The Mortgage Rainmaker Podcast

What if the mortgage business could be more simple and fun? What if you could double and triple and quadruple your results with less complexity and less stress – and without the sales roller coaster?  I'm Shayla Gifford and this is The Mortgage Rainmaker Podcast. If you're a loan officer looking to sharpen your skills, grow your pipeline, and get fired up – you're in the right place. We bring you interviews with top performing loan officers, my personal insights, and success stories from within my Catalyst Coaching community. I've spent my entire career as a loan officer and helping loan officers. So I know you, I've been you. And now – I want to help you master your craft, dominate the mortgage game, and build a life and business that thrives. So...are you ready to be a Rainmaker? Let's do this!

45 | 3 Secrets to Scaling Your Mortgage Business: How Oleg Tkach Built a $250M Machine

Winning at the highest level isn’t magic — it’s mechanics, discipline, and the courage to scale beyond your comfort zone.Hey there, Rainmakers!Today I’m sitting down with a good friend, a fierce competitor, and one of the most consistent producers in the entire mortgage industry — Oleg Tkach. He’s pacing $250M this year, but what’s even more impressive is how he’s doing it: 30 hours a week, a locked-in routine, and a team engineered for capacity, leverage, and simplicity.In this conversation, Oleg breaks down the exact mindset and systems that took him from $150M to $250M — and why most loan officers stay stuck long after they have the talent to grow. We talk about the truth behind “being locked in,” the real way elite producers win with agents, and how programming—not relationships—is the key to dominating in tough markets.If you've ever wanted to understand what separates a good LO from a generational one… this is the episode.Key InsightsBeing locked in starts with your emotional health, routine, and discipline.Capacity determines your ceiling — not desire, not effort.Agents don’t want friends; they want solutions to predictable problems.Your income is capped by the size of your audience, not the depth of your relationships.A tough market is the test that reveals whether your strategy is real or fluff.Guest LinksNFM Lending:https://nfmlending.com/loanoriginator/oleg-tkach/Oleg on LinkedIn:https://www.linkedin.com/in/oleg-tkach-1905b820/Oleg on YouTube:https://www.youtube.com/@olegtkachlendingAre you ready to make it rain? Let’s do this!If you liked what you heard, leave me a five-star review and tell me what hit home for you!PLUS—if you’re ready to stop drifting and start driving your results, join me on December 10th for Your Best Year Ever, a 90-minute live virtual event designed for loan officers who are done with good intentions and ready for real results.This isn’t a pep talk—it’s a strategy session. We’ll uncover what’s holding you back, realign your mindset, and map out a plan that actually sticks.Make 2026 the year everything clicks. Save your seat now at shaylagifford.com.Connect with Shayla:Shayla on Instagram:https://www.instagram.com/shaygiff/Shayla on LinkedIn:https://www.linkedin.com/in/shayla-gifford-3019396/Show Links:Shayla's Website:https://shaylagifford.com/The Mortgage Rainmaker Podcast:https://shaylagifford.com/podcast/The Catalyst Coaching Community:https://shaylagifford.com/catalyst/Guild Mortgage:https://www.guildmortgage.com/

12-03
38:40

44 | Building Unshakeable Confidence

Confidence isn’t something you’re born with—it’s something you build one bold action at a time.Hey there, Rainmakers!In this solo episode, I’m diving deep into what it really takes to build unshakeable confidence. Not the fake-it-till-you-make-it kind—but the kind that comes from trusting yourself, following through, and standing tall even when you’re scared.I share my personal story of learning to believe in my capability before I believed in my lovability—and how that shift changed everything in my leadership, my business, and my life. We talk about the difference between situational and enduring confidence, why action is the antidote to fear, and how to reframe rejection so it never stops you again.You’ll also learn how to use your body language, energy, and preparation to command any room, conversation, or presentation with calm, grounded power. Because confidence isn’t about never feeling nervous—it’s about knowing that you can handle whatever comes your way.Key Insights:Confidence is a belief that says, I can handle this.Taking action is the fastest way to feel better—and more confident.Borrow belief from others until you’ve built your own.Preparation and visualization reduce fear and increase presence.Keep promises to yourself—that’s how you earn self-trust.People choose you for you; they stay for your character.You’ll only regret the times you played small.Confidence is a lifelong pursuit, but it’s one of the most rewarding muscles you’ll ever build. So take a deep breath, roll your shoulders back, and remember—you’ve got this.Are you ready to make it rain? Let’s do this!If you liked what you heard, leave me a five-star review and tell me what hit home for you!PLUS—if you’re ready to stop drifting and start driving your results, join me on December 10th for Your Best Year Ever, a 90-minute live virtual event designed for loan officers who are done with good intentions and ready for real results.This isn’t a pep talk—it’s a strategy session. We’ll uncover what’s holding you back, realign your mindset, and map out a plan that actually sticks.Make 2026 the year everything clicks. Save your seat now at shaylagifford.com.Connect with Shayla:Shayla on Instagram:https://www.instagram.com/shaygiff/Shayla on LinkedIn:https://www.linkedin.com/in/shayla-gifford-3019396/Show Links:Shayla's Website:https://shaylagifford.com/The Mortgage Rainmaker Podcast:https://shaylagifford.com/podcast/The Catalyst Coaching Community:https://shaylagifford.com/catalyst/Guild Mortgage:https://www.guildmortgage.com/

11-26
25:32

43 | The 10 Questions That Build Instant Trust (and Save You Hours Every Week) with Ryan Erekson

