The Motiv

2024 brought a lot of lessons, wins and losses for business owners and marketers... So, in this weeks episode we take a look at the biggest marketing lessons we learned in this year, and how we plan to use them in 2025 to take things to the next level... And of course we want to share them with you so you can do the same! In this episode we  discuss: -Why you need to start getting better with AI (Or lose in business) -How 99% of the time the answer is simply to get better -The reason you should humble yourself, and be adaptable to succeed -What's more at bats split testing can teach you about higher conversions and sales -Why more direct response companies are adopting THIS ecom funnel structure -The #1 way to rapidly improve your marketing skills and become undeniable -How to make more money from "old tired ideas" -The reason marketing legends lost more than they won Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 -Twitter: https://twitter.com/NickBrowne_ Connect with Alex: -Newsletter: mcmahon-consulting.ck.page/bfcm -YouTube: https://www.youtube.com/channel/UCB17rznuEjP4HmJOtGbYlVg -Twitter: https://twitter.com/alex_mcmahon_ -Instagram: https://www.instagram.com/alex.mcmahon85/  

Different actions create different results which is why we decided to lay out step by step what actions to take to make 2025 your best year marketing and revenue wise.  We designed this episode to be tactical so you can take what we talk about and implement it in your business to scale and get a bigger ROI from your marketing.   In this episode we  discuss: -Why starting with the end in mind is priority #1  -How to reverse engineer the team you need to scale your marketing  -The reason some companies don't have to live and die by acquisition -What precentage of your revenue should come from email marketing  -Why building out a customer journey matters more now than ever -The #1 trait you need to adopt in 2025 (It's not discipline) -How to create SOPs save you time, energy and money -The difference between branded and DR marketing Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 -Twitter: https://twitter.com/NickBrowne_ Connect with Alex: -Newsletter: mcmahon-consulting.ck.page/bfcm -YouTube: https://www.youtube.com/channel/UCB17rznuEjP4HmJOtGbYlVg -Twitter: https://twitter.com/alex_mcmahon_ -Instagram: https://www.instagram.com/alex.mcmahon85/  

The landscape of copywriting and marketing has changed a lot in the last few years, and one of those changes was the rise of marketing agencies.  A lot of freelance copywriters were sold the agency model as a business opportunity where they could sell services and get someone else to fulfill for them... And it's why so many marketing agencies flooded the market with low quality services they overcharged and underlivered on. But the market has corrected itself... So this week we chat about why a lot of marketing agencies will become obsolete in 2025. In this episode we also discuss: -Why talent is hard to find and retain in marketing agencies -How to spot a bad agency  -The reason agencies are really just recruiters and talent placement for clients -Why marketers aren't a magic bullet for companies  -What brining your marketing "in house" does for a companies growth -The reason most agencies have a 60-90 day lifecycle -How a lack of communication between agencies and companies kills their relationship -The path forward for companies that want to grow without agencies Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 -Twitter: https://twitter.com/NickBrowne_ Connect with Alex: -Newsletter: mcmahon-consulting.ck.page/bfcm -YouTube: https://www.youtube.com/channel/UCB17rznuEjP4HmJOtGbYlVg -Twitter: https://twitter.com/alex_mcmahon_ -Instagram: https://www.instagram.com/alex.mcmahon85/  

Everyone loves the fancy tactics and strategies, but the reality is 90% of your results with marketing comes down to this one thing... Focusing on the fundamentals.  So in this episode we discuss why marketers are some of the easiest people to sell to, the reason all the legends preach the fundamentals... And we even break down step by step how to learn the fundamentals of marketing and copywriting for free on the internet today (what a time to be alive.) Plus, we talk about the top 5 people to learn from, a lesson Nick learned from a guy who had a 9 figure exit from a company and much more.  In this episode we also discuss: -A story about Dan Kennedy shocking everyone at a conference -Why marketers fall for so many biz op offers  -What you should know about all the "hacks" and "shorcuts" gurus promise -How focusing on one thing now means more cash later on -Why learning the basics is harder than chasing shiny objects all the time -The reason a guy with a 9 figure exit called every customer for years  -Where to learn about crafting better big ideas -Why every marketer needs to know their customer better than they know themselves Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 -Twitter: https://twitter.com/NickBrowne_ Connect with Alex: -Newsletter: mcmahon-consulting.ck.page/bfcm -YouTube: https://www.youtube.com/channel/UCB17rznuEjP4HmJOtGbYlVg -Twitter: https://twitter.com/alex_mcmahon_ -Instagram: https://www.instagram.com/alex.mcmahon85/  

