"AI can help us get to a destination faster... but it's not without some kind of oversight." - Catherine Holt Cat Holt is a marketing strategist, entrepreneur, and brand builder who has shaped some of the most iconic campaigns in modern advertising, including Progressive Insurance's Dr. Rick campaign. She is the Founder and Chief Brand Officer of Coologee, Inc., where she leads a one-team approach that blends agency expertise with client-side insight to drive measurable business impact. Cat also co-founded Lion + Owl, a kids' apparel brand that combines innovative design with a mission to promote kindness and inclusion. Previously, she held senior leadership roles at Falls & Co., Progressive Insurance, and several top agencies, helping brands evolve, grow, and connect with audiences in meaningful ways. Website: https://coologee.com/ LinkedIn: https://www.linkedin.com/in/catkolodij Instagram: https://www.instagram.com/coologee/# Substack: https://catholtcoologee.substack.com/ Michael Orkin is a professor, consultant, researcher, and author. His most recent book is "The Story of Chance – Beyond the Margin of Error" (Innovative Ink, 2025). He has appeared on numerous podcasts and TV shows and has been an invited speaker at many conferences. Dr. Orkin has a B.A. in Mathematics and a Ph.D. in Statistics from the University of California at Berkeley. He is currently a mathematics professor at Berkeley City College and Professor of Statistics Emeritus at California State University, East Bay.orm) Website: https://drmikeorkin.com LinkedIn: linkedin.com/in/dr-mike-orkin-5600584 Substack: https://drmikeorkin.substack.com/ In this episode, we explore how data, strategy, and creativity intersect to drive smarter decisions, stronger brands, and meaningful impact. Dr. Orkin and Cat Holt share insights from their respective worlds of statistics and marketing, showing how analysis and storytelling work together to shape success. Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments
"AI was not going to take my job. People who use AI are going to take my job." -Carl Holden Carl Holden is a marketing innovator, AI strategist, and author with over 15 years of experience helping businesses grow through creativity, strategy, and technology. As the CMO of Zellus Marketing, Carl leads a team specializing in SEO, web design, automation, and digital strategy for clients across industries—from startups to established brands like HudsonAlpha, LawLers Barbecue, and the Athens Gas Department. He's also the CEO of RankBot, an AI-powered SEO platform designed to automate optimization with humor and efficiency, earning him recognition as a Top LinkedIn Voice in AI for 2024. Carl is the author of the Amazon Best Seller The INVEST Method, a modern framework that reimagines marketing principles for the digital era. A world semifinalist in Toastmasters and a sought-after public speaker, he brings energy, insight, and a touch of humor to every stage. Whether he's guiding businesses to the top of Google rankings or inspiring professionals to embrace AI, Carl's mission is simple: to make modern marketing smarter, faster, and more human. Website: https://rankbot.ai/ LinkedIn: https://www.linkedin.com/in/carlholdenmarketing/ Scott Desgrosseilliers is the founder and CEO of Wicked Reports, a leading first-party marketing attribution platform for high-growth eCommerce brands. With over a decade of experience analyzing billions in ad spend, Scott helps marketers cut through the noise to find what's really driving ROI. He's the creator of the 5 Forces System, a proven framework that turns messy marketing data into clear, confident decisions. Before Wicked Reports, Scott led and consulted on database and process management applications at Motorola, Quest Diagnostics, Breck Shampoo, Ovaltine, the Hong Kong 911 department, and Apartments.com. When not leading Wicked Reports, Scott can be found in Marblehead Massachusetts playing pickleball, meditating, or on the boat with the family. Website: https://www.wickedreports.com/ LinkedIn: https://www.linkedin.com/in/scottd71/ YouTube: https://www.youtube.com/@WickedReports Instagram: https://www.instagram.com/wickedreports/ In this episode, Scott and Carl share how data-driven insights and AI innovation are reshaping the future of marketing. They discuss how to uncover true ROI, streamline strategy through automation, and balance the precision of analytics with the creativity that drives human connection and business growth. Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments
"I decided early on, before I was 20, that this was all about reinvention. Technology is coming. I didn't have time to get used to that first thought before the Apple showed up." -Jeffrey Wiener Jeffrey Wiener is an artist, creative director, and entrepreneur with over 30 years of experience at the intersection of art, design, and digital media. As the founder and creative director of Young Mind Interactive, he develops engaging educational content, animations, and games that blend creativity with learning. Jeffrey also leads Dangerous Media Productions, a marketing and social media consultancy specializing in building online visibility and driving measurable growth for brands. His artistic work, showcased through the Jeffrey Wiener Gallery, spans five decades of illustration, painting, and animation. A true digital pioneer, Jeffrey combines his background in fine art with a passion for interactive media to create meaningful experiences that educate, entertain, and inspire. Website: https://youngmindinteractive.com/ LinkedIn: (https://www.linkedin.com/in/jeffreywiener/) Instagram: https://www.instagram.com/youngmindinteractive/ Facebook: https://www.facebook.com/youngmindinteractive/ Stewart Cohen is a Filmmaker/Photographer who frames life in its best light. Working your way through his portfolio of commercials and stills, you are as likely to see heartfelt testimonials as Game Day humor, real people as celebs, with campaigns spanning fashion, kids, sports, wildly diverse storytelling and portraiture... He's gone swimming with sharks in the Galapagos and come up for air to stage a tongue-in-cheek musical comedy starring the townspeople of Mansfield, TX. They sing about being too busy for tourism. The throughline is seizing the moment to celebrate the joy of life. Cohen's company, SC Pictures, serves major clients including American Airlines, AT&T, Coca-Cola, Four Seasons, and Frito-Lay, with each project hitting exactly the right note for its intended audience. Beyond his skillset, Cohen has earned a reputation as a safe bet willing to take risks. He has taken a similar approach to business. He acquired footage and imagery house SuperStock in 2019, and made two more substantial acquisitions in the Summer of 2025: View Pictures, a leading Architectural Photography archive in the UK; and the Seattle-based Danita Delimont Stock Photography, which provides travel and nature-oriented images to travel and publishing clients. Cohen attended UT Austin, studied Film postgrad at USC, and assisted legendary photographer Helmut Newton, whom he counts among his most impactful mentors. His books include a monograph titled Identity,while Seeing Red takes a fun jab at the urban myth of redheads becoming extinct. Website: https://www.stewartcohen.com/ LinkedIn: https://www.linkedin.com/in/stewartcohen/ YouTube: https://www.youtube.com/@StewartCohenPictures Instagram: https://www.instagram.com/scpictures/ Facebook: https://www.facebook.com/stewartcohenpictures/ In this episode, we dive into the art of visual storytelling and creative entrepreneurship. Jeffrey and Stewart share how they've built lasting careers at the intersection of art, technology, and business—discussing everything from the evolution of digital media to the balance between commercial success and creative expression. Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments
"When you bring the human approach… people bring business to you." -Sherry Grote Sherry Grote is an international marketing executive, speaker, and fractional CMO known for driving revenue growth and organizational alignment across global B2B SaaS companies. With over two decades of experience, she's led transformative marketing initiatives at every stage of business growth—from being the first employee at a startup that scaled to a scheduled IPO with Goldman Sachs to doubling revenue for a bootstrapped company in just nine months. Her leadership blends strategic vision with hands-on execution, harmonizing strategy, data, and collaboration to deliver measurable, scalable results. As the founder of The Harmony Hero Initiative, Sherry empowers caregivers and marginalized leaders to go from unseen to unforgettable, helping them balance purpose, performance, and personal well-being through coaching and executive development. Whether building high-impact demand generation engines, mentoring marketing leaders, or speaking on stages around the world, Sherry is passionate about turning complexity into clarity and growth into lasting impact. Website: https://theharmonyhero.com/ LinkedIn: https://www.linkedin.com/in/sherrygrote/ Instagram: @theharmonyhero Facebook: The Harmony Hero Mariam Nusrat is a Forbes Next 1k Entrepreneur, Clinton Global Honoree, Tedx speaker and winner of the Entrepreneur Elevator Pitch Show, Mariam Nusrat is a US-based Pakistani entrepreneur, with 11 years in the purposeful video games sector and 15 years of experience in the Edtech space, working at the World Bank across 22 different countries. Mariam is the Founder of Breshna.io, a no-code/AI game maker platform that empowers users to create, share and monetize their