The Nathan Barry Show

In this episode, entrepreneur and bestselling author Josh Kaufman reveals the secrets to running a successful creator business as a solo entrepreneur.Josh shares his insights on leveraging AI and smart systems to accomplish the work of an entire team while maintaining work-life balance.Learn practical strategies for working efficiently, understanding your audience, and building a business that serves your goals.Timestamps:00:00 Introduction01:22 How to Protect Your Time as a Solo Entrepreneur02:17 How Fewer Income Streams Can Lead to More Profit03:56 Knowing When to Say No to Growth in Business16:04 How to Identify and Leverage Your Core Value18:13 How to Scale Your Business Without Hiring a Team20:15 Point of Market Entry Strategy for Entrepreneurs24:43 How to Build Sustainable Search Traffic Without a Team27:48 Solo Creator Marketing Strategies That Work28:51 The Essential Tools for Automating Your Solo Business31:40 How to Apply the 80/20 Rule to Business Systems35:49 A Practical Guide to Using AI for Business Research43:53 Why Human Judgment Becomes More Crucial with Automation45:42 How to Monetize Your Audio Content and Maximize Profits50:34 Why Audio Should Be Your Primary Content Format52:02 How to Use Psychology Principles to Grow Your Business54:37 Closing ThoughtsIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarry/ LinkedIn: https://www.linkedin.com/in/nathanbarry/ X: https://twitter.com/nathanbarry Website: https://nathanbarry.com/ Follow Josh Kaufman:Website: https://joshkaufman.net/ X: https://twitter.com/joshkaufmanInstagram: https://www.instagram.com/joshkaufmanauthor/ Featured in this episode: Audible: https://www.audible.com The Personal MBA (Book): https://personalmba.com/ SavvyCal: https://www.savvycal.com Kevin Kelly: https://www.kk.org Claude (AI): https://claude.ai/ GPT: https://chat.openai.com/ Google's Notebook LM: https://notebooklm.google/ Kit: https://www.kit.com Tim Ferriss: https://www.tim.blog Ryan Holiday: https://www.ryanholiday.net Influence by Robert Cialdini: https://www.influenceatwork.com  Highlights:07:15 Diminishing Returns of Additional Dollars 10:00 What Are You Optimizing For? 16:04 Core Production Function 31:34 Conforming the World to Your Will 38:20 How Nathan and Kit Use AI

In this episode, we’re switching things up. I’m usually the one doing the coaching, but today I’m being coached by Darrell Vesterfelt—a marketing expert and product launch strategist who’s helped many creators grow their businesses.Darrell shares his insights to help me launch my Creator Flywheels course, offering advice on confidently pricing programs at their true value, turning anxieties into strengths, and creating offers that genuinely resonate with the right customers.Whether you're just starting your creator journey or running an established business, Darrell's practical wisdom on launching products people truly want is both enlightening and actionable.Learn more about the Creator Flywheels course: CreatorFlywheels.comTimestamps:00:00 - Introduction01:02 - Darrell Vesterfelt’s Top Marketing Tips for Creators03:04 - Creator Flywheels Course05:11 - Identifying and Targeting Your Ideal Customer06:31 - Understanding Your Audience’s Core Problem07:58 - How Creator Flywheels Have Helped Nathan09:19 - Creating a Compelling Transformation Promise to Maximize Sales18:16 - Crafting an Irresistible Offer to Attract and Retain Customers22:05 - Overcoming Customer Objections25:04 - The Importance of Authentic Marketing29:04 - Why Flywheels Are Important For Solopreneurs32:07 - How to Set Profitable Prices with Confidence40:43 - How to Set Scarcity to Increase Course Demand43:57 - Building a High-Value Waitlist for a Stronger Course Launch50:18 - Promoting Your Course via Webinars and Social Media50:58 - Split the Want from the Buy53:38 - Sales Sequence and Creating Urgency in Your Launch55:14 - Addressing Objections and Feedback to Improve Customer Trust57:54 - Closing ThoughtsIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/Twitter: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/Follow Darrell:Website - https://darrellvesterfelt.com/Instagram - https://www.instagram.com/dvest/LinkedIn - https://www.linkedin.com/in/darrellvesterfelt/X - https://twitter.com/dvestFeatured in this episode:Creator Flywheels - www.creatorflywheels.comKit - www.kit.comMighty Networks - www.mightynetworks.comJustin Moore - https://www.linkedin.com/in/justinnmoore/Jay Clouse - https://creatorscience.com/author/jayclouse/Dan Martell - www.danmartell.comBonnie Christine - www.bonniechristine.comSahil Bloom - https://www.sahilbloom.com/Highlights:07:58 - How Creator Flywheels Have Helped Nathan25:04 - The Importance of Authentic Marketing29:04 - Why Flywheels Are Important For Solopreneurs50:58 - Split the Want from the Buy