When a company is doing well with one product 99% of the time they should be doubling down and optimizing that product... Instead, most companies get bored and launch another product without recognizing all the money they're losing by making this error. So, in this episode we discuss a company that was doing $120,000/month from one product and instead of doubling down they got distracted, and now are struggling. Plus, we dive into how another company lost over $250,000 making the exact same mistake and trying to launch a product there was zero demand for... When their hero product was already working and starting to scale. This was more of a themed catch up than a super structured podcast, but here's a few things we chatted: -The value of singular focus for freelancers and biz owners -Why the woman in the red dress is so dangerous to business growth -What made Nick pivot away from his Med Spa marketing business -How our brains are wired for new and novel things (entrepreneur ADD) -Why a lack of focus burns employees out at companies -The unexpected costs of doing business and losing focus -What sticking to optimizing one funnel teaches you -How everyone in Austin is a "coach" or "entrepreneur" Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 -Twitter: https://twitter.com/NickBrowne_ Connect with Alex: -Newsletter: mcmahon-consulting.ck.page/bfcm -YouTube: https://www.youtube.com/channel/UCB17rznuEjP4HmJOtGbYlVg -Twitter: https://twitter.com/alex_mcmahon_ -Instagram: https://www.instagram.com/alex.mcmahon85/  

Want to know know the deep pain points and desires your prospect has that motivates them to buy? Well, that's what this weeks episode is all about.  You need to know how to do customer research to find the deeply rooted agles, pain points and desires that turn onlookers into customer quickly. So we're breaking down step by step exactly how to do customer research and where to look to find the hidden goldmines for understanding your customer on a deeper level.  In this episode we discuss: -Why language matters when speaking to different demopgrpahics -Using Amazon + Chat GPT to do your customer research in 20 minutes  -The #1 place to find raw and honest stories directly from prospects  -Why getting on calls with customers is a goldmine for your marketing  -Step by step how to do your customer research  -What new tool Alex is using called Gigabrain that collects reddit posts  -How to make customers feel seen,heard and understood for more sales -What the "doctors know best" saying can teach you about understaninf prospects Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 -Twitter: https://twitter.com/NickBrowne_ Connect with Alex: -Newsletter: mcmahon-consulting.ck.page/bfcm -YouTube: https://www.youtube.com/channel/UCB17rznuEjP4HmJOtGbYlVg -Twitter: https://twitter.com/alex_mcmahon_ -Instagram: https://www.instagram.com/alex.mcmahon85/

Black Friday and Cyber Monday is coming up in a few weeks, and the companies that are prepared with a solid strategy will be making record revenue. But how do you cut through the noise and double your BFCM sales in the busiest time of the year? First, you need to make sure your emails end up in your subscribers inbox because spam and deliverability are a bigger issue than ever before... And second, you need a different email strategy that makes people want to open and read your emails instead of ignoring them.   So in this episode Nick gives you the spam and deliverability playbook to make sure your emails land in the inbox, and Alex gives you the strategy to make the most sales.  In this episode we discuss: -Why you shouldn't email your entire list for Black Friday Cyber Monday -Using the "Raffe Strategy" to boost the AOV during BFCM -The #1 way to stay out of the spam folder during high volume holidays -Why using "launch" style emails work better than "promo" emails -Step by step how to check your email deliverability for maximum email sales -What companies do wrong that ruins their BFCM sales  -How Alex squeezed $126,000 of supplement sales out of a tiny list for BFCM -Why companies need to 2-3 weeks of "prep work" before BFCM Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 -Twitter: https://twitter.com/NickBrowne_ Connect with Alex: -Newsletter: mcmahon-consulting.ck.page/bfcm -YouTube: https://www.youtube.com/channel/UCB17rznuEjP4HmJOtGbYlVg -Twitter: https://twitter.com/alex_mcmahon_ -Instagram: https://www.instagram.com/alex.mcmahon85/

