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Welcome to the Mobile User Acquisition Show, in which we talk about how to use mobile user acquisition strategies to grow your app quickly and capital-efficiently. Each episode includes strategies, tips and pointers from the leading edge of mobile user acquisition that can help you unlock tremendous growth for your app.The Mobile User Acquisition Show is produced by the team at RocketShip HQ. With 8 figure UA spends managed and over 10,000 ads produced, we deliver profitable growth for breakthrough B2C apps & help them navigate the brave new world of privacy-first, post-identifier marketing. See also: our live workshop series on marketing in a post-identifier world: https://mobilegrowthlab.com/
285 Episodes
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Most creative strategists treat audience research as a box to check before the real work starts. Karina Tukanova, freelance creative strategy consultant, treats it as the actual work. Karina is a freelance creative strategy consultant working with health, wellness, fitness, and lifestyle apps. She made the jump from performance marketing manager to creative strategist right around the iOS 14 shift, back when creative strategist wasn't even a defined role. In this episode, Karina breaks down h...
Most telehealth founders think AI's job is to write the ad copy faster. Vivek Girotra doesn't. He used it to figure out what his company actually stands for before he wrote a single line. Vivek is the co-founder of SurpassMD, a metabolic health telehealth company that launched with GLP-1 medications and plans to expand into HRT, TRT, longevity treatments, and peptides. Before founding SurpassMD, he spent over a decade leading marketing teams on the agency and client side. The compound is the ...
Noom's onboarding funnel runs 120 to 140 screens. Some 3-screen funnels convert above 10%. "The length does not matter. Bigger is not always better," as Jacob Rushfinn put it. Part 2 of the FunnelFox panel gets tactical on how web-to-app funnels actually get built. Part 2 of the FunnelFox webinar panel, with Rocketship HQ as partner. Shamanth Rao moderates Jacob Rushfinn (CEO, Botsi), Andrey Shakhtin (CEO, FunnelFox), Patrick Stuart-Constant (CEO, Sociaaal), Mike Gadd (VP Customer Success, S...
82% of top-grossing apps now take payment outside the app store. Patrick Stuart-Constant's team at Sociaaal ships 4,000 video ads a month, scaling to 10,000. The shift to web-to-app monetization isn't coming. It already happened. Part 1 of a two-part panel from a FunnelFox webinar, with Rocketship HQ as partner. Shamanth Rao moderated the conversation with Jacob Rushfinn (CEO, Botsi), Andrey Shakhtin (CEO, FunnelFox), Patrick Stuart-Constant (CEO, Sociaaal), Mike Gadd (VP Customer Success, S...
Most mobile UA teams think the algorithm is something you set and surrender to. Itai Kafri doesn't. He engineers the signal. Itai leads product growth at Voyantis, a predictive LTV and signal engineering platform for mobile apps. He has been in mobile user acquisition since before Meta introduced oCPM, back when advertisers controlled every bid manually. Since then, he has spent years figuring out what actually replaced that control. The answer is not the model. It is the signal strategy b...
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