I’m excited to share that Billion Dollar Creator is now The Nathan Barry Show.In this episode, I’ll explain why I'm making this change and what you can look forward to in this new phase of the show.Thanks for listening, and I can’t wait to see you in the next episode.Please like and subscribe, share it with your friends, and leave us a review. I read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/Twitter: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/

In this episode, I sit down with Jo Franco, a self-made entrepreneur who has transformed her passion for travel and languages into a successful business venture.With extensive experience in navigating the complexities of content creation, Jo offers her well-developed strategies for expanding on YouTube, ways to escape the limitations of sponsorships to achieve genuine financial growth, and her effective cold outreach approach.Whether you are an emerging creator or looking to enhance your existing business, Jo's practical guide to success in the creator economy is sure to provide valuable insights.Timestamps:00:00 Introduction00:57 How to Grow Your YouTube Channel Fast04:31 Best Strategies for Creators to Stand Out in 202408:42 How to Build a Sustainable Creator Business That Lasts09:45 How to Write Cold Emails to Brands and Get Sponsorships13:45 Proven Ways to Diversify Your Income as a Content Creator15:56 How to Scale Your Creator Business by Building a Team19:02 The Truth About Working with Netflix as a Creator and Why It Wasn’t Right for Jo Franco21:10 How to Create a Successful Membership Business for Creators28:34 Top Tips for Beginner Creators to Start a Successful Career29:14 How to Delegate Tasks and Scale Your Creator Business30:23 The Power of Collaboration for Growing Your Audience32:22 Why You Should Stop Creating Content Just for Views34:15 Jo Franco’s Current Business Model42:48 How to Overcome Bottlenecks in Scaling a Membership Business44:39 How to Build Consistent Revenue Streams as a Creator51:06 Why Focusing on Your Strengths Is Key to Growing as a Creator53:39 Closing ThoughtsIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/Twitter: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/Follow Jo:Instagram - https://www.instagram.com/jo_franco/X - https://twitter.com/jofranco/TikTok: https://www.tiktok.com/@jo_franco/Website: https://jofranco.world/Featured in this episode:Kit (formerly ConvertKit) - https://kit.com/YouTube - https://www.youtube.com/World's Most Amazing Vacation Rentals (Netflix show) - https://www.netflix.com/Skyscanner - https://www.skyscanner.com/WordPress - https://wordpress.org/Jo Club - https://joclub.world/Highlights:02:25 YouTube Content Strategy07:20 The Pace of Repetition/Learning10:20 Effective Cold Outreach15:50 Being a Solopreneur29:31 Delegating31:37 Creators Pitching Opportunities45:16 Staying Focused to Scale