If you could build deep client trust in 10 minutes flat—every time—what would that do for your business?Hey there, Rainmakers!In this episode, I sit down with my friend and fellow Guild Mortgage coach Ryan Erekson, a system-building genius who’s redefining how loan officers connect, coach, and close.Ryan’s not chasing numbers for ego—he’s obsessed with mastery, freedom, and helping others win. Together we explore how he’s using AI to coach himself, streamline his business, and build systems that actually create connection instead of killing it.He also breaks down his signature 10-question framework—a simple, strategic sequence that turns every intro call into a relationship built on trust and clarity. If you’ve ever wanted to lead with confidence, eliminate inefficiency, and serve your clients with more heart and less hustle, this episode will hit home.Key Insights:The exact 10-question framework that builds instant client trustHow to ask smarter questions that unlock real answersWhy curiosity—not hustle—is your top sales advantageHow to use AI as a personal coach to save hours each weekThe “3x3 Momentum Plan” for fast, focused goal settingHow to systemize both efficiency and joy in your workWhy focusing on less helps you move faster and win biggerAre you ready to make it rain? Let's do this!Guest links:Ryan on LinkedIn:https://www.linkedin.com/in/ryanerekson/Ryan on Instagram:https://www.instagram.com/ryanereksonmortgage/Watch the Sales Mastery with Ryan Erekson replay on YouTube (October 9)https://www.youtube.com/watch?v=VIuqa9fQ3B4&list=PL6CwzkmyOVMpCUShdcBv8wNKgB_Ymb5AcIf you liked what you heard, leave me a five-star review and tell me what hit home for you!PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.Every week, I share one key lesson from my billion-dollar career in mortgage lending—from sales psychology and leadership to mindset and systems that create true freedom. No fluff. Just real-world insights that help you close more deals and lead with confidence.Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!Connect with Shayla:Shayla on Instagram:https://www.instagram.com/shaygiff/Shayla on LinkedIn:https://www.linkedin.com/in/shayla-gifford-3019396/Show Links:Shayla's Website:https://shaylagifford.com/The Mortgage Rainmaker Podcast:https://shaylagifford.com/podcast/The Catalyst Coaching Community:https://shaylagifford.com/catalyst/Guild Mortgage:https://www.guildmortgage.com/

11-19
35:24

42 | How to Convert Rate Shoppers into Raving Fans with Kit Bate

What if you could grow your business, serve your community, and never feel like a rate-cutting commodity again?Hey there, Rainmakers!In this episode, I sit down with my long-time friend and world-class loan officer Kit Bate — one of the calmest, most consistent top producers I know. Kit went from humble beginnings and a missionary heart to building a $50M business that runs on service, discipline, and unshakable integrity.We dig into how Kit converts rate shoppers into loyal fans — not through slick sales tactics, but through education, consistency, and confidence. You’ll hear how he built his business around teaching two classes a month, nurturing hundreds of realtor relationships, and leading every client conversation with his simple, powerful mantra: communicate, educate, elevate.If you’ve ever felt frustrated with price shoppers or burned out chasing deals, this episode will reset your mindset and remind you what real value looks like.Key InsightsLeading with education eliminates rate shoppers before they appear.Teaching consistent classes builds visibility, credibility, and a steady flow of referrals.Confidence comes from process, not personality.The width of your relationships creates the depth of your peace.Communicate. Educate. Elevate. Repeat.True wealth is time with your family, not dollars in the bank.Are you ready to make it rain? Let’s do this!Guest LinksKit on LinkedIn:https://www.linkedin.com/in/kit-bate-9b734314/Kit on Instagramhttps://www.instagram.com/kitbate/?hl=enIf you liked what you heard, leave me a five-star review and tell me what hit home for you!PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.Every week, I share one key lesson from my billion-dollar career in mortgage lending—from sales psychology and leadership to mindset and systems that create true freedom. No fluff. Just real-world insights that help you close more deals and lead with confidence.Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!Connect with Shayla:Shayla on Instagram:https://www.instagram.com/shaygiff/Shayla on LinkedIn:https://www.linkedin.com/in/shayla-gifford-3019396/Show Links:Shayla's Website:https://shaylagifford.com/The Mortgage Rainmaker Podcast:https://shaylagifford.com/podcast/The Catalyst Coaching Community:https://shaylagifford.com/catalyst/Guild Mortgage:https://www.guildmortgage.com/

11-12
47:01

41 | The Warrior to Leader Shift: How I Moved From Hustle to Flow with Jorge Montoya

Hey there, Rainmakers!This one’s personal. I sit down with my longtime friend and teammate Jorge Montoya, one of Guild Mortgage’s most respected leaders — a man whose quiet strength, loyalty, and consistency have shaped an entire generation of Rainmakers.Together, we unpack what it looks like to evolve from the warrior phase of pure hustle into the leader phase of purpose, peace, and flow. Jorge opens up about betting on himself at 19, rebuilding from embarrassment, and redefining what “winning” really means after 20 years of success.This conversation is real, raw, and packed with wisdom for any loan officer ready to grow — not just in numbers, but in life.Key InsightsWinning isn’t about the numbers — it’s about raising good humans and leading with integrity.Embarrassment can be your greatest teacher if you let it refine you, not define you.The $2,500 coaching bet that changed Jorge’s entire trajectory.The two core things every successful LO must master to sustain long-term success.How to shift from warrior hustle to leader flow.Guest LinksJorge on Instagram: https://www.instagram.com/jorgemontoyahome/Jorge on LinkedIn:https://www.linkedin.com/in/jorge-montoya-5366965/Jorge on Youtube:https://www.youtube.com/@jorgemontoya-themortgageproGuild Mortgage:https://branches.guildmortgage.com/nv/reno/jorge-i-montoya-morales-569-thjxm.htmlAre you ready to make it rain? Let’s do this!If you liked what you heard, leave me a five-star review and tell me what hit home for you!PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.Every week, I share one key lesson from my billion-dollar career in mortgage lending—from sales psychology and leadership to mindset and systems that create true freedom. No fluff. Just real-world insights that help you close more deals and lead with confidence.Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!Connect with Shayla:Shayla on Instagram:https://www.instagram.com/shaygiff/Shayla on LinkedIn:https://www.linkedin.com/in/shayla-gifford-3019396/Show Links:Shayla's Website:https://shaylagifford.com/The Mortgage Rainmaker Podcast:https://shaylagifford.com/podcast/The Catalyst Coaching Community:https://shaylagifford.com/catalyst/Guild Mortgage:https://www.guildmortgage.com/

11-05
44:05

40 | From Rock Bottom to Rainmaker: How Faith and Grit Built a $50M Comeback

Hey there, Rainmakers!He hit rock bottom—literally stared death in the face—and decided this wasn’t how his story would end. Instead, he chose a new life, renewed faith, and a $50 million business built on purpose and redemption.At just 28 years old, PJ Crescenzo transformed a near-death experience into fuel for his greatest comeback. In this episode, we unpack how he went from broken and lost to one of the most inspiring new Rainmakers in the game.PJ’s story is raw, real, and powerful—a reminder that your past doesn’t define you, your decisions do. This is a masterclass in resilience, faith, and the mindset it takes to rebuild your life from the ground up.Key Insights:The mindset shift that turned PJ’s life around after a literal come-to-Jesus momentHow personal development became the secret weapon behind his fast-track successThe power of proximity—why environment determines your evolutionHow to move from default to design in business and lifeWhat it really takes to go from zero to $50 million in a year (and why most won’t do it)Why eagerness, gratitude, and choosing people over profit will always winPJ brings the kind of energy that makes you remember why you got into this business—to change lives, to build something real, and to become who you were meant to be. His story is proof that no matter where you start, you can rise, rebuild, and make it rain.Are you ready to make it rain? Let’s do this!Guest links:PJ on Instagram:https://www.instagram.com/pjcrez3/?hl=enPJ on Linkedin:https://www.linkedin.com/in/philip-crescenzo-iii-11679065/PJ’s website:https://pjcrescenzo.com/If you liked what you heard, leave me a five-star review and tell me what hit home for you!PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.Every week, I share one key lesson from my billion-dollar career in mortgage lending—from sales psychology and leadership to mindset and systems that create true freedom. No fluff. Just real-world insights that help you close more deals and lead with confidence.Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!Connect with Shayla:Shayla on Instagram:https://www.instagram.com/shaygiff/Shayla on LinkedIn:https://www.linkedin.com/in/shayla-gifford-3019396/Show Links:Shayla's Website:https://shaylagifford.com/The Mortgage Rainmaker Podcast:https://shaylagifford.com/podcast/The Catalyst Coaching Community:https://shaylagifford.com/catalyst/Guild Mortgage:https://www.guildmortgage.com/

10-29
44:04

39 | Rainmaker Spotlight: How Ally Cain Built a $100M Business Before 30

Hey there, Rainmakers!Every now and then, you meet someone who reignites your fire. Someone who reminds you what’s possible when belief meets discipline. Today, I’m talking with Ally Cain, a 29-year-old powerhouse from small-town Welcome, North Carolina, who’s on track to close over $100 million this year.Ally’s rise didn’t come from luck or location — it came from relentless consistency, investing in herself, and saying “yes” before she felt ready. Five years ago, she was closing $16 million a year. Then she bet on herself, reinvested 30% of her income into coaching, branding, and team leverage, and built a scalable business that runs with heart, systems, and soul.What I love most about Ally is how she proves that soft and strong can coexist. She’s built a team that supports her so she can unplug, delegate, and still deliver an unforgettable client experience. She’s redefining what it means to lead as a young woman in this business—and doing it all from a town of just 3,600 people.Key insights:How Ally went from $16M to $100M in five yearsThe fearless decision to invest 30% of her income in growthWhat her 35-loan-per-month operation really looks like behind the scenesThe power of delegation, trust, and leaving your phone behindWhy she never cold calls — and still built 1,000+ agent relationshipsWhy real Rainmakers use fear as fuel, not an excuseThis conversation is your permission slip to go all in. No matter how small your market or how young your career, the ceiling is an illusion.Are you ready to make it rain? Let’s do this!Guest links:Ally's LinkedInAlly's InstagramAtlantic Bay Mortgage GroupIf you liked what you heard, leave me a five-star review and tell me what hit home for you!PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.Every week, I share one key lesson from my billion-dollar career in mortgage lending—from sales psychology and leadership to mindset and systems that create true freedom. No fluff. Just real-world insights that help you close more deals and lead with confidence.Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!Connect with Shayla:Shayla on Instagram:https://www.instagram.com/shaygiff/Shayla on LinkedIn:https://www.linkedin.com/in/shayla-gifford-3019396/Show Links:Shayla's Website:https://shaylagifford.com/The Mortgage Rainmaker Podcast:https://shaylagifford.com/podcast/The Catalyst Coaching Community:https://shaylagifford.com/catalyst/Guild Mortgage:https://www.guildmortgage.com/

10-22
54:41

38 | Drop the Act, Do the Work: How Authenticity 10X'd My Success with Travis Smart

