The Mindset Revolution

Author: David Chadderton

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What if you could decode the real reasons people buy, engage, and become loyal advocates? Not their age or postcode, but how they think? Welcome to ”The Mindset Revolution” with David Chadderton. This podcast challenges everything you thought you knew about customer behaviour, introducing the powerful STAR framework (Socialiser, Thinker, Adventurer, Realist). Discover the psychological secrets behind brands that truly connect, learn to craft experiences that resonate on a deeper level, and master the art of human-centred business in an increasingly automated world. Are you ready to see your customers – and your results – in a completely new light?

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The Breaking Point

2025-05-1124:40

What if the way we've all been taught to understand customers is fundamentally flawed? In the premiere of The Mindset Revolution, David Chadderton argues that we're at a "breaking point." He unpacks the paradox of having more data but less real connection, challenges the effectiveness of demographic labels, and explores why so many "personalised" experiences fall flat. This episode sets the stage for a new era: Mindset Marketing. Tune in to discover why the STAR Framework is your essential guide to truly seeing – and serving – the human behind the click.

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The Mindset Revolution