We’re kicking off the first episode of “The Modern Revenue Executive” with a conversation on breaking down silos between sales and marketing.Michelle Barbeau, Chief Revenue Officer of eHealth, Inc., explains how she unified marketing and sales under one revenue-focused function. Michelle dives into how shared KPIs, cross-functional data access and daily standups helped build trust, drive collaboration and ultimately drive revenue.Key Takeaways:00:00 Introduction.06:18 Why aligning people, process and priorities matters.07:57 How shared conversion KPIs unlock growth. 09:27 The impact of inviting marketing into sales standups.11:36 Structuring the go-to-market engine around AEP.15:33 Diversifying beyond seasonal revenue peaks. 21:00 Replacing off-hours with empathetic AI agents.26:50 Turning retention into a strategic growth lever.31:30 Building trust through authentic brand messaging.Resources Mentioned:Michelle Barbeauhttps://www.linkedin.com/in/michellebarbeau/eHealth, Inc. | LinkedInhttps://www.linkedin.com/company/ehealthinsurance/eHealth, Inc. | Websitehttps://www.ehealth.comThank you for tuning in to “The Modern Revenue Executive.” If you enjoyed the episode, please give us a 5‑star rating and subscribe so you don’t miss the next one.#B2BSales #AIInMarketing #RevenueGrowthDisclaimer: References to “about 50 organizations” and “LTV of two to three years” in this episode specifically refer to eHealth’s Medicare Advantage business.
The Modern Revenue ExecutiveAI insights. Digital journeys. Human connections.Top-performing revenue teams are mastering the art of using AI to connect marketing touchpoints with sales conversions. "The Modern Revenue Executive" brings you insider conversations with leaders from healthcare, financial services, telecommunications and more, who are breaking down traditional silos between teams. Join Invoca CEO Gregg Johnson as executives share their strategies for aligning marketing and sales teams, optimizing multichannel investments and creating seamless experiences that convert.Get ready for powerful insights on leveraging AI, end-to-end attribution and revenue execution to drive measurable business growth in today's complex customer journey.