The Mortgage Rainmaker Podcast

This is the No.1 Tool I use that GUARANTEES I crush the week…instead of the week crushing me.Hey there, Rainmakers! In this episode, I reveal my No.1 system for staying on fire all week long: the Sunday PPC—Preparation & Pulse Check. This is my 45–60 minute framework that guarantees I crush the week instead of letting the week crush me.I’ll walk you through exactly how I use this tool to celebrate momentum, prime my energy, map my schedule, and lock in the Top 3 that keep my pipeline full and my life aligned. This is the weekly reset that takes me from chaos to clarity.💡 Key InsightsMy PPC Framework: a 7-step weekly reset to keep you focused, clear, and consistent.Why celebrating wins first fills your tank and sets the tone for the week.How to own what didn’t work—without shame—and recalibrate fast.The personal standards I track (sleep, workouts, water, walks) to prime my energy.Why calendaring the whole week—work + family + workouts—reveals the truth about what’s possible.The “Top 3” goals that actually move the needle and how I score them week to week.The sales scoreboard that predicts your future paycheck: leads, hot shoppers, pre-approvals, meetings, and upcoming units.Are you ready to make it rain? Let’s do this!Are you ready to finally break through your limits, execute with confidence, and achieve the life you know you’re capable of? Catalyst is the ultimate community-driven execution system designed to keep you focused, accountable, and moving forward. Enrollment is open from September 18th-25th. Just five days to get onboard. Don’t miss your chance!Grab your spot at shaylagifford.com/catalyst.Connect with Shayla:On InstagramOn LinkedInShow Links:Shaylagifford.comThe Mortgage Rainmaker PodcastThe Catalyst Coaching CommunityGuild Mortgage

Hey there, Rainmakers!How do you go from planning weddings to building a powerhouse mortgage business doing nearly $50 million, all by the age of 28, while raising two babies, moving three times with your active-duty husband, and running a family team? That’s exactly what my guest, Rachel Robole has done.Rachel’s story is a masterclass in drive, resilience, and vision. She shares how she left behind her “dream job” in event planning, discovered the life-changing impact of homeownership, and jumped into the mortgage business alongside her father. Together, they set out to do $36 million this year — and they’re on track to blow past $50 million!What I love about Rachel is her clarity of purpose. She knows she’s building a legacy, not just a business. She’s navigating the messy middle of motherhood, leadership, and growth — and doing it with a mindset that every Rainmaker needs to hear.💡 What we cover in this episode:The turning point that led Rachel from wedding planning to mortgagesHow she balances military life, motherhood, and mortgage successWhy she believes in “stewarding her gifts” and leaving people bigger than she found themBuilding a family team with her dad and sister — and the lessons learnedThe power of Catalyst coaching, micro-decisions, and staying consistent in the chaosRachel’s approach to networking as a Trust Builder and connectorRachel is proof that with clarity, discipline, and heart, you can build a thriving business while living a full life.  Are you ready to make it rain? Let’s do this!Guest Links:Rachel’s Instagram: www.instagram.com/rachelrobole_mortgage/reels/Rachel’s AnnieMac Page: www.annie-mac.com/lo/rachelrobole/?associate=trueRachel’s LinkedIn: www.linkedin.com/in/rachelroboleAre you ready to finally break through your limits, execute with confidence, and achieve the life you know you’re capable of? Catalyst is the ultimate community-driven execution system designed to keep you focused, accountable, and moving forward. Enrollment is open from September 18th-25th. Just five days to get onboard. Don’t miss your chance!Grab your spot at shaylagifford.com/catalyst.Connect with Shayla:On InstagramOn LinkedInShow Links:Shaylagifford.comThe Mortgage Rainmaker PodcastThe Catalyst Coaching CommunityGuild Mortgage

Hey there, Rainmakers!When I first started, I was just a hair-on-fire salesperson—chaotic, hustling, doing whatever it took to survive. But if you want to step into true freedom, wealth, and impact, you can’t just have a job. You need a real business. That’s where my Rainmaker Framework comes in.This is the exact framework I used to move from survival mode to building a $500K+ mortgage business—one that’s stable, scalable, and gives you the power to choose your life. I break down the vision, the belief, the plan, the accountability, and the community that you need if you want to go from chaos to control and build a business you love.💡 What we explore:The 5 pillars of the Rainmaker Framework: vision, belief, plan, accountability, communityWhy 15 closings a month is the magic number for a stable team and incomeHow to build a top 50 partner list and generate 75+ leads every monthThe 5-3-2 prospecting plan and why consistency beats talent every timeHow to structure pre-approval meetings and promises that make agents beg to work with youWhy accountability and community are non-negotiables for building a business that lastsThis episode isn’t about chasing volume for ego—it’s about building something real. Something that gives you time, money, freedom, and legacy.Are you ready to make it rain? Let’s do this!Are you ready to finally break through your limits, execute with confidence, and achieve the life you know you’re capable of? Catalyst is the ultimate community-driven execution system designed to keep you focused, accountable, and moving forward. Enrollment is open from September 18th-25th. Just five days to get onboard. Don’t miss your chance!Grab your spot at shaylagifford.com/catalyst.Connect with Shayla:On InstagramOn LinkedInShow Links:Shaylagifford.comThe Mortgage Rainmaker PodcastThe Catalyst Coaching CommunityGuild Mortgage