I sit down with Jay Papasan, co-author of The One Thing and The Millionaire Real Estate Agent, to dive into powerful growth strategies for creators and entrepreneurs seeking massive success.We discuss how to maximize productivity while maintaining balance, overcoming imposter syndrome, and the transformative impact of small, consistent actions over time.Jay also offers valuable insights on hiring from within your audience, effective delegation, and the critical role accountability plays in achieving long-term success.Whether you're an entrepreneur, creator, or professional looking to elevate your game, this episode is filled with actionable advice.Timestamps:00:00 Introduction00:59 How to Build Authority with Books08:18 Creating a Common Language in Your Business Niche11:32 How to Become an Authority in Your Industry15:45 Habits of Successful People18:31 How to Focus and Achieve More21:26 The Day Before Vacation Productivity Hack Explained26:17 How to Use Accountability for Success30:10 Decision Making Tips for Entrepreneurs33:01 How to Delegate Effectively35:11 Jay Papasan’s One Thing37:56 Time Management for Entrepreneurs42:05 Networking Tips for Business Success46:19 How to Build Successful Habits52:59 Writing Productivity Hack from a Bestselling Author54:53 The Success Story of "The One Thing" Book57:42 How to Focus Your Business Strategy01:02:25 How to Effectively Hire from Your Audience01:04:02 Closing ThoughtsIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/Twitter: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/Follow Jay:Instagram: https://www.instagram.com/jaypapasan/LinkedIn: https://www.linkedin.com/in/jaypapasan/X: https://x.com/jaypapasanFeatured in this episode:Kit (formerly ConvertKit) - https://kit.com/Gary Keller - https://www.linkedin.com/in/kellergary/Keller Williams - https://www.kw.com/James Clear - https://jamesclear.com/Dan Martell - https://www.danmartell.com/Chris Guillebeau - https://chrisguillebeau.com/World Domination Summit - https://worlddominationsummit.com/37signals - https://37signals.com/Jason Fried - https://twitter.com/jasonfriedInc. Magazine - https://www.inc.com/Headspace - https://www.headspace.com/Ryan Holiday - https://ryanholiday.net/Rory Vaden - https://www.roryvaden.com/Dr. Ben Hardy - https://benjaminhardy.com/The One Thing - https://the1thing.com/book/The Millionaire Real Estate Agent - https://kellerink.com/products/the-millionaire-real-estate-agentHighlights:01:38 Leveraging a Book to Scale Your Business04:42 The Question: "What Would Have to Be True?"11:11 Becoming the Authority in Your Industry18:40 Overcoming Distractions on the Path to Success24:05 Revealing Priorities Through Calendar Habits35:30 Dan Martell’s Process for Recording SOPs40:05 The Deliberate Accountability Model01:01:19 Jay Papasan’s Flywheel01:04:58 The Power of Names as a Creator

In this episode, I sit down with Mark Manson, bestselling author (The Subtle Art of Not Giving a F*ck) and seasoned creator.With his deep understanding of the creator economy, Mark shares the most common pitfalls to avoid, his strategy for growing to millions of YouTube subscribers in 18 months, and how to balance success with happiness.Whether you're a pro or just starting out, Mark's insights on building a sustainable creator business are invaluable.Timestamps:00:00 Introduction01:09 What is the Ideal Size for a Creator Business?05:56 How to Maintain Long-Term Success After Trends Fade08:39 Strategies for Building Strong, Lasting Audience Relationships11:34 The #1 Mistake Creators Make (And How to Avoid It)13:57 Best Social Media Platforms for Growing Your Creator Business18:28 How to Go Viral on YouTube in 202426:19 The Secret to Consistent Online Growth and Engagement33:56 Tips for Sustained Online Success in the Creator Economy36:55 Why Diversification is Crucial for Online Success38:47 Mark Manson’s Newsletter Optimization Strategy42:11 How to Adapt to Rising Competition46:26 Closing ThoughtsIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/X: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/Follow Mark:Instagram: https://www.instagram.com/markmanson/X: https://twitter.com/iammarkmansonYouTube: https://www.youtube.com/@IAmMarkManson/Website: https://markmanson.net/Featured in this episode:Ali Abdaal - https://aliabdaal.com/Casey Neistat - https://www.youtube.com/user/caseyneistatBotez sisters - https://www.youtube.com/c/BotezLiveJames Clear - https://jamesclear.com/Ramit Sethi - https://www.iwillteachyoutoberich.com/Matt D'Avella - https://www.mattdavella.com/Dan Go - https://www.dango.co/Tyler Cowen - https://marginalrevolution.com/Anthony Bourdain - https://explorepartsunknown.com/Mr. Beast - https://www.youtube.com/user/MrBeast6000Kit - https://kit.com/Highlights:11:33 Knowing Your Production Function30:34 What It Takes to Endure in the Creator Economy44:27 Looking Back at Your Digital Footprint

