Foundation13:19 - 4 Content Categories13:35 - Content Idea Machine15:43 - Creating The Content16:26 - Content IP17:50 - Content Multiplication17:55 - Content Waterfall System20:39 - Content Distribution20:50 - YouTube Distribution21:35 - X Distribution22:31 - LinkedIn Distribution23:04 - Instagram Distribution23:47 - TikTok Distribution23:54 - Newsletter Distribution24:14 - Metrics26:50 - Monetization Systems28:18 - Bridge No. 1: CTAs31:00 - Bridge No. 2: Newsletters35:53 - Bridge No. 3: Conversion system38:58 - Barrier to Create39:24 - Procrastination40:33 - Perfectionism42:03 - Comparison43:16 - Feeling Behind44:33 - People Pleasing46:48 - Your One Domino48:32 - Automation And Team49:16 - AED System51:23 - Delegation Math52:23 - Who to Hire52:50 - Social Media Manager53:08 - Writer53:43 - Video Editor54:41 - Tech Operator54:57 - Chief of Staff55:50 - Closer56:54 - The Art of Intentional Content57:36 - Taste is The Ultimate Competitive Advantage58:26 - Best Creators are Curators01:00:02 - The Forever Game1:01:17 - Who Succeeds and Who Fails?1:01:27 - Do The Work1:01:57 - Consistency Over Perfection1:02:32 - Daily Shipping1:02:56 - Just Use The Systems#onepersonbusiness #creatoreconomy #entrepreneurship

Get the How to Create a Killer YouTube Video That Converts Deck here: https://fos.now/yt-gd-discover-youtube-content-gps-system-templateWant to SCALE your business and join Founder OS? Go here: https://fos.now/yt-apply-529In this breakdown, I walk through the approach that helped me grow my YouTube channel to 172,000 subscribers in just 12 months by posting only 2 videos per month with $0 spent on ads.You’ll see the team structure I built, the content strategy I used, and how I assembled A-players to create videos that actually convert.Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-529Video title ideas (for the algo):How I Grew My YouTube to 172,000 SubscribersHow to Create a Killer YouTube Video That ConvertsCopy This YouTube Strategy, It I’ll Blow Up Your Businesshow I got 172,000 youtube subscribers in 100 videos (do this)The YouTube Strategy That Actually Converts (136k in 12 Months)Connect with me:My website: https://fos.now/yt-founder-os-529Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray00:00 - Intro01:21 - Story System03:24 - Value System04:55 - Production System17:24 - Conversion System#onepersonbusiness #creatoreconomy #entrepreneurship

Get The Content CEO Playbook here: https://fos.now/yt-gd-discover-the-content-ceo-playbookWant to SCALE your business and audience? Go here: https://fos.now/yt-apply-528In this breakdown, I walk through the complete Content CEO strategy that helped me build businesses focused on trust, distribution, and leverage instead of constant chaos.You’ll see how I overcome the 4 limiting beliefs that keep CEOs stuck, plus the exact Content CEO Stack I use to systematize everything.Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-528Video title ideas (for the algo):How to Make Profitable Content for Any BusinessCopy This Content Strategy, It’ll Blow Up Your BusinessIf I Were a CEO in 2025, This Is How I’d Build My Brand (Full Playbook)Creating Content Like This Gives You an Unfair Advantage in BusinessConnect with me:My website: https://fos.now/yt-founder-os-528Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray00:00 - Intro00:24 - Old CEO Vs. Content CEO01:42 - Authority Engine04:28 - Content Waterfall System9:25 - Content to Revenue Bridge13:47 - Team Multiplication System#onepersonbusiness #creatoreconomy #entrepreneurship