Hey there, Rainmakers!For years, I thought I had to do it all — prove I was credible, trusted, and capable by being the Michael Jordan of mortgage lending. I was rebounding, shooting, defending, dunking… and burning out. The truth? Michael Jordan didn’t win championships until he had a team. And neither will you.In this episode, I’m pulling back the curtain and introducing you to the powerhouse professionals who help me run a thriving, scalable mortgage business. Together, we break down the exact roles, routines, and rhythms that transform your career from hustling solo to leading like a true Rainmaker.You’ll hear from:Shannon Giraldo, Team Lead Loan Processor, on the superpower of being the hub of the wheel and how daily workflows and communication drive flawless closings.Marcy Kramer, Pre-Approval Manager, on lightning-fast turn times, bulletproof pre-approvals, and how she manages 50–60 pre-approvals a month with ease.Stephanie McDowell, Loan Officer Assistant & Lead Admin, on tracking leads, working hot shoppers, and keeping your pipeline moving with precision.We also dive into practical strategies for hiring, creating culture, and building systems that let you step out of the grind and into your true role as a leader. And I share a sneak peek of my upcoming Slay with Shay Live Event, where we’ll take these strategies even deeper.💡 What you’ll learn:How to stop white-knuckling your business and start empowering othersThe daily rhythms of high-performing processors, pre-approval managers, and LOsHow to build trust, culture, and ownership inside your teamHiring strategies to find and retain A+ playersWhy building your dream team is the ultimate lever for growthAre you ready to make it rain? Let’s do this!PLUS–Slay with Shay Live is coming and trust me, you do NOT want to miss this! This September 15th - 17th in beautiful Lake Tahoe, I’ll bring you my entire playbook, plus a host of top producers, speakers and badasses, all carefully chosen by me to get you to that next level.Go to shaylagifford.com now, get your ticket and book your hotel. And yes...it will sell out!Connect with Shayla:On InstagramOn LinkedInShow Links:Shaylagifford.comThe Mortgage Rainmaker PodcastThe Catalyst Coaching CommunityGuild Mortgage

Hey there, Rainmakers! Ever feel like you’re doing all the right things, but your growth has stalled? Chances are, one of four sales mistakes is holding you back — and until you fix it, you’re stuck spinning your wheels.In this solo episode, I’m exposing the truth about the four big sales mistakes loan officers make — whether you’re a Trust Builder, Technician, Marketer, or Networker. I’ve lived these patterns myself, and I’ve coached hundreds of LOs who’ve been trapped by them. Today, I’m not just calling them out — I’m giving you the exact fixes that will put you back on track to becoming a true Rainmaker.From expanding your network beyond your comfort zone, to shifting from efficiency to real effectiveness, to turning your marketing into meetings, and making your networking actually convert — I’m laying it all out. If you’re ready for stability, confidence, and freedom in your business, it’s time to face the Achilles heel that’s been holding you back.💡 What we cover:Why playing it safe with the same small circle will stall your growth.The Technician trap of efficiency over impact — and how to break it.How to stop hiding behind marketing and start converting attention into partnerships.Why endless networking won’t work unless you’re strategic about it.My proven Top 50 system to track, rate, and deepen your most valuable relationships.How to reconnect with people around their goals and families to create true partnerships.PLUS–Slay with Shay Live is coming and trust me, you do NOT want to miss this! This September 15th - 17th in beautiful Lake Tahoe, I’ll bring you my entire playbook, plus a host of top producers, speakers and badasses, all carefully chosen by me to get you to that next level.Go to shaylagifford.com now, get your ticket and book your hotel. And yes...it will sell out!Connect with Shayla:On InstagramOn LinkedInShow Links:Shaylagifford.comThe Mortgage Rainmaker PodcastThe Catalyst Coaching CommunityGuild Mortgage

