The Max Revenue Show

In this episode, Micah explains how he took a skeptical prospect from “We love our agent” to “We’d be dumb not to do this" and how you can too.If you're a new or stuck insurance broker tired of blindly quoting or getting nowhere with your BOR pitch, this episodes for you....📈 Free Trial of Insurance Xdate:⁠⁠⁠⁠⁠⁠https://www.insurancexdate.com📬Sign up for The Max Revenue Letter:⁠⁠⁠⁠⁠⁠⁠https://maxrevenuegroup.com/subscribe⁠⁠⁠⁠⁠⁠📒 Grab Our Producer Playbook:⁠⁠⁠⁠⁠⁠⁠https://maxrevenuegroup.kartra.com/page/playbook

In this episode, Micah breaks down a practical path to coverage mastery: smart designations, how to use AI as a learning accelerant, and why nothing replaces live reps from real prospects. We also share Micah’s weekly outbound numbers and a funny data-fail story that still turned into a warm opportunity....📈 Insurance XdateGenerate Leads. Win New Biz.⁠⁠⁠⁠⁠⁠https://www.insurancexdate.com📬Sign up for The Max Revenue Letter:⁠⁠⁠⁠⁠⁠⁠https://maxrevenuegroup.com/subscribe⁠⁠⁠⁠⁠⁠📒 Grab The Producer Playbook:⁠⁠⁠⁠⁠⁠⁠https://maxrevenuegroup.kartra.com/page/playbook

In this episode, Micah dives deep into all things submissions:- Why every agency does it differently (and how to adapt)- The biggest dos and don’ts that make or break your underwriting relationships- How to package risk like a pro so carriers actually want your business- Real-life submission horror stories and what you can learn from themWhether you’re new to production or writing $1M+ in revenue, this episode will show you how to stand out in the inbox, and turn sloppy submissions into bound accounts....This video is brought to you by:📈 Insurance XdateGenerateLeads. Win New Biz.⁠⁠⁠⁠⁠⁠https://www.insurancexdate.com⁠⁠⁠⁠⁠⁠Resources 📬Sign up for The Max Revenue Letter:⁠⁠⁠⁠⁠⁠⁠https://maxrevenuegroup.com/subscribe⁠⁠⁠⁠⁠⁠📒 Grab The Producer Playbook:⁠⁠⁠⁠⁠⁠⁠https://maxrevenuegroup.kartra.com/page/playbook

In this episode, Micah breaks down his pre-game routine. And it's not:- Over-prepping accounts- Rewriting scripts over and over- “Getting in the zone” with hype videosIf you’ve ever found yourself busy but not moving the needle, this is for you....This video is brought to you by:📈 Insurance XdateGenerateLeads. Win New Biz.⁠⁠⁠⁠⁠⁠https://www.insurancexdate.com⁠⁠⁠⁠⁠⁠Resources 📬Sign up for The Max Revenue Letter:⁠⁠⁠⁠⁠⁠⁠https://maxrevenuegroup.com/subscribe⁠⁠⁠⁠⁠⁠📒 Grab The Producer Playbook:⁠⁠⁠⁠⁠⁠⁠https://maxrevenuegroup.kartra.com/page/playbook

In this episode, Micah breaks down a real message from a new producer named Bob, just five months into the game and already hitting roadblocks.Bob’s frustrated, doing all the “right” things:30–40 calls a dayTargeting $15K+ accountsFollowing up diligentlyEven sending handwritten notesBut the results aren’t showing up yet. Sound familiar?This episode is packed with real-world coaching, mindset shifts, and practical tactics for producers who are still finding their rhythm.If you’ve ever felt stuck, overwhelmed, or unsure whether you’re on the right track — this one’s for you....This video is brought to you by:📈 Insurance XdateGenerateLeads. Win New Biz.⁠⁠⁠⁠⁠⁠https://www.insurancexdate.com⁠⁠⁠⁠⁠⁠Resources 📬Sign up for The Max Revenue Letter:⁠⁠⁠⁠⁠⁠⁠https://maxrevenuegroup.com/subscribe⁠⁠⁠⁠⁠⁠📒 Grab The Producer Playbook:⁠⁠⁠⁠⁠⁠⁠https://maxrevenuegroup.kartra.com/page/playbook