Hey there, Rainmakers!Today’s episode is an absolute powerhouse. I sat down with Travis Smart—a Navy veteran, husband, father of four girls, and one of the most authentic, all-heart loan officers I know. I’ve had the honor of working alongside Travis for eight years at Guild Mortgage, and watching him rise from a brand-new loan officer barely closing 15 loans to a $40-million-a-year producer has been remarkable.Travis didn’t have a safety net or a silver spoon. What he did have was the same fire that drove him as a rescue swimmer—jumping out of helicopters into freezing water to save lives—and he brought that same grit, courage, and self-belief into mortgage. His story is a masterclass in leadership, resilience, and the power of being real in sales.He learned the hard way that you can’t fake confidence, connection, or care. The moment he dropped the act, stopped dressing to impress, and started showing up as himself—his business exploded. This is what it looks like when you build a career on authenticity, discipline, and heart.💡Key insights:How Travis’ military training shaped his loan officer mindset and disciplineWhy authenticity and emotional connection are non-negotiable in mortgage sales successHow to gamify rejection and make prospecting fun againThe “protect your commission” rule that transforms realtor partnershipsHow to balance being a technician and a trust-builder in every dealThe importance of vulnerability, storytelling, and servant leadershipHow to stay consistent even when doubt creeps inWhat it really takes to build a $40M business from scratchIf you’ve ever felt like you’re grinding with nothing to show for it, this conversation will remind you: the breakthrough always lives on the other side of authenticity and persistence.Because being a Rainmaker isn’t about perfection. It’s about heart. It’s about showing up, doing the work, and refusing to quit—especially when it’s hard.Are you ready to make it rain? Let’s do this!Guest Links:LinkedIn Instagram Guild Mortgage If you liked what you heard, leave me a five-star review and tell me what hit home for you!PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.Every week, I share one key lesson from my billion-dollar career in mortgage lending—from sales psychology and leadership to mindset and systems that create true freedom. No fluff. Just real-world insights that help you close more deals and lead with confidence.Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!Connect with Shayla:Shayla on Instagram:https://www.instagram.com/shaygiff/Shayla on LinkedIn:https://www.linkedin.com/in/shayla-gifford-3019396/Show Links:Shayla's Website:https://shaylagifford.com/The Mortgage Rainmaker Podcast:https://shaylagifford.com/podcast/The Catalyst Coaching Community:https://shaylagifford.com/catalyst/Guild Mortgage:https://www.guildmortgage.com/

10-15
46:05

37 | Rainmaker Secrets: How to Crush Your Cashflow and Build Wealth with Matt Lipscomb

Hey there, Rainmakers!We’ve all been there—making great money, but wondering why it feels like it’s slipping through our fingers. As mortgage pros and top producers, we know how to generate income. But the real game? Learning how to keep it, grow it, and control it.That’s why I’m bringing you a powerhouse guest today: Matt Lipscomb, co-founder of K&L Capital and ranked #35 on Forbes’ Top Financial Security Professionals. Matt is the strategist who helped me and Galen put real structure to our financial world—and what he shared changed everything about how I see money, cashflow, and wealth building.In this conversation, Matt reveals the exact system high earners need to stop feeling out of control and start building true financial freedom. From his three-account model to discovering your real burn rate, this episode is loaded with strategies mortgage professionals can use right now to finally get a grip on their money.💡 Key Insights:Why even top producers in the mortgage industry often struggle with cashflowMatt’s three-account cashflow system: spend, future spend, and war chestHow to calculate your true burn rate so you’re never caught off guardThe missing piece in most CPA and tax strategies (and how to fix it)How mortgage pros can align money with goals to spend and save with confidenceWhy wealth isn’t built on chasing ROI, but on discipline and consistencyIf you’re a Rainmaker crushing it in commissions but feeling like your finances are still messy, this episode is your blueprint for control, clarity, and confidence.Are you ready to make it rain? Let’s do this!Guest Links:Matt on LinkedIn:https://www.linkedin.com/in/mattglipscomb/KL Capital:https://www.klcapitalco.com/team/matthew-lipscombIf you liked what you heard, leave me a five-star review and tell me what hit home for you!PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.Every week, I share one key lesson from my billion-dollar career in mortgage lending—from sales psychology and leadership to mindset and systems that create true freedom. No fluff. Just real-world insights that help you close more deals and lead with confidence.Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!Connect with Shayla:Shayla on Instagram:https://www.instagram.com/shaygiff/Shayla on LinkedIn:https://www.linkedin.com/in/shayla-gifford-3019396/Show Links:Shayla's Website:https://shaylagifford.com/The Mortgage Rainmaker Podcast:https://shaylagifford.com/podcast/The Catalyst Coaching Community:https://shaylagifford.com/catalyst/Guild Mortgage:https://www.guildmortgage.com/

10-08
47:56

36 | From Broke to a Billion Dollar Business: The 7 Principles of Perseverance with Author JJ Mazzo