Hey there, Rainmakers!What if you could grow your business fast — and still be present for what matters most?In this episode, I’m joined by Allison Larson, a rapidly rising branch manager and powerhouse coach who’s rewriting what success looks like in mortgage leadership. Allison shares how she’s scaled quickly, avoided burnout, and stayed centered — all by using a few key tools to track her week, stay aligned, and lead with intention.She’s not just building a business — she’s building a life on her terms.And if you’re joining us at Slay with Shay this September, you’ll get to hear even more from Allison live on stage.💡 What we cover:How Allison used weekly planning and time-blocking to scale her growthThe key tool she uses to track her week and stay aligned with her valuesCoaching with candor: how to give honest feedback with heartBalancing leadership and life as a high-performing womanCreating a team culture of accountability without controlWhy she said no to playing small — and how it changed everythingAllison’s story is packed with wisdom for any Rainmaker who’s growing fast and wants to stay grounded in what really matters.👉 Be sure to share this episode with your team — especially the women who are ready to lead with more clarity, courage, and conviction.Guest Links:InstagramLinkedInGuild MortgageYoutubePLUS–Slay with Shay Live is coming and trust me, you do NOT want to miss this! This September 15th - 17th in beautiful Lake Tahoe, I’ll bring you my entire playbook, plus a host of top producers, speakers and badasses, all carefully chosen by me to get you to that next level.Go to shaylagifford.com now, get your ticket and book your hotel. And yes...it will sell out!Connect with Shayla:On InstagramOn LinkedInShow Links:Shaylagifford.comThe Mortgage Rainmaker PodcastThe Catalyst Coaching CommunityGuild Mortgage

Hey there, Rainmakers!If you’ve ever wondered what it really takes to grow from hungry loan officer to influential industry leader, this conversation with Dave Savage is your blueprint. Dave is Chief Growth Officer at Trust Engine & Founder of Mortgage Coach. More than that, Dave is a longtime friend, a visionary entrepreneur, and a man deeply committed to elevating others through practical tools, personal development, and a clear sense of mission.In this episode, we talk about the code he lives by, the habits that have fuelled his success, and the purpose that drives him — not just in business, but in life. Whether you’re just starting out or reimagining what comes next, you’ll walk away with real strategies and perspective to grow both personally and professionally.💡 Key Insights:The mindset shift that helped Dave rise from early struggle to sustained successHis morning routine, prospecting framework, and personal development toolsWhy your “code” — the principles you live by — shapes your results more than anythingHow redefining success around purpose created more drive, clarity, and peaceDave will be speaking at Slay with Shay this September, guiding us deeper into how to uncover and live your code. It’s about building a business and life that reflect who you really are — and how you want to lead.Are you ready to make it rain? Let’s do this!Guest Links:Mortgage Coach Website: https://mortgagecoach.comDave’s LinkedIn Profile: https://www.linkedin.com/in/mortgagecoach/Mortgage Coach Channel:  https://www.youtube.com/c/MortgageCoachPLUS–Slay with Shay Live is coming and trust me, you do NOT want to miss this! This September 15th - 17th in beautiful Lake Tahoe, I’ll bring you my entire playbook, plus a host of top producers, speakers and badasses, all carefully chosen by me to get you to that next level.Go to shaylagifford.com now, get your ticket and book your hotel. And yes...it will sell out!Connect with Shayla:On InstagramOn LinkedInShow Links:Shaylagifford.comThe Mortgage Rainmaker PodcastThe Catalyst Coaching CommunityGuild Mortgage

Can you dominate a market of just 20,000 people — and still run a $60 million mortgage business? Tara Gonzalez can. And she does it with heart, grit, and insane consistency.Hey there, Rainmakers!In this episode, I’m joined by one of the most badass small-town leaders I know: Tara Gonzalez, Branch Manager and Loan Officer in Elko, Nevada. From her days as a waitress at the iconic Star Hotel to becoming a top-producing loan officer at Guild Mortgage, Tara has built something truly remarkable.We unpack how she’s running a consistent $30–$35M book of business, what it means to lead a values-driven team in a tiny market, and how she built the kind of trust and loyalty that had clients and partners holding leads for her while she grieved the loss of her mother.Tara’s story is a masterclass in leadership, delegation, culture, and staying grounded. Whether you're building in a small town or a major city, there’s gold in this conversation for you.Are you ready to make it rain? Let’s do this!💡 Key Insights:A 16-year-old mom turned mortgage powerhouse — Tara’s journey is driven by grit and purpose.Why her years in waitressing were the best customer service training ground ever.How she’s built 25–30% market share in a town of 20,000 — with just 6 builders.The secret to creating a team culture so strong, it runs itself during personal crisis.The power of being a trust builder in business — and why clients & agents stick.How delegation, SOPs, and structure allow her to scale and lead effectively.Why being aligned on beliefs and values attracts the right people and clients.Guest Links:Tara on LinkedInGuild Mortgage Elko BranchPLUS–Slay with Shay Live is coming and trust me, you do NOT want to miss this! This September 15th - 17th in beautiful Lake Tahoe, I’ll bring you my entire playbook, plus a host of top producers, speakers and badasses, all carefully chosen by me to get you to that next level.Go to shaylagifford.com now, get your ticket and book your hotel. And yes...it will sell out!Connect with Shayla:On InstagramOn LinkedInShow Links:Shaylagifford.comThe Mortgage Rainmaker PodcastThe Catalyst Coaching CommunityGuild Mortgage

What does it take to transition careers, move across the country multiple times, raise a family, and still close $41 million in a year?Hey there, Rainmakers!In this episode of the Mortgage Rainmaker Podcast, I sit down with Lucy Thornton, a vibrant loan officer and branch manager at Guild Mortgage. Lucy’s journey from real estate agent to top-producing loan officer is full of heart, hustle, and hard-earned wisdom.Now based in Savannah, Georgia — and thriving after several relocations as a military spouse — Lucy shares how she built trust from the ground up, navigated the transition between industries, and turned her relationship-based approach into consistent production.We talk about the difference between harmony and balance, the importance of showing up with authenticity, and how creating real connections can fuel both your career and your personal life.💡 Takeaways for Rainmakers:Relationships are the foundation of every great mortgage businessYou don’t need to chase balance — strive for harmonyLean into the strengths from your past roles (like real estate!)Relocating doesn’t mean starting over — it means re-rootingYour energy is your brand — protect it, grow it, lead with itGuest Info:LinkedInLucy the LenderEdge Home FinancePLUS–Slay with Shay Live is coming and trust me, you do NOT want to miss this! This September 15th - 17th in beautiful Lake Tahoe, I’ll bring you my entire playbook, plus a host of top producers, speakers and badasses, all carefully chosen by me to get you to that next level.Go to shaylagifford.com now, get your ticket and book your hotel. And yes...it will sell out!Connect with Shayla:On InstagramOn LinkedInShow Links:Shaylagifford.comThe Mortgage Rainmaker PodcastThe Catalyst Coaching CommunityGuild Mortgage

🔥 Want to 10x your results? It starts with this truth: high performance isn’t about talent. Or even mindset...it’s about habits.Hey there, Rainmakers!Today I’m sharing the mindset, energy, focus, and discipline that actually separates top performers from everyone else. I’m not talking about cheesy affirmations or surface-level strategy. I’m talking about building a way of being that becomes habitual—a way of living that magnetizes results, energy, clarity, and impact.This episode is a personal one. Because the truth is, I wasn’t always this way. I had to train myself to think differently. To stop wasting time. To claim the level of clarity and productivity required to lead, coach, and live in full alignment.Whether you’re a loan officer, team leader, or entrepreneur—if you want to be the best of the best, this episode is your roadmap.What we talk about:Why “just having a better mindset” isn’t enough—and what to do instead.The #1 focus of high performers that average producers ignore.How to generate energy on command (and why it matters more than strategy).The critical difference between being busy and being productive.How the Catalyst Planner and a simple “Top 3” can transform your year.Why journaling + self-awareness might be your most powerful growth tools.Are you ready to make it rain? Let’s do this!If you liked what you heard, why not leave me a five star review, and tell me what you liked most about the show!PLUS :Do you feel like you've hit a plateau or lost some of your enthusiasm, focus, and fire? Has business become a grind and you often wonder what it’s going to take to get you excited again? Or do you feel like your world is constant chaos and you aren’t driving your life forward with clarity of vision?If so - check out my catalyst coaching community, where we accelerate your success!Connect with Shayla:On InstagramOn LinkedInShow Links:Shaylagifford.comThe Mortgage Rainmaker PodcastThe Catalyst Coaching CommunityGuild Mortgage

