The MotUS Edge

In this special MotUS Edge Podcast bonus episode, host Casey Jones goes live from the MotUS Business Expo with some of the biggest names in the cheer and dance event world — All Out Brands, American Spirit Championships, Choice Events, and World Cheer Co. Hear powerful insights from James Kersey, Paul Skinner, Dennis Worley, and Jabreel Rayam as they share stories of innovation, collaboration, and community in the all star cheer industry. From building gyms to shaping the future of competition, this episode highlights the leaders driving growth and connection in youth sports.   *******************************************   Connect with the MotUS Team:   Online | www.joinmotus.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

On this episode of The MotUS Edge Podcast, hosts Stacy Rowe, Casey Jones, Kevin Brubaker, and Cole Stott share their funniest and most chaotic competition season stories—from missing team music at CHEERSPORT to building haunted house backdrops that nearly collapsed. Beyond the laughs, they dive into real strategies for gym owners: setting clear expectations with athletes and parents, improving competition communication, preparing classes for the new year, and defining what growth really means for your business. With dad joke face-offs, football talk, and practical advice, this episode blends humor with leadership lessons every gym owner can use.   *******************************************   Connect with the MotUS Team:   Online | www.joinmotus.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds   *******************************************   🔑 Keywords: competition season cheerleading, gym owner stories cheer, surviving cheer competitions, leadership lessons for gym owners, cheerleading communication tips, cheer class planning new year, defining success in cheerleading, cheerleading program growth, business growth for gyms, MotUS Edge Podcast cheerleading, Stacy Rowe, Casey Jones, Kevin Brubaker, Cole Stott

In this episode of The MotUS Edge Podcast, hosts Stacy Rowe, Casey Jones, and Kevin Brubaker sit down with Orson Sykes, the visionary founder of Twist and Shout. Orson shares his journey from NCAA gymnastics champion to one of the most respected leaders in All Star cheer. He opens up about starting his gym, the challenges of hiring and retention, building strong athlete foundations, and navigating parent expectations. The conversation dives into when to push or pull back on skill progression, the future of All Star cheer, and the business lessons that have shaped his success over nearly three decades. Packed with wisdom, laughs, and a few dad jokes, this is a must-listen for gym owners, coaches, and cheer enthusiasts.   Shouter Spirit Website: https://shouterspirit.com/   Follow Orson on Social Media: https://www.instagram.com/orson2/ https://www.instagram.com/twistandshoutallstars   *******************************************   Connect with the MotUS Team:   Online | www.joinmotus.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds   *******************************************   Keywords: MotUS Edge Podcast, Orson Sykes Twist and Shout, all star cheerleading podcast, cheerleading business advice, gym owner tips cheer, athlete skill progression cheer, cheerleading coaching strategies, cheerleading parent expectations, future of all star cheer, Twist and Shout cheer gym, Stacy Rowe, Casey Jones, Kevin Brubaker

The first podcast where the gang is all together in person - Join Stacy, Casey, and Cole from the 2025 Business Expo as they get ready to kick off this year's event.  Enjoy clips from some of the guests that have joined the expo in making it our largest and best yet!   *******************************************   Connect with the MotUS Team:   Online | www.joinmotus.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

In this episode of The MotUS Edge Podcast, hosts Stacy Rowe, Casey Jones, and Kevin Brubaker sit down with special guest Jenna Kennedy to unpack her inspiring journey through cheerleading, sports, and business. Jenna shares how she grew up in all-star cheer, earned life-changing opportunities with the New York Yankees and Charlotte Hornets, and eventually found her way back to the cheer world through MotUS and CX Brands. From coaching athletes to helping build national cheer events, Jenna opens up about her career, lessons learned, and the friendships that fuel her success. Plus, you'll hear plenty of laughs, inside stories, and even a dad joke or two.   For More information on The MotUS Business Expo: https://www.joinmotus.com/business-expo   *******************************************   Connect with the MotUS Team:   Online | www.joinmotus.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds   *******************************************   🔑 Keywords: Jenna Kennedy cheerleading journey, all-star cheerleader career, cheerleading to New York Yankees internship, Charlotte Hornets internship sports management, cheer coach career path, MotUS Edge Podcast guest Jenna Kennedy, CX Brands cheerleading events, leadership in cheer gyms, building a career in sports business, cheerleading coaching stories, Stacy Rowe, Casey Jones, Kevin Brubaker