Regardless of what anyone says your morals and ethics in this game matter... And at the end of the day you need to decide what lines you will or won't cross. However, the topic of morals and ethis is rarely discussed in marketing because it makes a lot of people uncomfrotable... But this epsiode isn't us preaching about morals and ethics. Instead it's an open and honest conversation about our mess ups, lessons and experiences with our own morals and ethics in a industry that can feel shady a lot of the time.   In this episode we discuss: -Religion versus circumstances which dictates our moral in marketing? -The fast money of black hat marketing and the downsides  -Why having morals and ethics make the game simpler  -Using the dark arts of marketing for the good of others  -Are fulfillment and ethics connected in business? -The reason big ideas and mechanisms are beating hypey claims these days -How branding and direct response BOTH manipulate people with different tactics -What your "gut feeling" can tell you about bending morals  Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 -Twitter: https://twitter.com/NickBrowne_ Connect with Alex: -Newsletter: mcmahon-consulting.ck.page/bfcm -YouTube: https://www.youtube.com/channel/UCB17rznuEjP4HmJOtGbYlVg -Twitter: https://twitter.com/alex_mcmahon_ -Instagram: https://www.instagram.com/alex.mcmahon85/

There's a right and wrong way to spy on your competitors marketing... And when you do it the wrong way and try to directly swipe their marketings there's a lot that goes into that successful campaign that you can see.  So, in this episode we the things to avoid doing when when spying on competitors, and different places most people don't look to find a hidden treasure chest of proven angles and structures.  In this episode we discuss: -Why funnel hacking has gotten more difficult  -How more complex marketing is harder to swipe effectively  -Understanding why a certain angle or structure works or doesn't  -What tools you can use to spy on competitors  -The value in magazines, news outlets and online media websites -Why creating your own "playbook" from promos is gold mine -If you're always just copying you'll always be behind  -What you need to understand about campaigns before swiping them Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 -Twitter: https://twitter.com/NickBrowne_ Connect with Alex: -Newsletter: mcmahon-consulting.ck.page/bfcm -YouTube: https://www.youtube.com/channel/UCB17rznuEjP4HmJOtGbYlVg -Twitter: https://twitter.com/alex_mcmahon_ -Instagram: https://www.instagram.com/alex.mcmahon85/

Stress and overhwelm is a part of this game that no one can avoid... Which means how we handle this overwhelm is a huge factor in not just success, but lognevity and reaching big goals too.  So, in this episode we discuss the fact and fiction of self imposed pressure, and how we can use it to learn, grow and become better freelancers and business owners.  As Tim Grover the famous trainer of Jordan, Kobe and Dwayne Wade says "Pressure is a privilege" and this week we discuss how we turn this into our advantage.  In this episode we discuss: -The difference between perceived versus REAL stress in this game -How to grow your capacity to handle stress with less overwhelm -Why "the grass is always greener" mindset screws a lot of us up -What to do about unrealistic deadlines with clients or in a biz -Is there value in taking it "too far" for a period of time? -The sneaky role people pleasing plays in stress -What we each do to combat overwhelm with actionable tips  -Why setting boundaries with clients and biz partners lowers stress Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 -Twitter: https://twitter.com/NickBrowne_ Connect with Alex: -Newsletter: mcmahon-consulting.ck.page/bfcm -YouTube: https://www.youtube.com/channel/UCB17rznuEjP4HmJOtGbYlVg -Twitter: https://twitter.com/alex_mcmahon_ -Instagram: https://www.instagram.com/alex.mcmahon85/