Drowning in leads but struggling to hire help? You’re not alone — and I’ve got your roadmap! Hey there, Rainmakers!In this episode, I’m diving into a powerful office hours convo where Rox — a solo-producing loan broker getting 20–30 referrals a week — asks the million-dollar question: How do I hire the right support without repeating past mistakes?She’s tried VAs, bank referrals, even recruiting agencies... but nothing’s stuck. And I get it — the hiring game can feel like a revolving door of frustration. That’s why I break it all down: how to find your lead admin, what to look for (hint: smart, charming, competitive), and why investing in someone’s growth path is the only way to build a ride-or-die team.I also share a sneak peek at what I’m teaching at Slay with Shay this September — my complete playbook for hiring, onboarding, and leading a high-performing team that lets you finally breathe.💡 Key Takeaways:You’re not too early — you’re probably late if you're overwhelmed by leads.The right hire often has zero mortgage experience — but tons of character and hunger.Think long-term: hire for who they’ll become, not just who they are today.The 3 personality traits I look for that form ‘The Golden Combo’Pitch the job like a 2-year business school — because that’s what it is.Love who you hire — because when sh*t hits the fan (and it will), that’s what keeps you patient!If you liked what you heard, why not leave me a five star review, and tell me what you liked most about the show!PLUS :Do you feel like you've hit a plateau or lost some of your enthusiasm, focus, and fire? Has business become a grind and you often wonder what it’s going to take to get you excited again? Or do you feel like your world is constant chaos and you aren’t driving your life forward with clarity of vision?If so - check out my catalyst coaching community, where we accelerate your success!Connect with Shayla:On InstagramOn LinkedInShow Links:Shaylagifford.comThe Mortgage Rainmaker PodcastThe Catalyst Coaching CommunityGuild Mortgage

From $6M to $57M...To $2B? Maui Parra’s Blueprint for Bold, Heart-Led GrowthWhat does it take to scale from $6M to $57M in six years, build a thriving team, and still show up with heart and hustle? Maui Parra is here to tell you.Hey there, Rainmakers! From three Subway sandwiches and ten people in a room to 100+ attendees at her monthly Spanish-speaking events, Maui Parra’s rise as a top-producing loan officer and branch manager in Atlanta is nothing short of epic. In this episode, we talk about:Maui’s immigrant story and how her father's wisdom shaped her mindset that nothing is impossibleThe magic of consistency—from humble beginnings to leading five satellite training events monthlyHow she cultivates deep loyalty and leadership with her VIP realtors, including personalized coaching and even taco parties 🍽️Her $2B vision and what it truly means to be a tribe builder in businessWhether you’re a new LO, a seasoned vet, or someone looking to lead with purpose, Maui’s strategies, energy, and heart will light a fire under you.💡 What we talk about:Big goals generate energy—use them to magnetize your team.Networkers win through community and consistency.Teach first—relationships follow.Be bold. Speak your vision out loud.Your follow-up and personalization define your results.Guest links:LinkedInInstagram Cross Country MortgageIf you liked what you heard, why not leave me a five star review, and tell me what you liked most about the show!PLUS :Do you feel like you've hit a plateau or lost some of your enthusiasm, focus, and fire? Has business become a grind and you often wonder what it’s going to take to get you excited again? Or do you feel like your world is constant chaos and you aren’t driving your life forward with clarity of vision?If so - check out my catalyst coaching community, where we accelerate your success!Connect with Shayla:On InstagramOn LinkedInShow Links:Shaylagifford.comThe Mortgage Rainmaker PodcastThe Catalyst Coaching CommunityGuild Mortgage

Think you need to hustle 60+ hours a week to grow your business? Think again.Hey there, Rainmakers!This episode is a masterclass in sustainable success from one of the most technically brilliant—and heart-centered—leaders in our field: Chantry Abbott from St. George, Utah. In a town of just 200,000 people, Chantry and his Guild Mortgage team have carved out 20% market share—with Chantry himself producing $55M+ with just one support staff, working only 32 hours a week.We dive deep into how Chantry went from burnout to joy, how he found his groove as a Trust Builder + Technician archetype, and why stepping back into his zone of genius was the best decision he made for both his business and life. If you’ve ever felt torn between scaling and staying sane, this one is for you.From the psychology of high-converting preapproval meetings to his streamlined TCA process and radical clarity on what matters most—Chantry brings it all. He’s not loud, he’s not flashy… but man, does he convert.Are you ready to make it rain? Let’s do this!💡 Key Takeaways:Chantry runs a $55M business in 32 hours/week—proof that efficiency and clarity beat hustle.His strength lies in preapproval mastery: in-person or Zoom, he builds deep trust and closes big.Transitioning from background operator to Rainmaker took pain, coaching, and purpose—but it was worth it.33 agents closed deals with him last year—yet he’s adding 5 more intentionally to hit $60M.Trust Builders don’t need to cold call—they thrive on referrals, reputation, and retention.His debrief process after losing a client to rate-shopping? Powerful and practical.Guest Links:Guild Mortgage Branch PageLinkedIn – Chantry AbbottSouthern Utah MortgageInstagram – @chantabbottYouTube ChannelIf you liked what you heard, why not leave me a five star review, and tell me what you liked most about the show!PLUS :Do you feel like you've hit a plateau or lost some of your enthusiasm, focus, and fire? Has business become a grind and you often wonder what it’s going to take to get you excited again? Or do you feel like your world is constant chaos and you aren’t driving your life forward with clarity of vision?If so - check out my catalyst coaching community, where we accelerate your success!Connect with Shayla:On InstagramOn LinkedInShow Links:Shaylagifford.comThe Mortgage Rainmaker PodcastThe Catalyst Coaching CommunityGuild Mortgage