In this episode of The MotUS Edge Podcast, hosts Stacy Rowe and Casey Jones sit down with Jason Larkins,   and host of Let's Talk Cheer Podcast. Jason shares how he launched his show during COVID, the hurdles he overcame, and the lessons he's learned about transparency and leadership in the cheer industry. He also gives us a behind-the-scenes look at his brand-new book, Upside Down and Back Again: A Parent's Guide to All-Star Cheerleading, offering invaluable insights for parents navigating the All-Star cheer world. Packed with inspiration, laughter, and even a dad joke challenge, this episode is a must-listen for gym owners, parents, and cheer fans everywhere.   For More information on The MotUS Business Expo: https://www.joinmotus.com/business-expo   *******************************************   Connect with the MotUS Team:   Online | www.joinmotus.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds   *******************************************   🔑 Keywords: MotUS Edge Podcast, Jason Larkins, Let's Talk Cheer Podcast, American Cheer, All Star Cheer, cheerleading podcast, cheerleading parents guide, Upside Down and Back Again book, cheerleading advice for parents, cheerleading transparency, cheerleading podcast interview, cheerleading coach insights, all star cheer parents, cheer gym owners, cheerleading business, cheerleading leadership, starting a cheerleading podcast, cheer director insights, all star cheerleading journey

In this short but powerful episode of The MotUS Edge Podcast, Stacy Rowe and Casey Jones dive into the challenge of making tough decisions when there's no perfect answer. From navigating life-changing choices during COVID to handling emergency situations in the gym, they share real strategies on gathering input, trusting your instincts, and knowing when to pivot. They also discuss the importance of emergency action plans, mentorship, and sticking to your principles—even when it's hard. Whether you're a gym owner, coach, or business leader, this conversation will help you build confidence in decision-making and leadership.   For More information on The MotUS Business Expo: https://www.joinmotus.com/business-expo   *******************************************   Connect with the MotUS Team:   Online | www.joinmotus.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds   *******************************************   🔑 Keywords: making tough decisions, leadership in cheer gyms, gym owner decision making, business leadership strategies, handling emergencies in gyms, crisis management for coaches, mentorship in cheerleading, COVID business decisions, leadership under pressure, emergency action plans for gyms, sticking to principles in leadership, MotUS Edge Podcast, Stacy Rowe, Casey Jones

On this episode of The MotUS Edge Podcast, hosts Stacy Rowe and Kevin Brubaker dive into the importance of building a leadership pipeline inside your gym. From junior coaching programs to developing directors and future owners, they share real stories of how athletes can grow into strong staff members and leaders. Stacy and Kevin unpack the traits that make a great leader, the role of mentorship, and the difference between managing and leading. Whether you're a gym owner, coach, or athlete, this episode will inspire you to create systems that grow people, strengthen culture, and set your program up for long-term success   For More information on The MotUS Business Expo: https://www.joinmotus.com/business-expo   *******************************************   Connect with the MotUS Team:   Online | www.joinmotus.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds   *******************************************   🔑 Keywords: leadership pipeline in gyms, building leaders in cheerleading, junior coaching programs, developing gym staff, cheer gym leadership strategies, coaching development in cheerleading, mentorship for coaches, management vs leadership in gyms, traits of great leaders in cheer, leadership culture in sports, staff development for cheer gyms, MotUS Edge Podcast leadership, Stacy Rowe, Kevin Brubaker

In this special episode of The MotUS Edge Podcast, hosts Stacy Rowe, Cole Stott, and Kevin Brubaker welcome Varsity's Bill Seely and John Newby to reveal the launch of the Pro Cheer League. From tryouts and team selection to league expansion and athlete pay, they unpack everything about this groundbreaking step toward a professional cheerleading path. Hear how Pro Cheer League combines the best of all-star, stunt, and collegiate cheer, what cities will host the inaugural season, and why this bold vision could transform the future of cheerleading for athletes, gyms, and fans alike. Plus, get a dose of laughs with dad jokes and granddad jokes from the guests themselves.   Pro Cheer League Website: https://www.varsity.com/pro-cheer-league/   For More information on The MotUS Business Expo: https://www.joinmotus.com/business-expo   *******************************************   Connect with the MotUS Team:   Online | www.joinmotus.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds   *******************************************   🔑 Keywords: Pro Cheer League, Varsity, professional cheerleading, Bill Seely, John Newby, cheerleading tryouts, cheerleading draft system, cheerleading teams, Miami Metal, Atlanta Air, Dallas Drive, Golden State Grit, cheerleading careers, future of cheerleading, professional cheer league launch, cheerleading business opportunitie,s MotUS Edge Podcas,t Stacy Rowe, Cole Stott, Kevin Brubaker, Casey Jones