own purposeful video games at lightning speed, think Canva for games! The platform has over 2m game clicks, 180k registered game makers and 160k+ games published across education, social impact and marketing. Mariam has also raised $2.7m in seed funding from investors including Paris Hilton and Randi Zuckerberg. Mariam also founded GRID, a gaming studio that creates low-cost mobile games for positive behavior change among the bottom billion. The team has created games for a wide range of development projects focusing on education, reproductive health, climate action and social cohesion. Mariam is on a mission to unleash the power of no-code and AI technology to empower the next 100m people to tell their stories through video games. Website: https://breshna.io/ LinkedIn: https://www.linkedin.com/in/mariamnusrat/ YouTube: https://www.youtube.com/@Breshna Instagram: https://www.instagram.com/breshnagame/ Facebook: https://www.facebook.com/breshnagame/ In this episode, Sherry and Mariam share how purpose and innovation can transform both people and businesses. They discuss the power of authentic leadership, the rise of no-code and AI technologies, and how creativity—whether in marketing or game design—can be a force for empowerment, growth, and lasting impact. Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments
"I wouldn't be able to be the Chief Marketing Officer of the company without AI. … It's like having a person expert in marketing that explains things exactly the way I want to understand them." -Gianluca Ferremi Gianluca is a technology expert with over 25 years of experience in innovation and digital transformation. He's launched two AR/VR educational apps used by 35,000 students, generated $46.5M in B2B sales, and co-launched the first low-cost Pay TV in South Africa. Specializing in soft skills development, Gianluca believes in an education that values human talent and personal growth. Website: https://www.wisepath.ai/ LinkedIn: https://www.linkedin.com/in/gianlucaferremi/ Most product demos suck. Madhav knows this better than anyone—after a decade in B2B marketing, he's seen thousands of terrible demos kill deals. That's why he leads marketing at Storylane, where 4,000+ teams like Gong, Clari and Rippling now create killer demos in 2 minutes instead of 2 weeks. Website: https://www.storylane.io/ LinkedIn: https://www.linkedin.com/in/madhavbhandari/ YouTube: https://www.youtube.com/@StorylaneOfficial/videos In this episode, we explore the intersection of education, technology, and storytelling—how innovation in both learning and marketing can unlock growth, impact, and connection. Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments
"It's all about human to human." -Sivan Caspi Herner Brigham Dickinson is the founder of Power Selling Pros, a company dedicated to transforming customer service teams into highly effective, persuasive, and revenue-generating forces. His journey began a decade ago when he realized that even high-quality leads could be lost due to poor call handling—an insight that inspired him to coach CSRs directly. Drawing on hands-on experience in both advertising and phone-based customer service, Brigham developed a training system that helps teams book more calls and wow more customers across industries from HVAC and plumbing to automotive and marketing services. Over the past ten years, he has scaled Power Selling Pros to help businesses worldwide optimize their call handling, uncovering hidden revenue and boosting customer satisfaction. In this episode, Brigham shares his lessons on turning ordinary interactions into measurable growth and why empowering CSRs is key to long-term business success. Website:https://powersellingpros.com/ LinkedIn: https://www.linkedin.com/in/brigham-dickinson/ YouTube: https://youtube.com/@powersellingpros?feature=shared Instagram: https://www.instagram.com/power.sellingpros/ Facebook: https://www.facebook.com/BrighamDickinsonPSP?mibextid=LQQJ4d Sivan Caspi is a strategic marketing leader with over 15 years of experience from global B2B tech and B2C FMCG companies. She began her career building and growing leading consumer brands at companies like Kimberly-Clark and Tempo, before moving into the tech space, where she brings a unique blend of brand expertise and performance marketing know-how. As VP Marketing at CoolAutomation, Sivan leads global marketing strategy, brand positioning, and go-to-market execution. She has a proven track record in launching brands and products, scaling demand generation, and driving growth across international markets. Sivan believes that smart marketing happens where strategy meets execution, technology meets creativity, and data meets people. Because in the end, it's not B2B or B2C - it's human to human. Website: https://coolautomation.com LinkedIn: https://www.linkedin.com/in/sivancaspi/?originalSubdomain=il Instagram: https://www.linkedin.com/in/sivancaspi/ In this episode, we dive into the power of customer experience and smart marketing, exploring how businesses can unlock hidden revenue, scale globally, and connect with people on a human level. Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments
"It's my job as a marketer to be an expert in what's good… use whatever tools I can, and as quickly as I can." -Chaz Ross-Munro Chaz Ross-Munro is a B2B marketing executive with a background in CRM, customer success, and operational transformation, she specializes in aligning marketing, sales, and delivery teams around unified data and strategic outcomes. With two decades of experience driving growth in the AEC and construction tech sectors, she's led initiatives that have redefined how companies think about their customer lifecycle—from acquisition to retention. Her superpower is translating marketing strategy into business-wide impact. At Datumate, she led high-impact programs that leveraged customer insights, digital modeling, and CRM tools to turn complex construction data into actionable intelligence for decision-makers. She's authored two books on CRM and AEC marketing strategy and helped over 120 companies implement scalable systems for sustainable growth. Whether building brand equity, driving operational alignment, or scaling GTM strategies, she bring a deep understanding of what makes organizations thrive. Website: https://www.chazrossmunro.com/ LinkedIn: https://www.linkedin.com/in/chazmarierossmunro/ YouTube: https://www.youtube.com/chazrossmunro Facebook: https://www.facebook.com/chaz.rossmunro/ Austan Preuett is Austan Preuett is a seasoned marketing strategist and Director of Marketing at Lynx Systems, where she leads brand development, content strategy, and partner marketing in the physical security industry. With over 10 years of experience driving revenue growth and crafting impactful campaigns across tech, energy, and advertising sectors, Austan brings a results-driven approach to every project. She also serves as a board member for the International Association for Healthcare Security and Safety (IAHSS) Central Texas Chapter, championing safety innovation and industry collaboration. Website: https://www.lynxsystems.com LinkedIn: https://www.linkedin.com/in/austan-preuett/ Instagram: https://www.instagram.com/austan_preuett/ YouTube: https://youtube.com/@lynxduress?si=BaxJKCuyN3d9jG-v Facebook: https://www.facebook.com/austan.palmer In this episode, we explore how data-driven strategy, customer insights, and innovative marketing approaches can align teams, elevate brand impact, and create sustainable business growth. Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments
"We can do so much more with much less people and working hours and it actually touches every aspect of our work." -Almog Aley-Raz Almog Aley-Raz is a seasoned CEO and entrepreneur with a rare combination of technical expertise and business acumen. With a career spanning startups and global corporations, Almog has led teams, products, and companies to indisputable success across medical devices, biometrics, and security solutions. He began his professional journey as a systems engineer in Israel's Air Force before earning his MBA from Tel Aviv University and taking on leadership roles in technology-driven organizations. As CEO of CorNeat Vision, Almog drives the development of innovative medical solutions aimed at combating global corneal blindness and other ophthalmic challenges. Previously, he held senior positions at Nuance Communications, where he expanded biometric security solutions worldwide, and at Persay, where he guided company growth and technological innovation. Known for his fast-learning, multi-disciplinary approach, Almog combines strategic vision with hands-on leadership, empowering teams to tackle complex problems while scaling global impact. In this episode, he shares insights on leading technology-focused organizations, building products that change lives, and navigating the intersection of healthcare innovation and business strategy. Website: http://www.corneat.com LinkedIn: https://www.linkedin.com/in/almog-aley-raz-87559a/ YouTube: https://www.youtube.com/@corneatvision1122 Hila Peleg is a strategic marketing consultant and co-founder of Marketit, a boutique agency that helps startups and companies achieve their business goals in the most efficient, no-fluff way. With over a decade of experience in the digital health and medical startup ecosystem, I've led marketing strategy, brand positioning, and go-to-market execution for early-stage and scaling ventures. I specialize in turning complex concepts into clear messaging and actionable marketing plans that drive measurable growth. Website: https://www.marketit.co.il LinkedIn: https://www.linkedin.com/company/marketit-maximizing-business-growth/?viewAsMember=true Instagram: https://www.instagram.com/marketit_il/ Facebook: https://www.facebook.com/profile.php?id=61564907922869 In this episode, we dive into the intersection of healthcare innovation and marketing, exploring how visionary leadership and sharp strategy can bring life-changing medical solutions to the world. Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments
"The thread through my entire career is resonating with target audiences." -Bret Rachlin David Lahmi is a seasoned business development executive and wealth management specialist with over 20 years of experience in international finance. Currently the Co-Founder of Finberry and Head of Business Development at Shine Global Family Office, David has spent his career building trusted client relationships, guiding high-net-worth individuals, and leading initiatives that drive organizational growth. His background includes senior leadership roles at Lombard Odier, Credit Agricole, and BNP Paribas, where he specialized in private banking and strategic partnerships across global markets. Fluent in French, English, and Hebrew, David brings a dynamic, multicultural perspective to wealth management and business development. Website: https://finberry.ai LinkedIn: https://www.linkedin.com/in/david-lahmi/ YouTube: https://finberry.ai/ Instagram: https://www.instagram.com/lahmiofficial/ Bret Rachlin is a Go-to-Market Strategist With decades of marketing and communications experience primarily helping B2B companies grow, Bret develops and implements go-to-market strategies that align with how customers buy,reducing friction through the buying process. Additionally, Bret helps entrepreneurs monetize their expertise through thought leadership programs that build communities around the problems they solve, expediting revenue growth. When Bret's not working or spending time with his family, he's focused on living an active outdoor lifestyle, running, hiking and playing tennis. Having completed multiple marathons and half marathons and other exciting adventures like hiking from the North Rim to the South Rim of the Grand Canyon in one day, Bret has honed a competitive edge to prepare for arduous events and adapt to changes to ensure finishing them happy and healthy. Website: https://www.adapt2changes.com LinkedIn: linkedin.com/in/bretrachlin YouTube: https://www.youtube.com/@adapt2changes Facebook: https://facebook.com/bretrachlin Instagram:https://www.instagram.com/bret.rachlin In this episode, we explore the intersection of wealth management and go-to-market strategy, uncovering how to build trust, reduce friction, and create sustainable growth in today's fast-changing business landscape. Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments
"Language is more than just how we communicate and how we connect, right? It also can convey who you are and why you should or should not be monetized and taken seriously." -Kanene Holder Kanene Holder is an inclusive marketing strategist, AI ethics expert, and diversity consultant dedicated to reshaping how organizations communicate and innovate. With three National Endowment for the Humanities awards and a rich background in education and interactive theater, she has a unique ability to turn complex topics into transformative learning experiences for corporations, schools, and nonprofits. Recognized with a Colin Powell Fellowship for Policy Study and numerous speaking engagements on equity and the future of work, Kanene continues to be a leading voice in creating inclusive practices. As AI Integrations Manager for DEIGPT, she helps individuals and companies design ethical and effective AI strategies. In this episode, Kanene unpacks the intersections of marketing, AI, HR, and diversity—offering insight into how businesses can prepare for the future while keeping inclusion at the core. Website: https://www.futurefixer.ai/ Facebook: https://www.facebook.com/kanene.holder LinkedIn: https://www.linkedin.com/in/kaneneayoholder/ Instagram: https://www.instagram.com/blackissuesissues/ Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments
"Marketing Operations is the practice of taking people, understanding what it is that the business is trying to do from a go-to-market perspective, and working to align those people to a process that enables that go-to-market through technology. And it's always in that order. People, process, and technology." -Mike Rizzo Mike Rizzo is the Founder and CEO of MarketingOps, MO Pros, and MartechGuru—platforms dedicated to empowering Marketing Operations professionals and advancing the Revenue Operations field. With a background spanning ad tech, growth hacking, and beyond, Mike has built his career around aligning people, processes, and technology to drive effective go-to-market strategies. He also co-hosts Ops Cast, a leading podcast that explores industry insights and emerging trends. Through his community-driven approach, Mike has created innovative resources and a collaborative environment where Marketing Operations practitioners can grow, share knowledge, and thrive. In this episode, Mike dives into his perspective on branding and what it means both strategically and personally. Website: https://marketingops.com/ LinkedIn: https://linkedin.com/in/mikedrizzo Instagram: https://www.instagram.com/marketingopscom
