Claim OwnershipThe Native Experience Podcast: Translation, localization and multicultural marketing discussions
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Welcome to The Native Experience by LEXIGO, the go-to podcast for navigating translation, localization, and multicultural marketing.
Join us in each episode as we delve deep into the power of delivering native experiences that go beyond mere translation. With topics ranging from translation and hyper-localisation strategies to cutting-edge technologies driving in-language content, The Native Experience offers a comprehensive look into authentic ways to reach, connect, and engage with audiences in their native language.
Tune in to gain actionable insights from professionals with on-the-ground experience to localisation heavyweights such as Microsoft, Canva, Uber and more, with topics including:
- The evolving methodologies behind effective translation and localisation
- The importance of co-creation in developing content that triggers behavioural change
- Case studies on successful (and unsuccessful) in-language efforts
- Emerging trends and technologies reshaping the industry
26 Episodes
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On this episode of The Native Experience podcast, we have the honor of welcoming Edwin Trebels, the Translations Director at the Philadelphia Church of God.Edwin brings us on an inspiring journey through his life, showcasing the deep connection between language, leadership, and cultural sensitivity. With a career spanning two decades in the field of localization, he has translated millions of words and played a pivotal role in connecting communities across linguistic divides.In our conversati...
On this episode of The Native Experience podcast, we have the pleasure of speaking with Sheron Sultan, founder of Yatimba!We navigate the complex dance of identities that comes with a multicultural background, which Sheron personifies with her African, German, and Indian heritage. We also discuss the importance of breaking cultural stereotypes and fostering cultural awareness, especially among youth. Sheron shares her personal experiences of self-definition in the face of societal pressu...
On this episode of The Native Experience Podcast, we have the pleasure of welcoming Tim Brookes, the founder of the Endangered Alphabets Project. Join us as we discuss Tim's work preserving endangered alphabets and the cultures they represent. Tim shares his stories collaborating with the Abenaki people - the Indigenous people of the Northeastern Woodlands of Canada - and their powerful connection between language, culture, and identity.We tackle the pressing issues facing indigenous com...
On this episode of The Native Experience Podcast, we welcome Ruhee Meghani, Lead Facilitator & Founder of Allied Collective - Australia’s first inclusive facilitation & wellbeing agency specializing in training, consultation and coaching for leaders & organizations.Join the conversation as we unravel the language of inclusion and the rich tapestry of well-being. Our dialogue spans Ruhee's eclectic expertise in psychology, business, yoga, and human-centered design, highlighting how...
On this episode of The Native Experience Podcast, we welcome back Mike Todd, Senior Advisor of Consumer Products with Dearin & Associates.If you haven’t already, we encourage you to go back and listen to part 1 of our conversation with Mike, where we explore his varied career; from working on nuclear submarines to selling washing machines. In part 2, we explore the intricacies of marketing a lifestyle brand across cultures, and why understanding regional accents is more than just a party ...
On this episode of The Native Experience, we welcome Antonio de Palma, Localization Quality Program Manager at Avetta. Antonio takes us on a journey through the fascinating world of localization, drawing from his rich background in data-driven work and experiences with AAA games. He emphasizes the pivotal role of localization in crafting native experiences and the inherent culture of diversity and inclusion within the localization industry.We dive into Antonio's unique challenges and rew...
On this episode of The Native Experience Podcast, we welcome Mike Todd, Senior Advisor of Consumer Products with Dearin & Associates.In our conversation, we explore two radically different professions that Mike has had in his life: selling washing machines and working on nuclear submarines. Mike shares how selling washing machines became an analogy for good customer service and taught him to understand consumer wants and needs. Mike regails his experiences working on a submarine and ...
![#018: Culturalization in the Gaming Industry with Kate Edwards [Part 2]](https://storage.buzzsprout.com/1ee9vqku5ezvxzjq9cnculgpydqu?.jpg "#018: Culturalization in the Gaming Industry with Kate Edwards [Part 2]")
On this episode of The Native Experience Podcast, it’s our absolute pleasure to welcome back Kate Edwards. This is part 2 of our conversation with Kate so if you haven’t already, do yourself a favor and listen to part 1.Kate is the CEO and principal consultant of Geogrify, a consultancy which innovated content culturalization, as well as the CXO and Co-Founder of SetJetters, an app focused on connecting tourists to filming locations. In our conversation, we explore Kate's experiences as a Geo...
