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The MediaShift Podcast
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The MediaShift Podcast

Author: mark glaser

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MediaShift is the premier destination for insight and analysis at the intersection of media and technology. The weekly MediaShift Podcast includes top news items, our Metric of the Week, and a One-on-One interview with one key player in digital media.
328 Episodes
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In the news this week, a mass shooting at YouTube was motivated by filtering and demonetizing videos about veganism and workouts. The video service was already dealing with disgruntled creators over filtering and now a shooting makes the situation even more fraught. Facebook tries to stem the tide of negative news by providing more context to news stories shared on the platform including Wikipedia entries, and Mark Zuckerberg will testify before Congress next week. And three-quarters of Americans believe the mainstream media runs “fake news” either with inaccurate or biased reporting. And Mark goes one-on-one with Jen Sabella at news startup Block City Chicago, which raised more than $180,000 on Kickstarter and will be part of the new Civil blockchain journalism crew.
In the news this week, a mass shooting at YouTube was motivated by filtering and demonetizing videos about veganism and workouts. The video service was already dealing with disgruntled creators over filtering and now a shooting makes the situation even more fraught. Facebook tries to stem the tide of negative news by providing more context to news stories shared on the platform including Wikipedia entries, and Mark Zuckerberg will testify before Congress next week. And three-quarters of Americans believe the mainstream media runs “fake news” either with inaccurate or biased reporting.
In the news this week, Facebook continues to be on the hot seat around data and privacy, with the FTC investigating, Congress asking for CEO Mark Zuckerberg to testify, and even Playboy dropping out of the social network. But on the good side, Facebook continues to support local news, and has been driving revenues for publishers through Facebook Groups. Netflix is going on a different kind of binge, hiring people at big salaries like $400,000 for a publicist, as the cost of content goes sky-high in the streaming age. And cord-cutting is having its moment, leading to less pay TV subscriptions and less TV advertising, as digital ad revenues continue to soar. Our Metric of the Week is Time Per User, Mark goes one-on-one with Dan Kennedy, author of the book, “Return of the Moguls,” about billionaires taking charge at major newspapers.
In the news this week, Facebook continues to be on the hot seat around data and privacy, with the FTC investigating, Congress asking for CEO Mark Zuckerberg to testify, and even Playboy dropping out of the social network. But on the good side, Facebook continues to support local news, and has been driving revenues for publishers through Facebook Groups. Netflix is going on a different kind of binge, hiring people at big salaries like $400,000 for a publicist, as the cost of content goes sky-high in the streaming age. And cord-cutting is having its moment, leading to less pay TV subscriptions and less TV advertising, as digital ad revenues continue to soar.
In the news this week, Facebook has taken one hit after another when the news broke that Trump consulting firm Cambridge Analytica had received Facebook profile data on 50 million users to help sway the election. Can the social giant turn the tide of bad news? Meanwhile Google made a splash by pledging $300 million for its new Google News Initiative to fight fake news, support subscriptions for publishers and more. As Facebook and Google lose share in online advertising, publishers are also looking elsewhere for social distribution, including Twitter and Pinterest. And Vox Media's Melissa Bell joins us to talk about the company's social video layoffs as the company pivots toward more podcasts and TV shows.
This week YouTube announced it would add text blurbs from Wikipedia to counter conspiracy theory videos. The only problem is they forgot to tell Wikipedia about their plan. The big South by Southwest conference is known for launching hot new apps, but this year it’s been about politics, ideas and a big backlash against the tech giants. Apple announced it was buying Texture, a “Netflix for digital magazines” in an attempt to boost subscriptions within Apple News. Our Metric of the Week is Google’s Subscriber Boost, and we're joined by Matthew Iles of the blockchain journalism startup Civil to find out about the hype and reality about initial coin offerings.
In the news this week, YouTube announced it would add text blurbs from Wikipedia to counter conspiracy theory videos. The only problem is they forgot to tell Wikipedia about their plan. The big South by Southwest conference is known for launching hot new apps, but this year it’s been about politics, ideas and a big backlash against the tech giants. Apple announced it was buying Texture, a “Netflix for digital magazines” in an attempt to boost subscriptions within Apple News.
This week, the U.S. Congress doesn’t seem to be making much headway in regulating tech giants, so many states are stepping in and taking action. Facebook announces it will work with the Associated Press to debunk misinformation ahead of the mid-term elections, but will they be ready for the storm that’s coming? The Boston Globe plans to raise print subscriptions 80% to a whopping $1350 a year. Talk about sticker shock.
In the news this week, the U.S. Congress doesn’t seem to be making much headway in regulating tech giants, so many states are stepping in and taking action. Facebook announces it will work with the Associated Press to debunk misinformation ahead of the mid-term elections, but will they be ready for the storm that’s coming? The Boston Globe plans to raise print subscriptions 80% to a whopping $1350 a year. Talk about sticker shock. Our Metric of the Week is Conversational Health, and we speak with Report for America co-founder Steve Waldman to discuss the first round of reporters sent to cover local news – and do community service – across the country.
In the news this week, many publishers are pivoting to subscriptions as online advertising dries up. And Facebook is starting a Local News Subscription Accelerator to help metro daily newspapers. But can everyone succeed with subscriptions? Independent publisher LittleThings is closing, citing the Facebook algorithm change as the culprit. And publishers are kicking the tires on yet another slate of micropayment startups. Will the audience buy in this time? And the Washington Post's media columnist Margaret Sullivan to discuss the spread of bots and misinformation on social media, and the problem with online discourse.
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