Ever try to educate a prospect on a better way to buy insurance and end up sounding like a know-it-all?Yeah… we’ve all been that guy without meaning to.In this episode, we break down how to teach prospects about insurance without being a tool — so you come across as the trusted guide, not the condescending expert.Whether you’re selling construction, trucking, or benefits — this one will help you educate, not alienate.This video is brought to you by:📈 Insurance XdateGenerate Leads. Win New Biz.⁠⁠⁠⁠⁠⁠https://www.insurancexdate.com⁠⁠⁠⁠⁠⁠Resources Mentioned:⁠📬Sign up for The Max Revenue Letter:⁠⁠⁠⁠⁠⁠⁠https://maxrevenuegroup.com/subscribe⁠⁠⁠⁠⁠⁠📒 Grab The Producer Playbook:⁠⁠⁠⁠⁠⁠⁠https://maxrevenuegroup.kartra.com/pa...⁠⁠⁠⁠⁠⁠🔥 Subscribe to the Max Revenue Show for weekly episodes on how to grow your book, dominate cold outbound, and build a seven-figure career in commercial insurance.

In this episode, Micah pulls back the curtain on one of the biggest moves of his career: leaving a large national agency and starting over from scratch.Four years later, he shares the hard-won lessons, the doubts, the setbacks, and the breakthroughs that came with making the leap.If you’re debating whether to change agencies, wondering if size and brand matter, or curious how to rebuild after walking away from a big book—this episode gives you the unfiltered truth.This video is brought to you by:📈 Insurance XdateGenerate Leads. Win New Biz.⁠⁠⁠⁠⁠https://www.insurancexdate.com⁠⁠⁠⁠⁠Resources Mentioned:⁠📬Sign up for The Max Revenue Letter:⁠⁠⁠⁠⁠⁠https://maxrevenuegroup.com/subscribe⁠⁠⁠⁠⁠📒 Grab The Producer Playbook:⁠⁠⁠⁠⁠⁠https://maxrevenuegroup.kartra.com/pa...⁠⁠⁠⁠⁠🔥 Subscribe to the Max Revenue Show for weekly episodes on how to grow your book, dominate cold outbound, and build a seven-figure career in commercial insurance.

This video is brought to you by:📈 Insurance XdateGenerate Leads. Win New Biz.⁠⁠⁠⁠https://www.insurancexdate.com⁠⁠⁠⁠Resources Mentioned:⁠📬Sign up for The Max Revenue Letter:⁠⁠⁠⁠⁠https://maxrevenuegroup.com/subscribe⁠⁠⁠⁠📒 Grab The Producer Playbook:⁠⁠⁠⁠⁠https://maxrevenuegroup.kartra.com/pa...⁠⁠⁠⁠🔥 Subscribe to the Max Revenue Show for weekly episodes on how to grow your book, dominate cold outbound, and build a seven-figure career in commercial insurance.

In this episode, Micah unpacks the 3 biggest mistakes rookie producers make. And more importantly, what to do instead.If you’re just starting out in commercial insurance or have new producers in your office you're mentoring, this is for you....This video is brought to you by:📈 Insurance XdateGenerate Leads. Win New Biz.⁠⁠⁠https://www.insurancexdate.com⁠⁠⁠Resources Mentioned:⁠📬Sign up for The Max Revenue Letter:⁠⁠⁠⁠https://maxrevenuegroup.com/subscribe⁠⁠⁠📒 Grab The Producer Playbook:⁠⁠⁠⁠https://maxrevenuegroup.kartra.com/pa...⁠⁠⁠🔥 Subscribe to the Max Revenue Show for weekly episodes on how to grow your book, dominate cold outbound, and build a seven-figure career in commercial insurance.

In this episode, Micah and Trey break down the timeless principles of how to not be a jackass.Because in ProducerLand, success isn’t about the lowest quote or the fastest follow-up. Deals tend to flow toward the producer people actually like.Whether you’re brand new to commercial insurance or a seasoned vet, this episode will walk you through how to become more approachable, trustworthy, and magnetic in your day-to-day interactions so you can open more doors, build better relationships, and win more deals....This video is brought to you by:📈 Insurance XdateGenerate Leads. Win New Biz.⁠⁠⁠https://www.insurancexdate.com⁠⁠⁠Resources Mentioned:⁠📬Sign up for The Max Revenue Letter:⁠⁠⁠⁠https://maxrevenuegroup.com/subscribe⁠⁠⁠📒 Grab The Producer Playbook:⁠⁠⁠⁠https://maxrevenuegroup.kartra.com/pa...⁠⁠⁠🔥 Subscribe to the Max Revenue Show for weekly episodes on how to grow your book, dominate cold outbound, and build a seven-figure career in commercial insurance.