Join Casey, Cole, and Kevin as they dive deep into co-host Stacy's incredible writing career! From her four published novels to her latest passion project, "The Pioneers of All Star Cheer," Stacy shares how her fiction writing background led her to tackle the untold history of the All Star cheerleading sport. Discover the extensive research process that involved interviewing over 100 pioneers and industry leaders to piece together this comprehensive tribute to the sport's founding figures.   Stacy opens up about the challenges of transitioning from fiction to non-fiction, the emotional weight of preserving these stories, and the unforgettable book launch celebration that brought the cheer community together. Whether you're a writer, a cheer enthusiast, or just love hearing about passion projects that make a difference, this episode showcases the dedication it takes to honor a sport's legacy and the people who built it from the ground up.   Get ready to be inspired by the power of storytelling and community!   For More information on The MotUS Business Expo: https://www.joinmotus.com/business-expo   *******************************************   Connect with the MotUS Team:   Online | www.joinmotus.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

Join Casey and Stacy on The MotUS Edge Podcast this week as they dive deep into the transition from coach to director or owner. In this insightful episode, they explore the key mindset shifts required to move from being an individual contributor to becoming an effective leader. Learn how to build your business acumen without losing your passion for coaching, navigate the delicate balance of managing former peers, and establish credibility in your new leadership role. In addition, Casey and Stacy answer some fantastic listener questions, offering practical tips and real-world advice. And don't worry—they've included some dad jokes guaranteed to keep you laughing until next week's episode!   Tune in and level up your leadership game!   For More information on The MotUS Business Expo: https://www.joinmotus.com/business-expo   *******************************************   Connect with the MotUS Team:   Online | www.joinmotus.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

In this powerful episode of The MotUS Edge Podcast, Stacy and Casey sit down with Joey Gamper Cuthbert, author of Squad Safe, to talk about creating real change in the culture of cheerleading. From moving past performance-at-all-costs mindsets to fostering environments where athlete wellbeing, transparency, and mental health come first, Joey shares practical strategies that empower coaches and uplift entire programs. We explore what safeguarding really looks like in action, how to support athletes without overstepping as a coach, and why investing in coach development is key to retention and success. As always, we sprinkle in some dad jokes and dig into our weekly inspiration quote—don't miss this one!   Joey's Social Media Instagram: @joannagampercuthbert_author LinkedIn: Joanna Gamper Cuthbert Twitter/X: @GamperJoanna Website: www.squadsafe.org   For More information on The MotUS Business Expo: https://www.joinmotus.com/business-expo   *******************************************   Connect with the MotUS Team:   Online | www.joinmotus.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

Summer's ending with a bang in the All Star cheer world, and Stacy, Casey, and Kevin are here to share all the chaos! From wrapping up the summer season to pivoting into back-to-school mode, this trio dives into the whirlwind that is gym life during transition time. Fair warning: they rarely stick to the script in this one, veering off into hilarious stories and uncontrollable laughter that'll have you cracking up right along with them. Of course, no episode would be complete without Casey's legendary dad joke of the day – and this one's a doozy. They also get serious (briefly!) about the nuts and bolts of staff training, covering not just the how-to but why it's absolutely crucial for your gym's success. Whether you're managing the summer-to-school transition or just need a good laugh, this episode delivers both the laughs and the insights you need.     For More information on The MotUS Business Expo: https://www.joinmotus.com/business-expo   *******************************************   Connect with the MotUS Team:   Online | www.joinmotus.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

Join hosts Stacy and Cole as they dive into the essential role of respect in achieving success. In this episode, they explore how respect is a two-way street—something you must give freely while also earning from others. Through their signature banter and dad jokes that'll make you groan (in the best way possible), Stacy and Cole break down why respect forms the cornerstone of meaningful professional relationships and personal achievement. Tune in for laughs, insights, and practical wisdom about building the respect that takes your success to the edge!   For More information on The MotUS Business Expo: https://www.joinmotus.com/business-expo   *******************************************   Connect with the MotUS Team:   Online | www.joinmotus.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

Join Casey and Stacy on today's episode of The MotUS Edge podcast as they dive into the game-changing strategy of business diversification!   🔍 Discover why expanding your business offerings can be the key to long-term stability and growth   💡 Get actionable strategies for identifying new revenue streams that align with your core business   🚀 Explore creative diversification ideas you might never have considered   ⏰ Learn the art of effective delegation - because you can't (and shouldn't!) do it all yourself   As always, we share our signature dad joke that'll make you groan and an inspirational quote to fuel your entrepreneurial fire! Whether you're just starting out or looking to take your established business to the next level, this episode is packed with insights to help you build a more resilient and profitable business.   For More information on The MotUS Business Expo: https://www.joinmotus.com/business-expo   *******************************************   Connect with the MotUS Team:   Online | www.joinmotus.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds