The Monopoly Report

Claire Stapleton joins Alan Chapell to discuss her years inside Google, from shaping the company’s internal communications to helping organize the 2018 Google walkout. They explore the following from multiple perspectives: Google’s “Don’t Be Evil” philosophy, employee activism, corporate messaging, the limits of worker dissent, and what Claire calls “PR jujitsu” and what Alan characterizes as “Regulatory jujitsu.” Alan and Claire compare notes as between Google’s approach to addressing internal consent, to the company’s approach to managing dissent within the broader digital media industry and within standards bodies. Drawing heavily from Claire’s book Don't Be Evil: Bad Bosses, Fake Promises, and My Escape from Big Tech.the conversation also examines how money, power, and institutional influence can reshape corporate values, plus why employees should build an identity and sense of purpose beyond their jobs. Don’t Be Evil by Claire Stapleton can be purchased at https://tinyurl.com/5n7kkhv3.Yield by Ari Paparo can be purchased at https://tinyurl.com/msfdwrry. The Chapell Regulatory Insider can be found at: https://chapellreport.substack.com/ Takeaways: Google’s early culture built a powerful internal story around openness, innovation, and doing good. The 2018 Google walkout exposed the limits of employee voice and internal dissent. “PR jujitsu” can acknowledge criticism without committing to meaningful change. Vague principles like “Don’t Be Evil” leave significant room for companies to define their own standards. Power and wealth can insulate executives from ordinary feedback and criticism. Employees should avoid making their corporate identity their entire source of self-worth and purpose. Chapters:00:29 Welcome and Introduction00:53 Meet Claire Stapleton01:11 The 2018 Google Walkout04:49 Claire’s Early Years at Google08:09 When Google’s Story Started to Crack10:08 The Road to Employee Activism16:06 Google’s Strategy, Power and Privacy18:19 Article 13 and the Limits of Employee Voice25:32 What “Don’t Be Evil” Really Meant30:03 When Google’s Culture Began to Change32:38 Google’s “PR Jujitsu” Playbook35:18 Alan’s Experience With Google’s Influence40:33 Money, Power and Executive Insulation44:48 Claire’s Advice to Her Younger Self50:22 Alan’s Key Takeaways55:01 Closing Guests: Alan Chapell Learn more about your ad choices. Visit megaphone.fm/adchoices

Marc Guldimann, founder and CEO of Adelaide, joins Alan Chapell to discuss why attribution may be solving the wrong problem, how AU measures media quality, and whether attention can become a true currency for digital advertising. The Chapell Regulatory Insider can be found at: https://chapellreport.substack.com/ Takeaways Attribution may be a symptom of poor media-quality signals. AU measures the probability of attention and outcomes. Adelaide wants AU to become a shared media-quality currency. Publisher audits could reduce reliance on impression-level tracking. AI-driven media buying will need reliable quality signals. Shared quality standards could reshape how digital media is bought and priced. Chapters00:00 Marc Guldimann’s Background05:45 Why Viewability Gets Gamed07:54 The Problem With Attention Duration10:50 Can AU Replace Viewability?15:06 How Adelaide Builds AU20:13 Adelaide’s Publisher Strategy23:35 AI Agents & Media Quality27:37 Browsers, Privacy & Tracking31:55 Are Outcomes the Real Currency?34:41 Private vs. Shared Measurement38:16 Closing Guests: Alan Chapell Learn more about your ad choices. Visit megaphone.fm/adchoices