Hey there, Rainmakers!What does it take to go from broke, addicted, and skeptical… to building a hugely successful mortgage business, leading 55 LOs, and writing a book that’s changing lives? In this episode, I sit down with my soul brother JJ Mazzo to talk about Perseverance Principles — and how to fight through the discomfort zone, lead yourself with discipline, and lean into the right support systems so you can thrive in business and in life.JJ opens up about his raw journey through bankruptcy, addiction, and rebuilding from scratch. He’s proof that when you refuse to quit, you can reinvent yourself, scale beyond what you thought possible, and create a legacy rooted in faith, family, and relentless perseverance.💡 What we cover in this episode:JJ’s personal story of redemption, resilience, and rebuildingHow he went from $200k to $2M income in two yearsThe power of discipline (and why you already have it in some area of life)Building a 10-day close reputation that changed his business foreverThe importance of buckets: top 50, next 100, next 300, and beyondJJ’s 7 perseverance principles — and why discomfort is the key to growthAre you ready to make it rain? Let’s do this!Guest Links:Cross Country Mortgage:https://crosscountrymortgage.com/san-juan-capistrano-ca-4047/joseph-mazzo/LinkedIn:https://www.linkedin.com/in/jjmazzo/Instagram:https://www.instagram.com/jjmazzo_/?hl=enGet JJ’s Book ‘Perseverance Principles’:https://perseveranceprinciples.com/https://www.amazon.com/Perseverance-Principles-Confidence-Consistency-Pressure/dp/1394377525/If you liked what you heard, leave me a five-star review and tell me what hit home for you!PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.Every week, I share one key lesson from my billion-dollar career in mortgage lending—from sales psychology and leadership to mindset and systems that create true freedom. No fluff. Just real-world insights that help you close more deals and lead with confidence.Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!Connect with Shayla:Shayla on Instagram:https://www.instagram.com/shaygiff/Shayla on LinkedIn:https://www.linkedin.com/in/shayla-gifford-3019396/Show Links:Shayla's Website:https://shaylagifford.com/The Mortgage Rainmaker Podcast:https://shaylagifford.com/podcast/The Catalyst Coaching Community:https://shaylagifford.com/catalyst/Guild Mortgage:https://www.guildmortgage.com/

10-01
46:27

35 | Is Your Sales Success...Holding You Back? | Catalyst Coaching Live with Master Life Coach Nancy Levin

What’s the hidden cost of always chasing the next deal?Hey there, Rainmakers!In this episode, I sit down with my friend and powerhouse coach Nancy Levin to talk about one of the biggest traps in sales: saying “yes” to everything and everyone. We’ve all been there — hustling hard, proving ourselves with every loan closed, and burning out in the process. But what if the discipline that makes you a top producer is the same discipline you need to draw the line and lead yourself first?Nancy shares her powerful story of redefining success by setting boundaries that stick, and we break down how sales professionals can protect their energy, reclaim their voice, and build a business that doesn’t run them into the ground. I also share how Nancy’s work showed up in my own journey and why these lessons are critical for every Rainmaker who wants to create a lasting legacy.💡 Key Insights:Why top producers are most at risk of overcommitment and burnoutThe sales “yes” problem — and how it costs you freedom and growthHow boundaries are an act of leadership, not limitationNancy’s personal story of reclaiming self-worthPractical ways you can start leading yourself todayThis isn’t just about saying no — it’s about saying yes to the career and life you actually want.Are you ready to make it rain? Let’s do this!Guest Links:Learn more about Reinvention CoachingNancy’s website:https://www.nancylevin.comThe Nancy Levin Show:https://nancylevin.com/podcast/Are you ready to finally break through your limits, execute with confidence, and achieve the life you know you’re capable of? Catalyst is the ultimate community-driven execution system designed to keep you focused, accountable, and moving forward. Enrollment is open, but not for long.Don’t miss your chance!Grab your spot at shaylagifford.com/catalyst.Connect with Shayla:Shayla on Instagram:https://www.instagram.com/shaygiff/Shayla on LinkedIn:https://www.linkedin.com/in/shayla-gifford-3019396/Show Links:Shayla's Website:https://shaylagifford.com/The Mortgage Rainmaker Podcast:https://shaylagifford.com/podcast/The Catalyst Coaching Community:https://shaylagifford.com/catalyst/Guild Mortgage:https://www.guildmortgage.com/

09-23
43:28

34 | Use My Catalyst Coaching 'PPC' Method to Crush Your Week in 7 Simple Steps

This is the No.1 Tool I use that GUARANTEES I crush the week…instead of the week crushing me.Hey there, Rainmakers! In this episode, I reveal my No.1 system for staying on fire all week long: the Sunday PPC—Preparation & Pulse Check. This is my 45–60 minute framework that guarantees I crush the week instead of letting the week crush me.I’ll walk you through exactly how I use this tool to celebrate momentum, prime my energy, map my schedule, and lock in the Top 3 that keep my pipeline full and my life aligned. This is the weekly reset that takes me from chaos to clarity.💡 Key InsightsMy PPC Framework: a 7-step weekly reset to keep you focused, clear, and consistent.Why celebrating wins first fills your tank and sets the tone for the week.How to own what didn’t work—without shame—and recalibrate fast.The personal standards I track (sleep, workouts, water, walks) to prime my energy.Why calendaring the whole week—work + family + workouts—reveals the truth about what’s possible.The “Top 3” goals that actually move the needle and how I score them week to week.The sales scoreboard that predicts your future paycheck: leads, hot shoppers, pre-approvals, meetings, and upcoming units.Are you ready to make it rain? Let’s do this!Are you ready to finally break through your limits, execute with confidence, and achieve the life you know you’re capable of? Catalyst is the ultimate community-driven execution system designed to keep you focused, accountable, and moving forward. Enrollment is open, but not for long.Don’t miss your chance!Grab your spot at shaylagifford.com/catalyst.Connect with Shayla:Shayla on Instagram:https://www.instagram.com/shaygiff/Shayla on LinkedIn:https://www.linkedin.com/in/shayla-gifford-3019396/Show Links:Shayla's Website:https://shaylagifford.com/The Mortgage Rainmaker Podcast:https://shaylagifford.com/podcast/The Catalyst Coaching Community:https://shaylagifford.com/catalyst/Guild Mortgage:https://www.guildmortgage.com/

09-17
13:14

33 | Why the Mortgage Industry Is the Ultimate Career Change for Driven Young Professionals with Rachel Robole