"A CMO Sidekick is whatever you want it to be, right? It's your partner in crime. It's your sounding board. It's a person to help you fill in all of the tasks that you need done." -Lindsey Scheftic What does it mean to be a "CMO Sidekick"? For Lindsey Scheftic, it's about being the trusted partner that today's marketing leaders can rely on to navigate an ever-evolving industry. A tenacious problem-solver and seasoned marketing leader, Lindsey has built her career on uncovering growth opportunities across digital media, emerging tech, entertainment partnerships, and innovative product launches. In this conversation, she shares how the modern CMO role has shifted—expanding beyond brand and growth to include AI, automation, and new demands for agility. Lindsey breaks down how her "CMO Sidekick" concept supports overextended executives, filling in critical gaps while driving efficiency and strategy in a complex marketing landscape. Website: https://thecmosidekick.com/ LinkedIn: https://www.linkedin.com/in/lindseyscheftic/ Instagram: https://www.instagram.com/thecmosidekick/
"Impact can be measured purely in dollars, or it can be measured in impact, which is the effect that our programs have had on changing the lives of children." -Shelley Diamond Shelley Diamond is a passionate builder of global brands and businesses, with expertise across a wide range of communications disciplines. As one of the highest-ranking female executives in advertising, she has championed marketing transformation for both domestic and global clients in the consumer and B2B spaces. In this interview, Shelley emphasizes that marketing should be viewed as an investment—integral to achieving real impact through advocacy and program success—not simply as an expense on the balance sheet. She shares how UNICEF approaches innovation through program effectiveness, leveraging technology, partnerships, and bold action to further children's rights, education, and well-being. This includes adapting to modern challenges such as combating misinformation and navigating difficult terrains for vaccine delivery. Shelley explains how UNICEF integrates brand and performance marketing, using data-driven insights to identify and target audiences most likely to engage with and support their mission. By expanding their reach and tailoring their approach to different audience interests, UNICEF remains relevant and impactful in a crowded nonprofit space—while balancing the sector's focus on expense versus program ratio. This conversation offers valuable lessons for anyone looking to align brand building with measurable, meaningful change. Website: https://www.unicefusa.org/Facebook: https://www.facebook.com/UNICEF-USA/ LinkedIn: https://www.linkedin.com/in/shelley-diamond/ Instagram: https://www.instagram.com/unicefusa/ Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments
"I think if your focus with marketing is always how can you solve a problem for people, then you can do a lot of good because people are always going to be struggling with something so if you come up with a solution to that and offer it to the audience and figure out how to communicate that to them… then you can do a world of good." - Beth Moncel Beth Moncel founded Budget Bytes in 2009 as a way to slash her own grocery bills while still eating well during a financially difficult time. With a background in nutritional science and a love of numbers, she began sharing budget-friendly recipes with detailed cost breakdowns and step-by-step instructions. What started as a personal project quickly grew into a widely trusted platform that empowers home cooks to create healthy, delicious meals without breaking the bank. Over the years, Budget Bytes has evolved into a full-scale brand, complete with a bestselling cookbook, a mobile app, and an engaged audience across Instagram, YouTube, TikTok, and more. Beth has built her business by keeping her community at the center—responding to feedback, staying transparent with her audience, and delivering real value through accessible, no-fuss meals. In this episode, Beth takes us behind the scenes of her brand's growth. She shares how Budget Bytes has adapted over time, the marketing strategies that have kept it thriving, and how she continues to focus on solving real problems