You can't sell a product or service if demand and authority are missing from your marketing... So in this episode we dive into different ways you can tap into pre existing demands, desires and use authority to sell more products or services.  Plus, we speak about tricks for business owners and freelancers to manufacture authority and demand for products and services. As a marketing mentor of ours once said "I'm going to show you how to use the dark marketing arts, but for the light" and that's what we're doing in this weeks podcast. In this episode we discuss: -The way people use Joe Rogan and Huberman to create demand for their products  -How to transfer authority from clients to yourself as a freelancer -One concept that allowed a supplement company to scale to 9 figures in 4 years -The PR stunt Richard Branson used to sell out a punk music show in the UK -Leveraging podcasts, amazon books and magazines to create authority  -It is better to tap into pre existing demand or create it for yourself? -The "black hat" game of optics in marketing  -How freelancers wrecks their reputation by doing this ONE thing Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 -Twitter: https://twitter.com/NickBrowne_ Connect with Alex: -Newsletter: mcmahon-consulting.ck.page/bfcm -YouTube: https://www.youtube.com/channel/UCB17rznuEjP4HmJOtGbYlVg -Twitter: https://twitter.com/alex_mcmahon_ -Instagram: https://www.instagram.com/alex.mcmahon85/

Even if an email subscriber hasn't opened your emails in six months - You can still make money off them... But most business owners have no idea how to actually monetize these "dead email leads" which could be generating $10-$50,000 per month for them.  Luckily, Nick breaks down exactly how he's turned dead email lists into multiple 7 figures for clients using the strategies he shares in today's episode. Grab a pen and paper because Nick breaks down how to squeeze an email list for all it's worth even if people haven't opened emails from your business in months.  In this episode we discuss: -The power of segmenting to keep an email listing printing money -How "dead leads" can send your emails to the spam folder  -What's a good open rate? (and other metrics to pay attention to) -Why sending emails from multiple personas generates more sales -The reason to NEVER blast everyone on the list with an email  -How to create "spin off" newsletters that funnel cash into your business -Understanding the customer life cycle to give them the right offer -White hat versus grey hat email marketing tactics Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 -Twitter: https://twitter.com/NickBrowne_ Connect with Alex: -Newsletter: mcmahon-consulting.ck.page/bfcm -YouTube: https://www.youtube.com/channel/UCB17rznuEjP4HmJOtGbYlVg -Twitter: https://twitter.com/alex_mcmahon_ -Instagram: https://www.instagram.com/alex.mcmahon85/

This week we wanted to experiement with a new style of podcast where we take an e-commerce brand and breakdown their funnel, marketing and copywriting.  The goal is to share what we would change to increase these brands conversions and sales on the front end and back end of their funnels from ads to emails and everything inbetween. To kick things off we started with an 8 figure e-commerce supplement brand named Trulean that's owned by the prolific entrepreneur Bedros Keuilian. We breakdown their cold traffic funnel for their hero product named Everyday Wellness.  In this episode we discuss: -What we'd do to improve Trulean's hooks in their UGC ads -Why a "pre-sale" page would turn readers into customers more effectively -Keys to optimizing the first scroll on a page -The #1 thing we'd change on their product page to hook readers -How to tell when a company is using too much Chat GPT in their copywrititng -A simple "non copy" tweak that would drive more sales on their page -How to get away with selling A LOT more in emails without pissing off subscribers  -Why supplements like this NEED a unique mechanism to stand out Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 -Twitter: https://twitter.com/NickBrowne_ Connect with Alex: -Newsletter: mcmahon-consulting.ck.page/bfcm -YouTube: https://www.youtube.com/channel/UCB17rznuEjP4HmJOtGbYlVg -Twitter: https://twitter.com/alex_mcmahon_ -Instagram: https://www.instagram.com/alex.mcmahon85/