Hey there, Rainmakers!How do you go from planning weddings to building a powerhouse mortgage business doing nearly $50 million, all by the age of 28, while raising two babies, moving three times with your active-duty husband, and running a family team? That’s exactly what my guest, Rachel Robole has done.Rachel’s story is a masterclass in drive, resilience, and vision. She shares how she left behind her “dream job” in event planning, discovered the life-changing impact of homeownership, and jumped into the mortgage business alongside her father. Together, they set out to do $36 million this year — and they’re on track to blow past $50 million!What I love about Rachel is her clarity of purpose. She knows she’s building a legacy, not just a business. She’s navigating the messy middle of motherhood, leadership, and growth — and doing it with a mindset that every Rainmaker needs to hear.💡 What we cover in this episode:The turning point that led Rachel from wedding planning to mortgagesHow she balances military life, motherhood, and mortgage successWhy she believes in “stewarding her gifts” and leaving people bigger than she found themBuilding a family team with her dad and sister — and the lessons learnedThe power of Catalyst coaching, micro-decisions, and staying consistent in the chaosRachel’s approach to networking as a Trust Builder and connectorRachel is proof that with clarity, discipline, and heart, you can build a thriving business while living a full life.  Are you ready to make it rain? Let’s do this!Guest Links:Rachel’s Instagram: www.instagram.com/rachelrobole_mortgage/reels/Rachel’s AnnieMac Page: www.annie-mac.com/lo/rachelrobole/?associate=trueRachel’s LinkedIn: www.linkedin.com/in/rachelroboleAre you ready to finally break through your limits, execute with confidence, and achieve the life you know you’re capable of? Catalyst is the ultimate community-driven execution system designed to keep you focused, accountable, and moving forward. Enrollment is open, but not for long.Don’t miss your chance!Grab your spot at shaylagifford.com/catalyst.Connect with Shayla:Shayla on Instagram:https://www.instagram.com/shaygiff/Shayla on LinkedIn:https://www.linkedin.com/in/shayla-gifford-3019396/Show Links:Shayla's Website:https://shaylagifford.com/The Mortgage Rainmaker Podcast:https://shaylagifford.com/podcast/The Catalyst Coaching Community:https://shaylagifford.com/catalyst/Guild Mortgage:https://www.guildmortgage.com/

09-10
49:02

32 | My $500K Mortgage Rainmaker Framework: How I Built A Thriving Life and Business

Hey there, Rainmakers!When I first started, I was just a hair-on-fire salesperson—chaotic, hustling, doing whatever it took to survive. But if you want to step into true freedom, wealth, and impact, you can’t just have a job. You need a real business. That’s where my Rainmaker Framework comes in.This is the exact framework I used to move from survival mode to building a $500K+ mortgage business—one that’s stable, scalable, and gives you the power to choose your life. I break down the vision, the belief, the plan, the accountability, and the community that you need if you want to go from chaos to control and build a business you love.💡 What we explore:The 5 pillars of the Rainmaker Framework: vision, belief, plan, accountability, communityWhy 15 closings a month is the magic number for a stable team and incomeHow to build a top 50 partner list and generate 75+ leads every monthThe 5-3-2 prospecting plan and why consistency beats talent every timeHow to structure pre-approval meetings and promises that make agents beg to work with youWhy accountability and community are non-negotiables for building a business that lastsThis episode isn’t about chasing volume for ego—it’s about building something real. Something that gives you time, money, freedom, and legacy.Are you ready to make it rain? Let’s do this!Are you ready to finally break through your limits, execute with confidence, and achieve the life you know you’re capable of? Catalyst is the ultimate community-driven execution system designed to keep you focused, accountable, and moving forward. Enrollment is open, but not for long.Don’t miss your chance!Grab your spot at shaylagifford.com/catalyst.Connect with Shayla:Shayla on Instagram:https://www.instagram.com/shaygiff/Shayla on LinkedIn:https://www.linkedin.com/in/shayla-gifford-3019396/Show Links:Shayla's Website:https://shaylagifford.com/The Mortgage Rainmaker Podcast:https://shaylagifford.com/podcast/The Catalyst Coaching Community:https://shaylagifford.com/catalyst/Guild Mortgage:https://www.guildmortgage.com/

09-03
41:39

31 | Rainmaker Secrets: Build Your Dream Team in Mortgage Lending

Hey there, Rainmakers!For years, I thought I had to do it all — prove I was credible, trusted, and capable by being the Michael Jordan of mortgage lending. I was rebounding, shooting, defending, dunking… and burning out. The truth? Michael Jordan didn’t win championships until he had a team. And neither will you.In this episode, I’m pulling back the curtain and introducing you to the powerhouse professionals who help me run a thriving, scalable mortgage business. Together, we break down the exact roles, routines, and rhythms that transform your career from hustling solo to leading like a true Rainmaker.You’ll hear from:Shannon Giraldo, Team Lead Loan Processor, on the superpower of being the hub of the wheel and how daily workflows and communication drive flawless closings.Marcy Kramer, Pre-Approval Manager, on lightning-fast turn times, bulletproof pre-approvals, and how she manages 50–60 pre-approvals a month with ease.Stephanie McDowell, Loan Officer Assistant & Lead Admin, on tracking leads, working hot shoppers, and keeping your pipeline moving with precision.We also dive into practical strategies for hiring, creating culture, and building systems that let you step out of the grind and into your true role as a leader. And I share a sneak peek of my upcoming Slay with Shay Live Event, where we’ll take these strategies even deeper.💡 What you’ll learn:How to stop white-knuckling your business and start empowering othersThe daily rhythms of high-performing processors, pre-approval managers, and LOsHow to build trust, culture, and ownership inside your teamHiring strategies to find and retain A+ playersWhy building your dream team is the ultimate lever for growthAre you ready to make it rain? Let’s do this!PLUS–Slay with Shay Live is coming and trust me, you do NOT want to miss this! This September 15th - 17th in beautiful Lake Tahoe, I’ll bring you my entire playbook, plus a host of top producers, speakers and badasses, all carefully chosen by me to get you to that next level.Go to shaylagifford.com now, get your ticket and book your hotel. And yes...it will sell out!Connect with Shayla:Shayla on Instagram:https://www.instagram.com/shaygiff/Shayla on LinkedIn:https://www.linkedin.com/in/shayla-gifford-3019396/Show Links:Shayla's Website:https://shaylagifford.com/The Mortgage Rainmaker Podcast:https://shaylagifford.com/podcast/The Catalyst Coaching Community:https://shaylagifford.com/catalyst/Guild Mortgage:https://www.guildmortgage.com/

08-27
01:06:44

30 | The 4 Mistakes That Kill Mortgage Sales Success — And How to Fix Them

Hey there, Rainmakers! Ever feel like you’re doing all the right things, but your growth has stalled? Chances are, one of four sales mistakes is holding you back — and until you fix it, you’re stuck spinning your wheels.In this solo episode, I’m exposing the truth about the four big sales mistakes loan officers make — whether you’re a Trust Builder, Technician, Marketer, or Networker. I’ve lived these patterns myself, and I’ve coached hundreds of LOs who’ve been trapped by them. Today, I’m not just calling them out — I’m giving you the exact fixes that will put you back on track to becoming a true Rainmaker.From expanding your network beyond your comfort zone, to shifting from efficiency to real effectiveness, to turning your marketing into meetings, and making your networking actually convert — I’m laying it all out. If you’re ready for stability, confidence, and freedom in your business, it’s time to face the Achilles heel that’s been holding you back.💡 What we cover:Why playing it safe with the same small circle will stall your growth.The Technician trap of efficiency over impact — and how to break it.How to stop hiding behind marketing and start converting attention into partnerships.Why endless networking won’t work unless you’re strategic about it.My proven Top 50 system to track, rate, and deepen your most valuable relationships.How to reconnect with people around their goals and families to create true partnerships.PLUS–Slay with Shay Live is coming and trust me, you do NOT want to miss this! This September 15th - 17th in beautiful Lake Tahoe, I’ll bring you my entire playbook, plus a host of top producers, speakers and badasses, all carefully chosen by me to get you to that next level.Go to shaylagifford.com now, get your ticket and book your hotel. And yes...it will sell out!Connect with Shayla:Shayla on Instagram:https://www.instagram.com/shaygiff/Shayla on LinkedIn:https://www.linkedin.com/in/shayla-gifford-3019396/Show Links:Shayla's Website:https://shaylagifford.com/The Mortgage Rainmaker Podcast:https://shaylagifford.com/podcast/The Catalyst Coaching Community:https://shaylagifford.com/catalyst/Guild Mortgage:https://www.guildmortgage.com/

08-20
23:41

29 | How Ambitious Loan Officers Can Scale Fast AND Keep Their Weekends with Allison Larson

Hey there, Rainmakers!What if you could grow your business fast — and still be present for what matters most?In this episode, I’m joined by Allison Larson, a rapidly rising branch manager and powerhouse coach who’s rewriting what success looks like in mortgage leadership. Allison shares how she’s scaled quickly, avoided burnout, and stayed centered — all by using a few key tools to track her week, stay aligned, and lead with intention.She’s not just building a business — she’s building a life on her terms.And if you’re joining us at Slay with Shay this September, you’ll get to hear even more from Allison live on stage.💡 What we cover:How Allison used weekly planning and time-blocking to scale her growthThe key tool she uses to track her week and stay aligned with her valuesCoaching with candor: how to give honest feedback with heartBalancing leadership and life as a high-performing womanCreating a team culture of accountability without controlWhy she said no to playing small — and how it changed everythingAllison’s story is packed with wisdom for any Rainmaker who’s growing fast and wants to stay grounded in what really matters.👉 Be sure to share this episode with your team — especially the women who are ready to lead with more clarity, courage, and conviction.Guest Links:InstagramLinkedInGuild MortgageYoutubePLUS–Slay with Shay Live is coming and trust me, you do NOT want to miss this! This September 15th - 17th in beautiful Lake Tahoe, I’ll bring you my entire playbook, plus a host of top producers, speakers and badasses, all carefully chosen by me to get you to that next level.Go to shaylagifford.com now, get your ticket and book your hotel. And yes...it will sell out!Connect with Shayla:Shayla on Instagram:https://www.instagram.com/shaygiff/Shayla on LinkedIn:https://www.linkedin.com/in/shayla-gifford-3019396/Show Links:Shayla's Website:https://shaylagifford.com/The Mortgage Rainmaker Podcast:https://shaylagifford.com/podcast/The Catalyst Coaching Community:https://shaylagifford.com/catalyst/Guild Mortgage:https://www.guildmortgage.com/

08-13
52:32

28 | Purpose and Profit: How I Make It Rain with Mortgage Coach Founder Dave Savage

