The Monday Morning Marketing
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© Esther and Melanie
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Helping small businesses understand more about marketing and how it works so they can grow their businesses. Each Monday morning, Esther and Melanie share their tips and advice so you can improve your marketing efforts. They also bring on guests with specific niche knowledge so you know who to turn to when you need them. Subscribe so you never miss an episode.
**Winner of Digital Women Podcast of the Year 2023**
**Winner of Digital Women Podcast of the Year 2023**
302 Episodes
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In this episode, Esther and Melanie talk about essential marketing skills for small business owners, cost-effective ways to improve marketing capabilities, and tools and resources for self-taught marketers.What would you add to their list of suggestions?
In this episode, Esther and Melanie discuss what content marketing is, why it's important and how to leverage it in your business.Hear the explanations and start using purposeful content marketing today!
What does it mean to have accessible marketing, how do you achieve accessibility in marketing and what exactly is WCAG 2.2 AA??All of these questions and more are answered in this episode when Esther and Melanie speak to Tania Gerard.
In this special 300th episode, Esther and Melanie look back on what has changed and what has stayed the same in marketing over the past 300 episodes. There's also a special giveaway to celebrate making it to 300 episodes so listen in and enter for your chance to win.
Monitoring your social platforms is way more than just customer service. Find out in today's episode about all the essential touch points that can be covered by properly monitoring the. Learn how you can use free and paid tools to do it yourself.
In this episode, Esther and Melanie speak to Deborah Jordan, founder of ChuzeDay. ChuzeDay is a small business solution to help with bookings, appointment reminders and more. Deborah also runs meet ups for solopreneurs because she knows how lonely it can be to work on your own. Listen to the conversation and find out more about ChuzeDay.
What is social proof, why does it matter, and how can you use it to build trust and grow your business? That's what Esther and Melanie discuss in this episode of The Monday Morning Marketing Podcast.Do you gather social proof? Be sure to leave us a review where you listen to this episode to let us know what you think of it.
Are you using Threads as part of your marketing plan? Are you finding that you're not getting the desired results? Then listen to this episode where Esther takes you through some interesting statistics and top tips on how to get better return from Threads. Let us know if it's working for you.
Ever wondered how marketers are using AI? Well, today's guest (Ayo Abbas) asked them directly and the results are in. Listen as Esther and Melanie explore the different ways marketers are using AI - but are they being truthful in their answers?
What are some do's and dont's when it comes to the online world? That's what Esther and Melanie discuss in this episode of The Monday Morning Marketing Podcast. What else would you add?
Having your social media accounts verified has to have some advantages, right? Some platforms charge you to verify your account, others give you the much sought after blue tick based on the number of followers or content you make. But is it even worth it to be verified? What are the benefits of it anyway? That's what Esther and Melanie discuss in this episode.Are you verified? Let us know what differences you've noticed (if any)
Want to get your name out there but don't know how? Gloria Chou joins Esther and Melanie in this episode to explain how to be your own publicist with no experience or connections. Listen to the end for some free resources from Gloria (and all the great advice throughout)
In this episode, Esther and Melanie discuss the key elements needed for a winning strategy. Listen in for top tips. Which will you implement?
Do hashtags still work on social media? Is there any reason to keep using them? If so, which ones should you use and why? So many questions to cover in this episode!Let us know if you're still using hashtags or if you've stopped.
LinkedIn Ads - do they actually work? Have you tried running them or are you put off by the cost? In this episode, Esther and Melanie talk with Kristian Downer about why LinkedIn Ads are worth your time and money.Let us know how you get on!
What makes your business unique? What makes it stand out from others in your industry? In this episode, Esther and Melanie discuss different USPs and why it's important to identify yours.
Every business seems to have a subscription or membership for you to join, including Ryanair! So what are the benefits of having one for your business? That's what Esther and Melanie discuss in this episode.Do you have a membership or subscription as part of your business model? Want to come on and tell us about it? Get in touch.
How can you use WhatsApp as an integral part of your marketing? In this episode, Charlie Day explains how to get started and how to grow your business by using WhatsApp. Listen carefully as she gives lots of top tips.
Coca-Cola is a well-established brand that still needs to market its products. Right now they are using the "Share a Coca-Cola" campaign and adding proper names and generic titles to their cans and bottles. Why? To promote the use of user-generated content (UCG) and have more people talk about their brand. How can you implement something like this for your brand? Esther and Melanie give you some examples in this episode.
What exactly is social engineering and why should (or shouldn't) we use it in our businesses? Well, there is a lot of controversy around it at present with the M&S hack in the UK but that's only one side to it. Take a listen as Esther and Melanie dive into the pros and cons of social engineering (and what you should look out for to avoid the ugly side to it)
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