Thirteen months of Google's search data is worth roughly seventeen years of Bing's. That single number explains why Google's search business is now under pressure from four directions at once—the DOJ's antitrust remedy, the EU's Digital Markets Act, the UK's CMA, and the proposed US SEARCH Act. Now that Google is required to share its search data with competitors, the question turns to whether such sharing can be done in a way that is privacy safe. Do PETs offer a solution? Is this simply a place where privacy interests and competition interests are perpetually at odds? Is this simply another opportunity for Google to delay? Alan Chapell sits down with Alissa Cooper of the KGI to discuss the DOJ search remedies, the EU Digital Markets Act, privacy, AI, and what search data sharing could mean for competition and innovation Alissa Cooper’s bio can be found at: https://kgi.georgetown.edu/people/alissa-cooper/  The Chapell Regulatory Insider can be found at: https://chapellreport.substack.com/ Takeaways Why regulators want Google to share search data Privacy vs. competition in search How AI is changing the data-sharing debate Why independent oversight is essential Chapters 00:00 Introduction 03:24 Why Google Must Share Search Data 08:35 Comparing Global Regulations 16:06 What Search Data Includes 19:34 Privacy Concerns 32:20 Independent Oversight 43:00 Final Takeaways 50:05 Closing Remarks Learn more about your ad choices. Visit megaphone.fm/adchoices

Is self-regulation still relevant in today's privacy-first advertising landscape? Alan Chapell sits down with Andy Dale, General Counsel and Chief Privacy Officer at OpenAP, to discuss the future of industry self-regulation, AI governance, privacy laws, and what ad tech organizations must do to remain valuable as regulation evolves. The Chapell Regulatory Insider may be found at https://chapellreport.substack.com/ The Data Protection Breakfast Club podcast may be found at https://rephonic.com/podcasts/data-protection-breakfast-club Takeaways: - Why self-regulation in ad tech needs to evolve beyond traditional compliance. - How AI governance, privacy laws, and managed services are reshaping the industry. - The future role of trade associations in supporting advertisers and ad tech companies. - Why collaboration and practical guidance may matter more than ever. Chapters: 00:00 Introduction 00:34 Meet Andy Dale, General Counsel & Chief Privacy Officer at OpenAP 02:54 Is self-regulation still relevant? 06:08 Why now is the time to rethink industry organizations 07:36 Privacy laws vs. self-regulation 10:18 What advertisers need today 13:12 The future of industry collaboration 19:17 The three pillars: Advocacy, Standards & Compliance 22:11 How best practices should evolve 28:50 Managed services and privacy support 32:04 AI governance and the next opportunity 33:18 Does the DAA still matter? 37:25 Industry partnerships and consolidation 44:20 The future value of trade associations 46:03 Final thoughts Learn more about your ad choices. Visit megaphone.fm/adchoices

Alan Chapell speaks with Martin Thomson, Distinguished Engineer at Mozilla, about the W3C Attribution API, browser-based measurement, privacy-enhancing technologies, interoperability, fraud, and the future of advertising attribution. They examine the tradeoffs between privacy, competition, and ad measurement. The Attribution API spec may be found here: https://github.com/w3c/attributionThe Chapell Regulatory Insider may be found here: https://chapellreport.substack.com/A Written Q&A between Alan and Martin may be found here: https://monopoly-report.com/p/the-w3c-attribution-api Takeaways Mozilla explains the goals behind the W3C Attribution API and browser-based measurement. The discussion explores privacy, interoperability, and the future of digital advertising. Martin Thomson addresses concerns around attribution accuracy, fraud, and competition. The episode examines what remains after Google's Privacy Sandbox initiative. Alan Chapell and Martin Thomson debate how future web standards could reshape ad measurement. Chapters00:00 Introduction01:26 Meet Martin Thomson of Mozilla06:04 What is the W3C Attribution API?10:57 Transparency and trust in browser measurement14:32 Privacy Sandbox and what remains16:07 Differential privacy explained18:37 Interoperability vs. user privacy23:27 Attribution, incrementality, and measurement challenges27:35 The future of measurement partners31:56 Fraud, attribution, and Google's role37:20 Designing standards for the future web41:20 Alan Chapell's key takeaways and analysis45:54 Closing remarks Learn more about your ad choices. Visit megaphone.fm/adchoices