Feeling like you're getting your ass handed to you in this business? Good. That means you're growing. Now let's do something about it.Hey there, rainmakers!If you’re in the mortgage business, you’ve felt it: the pressure, the fires, the ghosting, the chaos. In this solo episode, I pull back the curtain on my own journey—after 6,500+ closings—to share the mindsets that keep you stuck… and what it takes to finally break through.From control issues and perfectionism to team leadership, trust, and thick-skin resilience, this is the real talk no one else is having. I also share why your next level won’t come from grinding harder—it comes from expanding your comfort zone, refining your process, and staying coachable every damn day.I made this episode especially for my Catalyst Coaching Community and those of you gearing up for our upcoming events. If you’re ready to grow your business by growing yourself, this one’s for you.No more excuses. Let’s rise. Let’s lead. Let’s make it rain. ☔🔥💡 Key Takeaways:💡 Chaos doesn’t mean you’re doing it wrong—it means you’re growing 💡 Your business will never outgrow your personal growth 💡 You don’t need “perfect people”—you need people who care and own their mess 💡 Control, perfectionism, and needing harmony = secret business killers 💡 Stop making the client the hero—start championing your team 💡 Discipline to process is what makes you unfireable 💡 Track pre-approval meetings—they’re the stage where trust is built and deals are won 💡 Everyone’s insecure. Focus on how you can help and the nerves go awayIf you liked what you heard, why not leave me a five star review, and tell me what you liked most about the show!PLUS :Do you feel like you've hit a plateau or lost some of your enthusiasm, focus, and fire? Has business become a grind and you often wonder what it’s going to take to get you excited again? Or do you feel like your world is constant chaos and you aren’t driving your life forward with clarity of vision?If so - check out my catalyst coaching community, where we accelerate your success!Connect with Shayla:On InstagramOn LinkedInShow Links:Shaylagifford.comThe Mortgage Rainmaker PodcastThe Catalyst Coaching CommunityGuild Mortgage

You’ll never hit your next level of success by doing more of what’s already burning you out.Hey there, rainmakers!I used to believe my worth was in my speed, my availability, and how much I could cram into a day. I prided myself on closing over 200 loans a year—alone. No team, no boundaries, no balance. Just pure hustle. But inside, I was exhausted, stuck, and unsure how to break the cycle.In this solo episode, I open up about the moment I realized that more volume wasn’t the goal—more life was. I share the exact shift that changed everything: the decision to build a business with intention, with a team, and with the kind of coaching and community I now offer through my Catalyst community.This isn’t just about doing more—it’s about becoming more. This episode is your invitation to say yes to building something sustainable, something powerful, something that finally feels like you.Are you ready to become the Rainmaker you were meant to be? Let’s DO this!💡 Key TakeawaysSpeed and efficiency without strategy leads to burnout and inconsistency.True success comes from designing the life you want, not just chasing volume.You need a clear vision, belief in possibility, a plan—and accountability.Catalyst isn’t just coaching; it’s community, mentorship, and mindset transformation.Wanting “20 loans a month” is empty without knowing why that number matters.The rainmaker identity requires a full remodel—from lone wolf to bold leader.Find out more about my Catalyst Coaching Community: 👉 https://catalyst-coaching.mn.co/If you liked what you heard, why not leave me a five star review, and tell me what you liked most about the show!PLUS :Do you feel like you've hit a plateau or lost some of your enthusiasm, focus, and fire? Has business become a grind and you often wonder what it’s going to take to get you excited again? Or do you feel like your world is constant chaos and you aren’t driving your life forward with clarity of vision?If so - check out my catalyst coaching community, where we accelerate your success!Connect with Shayla:On InstagramOn LinkedInShow Links:Shaylagifford.comThe Mortgage Rainmaker PodcastThe Catalyst Coaching CommunityGuild Mortgage