for her audience. Beth also discusses how to stay authentic while scaling, how to navigate content creation through algorithm changes, and how she's diversified her revenue streams with intention. Whether you're a content creator, marketer, or entrepreneur, Beth's journey offers thoughtful insights on growing a brand with purpose, empathy, and lasting impact. Website: https://www.budgetbytes.com/ Facebook: https://www.facebook.com/budgetbytes1 LinkedIn: https://www.linkedin.com/company/budget-bytes/about/ Instagram: https://www.instagram.com/budgetbytes/ Twitter: https://twitter.com/budget_bytes YouTube: https://www.youtube.com/c/BudgetBytesBlog TikTok: https://www.tiktok.com/@budget_bytes Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments
"Documenting, not creating… A lot of the content just comes from living what you're doing." - Angela Gargano Angela Gargano is a former biochemist at Brown University turned fierce athlete, coach, international fitness model, speaker, and entrepreneur. In 2013, she left the lab to open her own gym in Cranston, Rhode Island—a pivotal step in forging a multi-faceted career in fitness and business. Since then, she's competed on American Ninja Warrior multiple times, earned the title of Miss Fitness America 2016, and graced the cover of Oxygen Magazine. Driven by her mantra "Strong Feels Good," Angela launched an online platform by the same name that helps women focus on strength over the scale. Her signature program, Pull-Up Revolution, has helped hundreds of women achieve personal breakthroughs—not just physically, but mentally and emotionally. In this episode, Angela reflects on the transformational power of living authentically. She shares how she turned her everyday experiences—training, setbacks, and small wins—into content that resonates deeply with her community. By documenting her journey rather than overproducing it, Angela has built a loyal following and scaled her brand with transparency, relatability, and grit. Tune in to hear how she's built her business, embraced digital marketing as a lifestyle, and continues to empower others through strength. Website: http://www.angela-gargano.com LinkedIn: https://www.linkedin.com/in/angela-gargano/ YouTube: https://www.youtube.com/c/AngelaGarganoFitness Instagram: https://www.instagram.com/angela_gargano/ Facebook: http://facebook.com/groups/strongfeelsgood Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments
"Seeing a packed stadium or seeing the revenue numbers, records getting broken because of all the hard work us and our team did together is just so rewarding." - Nicole Bauer Lindsay Baase joined the Pittsburgh Riverhounds in October 2021 as the club's Social Media & Content Manager—a role inspired by her previous stint as Technical Director with her hometown Buffalo Bisons. Her mission? To elevate the team's digital voice: building vibrant player personalities, amplifying engagement, and growing the Hounds' online presence through innovative series like "Change Makers – Winning Women" that highlight community impact. Alongside Lindsay, Nicole Bauer served as the Riverhounds' Marketing Manager, spearheading paid advertising campaigns aimed at ticket sales, sponsorships, and brand awareness. Together, they tackle the unique challenge of applying marketing trends—from strategic content plans to targeted ads—within the high-energy world of sports. In this episode, Lindsay and Nicole dive into their marketing strategies for growing a sports franchise online. They explore the nuances of athlete-focused storytelling, the balance between organic and paid tactics, and how fan engagement drives both digital impact and match day results. Discover how modern marketing practices are redefining the interaction between sports teams and communities. Website: https://www.riverhounds.com/ YouTube: https://www.youtube.com/c/PittsburghRiverhoundsSC LinkedIn: https://www.linkedin.com/company/pittsburghriverhounds/ Instagram: https://www.instagram.com/riverhoundssc/ Facebook: https://en-gb.facebook.com/RiverhoundsSC/ Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments
"It's not my perspective that is important… it's the fact that we have hundreds of different people coming through who all are achieving success, or failures in some ways, through real estate investing." - Scott Trench Scott Trench is the driving force behind BiggerPockets, where he serves as CEO and President. He began as an active member of the BiggerPockets community before joining the team as an early employee and Director of Operations in 2014. In 2018, Scott was promoted to President and CEO, a role in which he continues to steer the company's mission—helping everyday people build wealth through real estate investing. In this episode, Scott reflects on how BiggerPockets grew from a grassroots forum to a 3+ million-member ecosystem. He explores the art of scaling a community-driven brand, leveraging content and tools to educate and inspire investors. Scott also delves into his financial playbook—from real estate specialization to mindset shifts—and shares how he empowers others to "live life on your own terms." His perspective is not just his own—it reflects the collective journeys of thousands of real-world investors, each building wealth through wins and setbacks. Website: https://www.biggerpockets.com/ YouTube: https://www.youtube.com/c/biggerpockets LinkedIn: https://www.linkedin.com/in/scott-trench-53056a22/ Instagram: https://www.instagram.com/scott_trench/ Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments
"I think the visibility that I get with a lot of partnerships is probably one of the most important metrics for me right now. But in the past, it's been everything. I think a huge one is also how many people sign up for my free products because I think that's a better measure of visibility and potential leads and potential long-term prospects, as well." - Francheska Martinez Francheska Martinez—better known online as FrancheskaFit—is a bodyweight and functional training coach based in Austin, Texas. A certified ONNIT Academy coach, ANIMAL FLOW instructor, and Pain‑Free Performance Specialist, she's earned a reputation for her signature "primal flow" routines that seamlessly blend mobility, dynamic movement, and holistic strength training. Balancing hands-on coaching, a thriving online business, and international retreats, she's turned her expertise into an engaging brand on YouTube and Instagram. In this episode, Francheska dives into how she launched in the fitness space, leveraged digital marketing to amplify her reach, and uses content strategy to build authentic relationships with her community. From crafting engaging social videos to designing retreat experiences, she shares actionable tips for growth-minded fitness professionals looking to grow their presence and impact. Website: https://www.francheskamartinez.com Facebook: https://www.facebook.com/francheskafit/ LinkedIn: https://www.linkedin.com/in/francheskafit/ Instagram: https://www.instagram.com/francheskafit/ YouTube: https://www.youtube.com/c/FrancheskaFit Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments
"I'm not a critic, I'm a promoter. If I have an experience I don't like, I just don't talk about it. I'm not here to write a scathing review. The content that we push out, we really want it to be only positive things." - Chris Stone Chris Stone is the marketing force behind SDFoodies and CAFoodies—a fast-growing digital brand he co-founded with his girlfriend to help California food lovers discover the best places to eat, drink, and explore. From restaurant openings and product spotlights to curated staycations and weekend guides, the duo has built a highly engaged following through consistent content, local partnerships, and strategic social media. With a background rooted in creativity and a passion for all things culinary, Chris has turned scroll-worthy plates into a scalable marketing engine. In this episode, he dives into the content strategies that drive their growth, how to build community in a crowded digital space, and what it takes to turn a personal passion into a full-fledged lifestyle brand. Website: https://cafoodies.me/ TikTok: https://www.tiktok.com/@sdfoodies Instagram: https://www.instagram.com/sdfoodies/ Facebook: https://www.facebook.com/sdfoodies/ Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments
"I think what's amazing about music and sports and the throughline with that and marketing and live events is that you're just continuing to create experiences for people and open up opportunities for people within those experiences." - Jenny DeLoach Nate Bain is now in his 12th season in the NFL and eighth with the Tennessee Titans. He originally joined the Titans in 2017 after three seasons with the Los Angeles Rams, where he served as Digital Media Manager. As Social Media Manager, Nate oversees the Titans' social media strategy, content development, and platform management. Jenny DeLoach, a Nashville native, transitioned to the NFL following a 12-year career in the live touring industry as a talent representative. She joined the Titans in 2024 and currently serves as Director of Marketing and Fan Engagement. In this conversation, Nate and Jenny dive into their career journeys, what drives their passion for fan connection, and how they approach marketing in the ever-evolving landscape of the NFL. Website: www.tennesseetitans.com Facebook: https://www.facebook.com/titans LinkedIn: https://www.linkedin.com/company/tennessee-titans/ Instagram: https://www.instagram.com/titans/ YouTube: https://www.youtube.com/titans Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments