Get my free Team Ranking Sheet here: https://fos.now/yt-gd-discover-team-ranking-sheet-1Get my free AI Moat Framework here: https://fos.now/yt-gd-discover-the-ai-moat-1Do you want my help scaling and systematizing your business? Book a free call here: https://fos.now/yt-apply-553In this video, I break down a call with 5 founders in my Founder OS community who were facing some insanely sticky problems. I walk them through 4 core systems that will help them become unignorable and get over some of the trickiest challenges growing businesses face.I cover compliance marketing as a competitive advantage, building high-performance teams, Charlie Munger's inversion technique for avoiding disaster, and the barbell approach to AI strategy. You'll see real founders wrestling with real problems and the frameworks I use to help them navigate through.If you're running a growing business, these blindspots could be quietly killing your momentum right now.Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/yt-workshop-553Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-553Connect with me:Website: https://fos.now/yt-founder-os-553Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray00:00 - Intro01:43 - Blindspot #1: Compliance07:31 - Blindspot #2: Team10:57 - Blindspot #3: Inversion Technique13:03 - Blindspot #4: AI Moat#onepersonbusiness #creatoreconomy #entrepreneurshipDisclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.
Get my free Elite Reading List here: https://fos.now/yt-gd-discover-the-el...Do you want my help scaling and systematizing your business? Book a free call here: https://fos.now/yt-apply-552Over the last decade, I’ve read hundreds of books to rewire how I think about money, health, focus, and business.In this video, I break down 22 books that helped me think differently than 99% of people. I’ve synthesized my complete reading list in the Elite Reading List linked in the description. Each book includes why you should read it and what problems it will help you solve.Already doing $30K+/month? Come to my next free workshop and I’ll show you how to systemize your business and get your time back → https://fos.now/yt-workshop-552Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-552Connect with me:Website: https://fos.now/yt-founder-os-552Twitter: / matt_gray_ LinkedIn: / mattgray1 TikTok: / realmattgray Instagram: / matthgray 00:00 - Intro00:20 - First Quadrant: Business06:55 - Second Quadrant: Health13:57 - Third Quadrant: Relationships15:53 - Fourth Quadrant: Lifestyle#onepersonbusiness #creatoreconomy #entrepreneurshipDisclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.
Get my free Founder OS Funnel Template here: https://fos.now/yt-gd-discover-the-founder-os-funnelWant my help scaling your business using systems? Book a free Systems Audit call here: https://fos.now/yt-apply-551Social media just went through one of the biggest shifts of the past decade, and if you don’t understand what’s happening, you’re going to fall behind. After spending 10+ years studying how attention works and building an audience of over 14 million, I’m breaking down the 6 shifts that will define the next era of growth.You’ll learn why authenticity alone isn’t enough, how to own your audience instead of renting it, the system you need for cross-platform distribution, why taste matters more than ever, how to build a real brand identity, and why the best creators are spending more time offline.By the end, you’ll know exactly how to adapt, stay ahead, and build leverage in a landscape that’s changing fast.Already doing $30K+/month? Come to my next free workshop and I’ll show you how to systemize your business and get your time back. Save your spot here: https://fos.now/yt-workshop-551Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-551Connect with me:Website: https://fos.now/yt-founder-os-551Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray00:00 - Intro00:23 - Shift 1: Anti-Fragile Authenticity02:17 - Shift 2: Own Your Audience06:37 - Shift 3: The Content GPS System08:57 - Shift 4: Your Taste Cuts Through the Noise11:55 - Shift 5: Building a Branded Entity14:22 - Shift 6: Get Offline to Grow Online16:29 - Conclusion: Embrace the Future of Social Media#onepersonbusiness #creatoreconomy #entrepreneurshipDisclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances
Get my free Offer Stack Pyramid here:https://fos.now/yt-gd-discover-the-offer-stack-pyramidDo you want my help scaling and systematizing your business? Book a free 10-minute Systems Audit call here: https://fos.now/yt-apply-565In this video, I sit down with my friends Manuela and Nacho in Lisbon to diagnose why their coaching business is stuck at $80K per month and help them build a clear roadmap to $250K per month.This is a real coaching session where we uncover the counterintuitive shifts that unlock the next level of growth.Throughout this video, I'll break down why leadership is the capstone of your success, how having too many products can create confusion instead of clarity, and why founders often need to do the opposite of what they think will work.You’ll see the frameworks I use to diagnose revenue plateaus and the roadmap that can take a business from stuck to scaling again.Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/yt-workshop-565Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-565Connect with me:Website: https://fos.now/yt-founder-os-565Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray00:00 - Intro02:25 - Offer Stack Pyramid04:45 - Next Stage of Growth12:37 - Team's Mindset17:16 - Offer Evolution19:42 - Being a High-Level Leader#onepersonbusiness #creatoreconomy #entrepreneurship
Get my free Systems Starter Pack here: https://fos.now/yt-gd-discover-systems-starter-packWant my help scaling your business using systems? Book a free Systems Audit call here: https://fos.now/yt-apply-549Being busy isn’t the same as being productive.For years, I worked 16-hour days, thinking I was making progress, until I realized I was just burning out. The moment I started building systems, everything changed.Today, I’ve built and scaled multiple seven-figure online businesses that generate profit and freedom. In this video, I’ll walk you through the five core systems that will help you hit your goals faster, reclaim your time, and finally build a business that works for you, not the other way around.By the end, you’ll know exactly how to design a month that moves the needle, delete distractions that drain your energy, align your work with your North Star, blueprint your business, and leverage AI to scale smarter.Already doing $30K+/month? Come to my next free workshop and I’ll show you how to systemize your business and get your time back. Save your spot here: https://fos.now/yt-workshop-549Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-549Connect with me:Website: https://fos.now/yt-founder-os-549Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray00:00 - Intro00:37 - System 1: The 30-Day Vision02:18 - Setting Big Goals That Actually Matter04:14 - System 2: Radical Deletion07:28 - Removing Distractions and Toxic Habits09:42 - System 3: The North Star Principle12:55 - Turning Your Vision Into Measurable Milestones16:08 - System 4: Drawing the Blueprint19:22 - Mapping and Assigning Ownership in Your Business23:10 - System 5: AI Eats Systems for Breakfast26:04 - Turning Claude Into Your Personal COO28:45 - Final Takeaways — Freedom Through Systems#onepersonbusiness #creatoreconomy #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.
Get my free Personal Board Meeting Deck here: https://fos.now/yt-gd-discover-board-meeting-3Do you want my help scaling and systematizing your business? Book a free 10-minute Systems Audit call here: https://fos.now/yt-apply-544In this video, I break down 7 mental frameworks I use to defeat negative thinking — whether it shows up as anxiety, stress, self-shaming, burnout, intrusive thoughts, overthinking, or analysis paralysis.These aren’t abstract mindset hacks, they’re practical tools that have helped me stay calm under pressure, make clearer decisions, and keep moving forward when everything felt overwhelming.By the end of this video, you’ll have a tactical playbook for shutting down negative thought spirals and converting that mental energy into aligned, confident action in your life and your business. Already doing $30K+/month? Come to my next free workshop and I’ll show you how to systemize your business and get your time back. Save your spot here: https://fos.now/yt-workshop-544Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-54400:00 - Introduction00:31 - The One Domino Decision02:17 - Chop Wood Carry Water04:32 - The Personal Board Meeting06:29 - External OS08:17 - Seek the Sweat09:59 - Strategic Stillness12:11 - Externalize, Don't InternalizeConnect with me:Website: https://fos.now/yt-founder-os-544Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray#onepersonbusiness #creatoreconomy #entrepreneurship