In this episode, Micah breaks down 5 keys to effective follow up.In ProducerLand, deals don’t usually go to the first producer to make a call. They go to the one who sticks around long enough to create trust, demonstrate value, and reach the right person.Whether you’re a new commercial insurance producer or an old dawg, this episode will show you how to strategically, thoughtfully, and persistently follow up with prospects so you can get more at bats and win more deals. ...This video is brought to you by:📈 Insurance XdateGenerate Leads. Win New Biz.⁠⁠https://www.insurancexdate.com⁠⁠Resources Mentioned:⁠📬Sign up for The Max Revenue Letter:⁠⁠⁠https://maxrevenuegroup.com/subscribe⁠⁠📒 Grab The Producer Playbook:⁠⁠⁠https://maxrevenuegroup.kartra.com/pa...⁠⁠🔥 Subscribe to the Max Revenue Show for weekly episodes on how to grow your book, dominate cold outbound, and build a seven-figure career in commercial insurance.

In this episode, Micah breaks down the unsexy truth behind retention.Winning a new deal is only half the battle. The real money is made when you master renewals and keep clients happy for years to come.Whether you’re a new commercial insurance producer or an old dawg, this episode will show you how to build loyalty that lasts decades....This video is brought to you by:📈 Insurance XdateGenerate Leads. Win New Biz.⁠https://www.insurancexdate.com⁠Resources Mentioned:⁠📬Sign up for The Max Revenue Letter:⁠⁠https://maxrevenuegroup.com/subscribe⁠📒 Grab The Producer Playbook:⁠⁠https://maxrevenuegroup.kartra.com/pa...⁠🔥 Subscribe to the Max Revenue Show for weekly episodes on how to grow your book, dominate cold outbound, and build a seven-figure career in commercial insurance.

In this episode of the Max Revenue Show, Micah breaks down the exact plan he used to help a brand-new producer write over $100,000 in revenue in his first year without experience, connections, or a pipeline.You’ll learn:✅ How to pick the right niche (and why generalists struggle)✅ Why 40 cold calls a day is the magic number✅ What to say on the phone to start real conversations✅ How to pitch due diligence instead of quoting✅ The secret to referral partners who actually send business✅ Why boring consistency beats flashy tactics every time...This video is brought to you by:📈 Insurance XdateGenerate Leads. Win New Biz.https://www.insurancexdate.com...Resources Mentioned:⁠📬 Sign up for The Max Revenue Letter:⁠https://maxrevenuegroup.com/subscribe📒 Grab The Producer Playbook:https://maxrevenuegroup.kartra.com/page/playbook

In this episode, Micah and Trey tackle one of the biggest problems producers face: plateauing.Whether it’s boredom, burnout, or bottlenecks in your book… we break down the mental, strategic, and tactical levers you can pull to finally break through.....This video is brought to you by:📈 Insurance XdateGenerate Leads. Win New Biz.https://www.insurancexdate.comResources Mentioned:⁠📬Sign up for The Max Revenue Letter:⁠https://maxrevenuegroup.com/subscribe📒 Grab The Producer Playbook:⁠https://maxrevenuegroup.kartra.com/pa...🔥 Subscribe to the Max Revenue Show for weekly episodes on how to grow your book, dominate cold outbound, and build a seven-figure career in commercial insurance.