🔥 Are your consultations killing your closings—or creating lifetime clients?Hey there, rainmakers!In this high-energy, soul-stirring episode, I sit down with the one and only Dino Rossetti—a five-time Blue Dragon award winner–if you know you know ;-) - former Core Training coach, and current powerhouse behind Ultimate Business Partner. From pounding the pavement in 110-degree Sacramento heat to hosting packed Realtor Coffee meetups, Dino’s journey is a masterclass in grit, growth, and what it really takes to make it rain.We unpack the transformation from grinder to intentional rainmaker, the evolution of Dino’s sales process, and why your professional consultation might be the most important part of your entire business. If you’ve been skipping pre-approval meetings, relying on speed over substance, or feeling like your pipeline is leaking referrals—you need to hear this.PLUS Are you playing small when it comes to being seen? Or are you stepping into your full potential? Dino drops gems on visibility, coachability, and how refining your process can double your conversion rate, boost your referrals, and reignite your fire.Are you ready to make it rain? Let’s do this! 💥💡 Key Takeaways:Your comfort zone is not your home—growth happens just outside of it Don’t be a commodity: lead clients through a crafted consultation experience Every client represents up to six loans—if you play the long game Educated borrowers submit faster, close smoother, and shop lessHosting small events like “Realtor Coffee” builds trust and authority You’re sitting on a goldmine—retool your borrower experience A dialed-in consultation converts 2X more than a quick prequalGuest Links:Connect with Dino on InstagramConnect with Dino on LinkedInDino’s GB Mortgage BioIf you liked what you heard, why not leave me a five star review, and tell me what you liked most about the show!PLUS :Do you feel like you've hit a plateau or lost some of your enthusiasm, focus, and fire? Has business become a grind and you often wonder what it’s going to take to get you excited again? Or do you feel like your world is constant chaos and you aren’t driving your life forward with clarity of vision?If so - check out my catalyst coaching community, where we accelerate your success!Connect with Shayla:On InstagramOn LinkedInShow Links:Shaylagifford.comThe Mortgage Rainmaker PodcastThe Catalyst Coaching CommunityGuild Mortgage

 What if showing up as yourself–and focusing on service–is the most powerful sales strategy?Hey there, Rainmakers!In this episode, I sit down with one of my dearest friends and powerhouse producers, Andy Zemon — and let me tell you, this man is the definition of humble, heart-centered hustle.Andy isn’t flashy. He calls himself “average.” But last year, he closed 177 units for $83M in production. Seventy-one different realtors referred him business — and his secret? He leads with trust, builds deep systems of care, and follows up like his legacy depends on it.We talk about everything from radical ownership and making tough family decisions… to how he uses tools like Otter, Grammarly, Chat GPT and Calendly to stay ridiculously efficient — while still making every client feel like they’re the only one.If you’ve ever wondered how to scale a business without losing your soul — Andy shows you how it’s done.Are you ready to make it rain? Let’s DO this!💡 What we talk about:You don’t need to be fancy — just consistent, honest, and deeply human.The trust is earned at the first call. Not after.Systematize your service so the client always feels like they’re talking to you — even when your team is doing the backend work.The mid-process tool that earns Andy referrals and feedback (that no one else is doing!)Extreme ownership means making hard personal decisions in service of alignment.Want to stand out? Use your personal voice in a text — even when using automation.Guest links:Novus Home Mortgage AndyZemon.comInstagram LinkedInIf you liked what you heard, why not leave me a five star review, and tell me what you liked most about the show!PLUS :Do you feel like you've hit a plateau or lost some of your enthusiasm, focus, and fire? Has business become a grind and you often wonder what it’s going to take to get you excited again? Or do you feel like your world is constant chaos and you aren’t driving your life forward with clarity of vision?If so - check out my catalyst coaching community, where we accelerate your success!Connect with Shayla:On InstagramOn LinkedInShow Links:Shaylagifford.comThe Mortgage Rainmaker PodcastThe Catalyst Coaching CommunityGuild Mortgage

What if the secret to scaling wasn't speed... but slowing down to advise better?Hey there, Rainmakers!This episode right here? It's one of those "drop everything and listen" convos.I sat down with Brendan Donelson—legendary LO, longtime leader, and one of the most consistent, humble top producers I know. He’s been in the game for over 30 years, closed nearly $18M YTD, and he’s still having fun. Not just winning, but redefining how winning looks.We got into what really creates long-term mortgage success. Spoiler: It’s not chasing leads or quoting rates—it’s mastering the middle. That advice-giving, trust-building, highly consultative space between app and approval.He walked me through his ‘Smart Start’ strategy, a system that elevates the client experience, reduces the noise, and increases conversion. The kind of system that helps you go from 75 leads → 28 deals, with joy and sanity intact!If you’ve been feeling stuck in grind mode or wondering how to raise your value in today’s market—Brendan gives you the map (plus a few mic drops you’ll want to replay.)SO–are you ready to make it rain? Let’s DO this!💡 What we talk about: Most clients aren’t in a rush—so stop rushing your process Presentation isn’t flair—it’s your secret weapon as a trusted advisorSmart Start™ positions YOU as the expert in a noisy, rate-driven worldThe middle pillar—advice and counsel—is where the money and meaning areDon’t just win more deals… do it with fewer leads and better clientsTrue mastery is doing the basics with obsessionAfter 30+ years, Brendan’s still evolving—and still teachingGuest links:Guild ProfileLinkedInInstagramIf you liked what you heard, why not leave me a five star review, and tell me what you liked most about the show!PLUS :Do you feel like you've hit a plateau or lost some of your enthusiasm, focus, and fire? Has business become a grind and you often wonder what it’s going to take to get you excited again? Or do you feel like your world is constant chaos and you aren’t driving your life forward with clarity of vision?If so - check out my catalyst coaching community, where we accelerate your success!Connect with Shayla:On InstagramOn LinkedInShow Links:Shaylagifford.comThe Mortgage Rainmaker PodcastThe Catalyst Coaching CommunityGuild Mortgage