Whether you're a freelancer or business owner you know that nothing works right out of the gates, and every piece of a funnel needs to be optimized to become profitable... But where should you start? And what should you focus on to get your marketing funnel converting at a higher rate? On this weeks episode that's exactly what we chat about. We cover topics like: -The 4 elements Nick asseses to increase sales for an email list  -Why testing too many variables backfires  -The linchpin of conversions in marketing  -What role "emotional data" should have in your decision making  -How one mistake wrecked a multiple 6 figure launch -A few different ways to define and tweak your offer -Alex forgets to mention the #1 thing to test for long form copywriting -Should your traffic source change the copywriting and marketing? Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 -Twitter: https://twitter.com/NickBrowne_ Connect with Alex: -Newsletter: mcmahon-consulting.ck.page/bfcm -YouTube: https://www.youtube.com/channel/UCB17rznuEjP4HmJOtGbYlVg -Twitter: https://twitter.com/alex_mcmahon_ -Instagram: https://www.instagram.com/alex.mcmahon85/

This week sit down and discuss the paradox of niching down for freelancers and business owners because we come at niching down from a different perspective than gurus.  We discuss why freelancers trying to niche down too soon backfires on them, and the three things you need to have dialed in before deciding on your niche.  Plus, we chat about the big struggles business owners run into when niching down their offers, messaging and ideal customer and give actionable advice on how they can dial this in to speak directly to their perfect customers.  In this episode we discuss: -If you need passion to succeed in a niche? -How Nick has changed his med spa offer after feedback from biz owners -Why trying to solve too many problems confuses a customers  -The 3 elements of a perfect niche for freelancers  -What Alex learned from Dan Kennedy about dialing your messaging  -Why talking to on zoom customers is the most overlooked market research -The 1 BIG thing freelancers and biz owners do that repels sales -How niching down builds your authority and reputation Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 -Twitter: https://twitter.com/NickBrowne_ Connect with Alex: -Newsletter: mcmahon-consulting.ck.page/bfcm -YouTube: https://www.youtube.com/channel/UCB17rznuEjP4HmJOtGbYlVg -Twitter: https://twitter.com/alex_mcmahon_ -Instagram: https://www.instagram.com/alex.mcmahon85/

We released an episode like this a few months ago  talking about what we're up to and people seemed to like it so we decided to run it back and chat about what we're currently working on, the road blocks and lessons we're learning along the way. We chat about a wide variety of topics, lessons and skills we're both trying to develop becasue we're both working on very different projects.  These projects range from med spa marketing to launching a youtube channel and even getting a cut of money from making introductions.  In this episode we discuss: -How to find opportunities with companies slow to adopt AI -Why Nick is getting paid to make introductions  -Closing high ticket customers without phone calls   -Creating leverage in your business as a freelancer  -What made Alex start a Youtube Channel? (subscribe below) -The cost of being a slow starter versus a fast starter -A direct mail promo that almost fell apart before it got started -What is "luck money"? Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 -Twitter: https://twitter.com/NickBrowne_ Connect with Alex: -Newsletter: mcmahon-consulting.ck.page/bfcm -YouTube: https://www.youtube.com/channel/UCB17rznuEjP4HmJOtGbYlVg -Twitter: https://twitter.com/alex_mcmahon_ -Instagram: https://www.instagram.com/alex.mcmahon85/    

Shifts and changes in marketing can leave business owners and freelancers scrambling to keep their heads above water in a relatively short amount of time. It already feels like 2024 has been a year with BIG changes happening fast in our industry that made it more difficult for business owners and freelancers alike... So in this weeks episode we sit down to discuss the changes we're seeing first hand, and what we think the upcoming changes are that marketers, freelancers and entrepreneurs need to stay on top of to keep their businesses scaling.  In this episode we discuss: -Why there's more price resistance to high ticket programs these days  -The reason email revenue is down for 6 lists Nick manages  -How companies accidentally damage their reputation with customers  -Are sales pages and VSL's going away?  -How "swiping" marketing forces niches to compete on low prices -The secret reason Walmart is actually good for local businesses -Why "the boring work" is the answer to marketing changes -What freelancers need to do to avoid becoming a commodity in the market Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 -Twitter: https://twitter.com/NickBrowne_ Connect with Alex: -Sign Up For My Marketing Newsletter: mcmahon-consulting.ck.page/bfcm -YouTube: https://www.youtube.com/channel/UCB17rznuEjP4HmJOtGbYlVg -Twitter: https://twitter.com/alex_mcmahon_ -Instagram: https://www.instagram.com/alex.mcmahon85/  