Get the free Instagram Flywheel System here: https://fos.now/yt-gd-discover-the-instagram-flywheelDo you want my help scaling and systematizing your business? Book a free 10-minute Systems Audit call here: https://fos.now/yt-apply-543In this video, I reveal how I grew to nearly 1 million Instagram followers without spending a single dollar on ads. While everyone else was chasing the algorithm and posting 10 times a day, I built a system that makes content creation sustainable and exponentially effective.I break down the complete Instagram flywheel across three core systems: exponential content creation through the Content Waterfall System, strategic design templates that never change, and funnel automation that converts followers into customers.You’ll see how one pillar piece of content becomes 20+ posts across platforms, generating millions of views without the burnout.Learn my 4-hour weekly content system that creates a month’s worth of posts, the exact carousel formats driving 9 million+ views, and how to use ManyChat automations to turn engagement into revenue.Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth on Instagram over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.Already doing $30K+/month? Come to my next free workshop and I’ll show you how to systemize your business and get your time back. Save your spot here: https://fos.now/yt-workshop-543Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-543Connect with me: https://fos.now/yt-founder-os-543Website: https://fos.now/yt-founder-os-540Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray00:00 - Intro00:23 - Exponential Content Creation06:49 - Magnetic Brand Design18:28 - Connecting Content to Revenue#onepersonbusiness #creatoreconomy #entrepreneurship
Get The Founder Flow System: https://fos.now/yt-gd-discover-my-deep-work-routineWant to SCALE your business and audience? Go here: https://fos.now/yt-apply-540In this video, I break down my complete deep work routine that lets me get more done in 4 hours than most people get done in 4 days - the exact system that runs my empire in just 20 hours per week.I’ll take you through the entire routine hour by hour - from my 5 PM planning session and personal board meeting, to my abundance of 15-minute and 4-hour deep work sessions, to the weird tricks like salt for brain fog and how I gamify my work to stay locked in.This isn’t about waking up at 4 AM for cold plunges. This is about systematic deep work that creates leverage, not just output.Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-540Video title ideas (for the algo):My Deep Work RoutineMy Deep Work Protocol (More Output, Less Time)How I Work 20 Hours a Week (Deep Work Routine)The 4-Hour Deep Work System That Runs My EmpireHow to change your life with DEEP WORK (my system)How to Get More Done in 4 Hours Than Most Do in 4 DaysConnect with me:Website: https://fos.now/yt-founder-os-540Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray00:00 - Intro00:22 - 5:00 PM - Personal Board02:05 - 6:00 PM - Final Meal02:11 - 10:00 PM - Wind Down02:26 - 7:00 AM - Wake Up02:52 - 8:00 AM - Start Deep Work07:57 - 12:00 PM - Big Meal08:52 - 2:00 PM - Hike & Connect11:14 - 5:00 PM - Repeat#onepersonbusiness #creatoreconomy #entrepreneurship