Hey there, Rainmakers!If you’ve ever wondered what it really takes to grow from hungry loan officer to influential industry leader, this conversation with Dave Savage is your blueprint. Dave is Chief Growth Officer at Trust Engine & Founder of Mortgage Coach. More than that, Dave is a longtime friend, a visionary entrepreneur, and a man deeply committed to elevating others through practical tools, personal development, and a clear sense of mission.In this episode, we talk about the code he lives by, the habits that have fuelled his success, and the purpose that drives him — not just in business, but in life. Whether you’re just starting out or reimagining what comes next, you’ll walk away with real strategies and perspective to grow both personally and professionally.💡 Key Insights:The mindset shift that helped Dave rise from early struggle to sustained successHis morning routine, prospecting framework, and personal development toolsWhy your “code” — the principles you live by — shapes your results more than anythingHow redefining success around purpose created more drive, clarity, and peaceDave will be speaking at Slay with Shay this September, guiding us deeper into how to uncover and live your code. It’s about building a business and life that reflect who you really are — and how you want to lead.Are you ready to make it rain? Let’s do this!Guest Links:Mortgage Coach Website: https://mortgagecoach.comDave’s LinkedIn Profile: https://www.linkedin.com/in/mortgagecoach/Mortgage Coach Channel:  https://www.youtube.com/c/MortgageCoachPLUS–Slay with Shay Live is coming and trust me, you do NOT want to miss this! This September 15th - 17th in beautiful Lake Tahoe, I’ll bring you my entire playbook, plus a host of top producers, speakers and badasses, all carefully chosen by me to get you to that next level.Go to shaylagifford.com now, get your ticket and book your hotel. And yes...it will sell out!Connect with Shayla:Shayla on Instagram:https://www.instagram.com/shaygiff/Shayla on LinkedIn:https://www.linkedin.com/in/shayla-gifford-3019396/Show Links:Shayla's Website:https://shaylagifford.com/The Mortgage Rainmaker Podcast:https://shaylagifford.com/podcast/The Catalyst Coaching Community:https://shaylagifford.com/catalyst/Guild Mortgage:https://www.guildmortgage.com/

08-06
46:44

27 | From Waitress to $60M Producer: Small Town, Big Results with Tara Gonzalez

Can you dominate a market of just 20,000 people — and still run a $60 million mortgage business? Tara Gonzalez can. And she does it with heart, grit, and insane consistency.Hey there, Rainmakers!In this episode, I’m joined by one of the most badass small-town leaders I know: Tara Gonzalez, Branch Manager and Loan Officer in Elko, Nevada. From her days as a waitress at the iconic Star Hotel to becoming a top-producing loan officer at Guild Mortgage, Tara has built something truly remarkable.We unpack how she’s running a consistent $30–$35M book of business, what it means to lead a values-driven team in a tiny market, and how she built the kind of trust and loyalty that had clients and partners holding leads for her while she grieved the loss of her mother.Tara’s story is a masterclass in leadership, delegation, culture, and staying grounded. Whether you're building in a small town or a major city, there’s gold in this conversation for you.Are you ready to make it rain? Let’s do this!💡 Key Insights:A 16-year-old mom turned mortgage powerhouse — Tara’s journey is driven by grit and purpose.Why her years in waitressing were the best customer service training ground ever.How she’s built 25–30% market share in a town of 20,000 — with just 6 builders.The secret to creating a team culture so strong, it runs itself during personal crisis.The power of being a trust builder in business — and why clients & agents stick.How delegation, SOPs, and structure allow her to scale and lead effectively.Why being aligned on beliefs and values attracts the right people and clients.Guest Links:Tara on LinkedInGuild Mortgage Elko BranchPLUS–Slay with Shay Live is coming and trust me, you do NOT want to miss this! This September 15th - 17th in beautiful Lake Tahoe, I’ll bring you my entire playbook, plus a host of top producers, speakers and badasses, all carefully chosen by me to get you to that next level.Go to shaylagifford.com now, get your ticket and book your hotel. And yes...it will sell out!Connect with Shayla:Shayla on Instagram:https://www.instagram.com/shaygiff/Shayla on LinkedIn:https://www.linkedin.com/in/shayla-gifford-3019396/Show Links:Shayla's Website:https://shaylagifford.com/The Mortgage Rainmaker Podcast:https://shaylagifford.com/podcast/The Catalyst Coaching Community:https://shaylagifford.com/catalyst/Guild Mortgage:https://www.guildmortgage.com/

07-30
34:11

26 | The Relationship Strategy Behind $41M in Sales with Lucy Thornton

What does it take to transition careers, move across the country multiple times, raise a family, and still close $41 million in a year?Hey there, Rainmakers!In this episode of the Mortgage Rainmaker Podcast, I sit down with Lucy Thornton, a vibrant loan officer. Lucy’s journey from real estate agent to top-producing loan officer is full of heart, hustle, and hard-earned wisdom.Now based in Savannah, Georgia — and thriving after several relocations as a military spouse — Lucy shares how she built trust from the ground up, navigated the transition between industries, and turned her relationship-based approach into consistent production.We talk about the difference between harmony and balance, the importance of showing up with authenticity, and how creating real connections can fuel both your career and your personal life.💡 Takeaways for Rainmakers:Relationships are the foundation of every great mortgage businessYou don’t need to chase balance — strive for harmonyLean into the strengths from your past roles (like real estate!)Relocating doesn’t mean starting over — it means re-rootingYour energy is your brand — protect it, grow it, lead with itGuest Info:LinkedInLucy the LenderEdge Home FinancePLUS–Slay with Shay Live is coming and trust me, you do NOT want to miss this! This September 15th - 17th in beautiful Lake Tahoe, I’ll bring you my entire playbook, plus a host of top producers, speakers and badasses, all carefully chosen by me to get you to that next level.Go to shaylagifford.com now, get your ticket and book your hotel. And yes...it will sell out!Connect with Shayla:Shayla on Instagram:https://www.instagram.com/shaygiff/Shayla on LinkedIn:https://www.linkedin.com/in/shayla-gifford-3019396/Show Links:Shayla's Website:https://shaylagifford.com/The Mortgage Rainmaker Podcast:https://shaylagifford.com/podcast/The Catalyst Coaching Community:https://shaylagifford.com/catalyst/Guild Mortgage:https://www.guildmortgage.com/

07-23
48:19

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