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Description
The More Profitable Podcast is for service-based business owners who want their podcast to drive real sales—not just downloads.
Hosted by Stacey Harris, founder of Uncommonly More, this show gives you the strategies, systems, and structure you need to turn your podcast into a sales tool. We’re not here for hacks or vanity metrics—we’re here to help you build a show that consistently attracts, qualifies, and converts right-fit leads.
Each week, Stacey shares what’s working right now for her clients—real business owners using podcasts to sell high-ticket offers, shorten the sales cycle, and build trust at scale. Whether you’re managing your own show or working with a production team, you’ll learn how to create episodes that support your marketing, move your listeners closer to working with you, and keep your content sustainable.
If you're tired of your podcast feeling like a time-suck that’s disconnected from your revenue, this is your show.
716 Episodes
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A commitment to “record and release in the same week” is the thing keeping your podcast stuck. If your show isn’t built around quarterly planning, it’s not going to work as the sales asset you need it to be. Every production client I’ve worked with - whether they’ve been with us six months or six years - comes to the table for quarterly strategy. Because the truth is, your content has to serve the sales goals of your business right now, not just fill airtime. When you skip this step, you wast...
If you’re still sitting on a podcast idea because you’re waiting for the “right” time, let me stop you. What you’re actually doing is waiting for perfect. And perfect is just procrastination with better branding. While you’re busy “getting ready,” somebody else is already publishing and getting in front of your clients. I’ve put out 689 episodes of this show. Do I think they’re all good? Nope. Do I think any of them are perfect? Absolutely not. But they exist. They work. They connect with peo...
If your downloads have dipped and you’re thinking, “The podcast is broken, what am I doing wrong?”—you’re not alone. It’s easy to spiral when numbers dip, but more downloads doesn’t equal more sales. Your show has a job inside your sales process. The real question isn’t “How do I get more listeners?” It’s “Is my show actually moving the right people closer to becoming clients?” Those are two different problems, and solving the wrong one will leave you frustrated. In this episode of The More P...
Until now, this podcast housekeeping series has been very much about the listener. It’s been more about the people on the other end who you want to entice into your business. But what about the impact on how you feel about your podcast? That’s the focus for today’s show, where we dive into the process of putting episodes together. In this episode of The More Profitable Podcast, you’ll learn about the strategical and logistical sides of preparing your perfect podcast episode. I’ll teach you ho...
When you open up Spotify or another preferred podcast app, what do you see? As a podcast host, you really want your show to stand out on these apps. But listeners have so many choices, even if they narrow things down with a search for a specific subject (unless it’s really, really niche). And the options can blend together. So how do you make sure your show doesn’t disappear in the crowd and get passed over? It starts with the first thing everyone sees: the cover art and description. In this ...
Your podcast outro is highly-valuable real estate. Anybody who lasts long enough to hear it is on your “best listener” and “most interested leads” list. Therefore, you want to make sure it’s good! Much of what you need for a great podcast intro also applies to your show’s outro. So in this next housekeeping episode of The More Profitable Podcast, you’ll learn about how to craft the perfect podcast outro. I’ll teach you how to position it so that it works best to help you create the leads and ...
New listeners to your podcast usually get their first impression from the intro. Is yours as effective as it can be? This is the first part of actually getting into the foundational pieces of your podcast in this housekeeping series. If you happen to be a new listener of The More Profitable Podcast looking to launch your show, this is a good episode to start with. And if you’re an older listener with a podcast, it’s a good refresher to clean up or update things if you haven’t done so in a whi...
This is not the episode I had planned for today, but I had a question come up in a conversation with a client recently and it gave me a desire to do something a little behind the scenes. So that's what we're going to do today. I'm going to take you into the aftermath of my mid-year review. During their mid-year review, my client asked some really great questions about how I make decisions around what to do next with my own show. And I thought this would be an opportunity for me to really prac...
If your podcast is leaving you feeling a little stuck as you're doing your mid-year audit, the answer is almost never to burn it down and start fresh. I get the instinct to grab the lighter. It's more exciting, frankly more fun, because we don't have to look real hard. We can blame the podcast instead of our approach to the podcast. But here's the thing about overhauls. They're usually expensive, they cost you a lot of energy, and they just push these feelings down the road with wasted time—e...