![#017: Culturalization in the Gaming Industry with Kate Edwards [Part 1]](https://storage.buzzsprout.com/lo3x64q3skxig9y5jh3ipylhgre1?.jpg "#017: Culturalization in the Gaming Industry with Kate Edwards [Part 1]")
On this episode of The Native Experience Podcast, we welcome Kate Edwards, CEO and principal consultant of Geogrify, as well as CXO and Co-Founder of SetJetters.With an impressive 30-year career in the gaming industry, Kate delves into the intricate world of culturalization, highlighting its significance in creating culturally appropriate games. She emphasizes the importance of considering various aspects such as character design, dancing animations, symbols, and narratives to avoid unintenti...
In this episode of The Native Experience Podcast, we welcome back Renato Beninato, chairman and co-founder of Nimdzi Insights. This is the second episode to feature Renato because his extensive knowledge and expertise is too valuable not to share! Renato tells the story of how his consultancy work with Uber came about and resulted in them saving them 4 million dollars per year.We delve into the concept of quality in language and how it differs for different content and products. We also ...
In this episode of The Native Experience, we welcome Sören Eberhardt. Sören is a Global Site Manager at Microsoft, who has over 25 years of experience in the field of internationalization and localization. His extensive experience spans multiple roles and aspects, from being a translator, localization engineer, and program manager, to teaching localization classes at various universities. In our conversation, we talk about the importance of understanding the intricacies of language,...
On this episode of The Native Experience, we welcome Josef Kubovsky, CEO of Nimdzi Insights.In our conversation, we talk about localisation and the importance of understanding the intricacies and nuances of local markets. We discuss the role of branding companies in international expansion and address how critical errors in marketing campaigns, such as cultural insensitivity, can negatively impact the success of a product in a specific market. We also discuss the Gartner Hype Cycle and A...
On this episode of The Native Experience, we welcome Tony Lee, Head of Strategy at Lexigo.In our conversation, we discuss marketing and storytelling, and its inherent ability to subtly and no-so-subtly influence people. We compare and contrast multiversal, superhero TV shows with marketing campaigns, delving into the ways both these mediums deliver their messages and agendas.We also discuss mono-, multi-, cross- and intercultural communication, and how Australian businesses and brands have la...
On this episode of The Native Experience, we welcome Lisa Tribuzio, Co-Create Facilitator with LEXIGO and also Manager at Lotus Consulting.In our conversation, we delve into the evolving landscape of DEI (diversity, equity, and inclusion), the challenges faced, and the political undertones surrounding diversity. We explore the importance of personal backgrounds and stories in understanding and promoting diversity and inclusivity, and Lisa shares her own journey of challenging biases and preju...
On this episode of The Native Experience, it’s part two with Ewandro Magalhaes, former Chief Interpreter in the United Nations system, interpreter trainer, language technology advocate, and co-founder of KUDO!Today, we discuss some of the cultural experiences Ewandro has had in his career, the role of technology in Language Services, and the importance of work-life balance, especially after the intensity of the last few years. Ewandro talks about working with various interpreters from ar...
On this episode of The Native Experience, we welcome Ewandro Magalhaes, former Chief Interpreter in the United Nations system, interpreter trainer, and language technology advocate. Ewandro is also a co-founder of KUDO. Ewandro shares his experiences as an interpreter for Heads of State and Government, as well as his thoughts on the challenges of translation and localization. We also discuss the emotional and mental challenges of being an interpreter and the importance of good communicat...
On this episode of The Native Experience, Cynthia Dearin, the founder of Dearin & Associates, joins us to discuss her experience in the international business world. She has some pretty crazy stories to share initially!Cynthia also shares insights from her two books and discusses the importance of understanding local cultures and preferences when expanding into global markets. She gives examples of companies like Starbucks and McDonald's that have both had successes and failures in this a...
On this episode of The Native Experience, Jorge Russo dos Santos, the Localization Program Manager at Block, joins us to share his extensive experience in localization and creating truly native experiences for diverse audiences. We dive into some stories and experiences that discuss the impact of technology on daily tasks, social media's effect on personal growth, and the potential for language models to automate certain jobs. We do get into ChatGPT a little bit as well, and how AI is af...
On this episode of The Native Experience, we welcome Renato Beninatto, Chairman and Co-Founder of Nimdzi Insights, to discuss the complexities of translation and localization.Renato shares his experiences as a Third Culture Kid and explains the importance of being able to adapt to different environments. Renato had a fascinating experience as a consultant with Uber, where he did a study about customer perception of quality that saved them 4 million dollars per year. With that example, we...
Today on The Native Experience, we welcome Konstantin Savenkov, CEO and co-founder of Intento. Intento helps large companies translate 20x times more on the same budget and make their customer and employee experience instantly multilingual in 450+ languages.We dive right into Chat GPT and the impacts GPT has on the translation industry. We discuss the positives and the potential challenges of AI automation. We talk about context and using common sense inputs. Additionally, we discuss the impr...
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