Get the Unstuck Playbook here: https://fos.now/yt-gd-discover-the-unstuck-playbookWant to SCALE your business and audience? Go here: https://fos.now/yt-apply539In this video, I share my proven 10-minute daily system that has propelled me from a cycle of burnout and procrastination to successfully managing multiple online businesses. I break down the system into five simple steps: the Two-Minute Mental Cleanse, the One Domino Decision, the Momentum Multiplier, the Discomfort Challenge, and the Ship Messy Protocol.These techniques help you overcome inertia, focus on high-impact tasks, gain small daily wins, embrace discomfort, and launch imperfectly but effectively. Implementing this system can dramatically accelerate your progress and compound your success over time. Whether you're a founder, entrepreneur, or anyone looking to get unstuck and achieve your goals, this system is designed to transform your daily routine and maximize productivity.Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-539Connect with me:Website: https://fos.now/yt-founder-os-539Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray00:00 Introduction: The 10-Minute System to Get Unstuck00:21 Step 1: The Two-Minute Mental Cleanse02:13 Step 2: The Momentum Multiplier04:14 Step 3: The Discomfort Challenge06:43 Step 4: The Ship Messy Protocol09:58 Step 5: The One Domino Decision13:03 Conclusion: Achieve Your Goals at Record Speed#onepersonbusiness #creatoreconomy #entrepreneurship
Get the Scale Yourself Blueprint here: https://fos.now/gd-discover-scale-yourself-blueprintWant to SCALE your business and audience? Go here: https://fos.now/yt-apply-538In this video, I share 30 hard-earned rules from building businesses in my 30s - the brutal truths about why comfort is more dangerous than failure, why your late start is actually your advantage, and why these decades decide whether you build something real or live with regret.This isn't generic advice from someone who got lucky young. This is the unfiltered reality of what it takes to win in your 30s and 40s when you have resources, wisdom, and scars that 20-somethings can't touch.Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-538Video title ideas (for the algo):If You're Over 30, You Need to Hear ThisThe Brutal Truth About Your 30s and 40sI'm 35. If You're in Your 30s or 40s, Watch This30 Rules for Your 30s and 40s (These Decades Decide Everything)Connect with me:Website: https://fos.now/yt-founder-os-538Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray00:00 - Intro00:13 - Rule #1: Comfort is the enemy01:33 - Rule #2: Late start is your advantage02:25 - Rule #3: Success kills more dreams than failure03:47 - Rule #4: Freedom is overrated, discipline is the real goal05:03 - Rule #5: Wisdom = Leverage06:27 - Rule #6: Forget balance and think in seasons07:30 - Rule #7: Fear regret more than failure08:56 - Rule #8: Your body is your multiplier, not a side project09:53 - Rule #9: You have resources. They don't11:03 - Rule #10: Health isn't self-care, it's strategy12:08 - Rule #11: Sleep is the new equity13:06 - Rule #12: Your content has depth14:38 - Rule #13: The trifecta of success: assets, leverage, attention15:35 - Rule #14: Money buys speed, not happiness16:24 - Rule #15: Stop building businesses, start building ecosystems18:03 - Rule #16: Your business shouldn't be your identity18:59 - Rule #17: Stop trying to be original, start being repeatable19:44 - Rule #18: Consistency beats intensity20:09 - Rule #19: Perfection is procrastination in disguise21:14 - Rule #20: If you don't own attention, you don't own a business21:59 - Rule #21: Distribution is more important than product22:49 - Rule #22: Relationships are assets24:24 - Rule #23: Outgrowing people is part of the process25:17 - Rule #24: Your ego is the tax on every decision26:31 - Rule #25: You don't need more time, you need better seasons27:42 - Rule #26: Don't chase passions, chase problems28:35 - Rule #27: Stop saying, I should have started earlier29:25 - Rule #28: Character is built through repetition, not decisions30:39 - Rule #29: Age is not your enemy. Experience is your advantage31:21 Rule #30: Retirement is a lie, design a life you don't want to escape from#onepersonbusiness #creatoreconomy #entrepreneurship