Join me for an inspiring conversation with Brett Hagler, the visionary CEO of New Story, a nonprofit addressing the global housing crisis.In this episode, we dive into what it means to be a creator driven by the desire to make a lasting impact on the world.Brett shares the fulfillment of aligning business with social causes, the challenges of turning charitable efforts into sustainable business models, and New Story's groundbreaking approach to housing solutions.If you're passionate about social impact, business innovation, and making a difference, this episode is a must-listen.Timestamps:00:00 Introduction01:00 Starting Small and Dreaming Big02:32 Aligning Business with Social Impact06:57 The Power of Storytelling10:07 Successful Creators Raising Children12:21 Stepping Outside Your Comfort Zone for Growth14:34 Building Communities, Not Just Homes17:40 Thinking About Innovation21:36 Insights from the Y Combinator Experience27:00 Long-Term Vision For Creators29:53 Evolving the Business Model37:22 Navigating Market-Based Solutions40:30 The Mindset Creators and Founders Need42:12 Addressing Barriers to Housing45:21 Innovative Approaches to Land Ownership54:00 De-Risking Development Projects57:42 Raising Investment and Philanthropy58:49 Sustainable Growth and Future Vision01:04:34 Understanding Market-Based Solutions for Social Entrepreneurs01:08:57 Closing ThoughtsIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/X: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/Follow Brett:Instagram: https://www.instagram.com/bretthaglerX: https://twitter.com/bretthaglerLinkedIn: https://www.linkedin.com/in/rbhagler/Website: https://www.bretthagler.com/Featured in this episode:New Story - https://newstoryhomes.org/Kit (formerly ConvertKit) - https://kit.com/Charity Water - https://www.charitywater.org/Earth Mission - https://www.earth-mission.org/Tom's Shoes - https://www.toms.com/Village Impact - https://www.villageimpact.com/Joel Runyon - https://joelrunyon.com/Impossible - https://impossiblehq.com/Pencils of Promise - https://pencilsofpromise.org/Y Combinator - https://www.ycombinator.com/Kiva - https://www.kiva.org/Icon - https://www.iconbuild.com/Highlights:06:57 - Insights from Joel Runyon10:20 - Teaching Children About Wealth Disparities28:05 - Transforming Your Creator Mindset52:31 - Standardizing Non-Standard Situations01:06:00 - Market-Based Solutions for Innovation in Nonprofit Work

Ready to transform your expertise into a profitable online course?In this week’s episode, I coach Sean Sweeney, a real estate expert who’s developed over 700 apartment units worth $200 million, on how to create a successful online course.We dive into strategies for pricing and positioning your course to attract eager customers, boosting enrollment, and building an excited audience through effective email marketing.Timestamps:00:00 Introduction00:57 Who Is Sean Sweeney?02:45 90-9-1 Rule Explained For Content Creators04:04 How To Scale Your Creator Business06:38 Course Pricing And Positioning18:59 Simplifying Your Offerings For Maximum Profitability24:39 The Best Course Launch Strategy28:39 Planning An Effective Launch Timeline32:19 Growing Your Email List34:53 How To Improve Decision-Making43:55 Closing ThoughtsIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/X: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/Follow Sean:X - https://twitter.com/seandsweeneySubstack - https://seandsweeney.substack.com/Featured in this episode:The Bright Build - https://thebrightbuild.comNathan Barry - https://nathanbarry.comConvertKit (Soon to be Kit) - https://convertkit.comMoses Kagan - https://twitter.com/moseskaganNick Huber - https://twitter.com/sweatystartupChris Powers - https://twitter.com/Chris_PowerHighlights:02:24 The 90-9-1 Rule13:10 Effectively Positioning Tiers for Maximum Impact27:04 Creating Urgency32:19 Transforming Social Media Followers into Email Subscribers with Lead Magnets36:23 Effective Course Launch Strateg

