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© Elizabeth Henson INC
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Welcome to the Messy Success Podcast. Our host, Elizabeth Henson, is an expert in community based marketing with a focus on leadership and self development. She helps entrepreneurs, artists, and creative leaders grow and scale communities so that marketing is easy. She used her experience helping seven figure business owners to build out her own unique methodology in community building and marketing. The Messy Success Podcast combines business tips and real life experiences in being a creative entrepreneur. This podcast will leave you feeling confident, and normalizes the day to day struggles we all experience as business owners.
We can't wait to connect with you!
We can't wait to connect with you!
213 Episodes
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It is no secret that beauty products are pretty foreign to me! I want this Episode to feel like girlfriends chatting on the couch over wine.... gosh I miss that during the pandemic right!? Hear the whole story of why I became and affiliate for The Lip Bar and why I almost didn't....
Is Turo an easy, passive income? Yes and no 😉 . Tune in as I chat with Elizabeth Henson Co's CFO (my husband Mark) about our messy success journey with Turo. How to set up a successful Turo listing? What do you need to start renting your vehicle with Turo? How to market your vehicle? We answer all of these questions and more, so listen in, and let us know what additional questions you have, so we can get them answered in upcoming podcasts.
Why Flodesk is the best email platform for building community. Is Flodesk worth it? With so many email marketing platforms out there, I know it can be daunting to choose the best email marketing platform. That's exactly why I'm breaking down why Flodesk is the best system for community builders. Tune in to hear: 💚 Why email marketing is THE most important marketing platform in your business. 💚 How to effectively leverage email marketing. 💚 My personal experience with Flodesk (including pricing). 💚 and so much more! If you're interested in using Flodesk in your business be sure to use the link below👇 for one month free and then 50% off an entire year! https://elizabethhenson.co/flodeskcouponcode Not using email marketing, but interested in getting started? Tap the link below👇 to write your first marketing email in just one hour. https://elizabethhenson.co/shop
What does being visible mean and why is it so important when it comes to growing your business? In today's episode we're going to chat about eight easy ways to become more visible in your business and marketing. Tune in to learn: ⭐️ Why brand recognition is important. ⭐️ How to get clear in your brand messaging. ⭐️ How numbers (or KPIs) play into your marketing plan. ⭐️ + So much more! Interested in learning more about nurturing an online community? Be sure to join us inside The Community Builder Facebook Group.
How do you balance being a multi-passionate, entrepreneur while also prioritizing your family? Tune in, to hear how Ashley Freehan of The Purpose Gathering chats with us about: ⭐️ How to boost your productivity during the day? ⭐️ The importance of a like-minded, mompreneur community (whether in-person or virtual). ⭐️ How she went took her side-hustle photography business to a full-blown, profitable business. ⭐️ + So much more!
Need a marketing plan for 2023? You're in luck, because today I'm sharing my super simple 2023 marketing plan. Spoiler alert: You only need two things. PLUS, learn about an opportunity to actually stay accountable when it comes to your marketing plan for the year. Tune in to hear the two things you need for your 2023 marketing plan, plus lots of updates for both Elizabeth Henson Co. and the other businesses I work in.
Welcome back to The Messy Success Podcast! We're doing something a little different today — our very first rebroadcast of a listener favorite. Why? Because great content doesn't expire, and sometimes we need to hear a powerful message at a new stage in our growth. In this refreshed conversation, Elizabeth dives into what it really means to become magnetic — not through hustle or algorithms, but through energy, leadership, and presence. You'll learn five practical ways to create the kind of energy that draws clients, collaborations, and opportunities to you — naturally. Tune in to rediscover why "being magnetic" has nothing to do with doing more and everything to do with showing up as your most aligned self.
If spreadsheets make you sweat (yes, you're not alone), but you're still dreaming of a wildly profitable business—this episode is for you. Elizabeth sits down with Megan Hale, CEO & Founder of DreamMoney™, a strategic business-planning platform that helps solo entrepreneurs know their numbers, map sustainable revenue plans, manage cash flow, and step into their most empowered relationship with money. Megan's background as a former psychotherapist means she blends mindset and money mechanics in a way that feels both deeply human and strategically smart. We dig into how to move from fear of finances to seeing your business model work for you—so you can stop guessing and start growing with confidence.
If you've ever wondered why you're so tired even after a full night's sleep—or why your doctor keeps saying your labs are "normal"—this episode is your new favorite. Elizabeth is joined by holistic hormone expert Kate Gregory for a real conversation about what's really happening with women's health in their 30s and 40s. They chat about burnout, magnesium, the truth about cortisol (spoiler: it's not always bad), and why feeling good doesn't require extreme diets or "fixing" your body. Kate shares practical, science-backed ways to balance your hormones naturally—and gives listeners a special discount on her 7-Day Energy Reboot and free private podcast.
Welcome back to The Messy Success Podcast! In this first-ever on-air coaching episode, Elizabeth sits down with Jen Hastert, a wellness coach who's passionate about helping women uncover the root causes of disease. Together, they unpack the mindset and action steps needed to move from planning to profit. Elizabeth helps Jen design a 30-day revenue goal, build momentum toward her first course launch, and overcome the fears that have kept her in a freeze cycle. You'll hear real-time reframes, powerful accountability moments, and a raw look at what it takes to finally believe in yourself enough to follow through. Whether you're just starting out or ready to make your next big move, this one's packed with insight and encouragement to help you take action—today.