In this episode, Trey and Micah break down what nobody tells you about the early years as a commercial insurance producer. Based on a real DM from a 22-year-old new to the game, they share personal war stories, hard truths, and a few spicy takes about what it really looks like to build your book from scratch.If you're in your first few years—or coaching someone who is—this is the brutally honest real talk you wish you had on Day 1....This video is brought to you by:📈 Insurance XdateGenerate Leads. Win New Biz.https://www.insurancexdate.com...Resources Mentioned:⁠📬 Sign up for The Max Revenue Letter:⁠https://maxrevenuegroup.com/subscribe📒 Grab The Producer Playbook:⁠https://maxrevenuegroup.kartra.com/page/playbook

Ever wonder what a million-dollar insurance producer actually does all day?In this episode, Trey sits down with Micah Solas to break down his exact daily routine—from morning meditation and family time to 40 cold calls a day and handling client service work without burning out. You’ll hear how Micah structures his calendar, why he swears by consistency over complexity, and how he juggles prospecting with retention.Plus, in a bonus segment, Micah shares his drop-in strategy—the same one that helped him build his book from scratch twice without networking events, referrals, or handouts.If you’re a producer building a book the hard way—this one’s for you.This episode is brought to you by:📈 Insurance Xdatehttps://www.insurancexdate.com📬 Sign up for The Max Revenue Letter:⁠https://maxrevenuegroup.com/subscribe📒 Grab The Producer Playbook:⁠https://maxrevenuegroup.kartra.com/page/playbook

In this episode of the Max Revenue Show, Micah answers real listener questions about how to qualify prospects, benchmark rates, and avoid drowning in service work.Micah breaks down how to build a million-dollar book by focusing on fewer, better clients.Whether you’re trying to validate your first $400K or scale past $1M, this episode gives you the mindset and playbook to get there.This episode is brought to you by:📈 Insurance XdateGenerate Leads. Win New Biz.https://www.insurancexdate.com📬 Sign up for The Max Revenue Letter:⁠https://maxrevenuegroup.com/subscribe📒 Grab The Producer Playbook:⁠https://maxrevenuegroup.kartra.com/page/playbookTimestamps:0:00 – Intro & account manager appreciation1:00 – Shoutout to Insurance XDATE & how Trey uses it4:15 – Map view for drop-in planning via Insurance XDATE5:40 – Listener Q&A: How to know if you can save a prospect money7:30 – Due diligence: what to do if you don’t have loss runs9:00 – Building your own benchmark database by industry10:40 – Using your AMS or talking to other producers to gather rate data13:15 – When Trey feels confident enough to predict savings15:00 – Micah’s story about getting out over his skis on a tow account16:30 – How to give honest but cautious feedback to a prospect18:10 – How to position hypothetical pricing without promising21:45 – Second half of CB’s Q: Struggling to niche while trying to validate24:00 – The role of wholesale brokers in helping you quote smart25:00 – Building rapport with underwriters for faster insight26:20 – The niche paradox: why casting a wide net slows your validation29:00 – Micah’s path to construction after bouncing around early32:10 – Listener Q: “I’m drowning at $400K. What do I do?”33:30 – What Micah does vs what his AM handles35:00 – CSR vs Account Manager breakdown36:50 – “How many clients do you have?” – The magic number conversation39:00 – Time constraints are usually a client size issue41:15 – The producer growth ceiling: 40–60 clients per CSR43:20 – Raising your floor: when & why45:10 – Listener encouragement + drop-in update46:40 – $660K in 17 months producer story48:30 – Micah’s drop-in process and results so far51:20 – Drop-in follow-up tips: calls + emails52:45 – Scripting a simple drop-in intro54:30 – Windshield time vs cold calls56:00 – Golf Herpes Segment™ – 9-hole recap & heat rant58:15 – Big June 1st renewal tease59:10 – Closing thoughts, links, and outro

In this episode of The Max Revenue Show, we unpack the nuanced approach to quoting in commercial insurance. Micah and Trey go deep on when to walk away, when to quote, and how to use quoting as a strategic wedge, not a desperate Hail Mary.If you've ever struggled with finding the balance between BOR-only and quoting everything that moves, this is the blueprint you've been waiting for.This episode is brought to you by:📈 Insurance XdateGenerate Leads. Win New Biz.https://www.insurancexdate.com🧰 Resources Mentioned:⁠📬 Sign up for The Max Revenue Letter:⁠https://maxrevenuegroup.com/subscribe📒 Grab The Producer Playbook:⁠https://maxrevenuegroup.kartra.com/page/playbook⏱ Timestamps:00:00 – Intro + Father’s Day reflection + how time accelerates when you become a producer02:43 – Selling cycles and why quoting ahead of time creates built-in urgency05:18 – The evolution from BOR-only to quoting strategically08:11 – Why BOR-only can work… but still leaves money on the table10:29 – When quoting becomes necessary: lack of market access, true client pain, or loyal but uncertain buyers13:45 – The 3-question internal filter Micah uses before quoting16:08 – Trey: “Quote when quoting gets you closer to control”17:45 – Micah’s real-life quoting wedge story: quoting auto only to BOR the rest20:02 – The dangers of quoting just for insight without a plan21:48 – The rule: Always present quotes in person or live—not via email23:00 – Controlling the post-proposal narrative: decision-maker access + first look vs. last look25:22 – When quoting helps build long-term relationships (towing account example)28:30 – Federated stats: 3rd-year quoting has highest conversion rates30:19 – Why quoting without due diligence is a waste of time32:05 – Framing the quote post-due diligence: transparency + market access conversation34:44 – The importance of packaging the quote: side-by-sides + value alignment36:00 – Strategic follow-ups after quoting (especially in niche verticals)37:42 – Final thoughts: quoting is a tool—use it with purpose

In this episode we break down the sales skill no one teaches - but every producer needs - storytelling.Micah and Trey unpack why vomiting stats and technical jargon isn't what closes deals. Instead, they walk through the exact stories, analogies, and real-life examples that have helped flip cold accounts, justify coverages, and land BORs.Whether you’re struggling to explain complex coverages or just want to become more memorable in meetings, this episode shows you how to use storytelling as your most underrated sales weapon.This episode is brought to you by:Insurance XdateGenerate Leads. Win New Biz:https://www.insurancexdate.com/Resources Mentioned:Sign up for The Max Revenue Letter here:https://maxrevenuegroup.com/subscribeGrab The Producer Playbook here:https://maxrevenuegroup.kartra.com/page/playbookTimestamps:00:00 – Intro + Insurance Xdate shoutout03:10 – Why stories matter more than stats07:22 – Real sales story: saving Bobby $150K09:35 – The Bible, history, and human memory11:12 – “Explain it like I’m 5” and why simplicity wins13:30 – Pollution story: Johnny the excavator’s $2M mistake16:08 – Analogies that convert: sushi, real estate, Tom Brady24:20 – Who started these content trends anyway?28:05 – Real due diligence wins without quoting37:42 – What actually gets someone to fire their agent42:17 – The myth of overnight success44:00 – Wrap-up + Producer Playbook + YouTube CTAWant more?Subscribe for new episodes + tactical advice to grow your book of business from scratch.Like this episode?Drop a comment, leave a review, or share with a fellow Producer.#Storytelling #InsuranceSales #BrokerOfRecord #CommercialInsurance #MaxRevenueShow

In this episode of The Max Revenue Show, we break down the exact framework Micah uses to run highly effective first meetings with insurance prospects. Whether you're a new producer trying to write your first $100k, or a seasoned vet looking to tighten up your process, this episode gives you the real-world playbook for turning curiosity into conversion.This episode is brought to you by:Insurance XdateGenerate Leads. Win New Biz:https://www.insurancexdate.com/Resources Mentioned:⁠Sign up for The Max Revenue Letter here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠:⁠⁠⁠⁠⁠⁠https://maxrevenuegroup.com/subscribe⁠⁠⁠⁠⁠Grab The Producer Playbook here:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://maxrevenuegroup.kartra.com/page/playbookTimestamps:00:00 – Intro + Insurance Xdate shoutout02:12 – Why the cold call often becomes the first meeting05:47 – The perfect first meeting opening script10:30 – 3 core discovery questions to uncover hidden pain13:22 – The #1 follow-up that reveals buying intent17:15 – How to explain “The Insurance Game” to any buyer23:05 – Visual tools that help prospects get it26:49 – Due diligence pitch: what it is and how to position it31:50 – Fallback strategy: when quoting makes sense36:20 – Why being flexible 3–4X’d Micah’s revenue41:03 – When a first call should be cut short44:15 – How to track meetings the right way47:40 – Wrap-up + Producer Playbook + YouTube CTAWant more?Subscribe for new episodes + tactical advice to grow your book of business from scratch.Like this episode? Drop a comment, leave a review, or share with a fellow Producer.#ColdCalling #CommercialInsurance #SalesTraining #MaxRevenueShow