Thinking about selling your business? Here’s everything you need to know.In this episode, I sit down with the amazing Cathryn Lavery to hear the incredible story of how she sold her business—and then bought it back.We chat about the real challenges entrepreneurs face when selling a business, the must-know tips to protect yourself from making expensive mistakes, and how to secure the best deal.Cathryn also shares how $230,000 was stolen from her business, and we dig into how she's using AI and tech solutions to stay ahead, especially in a post-COVID world.Timestamps:00:00 Introduction: Key Takeaways from This Business Journey00:58 What 'Hanging Around the Hoop' Means for Your Business Strategy03:44 How to Decide Whether to Sell Your Business08:33 Adapting Your Business Strategy During COVID10:25 How to Navigate the Business Selling Process: Proven Tips and Negotiation Strategies13:59 What to Expect After Selling Your Business17:29 Things to Know Before Selling Your Business23:05 How to Approach Rebuying Your Business27:57 Negotiation Tips34:48 Starting Over: Essential Lessons and Strategies for Success37:48 Best Ways to Use AI to Optimize Business Operations50:10 How AI Can Improve Both Personal and Business Efficiency55:44 How to Combat and Prevent Counterfeit Issues in Your Business58:21 Dealing with Embezzlement: Protect Your Business from Theft01:09:28 Advantages and Challenges of Hiring Remote Talent01:12:21 Effective Personal Productivity Systems and Life Hacks01:16:29 Closing ThoughtsIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/Twitter: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/Follow Cathryn:YouTube: https://www.youtube.com/@LittleMightTwitter: https://twitter.com/cathrynlaveryTikTok: https://www.tiktok.com/@cathrynlaveryLinkedIn: https://www.linkedin.com/in/cathryn-lavery/Instagram: https://www.instagram.com/cathryn.lavery/Featured in this episode:Michael Girdley - https://www.girdley.com/BestSelf Co. - https://bestself.co/ConvertKit (soon to be Kit) - https://convertkit.com/ChatGPT - https://chat.openai.com/Claude (AI assistant) - https://www.anthropic.com/Fiverr - https://www.fiverr.com/Final Loop - https://finaloop.com/Super Whisper - https://superwhisper.com/Sagan Passport - https://saganpassport.com/Quick Hire VA - https://quickhireva.com/Online Jobs - https://www.onlinejobs.ph/Alexa - https://www.amazon.com/alexaLittle Talk - https://bestself.co/products/little-talk-deckTropical MBA - https://tropicalmba.com/"Before the Exit" - https://a.co/d/dzlXNcHHighlights:03:14 Decision-Making Framework34:48 The Struggle of Founders and Blank Slates35:42 Nathan’s Major Shift in Management Strategy44:42 Joining a Team Without Context: Lessons from Apple University01:06:08 Embezzlement and Taking Vacations

Want to break free from the 9-to-5 hustle and build a $1 million creator business?In this week’s episode, I coach Aaron Francis on his course-selling business and explore how to 3x his business by the end of 2025.Join us as we explore how to effectively implement a hub-and-spoke model to build a loyal newsletter list, proven lead magnets that can double your audience size, practical ways you can implement price tiering to instantly boost your revenue.Timestamps:00:00 Introduction01:15 Breakdown of Launch Businesses05:37 Setting Future Goals for the Business06:38 Creators Who Pulled Off Successful Launches10:31 Potential Problems for Product Based Creator Businesses20:40 How to Master Audience Growth26:50 Using Lead Magnets for YouTube to Email Conversions36:10 Strategic Content Creation for Sustainable Growth39:48 Tiered Pricing to Increase Revenue49:10 Grow Your Business Without Making More Products53:54 Cross-Selling Your Existing Products01:05:17 Fine-Tune Your Brand Vision01:07:40 Closing ThoughtsIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/Twitter: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/Featured in this episode:High Performance SQLite: https://highperformancesqlite.com/watch/introduction-to-this-courseScreencasting.com: https://screencasting.com/ConvertKit (soon to be Kit): https://convertkit.com/Aaron Francis: https://aaronfrancis.com/Kent C. Dodds: https://kentcdodds.com/Wes Bos: https://wesbos.com/Adam Wathan: https://adamwathan.me/Highlights:07:45 How to Bridge the Mental Gap to Your Goals16:09 Overcoming Struggles by Delegating Tasks & Team Dynamics23:15 Importance of YouTube and Email 29:10 Mastering Lead Magnets49:10 Timeline to Grow a Course Business

Want to learn how to create a successful online course that generates significant revenue?In this episode, I chat with Aaron Francis, Co-Founder of Try Hard Studios, who shares his incredible journey of making $125,000 in just 30 days from their SQLite video course.Aaron reveals the proven strategies that drove their course's success, effective marketing techniques, and the common challenges they encountered.Discover how to develop a high-impact online course, implement powerful marketing tactics, and build trust with your audience to boost your sales.Timestamps:00:00 Introduction00:50 Secrets to a Successful Course Launch01:48 Marketing Strategies That Work03:09 How to Engage Your Audience Effectively09:29 Business Lessons and Common Mistakes21:54 Building Trust with Your Audience23:40 The Role of Authenticity in Content Creation26:53 Why Sharing Personal Stories Boosts Engagement39:32 The Importance of Video Content for Your Brand43:37 Influencer vs. Creator: What's the Difference?47:42 ConclusionIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/Twitter: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/Follow Aaron:Instagram: https://www.instagram.com/aarondfrancis/LinkedIn: https://www.linkedin.com/in/aarondfrancis/X: https://twitter.com/aarondfrancisYouTube: https://www.youtube.com/@aarondfrancisWebsite: https://aaronfrancis.com/Featured in this episode:High Performance SQLite: https://highperformancesqlite.com/watch/introduction-to-this-courseChris Coyier: https://chriscoyier.net/ConvertKit (soon to be Kit): https://convertkit.com/Highlights:03:27 How Marketers Identify Real Value04:17 Why Urgency Drives Sales for Creators16:00 Nathan's Livestream Plans for ConvertKit's Rebrand16:40 If It Scares You, It's Good Content19:15 Building Reputation with Effective Email Sequences26:13 Using Personal Experience to Build Audience Trust30:30 Nathan on Chris Coyier