It's easy to get stuck in gear and hosting choices and building new pages for your website when you're launching a podcast. But when we're using this as a tool to market our business, some things have got to be lined up from the jump so we actually see the results we want to see. I have conversations with potential podcasters all the time where we end up talking about how many downloads they should expect, how quickly they'll see sales, or swinging the pendulum the other way, how long they ha...
It's time we tackle a topic that can be a bit daunting – getting ready to work with a new podcast production partner. Whether you've been DIYing your podcast or working with another team, there are some crucial things you need to have in place to make the transition smooth and successful. Here's the thing: we've onboarded clients this year who fell into two camps. Some were convinced they needed way more than they actually did, which delayed them from getting the support they needed. Others w...
Your podcast went quiet. Now you’re ready to come back. Whether the break was intentional or your show just faded out, the question isn’t how to restart, it’s how to avoid ending up back here again. In this episode of The More Profitable Podcast, we’re getting clear on what needs to happen before you hit record again. Because if you don’t look at what caused the break in the first place, you’re likely to repeat it, just with a different intro track. This isn’t about guilt. It’s about clarity,...
You're doing more episodes. Adding special series. Creating private podcasts. More and more and more. But here's the thing…doing more of something that's not currently working isn't going to get you better results. It's not that your audience needs more content from you, they need different content from you. In this episode of The More Profitable Podcast, I'm breaking down four key lessons from high-performing podcasts that are actually making a difference in their brands and businesses. And ...
It’s June. Month six of twelve. Which means yes, it’s “mid-year check-in” season. And while everyone else is shouting about how behind you are, I want to do something different. I want you to slow down. Get honest. Actually check in. Not because you’re supposed to, but because you need to know if your podcast is doing its job. In this episode of The More Profitable Podcast, we’re talking about what a real mid-year audit looks like, the signs that your content isn’t pulling its weight, a...
The podcasters who close high-ticket offers in Q4? They’re not waiting until September to figure it out. They’re laying the groundwork now. It’s strategic. It’s quiet. And it starts earlier than most people expect. This isn’t about hustling for the sake of it. It’s about understanding how longer sales cycles work. Your podcast should be helping you stay visible, build trust, and prep leads before your launch window even opens. In this episode of The More Profitable Podcast, we’re digging into...
Publishing valuable content is not the same as building a podcast that converts. If you’re stuck in the cycle of sharing tips, getting great feedback, but still not seeing leads… this episode is going to hurt a little—but it’ll help a lot. Because the problem usually isn’t your content. It’s the misalignment between your episodes and your sales strategy. On this episode of The More Profitable Podcast, we’re digging into how “helpful” content can actually stall momentum, what it looks like whe...
It’s finally time for us to have this conversation. Repeatable podcast series. This is one of my absolute favorite strategy tools, and honestly, it’s the thing that gives me—and my clients—more breathing room, better leads, and sales that keep rolling even when we step away. Today, I want to show you what a repeatable series can look like inside your business. Whether it’s buying you time off, supporting a launch, or becoming an evergreen asset that brings in leads year after year, this is a ...
Planning for Q4 might feel wildly premature—but it’s not. Especially this year, when sales cycles are longer, buyer hesitation is real, and your podcast needs to start doing the heavy lifting now if you want results later. In this episode of The More Profitable Podcast, I’m sharing why I scrapped my original launch plans and created the Profitable Podcast Summer Camp. After dozens of Q2 planning calls, one theme kept coming up: podcasters want space, but they also need real ROI. And that does...
Growing your show is great, until you realize you’re bringing in the wrong people. If you’re getting more listeners, but your sales pipeline still feels like a ghost town, it’s time to take a hard look at what’s actually happening. Today, we’re talking about why so many business owners accidentally build podcasts that grow audiences... but don't grow revenue. And more importantly, how to fix it. On this episode of The More Profitable Podcast, I’m breaking down the three biggest signs your pod...
If your podcast has felt off lately, you’re not alone. But before you decide to hit pause—or scrap the whole thing—you need to figure out what’s actually wrong. Because most of the time? It’s not the podcast. It’s the support system. It’s the strategy. It’s the pressure of doing everything yourself without knowing if it’s even working. In this episode of The More Profitable Podcast, we’re talking about how to figure out whether your podcast is broken… or just under-supported...
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