Over studying stops a lot of marketers and copywrtiers from doing the one thing they should focus on to improve... Taking more shots at writing a banger.  The market's ruthless feedback on your marketing and copywriting will teach you more about how to improve than any book, course or mastermind.  We're not saying studying doesn't have value because it absolutely does but a lot of marketers use studying and acquiring knowledge to procastinate on doing the real work So this week we dive deep into why you need mini breaks from studying, how to apply what you've already learned and the reason we both helped two people who it us up from the podcast when they reached out.  In this epside we also discuss: -Why Nick doesn't think you should listen to podcasts (except ours) -How to turn your practice reps into getting new clients  -Deep studying vs. shallow studying  -A breakdown on how to quickly apply what you learned   -What's worse than bombing in your copywriting? (THIS is) - How to get free feedback from people you've learned from online  -Why we both helped one woman from Twitter when she DM'd us -One embarassing email that gave Nick a launchpad in this game -What undercover FBI agents have in common with your career in marketing Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 -Twitter: https://twitter.com/NickBrowne_ Connect with Alex: -Sign Up For My Marketing Newsletter: mcmahon-consulting.ck.page/bfcm -Twitter: https://twitter.com/alex_mcmahon_ -Instagram: https://www.instagram.com/alex.mcmahon85/

Whether it's a funnel, business model or copywriting simplicity is what scales a business - Just look at Amazon or Google for proof of concept. Yet, freelancers or business owners tend to deviate from this core concept and end up dealing with more overwhelm, technical issues and fewer customers and clients on this path.  So what's the psychological reasons we wander off into complexity when something in our business isn't working? That's exactly what we discuss in this weeks episode so you can avoid these mental pitfalls, reduce overhwlem and make things in business simpler and easier to grow. In this epside we also discuss: -How complexity kills the momentum of projects and teams in business -Why simplifying things is a high value skill that can get you paid more  -The reason it's hard to scale complexity in business -Why doing an 80/20 on products and revenue goals equals growth  -The reason Nick doesn't care about email open rates  - What's the biggest mistake in businesses offers, funnels and copywriting? -The #1 reason our brains crave new and complex things  -A step by step game plan to simplify your biz as a freelancer or business owner -The power of metaphors and analogies in your marketing Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 -Twitter: https://twitter.com/NickBrowne_ Connect with Alex: -Sign Up For My Marketing Newsletter: mcmahon-consulting.ck.page/bfcm -Twitter: https://twitter.com/alex_mcmahon_ -Instagram: https://www.instagram.com/alex.mcmahon85/  

What separates people who win in business versus those who lose? Even if two people run the same business, and have been in the game for the same amount of time their success can be boiled down to one thing.  That's exactly what we discuss in this episode of the Motiv while looking into the elements of staying focused on one thing for long enough to scale it. Unfotunately, we live in a "greener pastures" generation where cheap dopamine causes people to jump ship too often looking for something better when they're struggling... A lot of these people don't realize this "dip" is a natural part of the process everyone goes through, and the success they're looking for is on the other side of the dip.  In this epside we also discuss: -Why the hype of a new trend hijacks and wrecks your business -How growing with ONE things makes it easier to transfer success in business -The value of giving yourself "pit stops" to adjust   -Dealing with "the dip" when you suck in the beginning  -How Alex failed at cold email for 6 months then turned it around to get clients  -The reason "new opportunities" are just a distraction for biz owners  -What we did to get into the top 1% of podcasts (it's not what you think) -Why the work always comes before the belief  -The truth about sticking with something long enough to make it work Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 -Twitter: https://twitter.com/NickBrowne_ Connect with Alex: -Newsletter: mcmahon-consulting.ck.page/bfcm -Twitter: https://twitter.com/alex_mcmahon_ -Instagram: https://www.instagram.com/alex.mcmahon85/