Get The Founder Flow State here: https://fos.now/yt-gd-discover-the-founder-flow-state-1Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-527Most of you have productivity completely backwards. I know because I hear it from 87% of founders in my online community on a weekly basis. The harder you work, the less you achieve.In this breakdown, I walk through the complete 28-page Flow State Protocol that helped me go from working 80-hour weeks to 4 hours per day while my business grew 10X.You’ll see the neuroscience behind flow state, why your brain becomes 500% more productive automatically, and the specific 4-hour deep work protocol I use every morning.Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-527Video title ideas (for the algo):how to easily enter flow state on commandHow I Work 4 Hours a Day Using Flow StateThe Science of Flow State for EntrepreneursWhy Flow State Is Your Competitive AdvantageThe Flow State Protocol That 10X’d My ProductivityConnect with me:My website: https://fos.now/yt-founder-os-527Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray00:00 - Intro00:45 - What Is Flow State?04:40 - The Flow Cycle06:28 - The 4-Hour Deep Work Protocol09:40 - The Pre-Flow Routine10:24 - The Flow Maintenance System12:05 - The Deep Work Amolifiers16:38 - The Flow State Troubleshooting Guide18:22 - What To Do In The Flow State19:46 - 30-Day Flow State Challenge20:10 - The Flow State Community#onepersonbusiness #creatoreconomy #entrepreneurship

Get The Performance Improvement Plan here: https://fos.now/yt-gd-discover-performance-improvement-planWant to SCALE your business and audience? Go here: https://fos.now/yt-apply-526In this breakdown, I walk through the 3-stage firing framework I use to handle difficult personnel decisions without being cruel. This approach helped me learn that the fastest way to hurt your good people is to keep the wrong people around.Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-526Video title ideas (for the algo):How I Fire Fast Without Being CruelThe Founder’s Guide to Firing Without GuiltHow to Fire Someone Without Being a D*ckWhy I Fire Fast and Hire Faster (The Complete System)The 3-Stage Framework for Firing People RespectfullyConnect with me:My website: https://fos.now/yt-founder-os-526Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray00:00 - Intro00:40 - Yellow Stage: Radical Candor Warning02:10 - Orange Stage: Performance Improvement Plan05:44 - Red Stage: The Actual Firing#onepersonbusiness #creatoreconomy #entrepreneurship

Get my YouTube Video OS - The Killer AI System: https://fos.now/yt-gd-discover-killer-ai-youtube-video-os-1Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-525Get access to Poppy AI here: https://start.getpoppy.ai/mattgrayIn this breakdown, I walk through the AI content system that took me 4 years to perfect. You’ll see my complete workflow using tools like Poppy.ai and Claude, plus the Content Waterfall framework I use to create consistent, high-quality content while running multiple businesses.Video title ideas (for the algo):How to Create Content the Easy Way (With AI)How I Built a Scalable Content Machine Using AI + Simple SystemsHow I Create High-Quality Content Every Week (Without Burning Out)How to Make a Killer YouTube Video With AI (to Blow Up Your Channel)How I Make Content the Easy Way (While Running an 8-Figure Business)Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-525Connect with me:My website: https://fos.now/yt-founder-os-525Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray#onepersonbusiness #creatoreconomy #entrepreneurship

Get The 30-Day CEO Transformation: https://fos.now/yt-gddiscover-the-30-day-ceo-transformationWant to SCALE your business and audience? Go here: https://fos.now/yt-apply-513In this breakdown, I walk through the 8 systems I built that helped me reduce my involvement in daily operations — without losing momentum. These systems played a key role in helping me transition from 70+ hour weeks to a more flexible schedule, all while the business continued to grow.Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-513Video title ideas (for the algo):How To Build A Business That Runs ItselfHow I Built a Business That Runs Without MeFrom 70 Hour Weeks to 4 Hour Days (My Framework)How to Remove Yourself From Operations (Without Everything Falling Apart)Connect with me:My website: https://fos.now/yt-founder-os-513Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray00:00 - Intro00:31 - System 1: Decision Architecture02:24 - System 2: Communication Firewall 05:00 - System 3: Delegation Framework07:01 - System 4: Approval Matrix08:39 - System 5: Information Dashboard10:06 - System 6: Escalation Protocol11:30 - System 7: Automation Stack13:02 - System 8: The Replacement Test#onepersonbusiness #creatoreconomy #entrepreneurship

Get The Reality Distortion Playbook: https://fos.now/yt-gd-discover-the-reality-distortion-playbookWant to SCALE your business and audience? Go here: https://fos.now/yt-apply-507In this video, I break down Steve’s 5 core elements he used throughout his career to sell anything to anyone. After reading over 10 books on his marketing, sales, and presentation skills, I’ve dissected the exact blueprints you can apply in your business today.Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-507Video title ideas (for the algo):How to Create Content That ConvertsHow Steve Jobs Saved Apple in 90 DaysHow to Build a Personal Brand (That Converts)The Secret Blueprint That Changed Apple ForeverHow to Build a Personal Brand (Without Paid Ads)How to Sell Anything to Anyone (Steve Jobs’ Secret)Everything Steve Jobs Can Teach You About BusinessHow to Build a Personal Brand (The Founder-Led Advantage)Connect with me:My website: https://fos.now/yt-founder-os-507Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray00:00 - Intro00:53 - Values-Based Selling06:06 - Keep it Insanely Simple08:36 - The Rule of 311:17 - Why Energy Matters17:57 - Founder-Led Brand#onepersonbusiness #creatoreconomy #entrepreneurship

Get my 7-Day Media Empire Blueprint here: https://fos.now/yt-gd-discover-7-day-media-empire-blueprintWant to SCALE your business and audience? Go here: https://fos.now/yt-apply-505In this behind-the-scenes look, you’ll see the real creative process of building a profitable personal brand. From the mountains with my designer, we break down the authenticity vs. polish balance, why “no scripts” creates better content, and how to make your brand feel like a magazine cover.Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-505Video title ideas (for the algo):The Creative Process Behind Building a Personal BrandThe Real Process of Building a Profitable Personal BrandHow to Build a Profitable Personal Brand (Behind the Scenes)How I Actually Build My Personal Brand (Behind the Scenes)Building a Personal Brand That Converts (What Nobody Shows You)Connect with me:My website: https://fos.now/yt-founder-os-505Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray#onepersonbusiness #creatoreconomy #entrepreneurship

Get my Offline Founder Playbook here: https://fos.now/yt-gd-discover-the-offline-founder-playbookWant to SCALE your business and audience? Go here: https://fos.now/yt-apply-502Pretty people, good espresso, nice light music, no distractions. This is how I built a business that works better when I’m offline.In this behind-the-scenes look, you’ll see the real systems architecture that lets me disappear for months while my business scales. From design guidelines and brand standards to motion templates and content playbooks - this is The Holding Company Method in action.Get my Founder Flow Playlist here: https://fos.now/yt-spotify-founder-flow-502Video title ideas (for the algo):a cozy and productive day in my life (as a CEO)I Built a Business That Works Better When I’m OfflineI Designed a Business That Works Better When I’m OfflineI Designed an 8-figure Business That Works Better When I’m OfflineHow I Built a Business That Works Better When I’m Offline (The Holding Company Method)Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-502Connect with me:My website: https://fos.now/yt-founder-os-502Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray#onepersonbusiness #creatoreconomy #entrepreneurship

Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-501In this vlog, you’ll see the real behind-the-scenes of how I built a business that works better when I’m offline.From Amsterdam to the Dolomites to Norway, this is what happens when you take your designer on a soul trip.Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-501Video title ideas (for the algo):A Creative Month in the Most Beautiful Places on EarthHow to Make Life So Fun You Don’t Even Have Time to Scrolli actually chased my dreams for 27 years (this is what happened)How to Make Life Feel So Free You Don’t Even Think Work Is WorkPOV: You’re Building a Personal Brand in the Mountains of EuropeConnect with me:My website: https://fos.now/yt-founder-os-501Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray#onepersonbusiness #creatoreconomy #entrepreneurship

Get my Personal Board Meeting Template here: https://fos.now/yt-gd-discover-board-meetingWant to SCALE your business and audience? Go here: https://fos.now/yt-apply-61In this video, I walk you through my personal board meeting system - the monthly reflection and goal-setting process that helps me stay on track for $1M+ years. You’ll see my actual July board meeting, including my ikigai framework, personal board of advisors, and the “one big domino” strategy.Get my 21 Days of Profit Acceleration here: https://fos.now/yt-em-21-days-of-profit-accelerationVideo title ideas (for the algo):I do this every month to stay on track for profitdo this every month and watch your life fall into place ️how to build a well-balanced life (in just 1 hour a month)do this once a month & watch how people treat you differentlystop setting useless goals and use this monthly checklist insteada monthly checklist to keep you 12 months ahead of everyone elseyou’re wasting 80% of your potential every month here’s how i fixed itConnect with me:My website: https://fos.now/yt-founder-os-61Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgrayWant to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-71#onepersonbusiness #creatoreconomy #entrepreneurship

Get the How to Run a Sales Team Meeting Blueprint here: https://fos.now/yt-gd-discover-how-to-run-a-sales-team-meeting-blueprintDisclaimer: The results shared in this video reflect our internal team performance and are not typical. This content is for educational and informational purposes only and should not be interpreted as a promise or guarantee of results. Most people will not achieve similar outcomes. Success depends on many factors including effort, experience, and market conditions.Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-60So many founders ask me about sales. The truth is there’s so much value behind the scenes.So I decided to share this actual sales team meeting with you so you can see how we think.You’ll hear my team explain why new clients choose to work with us - “the vibe, the energy” - and discover our philosophy of building something for the next 100 years.You’ll see our real process, authentic culture, and why transparency beats polished sales scripts every time.Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-60Video title ideas (for the algo):How to Run a Sales MeetingBehind the Scenes of Our Sales Team MeetingHow We Sell Without Selling (Real Sales Meeting)how i run my million-dollar sales team (inside look)The Real Reason Why Clients Choose to Work With UsI Recorded Our Sales Meeting and You Can Learn From ItConnect with me:My website: https://fos.now/yt-founder-os-60Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray#onepersonbusiness #creatoreconomy #entrepreneurship

Get The Founder Flow State Guide here: https://fos.now/yt-gd-discover-the-founder-flow-stateWant to SCALE your business and audience? Go here: https://fos.now/yt-apply-55Your subconscious mind is most receptive when you’re drifting into sleep. Most entrepreneurs spend their final waking moments reviewing problems, challenges, and fears - programming their minds for more of the same.This guided abundance meditation rewires your subconscious for entrepreneurial success, wealth, and fulfillment. Through relaxation sequences, universal abundance connection, and powerful affirmations, you’ll program your mind to attract the business results you desire.Listen to this before bed for 90 days and watch your reality transform. Your subconscious will move heaven and earth to make your new self-image come true.Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-55Video title ideas (for the algo):Entrepreneur Abundance MeditationThe Meditation That Transforms Entrepreneursi listened to this for 30 days and it changed my lifei did nothing but listen to this and everything changedListen to This Before Bed for 90 Days (Abundance Meditation)Rewire Your Subconscious for Business Success (Sleep Meditation)Connect with me:My website: https://fos.now/yt-founder-os-55Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray#onepersonbusiness #creatoreconomy #entrepreneurship

Get The Systemized Founder Blueprint here: https://fos.now/yt-gd-discover-the-systemized-founder-blueprint-1Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-54In this video, I break down your psycho-cybernetic mechanism and the most powerful 58-second mindset shift that changes everything.You’ll discover why your current self-image controls your entire reality, how your subconscious makes whatever you imagine inevitable, and the exact rewiring process that transforms your decisions, actions, and momentum instantly.Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-54Video title ideas (for the algo):How to Destroy Self-Doubt in 58 SecondsThese 58 Seconds Will Rewire Your IdentityGive Me 58 Seconds I’ll Rewire Your Self-ImageI’ll Rewire How You Think About Yourself (In 58 Seconds)Watch This If You’re Ready to Change (It’s Only 58 Seconds)Connect with me:My website: https://fos.now/yt-founder-os-54Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray#onepersonbusiness #creatoreconomy #entrepreneurship