In this episode, I coach Paula Pant, founder of Afford Anything, on actionable strategies to grow her business to over $1 million in just one year.Paula opens up about the significant challenges she's faced, including a $600k+ drop in revenue since 2020. We work together to craft a blueprint for overcoming these obstacles.We dive into why adapting to market trends and diversifying income are crucial for long-term success, the advantages of audience segmentation, and how to optimize course launches.Timestamps:00:00 Introduction00:55 Paula's Journey as a Content Creator05:01 Challenges with YouTube Growth06:04 Discoverability vs. Loyalty in Platforms08:36 Revenue Trends and Business Trajectory17:57 Adapting to Market Trends19:17 Planning for 2025 Revenue Goals28:47 Analyzing 2021 Market Conditions30:21 Challenges in Pricing and Sales31:34 Improving Launch Strategies33:25 Audience Segmenting and Personalizing Content36:36 Strategies for Audience Growth38:51 Narrowing Down the Target Market43:32 Personalization vs. Segmentation48:49 Specific Industry Targeting55:00 Closing ThoughtsIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/Twitter: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/Follow Paula:Instagram: https://www.instagram.com/paulapant/YouTube: https://www.youtube.com/c/affordanythingTikTok: https://www.tiktok.com/@paulapantLinkedIn: https://www.linkedin.com/in/paulapant/Twitter: https://twitter.com/PaulaPantFeatured in this episode:Afford Anything: https://affordanything.com/Your First Rental Property: https://courses.affordanything.com/ConvertKit (Soon to be Kit): https://convertkit.com/Highlights:04:04 What Are Good Stats for Newsletters?05:13 Why Podcasts Are Exploding on YouTube07:22 Hub and Spoke Content Strategy: How to Boost Your Content Visibility09:00 Beware of Comparing Different Chart Styles: Accurate Data Interpretation Tips14:07 Why Many Creators Are Experiencing Revenue Declines Right Now31:30 Overcoming Common Product Launch Challenges: Tips for Success40:29 Audience Segmentation for Testimonials: How to Target the Right Personas

Are you thinking of building or scaling a consumer product company?This week, we’re joined by John Durant, a prolific investor in the health and wellness space as he reveals the proven strategies and insider insights that will catapult your business to new heights.Tune in to discover common pitfalls that both struggling and successful companies encounter, the critical role of assembling the right founding team, and strategies for scaling a business from a niche audience to a mass-market brand.Whether you're just starting out or looking to scale, this episode is a must-watch.Timestamps:00:00 Introduction00:50 John Durant's Journey into Venture Capital05:32 The LMNT Story: From Idea to Market09:55 Digital Products vs Physical Products12:23 Understanding Product Market Fit17:31 Scaling Beyond the Creator's Platform20:43 Common Startup Mistakes to Avoid23:02 Optimizing Your Sales Funnel24:57 The Challenge of Changing a Successful Strategy25:40 The Role of Cohort Analysis in Growth27:03 Traffic Sources and Churn Rates28:40 Kettle and Fire: A Case Study30:39 Online vs. Retail Sales Strategy35:39 Role of Subscription Models37:20 Expanding Beyond Food and Beverage42:33 Importance of Team and Execution44:46 Final ThoughtsIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/Twitter: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/Follow John:LinkedIn: https://www.linkedin.com/in/jdurant/Twitter: https://x.com/johndurantInstagram: https://www.instagram.com/_johndurant/Website: https://johndurant.net/Wild Ventures: https://wildventures.vc/Featured in this episode:Primal Kitchen: https://www.primalkitchen.com/Thrive Market: https://thrivemarket.com/Element: https://drinklmnt.com/Magic Spoon Cereal: https://magicspoon.com/Wild Ventures: https://wildventures.vc/Mark Sisson: https://www.instagram.com/marksissonprimal/Wellness Mama: https://wellnessmama.com/Food Babe: https://foodbabe.com/Blue Apron: https://www.blueapron.com/Kettle and Fire: https://www.kettleandfire.com/Rogue Fitness: https://www.roguefitness.com/ConvertKit: https://convertkit.com/SteadyMD: https://www.steadymd.com/Chili Pad: https://sleep.me/David Perlmutter: https://drperlmutter.com/Liquid IV: https://liquid-iv.co.uk/Kroger: https://www.kroger.com/Highlights:17:12 Understanding the limits of creator self-promotion25:40 The importance of cohort analysis in creator marketing27:32 Why using overall churn rate can mislead traffic source spend decisions35:45 Driving repeat purchases: Strategies for billion-dollar creators

