The Max Revenue Show

In this episode, Micah breaks down why principles beat price every time, and why complacency, not the other agent, is your biggest competitor.

In this episode, Trey and Micah chat with Matt Sturgeon who breaks down how he built a $1.7M book doing the opposite of what the experts say. He shares how a scrappy networking group of like-minded peers became his biggest growth lever, why he still says yes to the small accounts everyone tells him to drop, and what's actually driving his last three years of $300k+ revenue per year.........Resources & Links:💼 Find Your Next Agency:https://www.palladiumpoint.com/max📈 Free Trial of Insurance Xdate:⁠⁠⁠⁠⁠⁠https://www.insurancexdate.com/maxrevenue🔗 Work with Element22:Email submissions to: [email protected] call Brian at 843-296-3376📬Sign up for The Max Revenue Letter:⁠⁠⁠⁠⁠⁠⁠https://maxrevenuegroup.com/subscribe⁠⁠⁠⁠⁠⁠📘 Access Part 1 of Micah's Producer Playbook:https://www.maxrevenuegroup.com/products/producer-playbook-p1👕 Snag your Max Revenue merch:https://max-revenue-store.printful.me/

In this episode, Brandon breaks down the insurance industry's biggest insurance news including reports that Michael Dell's family office is taking the Baldwin Group private in a $7.7B deal, and last week's AI extinction-risk headlines.

In this episode, Micah breaks down "surrender to win," the idea that letting go of pride, ego, and the need to control outcomes actually leads to better results. He talks through the areas where producers fight hardest when they should surrender the most: cold calling and prospecting, chasing meetings, being right on the first call, client complaints, and the constant urge to check email.........Resources & Links:💼 Find Your Next Agency:https://www.palladiumpoint.com/max📈 Free Trial of Insurance Xdate:⁠⁠⁠⁠⁠⁠https://www.insurancexdate.com/maxrevenue🔗 Work with Element22:Email submissions to: [email protected] call Brian at 843-296-3376📬Sign up for The Max Revenue Letter:⁠⁠⁠⁠⁠⁠⁠https://maxrevenuegroup.com/subscribe⁠⁠⁠⁠⁠⁠📘 Access Part 1 of Micah's Producer Playbook:https://www.maxrevenuegroup.com/products/producer-playbook-p1👕 Snag your Max Revenue merch:https://max-revenue-store.printful.me/

In this episode, Trey and Micah welcome back two-time guest Guffy Wright to unpack his new book, Attach High, and the idea of attaching to a client's best interest while detaching from your own commission. Guffy breaks down his V3 framework for removing friction from high-stakes decisions, sharing the story of losing a deal despite being $400,000 cheaper as the moment that changed how he thinks about sales. The conversation covers how elite advisors guide buyers through tough decisions, why timing and self-investment matter at every career stage, and where to grab the book.Link to Attach High: https://a.co/d/0eqb8LF8.....Resources & Links:💼 Find Your Next Agency:https://www.palladiumpoint.com/max📈 Free Trial of Insurance Xdate:⁠⁠⁠⁠⁠⁠https://www.insurancexdate.com/maxrevenue🔗 Work with Element22:Email submissions to: [email protected] call Brian at 843-296-3376📬Sign up for The Max Revenue Letter:⁠⁠⁠⁠⁠⁠⁠https://maxrevenuegroup.com/subscribe⁠⁠⁠⁠⁠⁠📘 Access Part 1 of Micah's Producer Playbook:https://www.maxrevenuegroup.com/products/producer-playbook-p1👕 Snag your Max Revenue merch:https://max-revenue-store.printful.me/