The Move In Senior Living Marketing

The Untapped Power of a Referral-Driven Sales Culture in Senior Living What if one of your strongest sources of new residents isn’t another marketing campaign, but the relationships your team is already building every day? In this episode of The Move In Senior Living Podcast, host Larry Williams sits down with Jessi Weldon, Executive Vice President of Sales & Marketing at Primrose Retirement, to explore how senior living organizations can turn referrals into a powerful and sustainable driver of occupancy. Jessi shares how Primrose takes a strategic, intentional approach to building a referral-driven sales culture, from engaging the entire community team to consistently nurturing relationships with residents, families, professionals, and local partners. Tune in for practical ideas on breaking down silos between sales, marketing, and operations, strengthening referral relationships, and creating a culture where generating new opportunities and move-ins becomes everyone’s business. https://www.linkedin.com/in/jessiweldon/

Transform Your Sales Approach with the Goal Giver Mindset In this episode of The Move In Senior Living Podcast, host Larry Williams hosts a compelling discussion with Bob Berg, co-author of The Go Giver, and Christy Van Der Westhuizen, Senior Vice-President of Sales and Marketing at Jaybird Senior Living. They explore how adopting a go- giver mindset, centered on service, curiosity, and trust, can transform sales and leadership in the senior living industry. https://www.linkedin.com/in/christyvdw/ https://www.linkedin.com/in/bobburg The Go-Giver https://thegogiver.com/

Asking Tough Questions Builds Empathy and Trust in Senior Living Sales In this episode of The Move In Senior Living Podcast, host Larry Williams interviews senior living sales expert Reed Davis from One On One Sales Academy. Reed shares transformative insights on building trust, asking tough questions, and shifting from a sales pitch to serving with empathy. Discover how to connect authentically with prospects and their families to make a meaningful difference in their lives. Resources & Links: • Reed Davis on LinkedIn - ⁠⁠https://www.linkedin.com/in/reed-davis-15388956/⁠⁠ • One On One Sales Academy Online - ⁠⁠https://oneonone.com/⁠⁠ • One On One Sales Summit Online - ⁠⁠https://oneonone.com/summit⁠⁠

In this episode of With the Move In, Larry wraps up the “Trust is the Currency” series with Tom Sanders, owner of Tom Sanders Photography and Films and Senior Living Photography. Tom shares how his career began with photographing World War II veterans and evolved into more than 20 years of visual storytelling for the senior living industry. Together, Larry and Tom discuss why authentic imagery matters more than ever, especially in an age of stock photography and AI-generated visuals. They explore how senior living communities can better showcase real residents, vibrant lifestyles, modern amenities, and meaningful stories through photography and motion. Tom also shares practical advice on planning photo shoots, helping residents feel comfortable on camera, organizing digital assets, and creating a library of visuals that supports marketing for years to come. For senior living marketers and operators, this conversation is a reminder that trust is built visually, and the right imagery can help families see the true life, energy, and heart of a community. https://www.linkedin.com/in/tom-sanders-b372b1139/ https://tomsandersphoto.com/ https://seniorstockphotos.com/

In this episode of The Move In Senior Living Podcast, host Larry Williams discusses all aspects of video content with Nathan Jones, founder and CEO of Dash Media, which specializes in video content marketing for the senior living industry. Jones talks about creating scalable, authentic video content for senior living communities. Discover how to build effective systems, leverage storytelling, and strategically use video throughout the marketing funnel to connect with audiences and build trust. https://www.linkedin.com/in/nathan-jones-seniorliving/ https://www.mydashmedia.com/