The Media Core Minute

What does it look like to run an accounting firm that’s built on relationships, not just reports? In this episode, Josh sits down with Kayla Shirson, owner of Shurson Group, to talk about what it really takes to grow a business that feels human even in a field most people find intimidating. Kayla shares her story of buying and transforming a traditional firm, what she’s learned through scaling, and how she’s working to break the “boring accountant” stereotype. They dig into the real difference between tax filing and tax strategy, the biggest misconceptions people have about money, and how entrepreneurs can make smarter decisions on both the personal and business side of their finances. From navigating risk and burnout to defining what success actually looks like, this episode is packed with practical insight and honest conversation, whether you love spreadsheets or avoid them at all costs.

In this episode of Media Core Minute, Josh sits down with Peter Dokken, a real estate expert with a fresh perspective on homebuilding. But this isn’t about luxury homes or massive budgets; we’re talking about realistic options for first-time homebuyers. Peter breaks down how building your own home in 2025 might actually be more affordable than buying, especially in today’s market. They cover common misconceptions, where the real cost savings are, and how young buyers or growing families can take advantage of opportunities in new construction. If you're thinking about buying a home or just trying to figure out what makes the most sense financially, this is a conversation worth listening to.

In this episode, Josh sat down with Paul Ayres. He is a business & executive coach, CEO & business professional with an entrepreneurial focus on the continual requalification of skills for himself and his clients.  His website can be found here: https://www.thefitprofessional1.com/

Jake Kirsch is the Senior Director & Partner of ETS Performance. This episode focuses on his story, how ETS has scaled over the years, what it means to grind, and how being selfish can be beneficial.

Scott and Jen Elder are the Owners of Midwest Lifeshots and Spacebox Photography. This episode focused on what it means to provide an over-the-top experience, how AI is changing photography, and what they’ve learned along their journey. 

Patrick Elmore is the President of Business Development at Infinite Recycled Technologies. This episode focuses on Patrick’s story and the rapid growth Infinite has seen over these last few years.  This is a company you'll want to keep an eye on. 

Joel House is the President of La Crosse Sign Group. This episode focuses on the importance of team development and how EOS models can help run your business better. 

Matt Guse is the President of M.R.S. Machining. This episode focuses on his story, how M.R.S. has grown over the years, and what it's like to attract and retain great talent in your organization.  They also talk about building a good company culture and developing your people. 

Jeremy Ellingson is the COO of Ellingson Companies. This episode focuses on the current labor shortage in construction, the effects of technology, and Jeremy's experience as a leader in a quickly growing organization.

Juan is a Store Manager for Rochester Ford. This episode focuses on Juan's story, what it means to have unwavering belief in yourself, developing teams, and what riding a line between confidence and humility is like. 

Lincoln is the Owner of Links Outdoor Services, a landscaping and excavation company in Rochester, MN. This episode focuses on what it's like to give 110%, to never give up, and to know what you want.  

Jeremy Bigelow is the Owner of Bigelow Homes, helping Minnesotans design and build their homes for 40+ years. This episode focuses on real estate, developments, and legacy. Jeremy and Josh also discuss the current state of the real estate market, barndominiums, and the minimalist lifestyle. 

Colton Bjornson is the Founder of Tier 1 Clicks, a Social Media Advertising Firm for HVAC and Insulation companies. This episode focuses on paid ads, burning the boats, and what to look out for in ad agencies.  They also talk about their relationship as business owners who started their companies within a year of each other. 

Sam and Griff Slightam are third-generation owners of Jimmy's Salad Dressings and Dips in Stewartville, MN. This episode focuses on their personal journeys, growing up in an entrepreneurial family, and their long-term goals for Jimmy's.  They also talk about EOS models, personal development, and what it's like working with family. 

Antone "Tone" is the Founder of The Barber Lounge in Rochester, MN. This episode focuses on his story, and how he ended up owning a barber shop.  Antone and Josh also reminisce on their relationship and helping each other when they were both starting their businesses.

John is the Founder and Owner of Ace Athletics in Rochester, MN. This episode focuses on his story and how he has developed himself over time as he grew his business.  Josh and John also talk about their long-term goals and where they both hope to see their businesses go in the future. 

Julie is the President and CEO of Fresh Paint in Minnesota. This episode focuses on her story and how to thrive with partnerships.  Josh and Julie also discuss how to develop people to grow your company and the importance of recognizing life lessons along the way. 

Jeff is the President and Owner of Schad Tracy Signs in Minnesota. This episode discusses acquisitions, corporate America, starting companies, marketing, sales, leadership, and much more!  Schad Tracy Signs focuses on providing dynamic signage solutions to all sectors from banks, to restaurants, healthcare, and schools. 

Dr. Post is the owner of Northwest Dental Group in Rochester, MN. This episode discusses buying into practices, buying out partners, growing your business, leadership, and real estate development.  She also resides on the board of the Ronald McDonald House and has experience on many other boards. She is heavily involved in many community efforts to continue serving others outside of dentistry. 

Garrett is the Co-Owner and Founder of G&M Outdoor Services. Offering services from landscaping, and snow removal, to excavation and sewer and water, Garrett along with his sister founded the company and has grown it, learning many valuable lessons along the way related to work ethic, hiring, social media, and much more.