Welcome back to The Messy Success Podcast! In this episode, Elizabeth digs into Taylor Swift's Life of a Showgirl era and pulls surprising lessons for entrepreneurs—think reinvention, long-term commitment, and building real community (not just a funnel). She also shares a seasonal morning-routine update and a simple journaling prompt to help you bring that same 10/10 energy into your work. Tune in for practical reflection, candid storytelling, and one small experiment you can try this week to stretch how you show up.
Welcome back to the Messy Success Podcast! Have you ever wondered if it's the right time to hire a business coach—or if you even need one at all? In this episode, Elizabeth breaks down five clear signs that you're ready to take that step. From moving beyond DIY mode to breaking through income plateaus, you'll learn how to recognize when guidance and accountability could change everything for your business. Elizabeth also shares what makes a good coach (and what to avoid) so you can confidently decide if now is your moment.
Elizabeth sits down with social media expert and SoundBytes creator Taylor Stonack for an honest and hilarious conversation about business pivots, letting go of perfection, and why visibility matters more than virality. Taylor shares how she built Sweet Potato Social out of necessity, trusted her team through a risky new idea, and turned a scrappy pivot into a thriving membership. You'll hear why community matters, why celebrating others attracts success, and how taking action—before you feel ready—can completely transform your business.
Welcome back to The Messy Success Podcast! Today, Elizabeth is breaking down one of the most common questions she hears: "How can I market my business without spending a lot of money?" Spoiler alert—you don't need a huge budget to see real results. In this episode, she shares three actionable tips for getting your marketing off the ground using free (or nearly free) tools, strategic social media, and the power of in-person networking. Whether you're a new business owner or just trying to cut costs, you'll leave with simple, doable steps to build visibility and sales without the overwhelm.
Welcome back to the Messy Success Podcast! Today we're unpacking the two biggest roadblocks that hold entrepreneurs back: time and money. If you've ever caught yourself saying "I want to, but…"—this episode is for you. Elizabeth shares how shifting your language, asking better questions, and embodying the future version of yourself can completely transform your relationship with both time and money. Short, powerful, and packed with mindset shifts, this conversation will help you move from scarcity to possibility in your business and life.
Welcome back to The Messy Success Podcast! In this episode, Elizabeth takes you behind the scenes of her 200th episode promotion and shares a candid debrief on what worked, what didn't, and what every entrepreneur can learn from it. She compares the early days of podcasting to today's digital landscape—where engagement looks different, momentum is harder to measure, and unsubscribes are part of the process. You'll hear why "excuses to promote" (ETPs) matter, why engagement does not equal sales, and how in-person connections are proving to be one of the most powerful strategies in 2025. If you've ever felt discouraged by crickets on a launch or worried that unsubscribes mean failure, this episode flips the script and shows you how to use data, experimentation, and community to keep moving forward.
Welcome back to The Messy Success Podcast! In this episode, Elizabeth chats with Marisa Corcoran—Harvard grad, copywriting expert, and creator of The Copy Chat and The Copy Confidence Society. Marisa has helped coaches and creatives craft their uncopyable message, write landing pages that convert at 60% or higher, and infuse their copy with personality that actually connects. She's also raised over $130K through her summit for organizations like Soul Fire Farm, The Headstrong Project, and Sage USA. You'll hear how Marisa went from auditioning for Winnie the Pooh to building a business that blends creativity, copy, and community. She shares why most entrepreneurs don't have a copy problem—they have a messaging problem—and how her frameworks like the Word Closet, Accessories Closet, and Copy Star help you stand out in a crowded online space. ✨ Plus, don't miss Marisa's free masterclass: Leave Them Wanting More
Welcome back to The Messy Success Podcast! In this episode, Elizabeth tackles a tough but common question: what do you do when your family or friends don't support your business? She shares her own perspective on navigating assumptions, handling negative feedback, and how to reframe unsupportive voices without letting them derail your dreams. From filtering criticism to stepping into your "10 out of 10" future CEO energy, Elizabeth offers practical coaching strategies and mindset shifts to help you keep moving forward—no matter who's in your corner.
In this milestone episode, Elizabeth takes a break from strategy to answer your questions. She opens up about how Messy Success began, the changes she's made since episode one, and a few surprising personal details you've probably never heard. From forgetting to hit record with a guest to her days as a national championship field hockey player, this is a fun, unfiltered look at the woman behind the mic. You'll also hear her take on leadership, identity shifts, and the advice she wishes every entrepreneur knew.
Welcome back to The Messy Success Podcast! We've officially made it to episode 200, and this celebration is as heart-led as they come. In this solo episode, Elizabeth shares the inspiration behind the free Celebration Guide (packed with goodies!), reflects on how the podcast has evolved over seven years, and gives a peek into what's ahead. You'll hear about co-creating with the community, creating more with less, and why slowing down is the key to scaling up. If you've ever felt like your presence doesn't matter—this episode is a reminder that it does.
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