Get The Calm Founder Blueprint here: https://fos.now/yt-gd-discover-calm-founder-blueprintWant to SCALE your business and audience? Go here: https://fos.now/yt-apply-53In this video, I break down why relaxation is actually a superpower, how the founders making millions are working 4 hours a day while others burn out, and the strategic stillness that unlocks your ultimate creative genius.You’ll discover the relaxation paradox, why the market rewards calm over chaos, and the 4 core strategies that let you build a profitable business while living your dream life.Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-53Video title ideas (for the algo):Relaxation is PowerYou’d be Richer if You RelaxedThe Calm Founder’s Secret to MillionsWhy Relaxed Founders Make More MoneyThe Most Successful Founders Work 4 Hours a DayConnect with me:My website: https://fos.now/yt-founder-os-53Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray00:00 - Intro07:00 - The Relaxation Paradox15:04 - Profitable Calm Business16:11 - Core Strategy #1: Clear Your Mind17:41 - Core Strategy #2: Automate Operations20:35 - Core Strategy #3: Limit Your Focus24:41 - Core Strategy #4: Master Your Energy#onepersonbusiness #creatoreconomy #entrepreneurship

Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-52In this video, filmed at the top of Mount Pisch in the Dolomites (yes, during a thunderstorm warning), I break down why every single business I’ve started has been in industries where I had no idea what I was doing—and why that’s exactly what made them successful.From starting Bitmaker at 21 with zero coding skills, to building Herb after 287 rejections, to creating Founder OS with “impossible” expectations, being underestimated has been my secret weapon.You’ll discover the 3 reasons why being underestimated is your biggest advantage, how to use doubt as fuel like Michael Jordan, and why striking from the shadows like Steve Jobs transforms doubters into fans overnight.Get The Underestimation Advantage Playbook here: https://fos.now/yt-gd-discover-the-underestimation-advantageVideo title ideas (for the algo):They Will Underestimate You. Let Them.How to Get Ahead of 99% of People in 2025Underestimated? Good. Now You’re DangerousLet People Underestimate You… They’ll Regret ItWhat They Don’t Tell You About Being UnderestimatedConnect with me:My website: https://fos.now/yt-founder-os-52Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgrayWant to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-52#onepersonbusiness #creatoreconomy #entrepreneurship

Book a Call for Founder OS: https://fos.now/yt-apply-51In this video, I share my complete entrepreneurial journey from the Italian Dolomites - from selling my first company for millions at 23, starting my second business from a van in New Zealand, to building the business of my dreams over the last 3 years.You’ll hear about the biggest mistakes I made with each business, the lessons learned from 15 years of trial and error, and why I’m now able to work from anywhere in the world while my businesses run themselves.Get my 15 years of business knowledge here: https://fos.now/yt-gd-discover-15-years-of-business-knowledgeVideo title ideas (for the algo):I Compressed 17 Years of Hard Lessons Into 22 MinutesWhat Really Happened After I Sold My First Company for MillionsI Sold My Company for Millions at 23 and Now I’m 35 Alone in the Italian AlpsI’ve Been a Millionaire Since I Was 23. Now I’m Building the Business of My DreamsConnect with me:My website: https://fos.now/yt-founder-os-51Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgrayWant to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-5100:00 - Intro00:47 - Let’s Rewind 15 Years Ago2:21 - Raid by The Government06:32 - Building Herb08:54 - My Biggest Mistakes With Herb14:06 - The Genesis of Founder OS16:56 - Things I Wish I Knew#onepersonbusiness #creatoreconomy #entrepreneurship