Get The AI Growth Playbook: https://fos.now/yt-gd-discover-the-ai-growth-playbookWant to SCALE your business and audience? Go here: https://fos.now/yt-apply-537In this video, I reveal the secrets to getting ahead of 99% of people using AI. I discuss five essential AI tools, provide detailed prompts, and share strategies to maximize productivity and growth during this AI era. Discover how I use AI for negotiation, YouTube content creation, email marketing, customer research, and building a custom AI chatbot. Learn from my 400+ hours studying AI to simplify your workflow, enhance creativity, and gain a competitive edge.Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-537Connect with me:Website: https://fos.now/yt-founder-os-537Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray00:00 - Intro: Unlocking AI's Potential00:24 - Understanding AI Prompting00:52 - Master Negotiator with ChatGPT02:35 - Creating Viral YouTube Videos with Poppi AI05:35 - Using Claude for Customer Acquisition08:50 - Reddit Insights with N8N12:38 - Cloning Yourself with AI Chatbots14:43 - Conclusion and Next Steps#onepersonbusiness #creatoreconomy #entrepreneurship
Get the High Performer Playbook here: https://fos.now/yt-gd-discover-the-high-performer-playbookWant to SCALE your business and audience? Go here: https://fos.now/yt-apply-536In this video, I break down the 8 rare traits I see in every high performer I’ve worked with - traits that separate the top 1% from everyone else grinding just as hard.These aren’t common traits like “work ethic” or “discipline.” These are the rare, often misunderstood characteristics that create breakthrough results.Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-536Connect with me:Website: https://fos.now/yt-founder-os-536Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray00:00 - Intro00:19 - Grit01:43 - Optimism04:19 - Not Being An A**hole05:51 - Be A Storyteller07:30 - Relentless Resourcefulness08:56 - Obsessive Pattern Spotting12:06 - Strategic Laziness14:38 - Shameless Asking#onepersonbusiness #creatoreconomy #entrepreneurship
Get the free Iconic Brand Playbook here: https://fos.now/yt-gd-discover-personal-brand-workbook-1Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-535In this video, I break down the seven core principles behind every legendary personal brand — the same principles that built Apple, Nvidia, MrBeast, and some of the most unforgettable creators and companies in history.Over the past 15 years, I’ve studied what separates the brands that fade from the ones that stand the test of time. It’s not luck. It’s not timing. It’s a consistent set of principles that anyone can apply to stop playing small and build something extraordinary.Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-535Connect with me:Website: https://fos.now/yt-founder-od-535Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgrayChapters: 00:00 Intro00:40 Principle 1: Consistency02:26 Principle 2: Suffering and Resilience04:16 Principle 3: Obsession with Craft07:02 Principle 4: Creating What You Love09:07 Principle 5: Delusional Self-Belief11:02 Principle 6: Mastery12:39 Principle 7: Simplicity15:03 Conclusion#onepersonbusiness #creatoreconomy #entrepreneurship
Get The 3-3-3 Method here: https://fos.now/yt-gd-discover-the-3-3-3-methodWant to SCALE your business and join Founder OS? Go here: https://fos.now/yt-apply-546In this whiteboard session, I sit down with my friend Igor, a founder who was staying up until 2 AM shooting YouTube videos, dreading every piece of content he created, and questioning if any of it was actually worth the burnout.Together, we break down his entire content approach using 3 frameworks that transform founders from exhausted content laborers into strategic content CEOs - creating a clear pathway to consistent content that builds your business without destroying your sanity.Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-546Subscribe to Igor’s YouTube channel, "The AI Advantage", here: https://www.youtube.com/@aiadvantageVideo title ideas (for the algo):The CEO Approach to Content CreationContent is Hard Until You Build Systems Like ThisWhy Content Feels Like a Chore (And How to Fix It)From Content Labor to Content CEO (3 Frameworks)Stop Being a Content Laborer (Start Being a Content CEO)Connect with me: Website: https://fos.now/yt-founder-os-546 Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray00:00 - Intro03:03 - The Intentional Content Framework07:59 - The 3-3-3 Method16:10 - Personal Media Company Structure#onepersonbusiness #creatoreconomy #entrepreneurship