Are you looking to start or scale a newsletter business?In this episode, Nathan is joined by Marissa Lovell, writer of the ‘From Boise’ newsletter, which generates $87,000 in revenue annually.Nathan helps map out various tactics to expand the newsletter’s subscriber base, strategies for increasing revenue per user through sponsorships, and creating new revenue streams with digital products.Timestamps:00:00 Introduction00:50 Challenges of Starting a Local Newsletter01:38 From Boise Newsletter05:14 Revenue Breakdown and Sponsorships07:46 Impact of Craft and Commerce Conference09:16 Sponsorship Strategies and Pricing11:48 Blogs vs Newsletters15:56 Evolution of the Team20:06 Hiding Behind a Brand24:50 Additional Revenue Streams28:27 Future Goals and Revenue Projections32:23 Newsletter Growth Tactics33:38 Social Media to Newsletter Conversion35:19 Increasing Revenue per Subscriber42:52 Growing Other Channels44:57 Effective Use of Social Media46:39 Streamlining Sponsorships48:19 Building a Sales Team56:15 Lead Magnets59:01 Closing ThoughtsIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/Twitter: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/Follow Marissa:Instagram: https://www.instagram.com/from.boise/Website: https://www.marissalovell.com/Website: https://fromboise.com/Featured in this episode:From Boise: https://fromboise.com/Justin Moore: https://www.instagram.com/creatorwizard/ConvertKit: https://convertkit.com/Highlights:12:12 Why Nathan switched from blogs to newsletters43:02 Newsletter touch points46:58 Tim Ferris: “What would it look like if it were easy?”48:40 Effectively building a sales team01:01:42 Creating too many lead magnets

This week's episode is a masterclass on scaling your creator business to 7 figures and beyond.With insights from industry giants such as Ali Abdaal, Sahil Bloom, Sam Parr, Rachel Rodgers, and many others, we explore the effective strategies and mindsets that have propelled them to remarkable success.These experts have built massive followings and generated consistent income streams, and now they're ready to share exactly how they did it.Timestamps:00:00 Introduction00:26 Top 3 Habits of Millionaires | Ali Abdaal02:41 Billion Dollar Business Ideas for 2024 | Rachel Rodgers04:02 How to 10x Your Income - The 4 Ladders of Wealth | Nathan Barry06:21 How CEOs Leverage Content Creation for Business Growth | Matt Schnuck07:51 Guide to Make Money as a Creator in 2024 | Sahil Bloom11:28 Proven Delegation Strategies For Million Dollar Entrepreneurs | Simon Severino14:04 How to Overcome Imposter Syndrome | Jackie Aina & Sam ParrIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/Twitter: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/Featured in this episode:We're Scaling Ali Abdaal's Business to $10 Million (Here's How): https://youtu.be/_HIIdp7hLmg$20M by 30: Sam Parr's Habits & Frameworks Revealed: https://youtu.be/NmOxRM3ng2YIf I Wanted to Build a $5M Creator Business in 2024, I'd Do This: https://youtu.be/0nj_SC8OoCITeam-Building Expert: 4 Steps to Building a Personal Brand Team: https://youtu.be/Pe_ri0M8PnUBuilding Creator Agencies to $10M/Year with Sahil Bloom: https://youtu.be/D0RpsWEFsr47 Proven Methods to Scale Your $500,000 Creator Business in 90 Days: https://youtu.be/83X4Vr_5sXUBuilding a Creator Business That Lasts (with Jackie Aina): https://youtu.be/M_7QRDVmoCc