What if your greatest power is hiding in plain sight?Hey there, rainmakers!Today’s episode of The Mortgage Rainmaker Podcast is a masterclass in rising from the shadows and stepping fully into your power. I’m joined by the incredible Rosa Izzi — a woman who spent 20 years in operations, underwriting and closing loans behind the scenes, before boldly stepping into the spotlight as a producing branch manager in Albuquerque, NM.In 2024, Rosa closed 188 units for over $53 million in volume — all in one of the toughest markets and smallest towns you can imagine. She did it by leaning into her technician genius, embracing discomfort, and building powerful referral partnerships from the ground up.We talk about what finally pushed her to take the leap, how she moved from painfully shy to shameless in sales, and the tactical systems she uses to stay consistent, connected, and confidently in demand.If you’ve ever doubted whether you’re “cut out” for sales… this episode is for you.Are you ready to make it rain? Let’s do this!💡 What we talk about:How Rosa turned a casual thank-you into a game-changing career pivotThe strategy behind her Tuesday update emails — and how they quietly won her new referral partnersWhy technicians are often the most powerful (and underutilized) rainmakersThe mindset shift from “shy” to “shameless” — and what helped Rosa ask for business with confidenceHow small-town markets and under-tapped agents helped fuel her growthWhy being exceptionally good at your job is still the most magnetic sales strategy of allGuest Links:Guild Mortgage Profile - AlbuquerqueExperience.com ReviewsIf you liked what you heard, why not leave me a five star review, and tell me what you liked most about the show!PLUS :Do you feel like you've hit a plateau or lost some of your enthusiasm, focus, and fire? Has business become a grind and you often wonder what it’s going to take to get you excited again? Or do you feel like your world is constant chaos and you aren’t driving your life forward with clarity of vision?If so - check out my catalyst coaching community, where we accelerate your success!Connect with Shayla:On InstagramOn LinkedInShow Links:Shaylagifford.comThe Mortgage Rainmaker PodcastThe Catalyst Coaching CommunityGuild Mortgage

My guest today has a formula for success "The 3 'C's". Are you using them all?Hey there, rainmakers!If you've ever felt like you had to claw your way out of the mud just to take a breath — this episode is for you. I sat down with Amir Syed, a powerhouse coach, mortgage OG, and former telemarketer turned empire-builder, to talk about the grit it takes to become self-made in this business and in life.Amir’s journey from war-torn Iran to crushing it in the U.S. mortgage industry is one of those “press play and don’t stop” stories. We go deep into his immigrant roots, the pain and power of being bullied, the mentors who shifted his identity, and the conviction that fuels his success today.More than anything, this conversation is a blueprint for those of us who want to turn hardship into horsepower. You’ll walk away feeling fired up, yes — but more importantly, you’ll walk away knowing what to do next.💡 What we talk about:The truth about where real sales conviction comes fromHow Amir memorized greetings in 23 languages to dominate cold callsThe underrated power of being cool (and how it closes deals)Growing up broke and bullied — and turning it into fuelA tactical peek into his networking mindset and his scriptsHow mentors, daily learning, and obsession build RainmakersGuest Links:Connect with Amir on InstagramFind him on LinkedInLearn more at gocoaching.io/loan-officerIf you liked what you heard, why not leave me a five star review, and tell me what you liked most about the show!PLUS :Do you feel like you've hit a plateau or lost some of your enthusiasm, focus, and fire? Has business become a grind and you often wonder what it’s going to take to get you excited again? Or do you feel like your world is constant chaos and you aren’t driving your life forward with clarity of vision?If so - check out my catalyst coaching community, where we accelerate your success!Connect with Shayla:On InstagramOn LinkedInShow Links:Shaylagifford.comThe Mortgage Rainmaker PodcastThe Catalyst Coaching CommunityGuild Mortgage