Get the Complete Personal Branding Toolkit (for free): https://fos.now/yt-gd-discover-personal-brand-workbookWant to SCALE your personal brand into an automated empire? Go here: https://fos.now/yt-apply-532In this hour-long masterclass, I reveal the complete Personal Branding Blueprint that helped me build a community of 14 million people, grow my newsletter to 172,000 subscribers, and scale multiple businesses to 8 figures - all without spending a single dollar on advertising.This isn’t theory. This is the exact system that transformed my life from working 80-hour weeks chasing clients to running an automated empire while traveling the world.Want to LEARN the complete personal branding system? Go here: https://fos.now/yt-newsletter-532Video title ideas (for the algo):Full Personal Branding Course (Complete Blueprint)how to build a personal brand FULL COURSE MasterclassHow I Built an 8-Figure Personal Brand Working 4 Hours a DayThe Personal Branding System That Generated 8-Figures (4+ Hours)How to Build a Profitable Personal Brand (Ultimate Beginner’s Guide)Connect with me:Website: https://fos.now/yt-founder-os-532Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray00:00 - Intro 01:20 - Trust Revolution01:42 - Matt's Story02:18 - Power of a Personal Brand03:27 - Founder Flywheel03:49 - Rented Audience04:18 - Owned Audience05:08 - Monetized Audience05:58 - Think Long Term06:35 - Choose Your Platform06:58 - Where is Your Dream Customer07:40 - Building Your Moat10:30 - Clarifying Ideal Customer12:08 - Content GPS12:40 - Content Foundation13:19 - 4 Content Categories13:35 - Content Idea Machine15:43 - Creating The Content16:26 - Content IP17:50 - Content Multiplication17:55 - Content Waterfall System20:39 - Content Distribution20:50 - YouTube Distribution21:35 - X Distribution22:31 - LinkedIn Distribution23:04 - Instagram Distribution23:47 - TikTok Distribution23:54 - Newsletter Distribution24:14 - Metrics26:50 - Monetization Systems28:18 - Bridge No. 1: CTAs31:00 - Bridge No. 2: Newsletters35:53 - Bridge No. 3: Conversion system38:58 - Barrier to Create39:24 - Procrastination40:33 - Perfectionism42:03 - Comparison43:16 - Feeling Behind44:33 - People Pleasing46:48 - Your One Domino48:32 - Automation And Team49:16 - AED System51:23 - Delegation Math52:23 - Who to Hire52:50 - Social Media Manager53:08 - Writer53:43 - Video Editor54:41 - Tech Operator54:57 - Chief of Staff55:50 - Closer56:54 - The Art of Intentional Content57:36 - Taste is The Ultimate Competitive Advantage58:26 - Best Creators are Curators01:00:02 - The Forever Game1:01:17 - Who Succeeds and Who Fails?1:01:27 - Do The Work1:01:57 - Consistency Over Perfection1:02:32 - Daily Shipping1:02:56 - Just Use The Systems#onepersonbusiness #creatoreconomy #entrepreneurship
Get the How to Create a Killer YouTube Video That Converts Deck here: https://fos.now/yt-gd-discover-youtube-content-gps-system-templateWant to SCALE your business and join Founder OS? Go here: https://fos.now/yt-apply-529In this breakdown, I walk through the approach that helped me grow my YouTube channel to 172,000 subscribers in just 12 months by posting only 2 videos per month with $0 spent on ads.You’ll see the team structure I built, the content strategy I used, and how I assembled A-players to create videos that actually convert.Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-529Video title ideas (for the algo):How I Grew My YouTube to 172,000 SubscribersHow to Create a Killer YouTube Video That ConvertsCopy This YouTube Strategy, It I’ll Blow Up Your Businesshow I got 172,000 youtube subscribers in 100 videos (do this)The YouTube Strategy That Actually Converts (136k in 12 Months)Connect with me:My website: https://fos.now/yt-founder-os-529Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray00:00 - Intro01:21 - Story System03:24 - Value System04:55 - Production System17:24 - Conversion System#onepersonbusiness #creatoreconomy #entrepreneurship
Get The Content CEO Playbook here: https://fos.now/yt-gd-discover-the-content-ceo-playbookWant to SCALE your business and audience? Go here: https://fos.now/yt-apply-528In this breakdown, I walk through the complete Content CEO strategy that helped me build businesses focused on trust, distribution, and leverage instead of constant chaos.You’ll see how I overcome the 4 limiting beliefs that keep CEOs stuck, plus the exact Content CEO Stack I use to systematize everything.Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-528Video title ideas (for the algo):How to Make Profitable Content for Any BusinessCopy This Content Strategy, It’ll Blow Up Your BusinessIf I Were a CEO in 2025, This Is How I’d Build My Brand (Full Playbook)Creating Content Like This Gives You an Unfair Advantage in BusinessConnect with me:My website: https://fos.now/yt-founder-os-528Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray00:00 - Intro00:24 - Old CEO Vs. Content CEO01:42 - Authority Engine04:28 - Content Waterfall System9:25 - Content to Revenue Bridge13:47 - Team Multiplication System#onepersonbusiness #creatoreconomy #entrepreneurship
Get The Founder Flow State here: https://fos.now/yt-gd-discover-the-founder-flow-state-1Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-527Most of you have productivity completely backwards. I know because I hear it from 87% of founders in my online community on a weekly basis. The harder you work, the less you achieve.In this breakdown, I walk through the complete 28-page Flow State Protocol that helped me go from working 80-hour weeks to 4 hours per day while my business grew 10X.You’ll see the neuroscience behind flow state, why your brain becomes 500% more productive automatically, and the specific 4-hour deep work protocol I use every morning.Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-527Video title ideas (for the algo):how to easily enter flow state on commandHow I Work 4 Hours a Day Using Flow StateThe Science of Flow State for EntrepreneursWhy Flow State Is Your Competitive AdvantageThe Flow State Protocol That 10X’d My ProductivityConnect with me:My website: https://fos.now/yt-founder-os-527Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray00:00 - Intro00:45 - What Is Flow State?04:40 - The Flow Cycle06:28 - The 4-Hour Deep Work Protocol09:40 - The Pre-Flow Routine10:24 - The Flow Maintenance System12:05 - The Deep Work Amolifiers16:38 - The Flow State Troubleshooting Guide18:22 - What To Do In The Flow State19:46 - 30-Day Flow State Challenge20:10 - The Flow State Community#onepersonbusiness #creatoreconomy #entrepreneurship
Get The Performance Improvement Plan here: https://fos.now/yt-gd-discover-performance-improvement-planWant to SCALE your business and audience? Go here: https://fos.now/yt-apply-526In this breakdown, I walk through the 3-stage firing framework I use to handle difficult personnel decisions without being cruel. This approach helped me learn that the fastest way to hurt your good people is to keep the wrong people around.Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-526Video title ideas (for the algo):How I Fire Fast Without Being CruelThe Founder’s Guide to Firing Without GuiltHow to Fire Someone Without Being a D*ckWhy I Fire Fast and Hire Faster (The Complete System)The 3-Stage Framework for Firing People RespectfullyConnect with me:My website: https://fos.now/yt-founder-os-526Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray00:00 - Intro00:40 - Yellow Stage: Radical Candor Warning02:10 - Orange Stage: Performance Improvement Plan05:44 - Red Stage: The Actual Firing#onepersonbusiness #creatoreconomy #entrepreneurship
Get my YouTube Video OS - The Killer AI System: https://fos.now/yt-gd-discover-killer-ai-youtube-video-os-1Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-525Get access to Poppy AI here: https://start.getpoppy.ai/mattgrayIn this breakdown, I walk through the AI content system that took me 4 years to perfect. You’ll see my complete workflow using tools like Poppy.ai and Claude, plus the Content Waterfall framework I use to create consistent, high-quality content while running multiple businesses.Video title ideas (for the algo):How to Create Content the Easy Way (With AI)How I Built a Scalable Content Machine Using AI + Simple SystemsHow I Create High-Quality Content Every Week (Without Burning Out)How to Make a Killer YouTube Video With AI (to Blow Up Your Channel)How I Make Content the Easy Way (While Running an 8-Figure Business)Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-525Connect with me:My website: https://fos.now/yt-founder-os-525Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray#onepersonbusiness #creatoreconomy #entrepreneurship