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The Negotiation

Author: WPIC Marketing + Technologies

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China is the 2nd largest economy on the planet, yet it's the most difficult to enter and manage well for foreign brands. However, success stories are starting to emerge as brands begin to rely on experts in China market-entry to build and execute new strategies and end-to-end China consumer digital experiences. The Negotiation delivers interviews with those who understand how to be successful in China, teasing out the nuances and digging into the details that can make expansion to China a winning proposition for any company.
84 Episodes
As we alluded to last week we wanted to get two of our favourite guests who are super connected and very knowledgeable on the topic of US-China relations, back on the show and do a quick autopsy on the last 4 years of the Trump administration’s impact on the US-China relationship, and then a look forward at the what the Biden administration’s relationship might look like now that we have a month of data to work with to try and make some of those predictions. Last week we released the episode with Anne Stephenson Yang, and this week is our conversation with James McGregor. And just like last week, we take most of the same talking points to Jim to get his thoughts on who the players were and will be, what happened with regards to the tariff war and where that might go next, and some discussion around the security and the technology race going forward, among a few other soundbites that only our buddy James can provide. Enjoy!
Welcome back to another episode of The Negotiation. This is a bit of a shorter episode with one of our favourite guests, Anne Stephenson Yang. We wanted to get her back on the show and do a quick autopsy on the last 4 years of the Trump administration’s impact on the US-China relationship, and then a look forward at what the Biden administration’s relationship might look like now that we have a month of data to work with to try and make some of those predictions. We look at who the players were and will be, what happened with regards to the tariff war and where that might go next, and some discussion around security and the technology race going forward. And for those looking ahead, we’ll be doing the same with another of our favourite guests, James McGregor, so make sure to look for that one next week as well. Enjoy!
Hi everyone and welcome back to The Negotiation. Obviously, the topic du jour around China is how the recently inaugurated Biden administration will approach China, and vice versa. It’s all anyone seems to want to talk about so, as faithful servants of our audience, we must abide. Occasionally. Don’t get used to it. We’ve been inundated with questions about this and rightly so because of the wide impact the slightest of changes can make to the economic landscape of those whose businesses span the West and East. To that end, we brought in our hombre on the ground in China, the CEO of WPIC Marketing + Technologies, Mr. Jacob Cooke, to talk about inter-US/China relations under Biden, comment on the tariff war, speak to the technology race, and we look ahead to what the next 4 years might bring, both in changes and status quo. Enjoy.
In this episode of The Negotiation, we speak with Bill Tung, Managing Director at Peaks Consulting, and former Vice President of International Sales and Market Expansion at Columbia Sportswear. Bill brings a unique lens to the outdoor and fitness industries in China through his background in growing apparel brands in those sectors. On tap in this discussion is the ongoing explosion of the fitness culture in China, the sporting goods market in general; the differences between the China, Japan, and Korean markets; how the 2008 Beijing Olympics impacted the industry there; what fitness retail looks like in China, how Japan's work culture influences their shopping habits and more. Enjoy!
Today on The Negotiation, we speak with Radley Mackenzie, Founder and CEO at SinoSports Development, “a China-focused international sports and education platform, supporting Asian student-athletes with online and offline expertise and exposure” based in Toronto. Radley is also the President of consulting firm Radley Hall International and the Toronto Representative for high-tech manufacturing company Saimen. To put it bluntly, there isn’t a better person we know of to talk to about the culture of sports development in China. We talk about China’s young athletes, their parents, the infrastructure availability of courts, stadiums, and arenas, and of course which sports are taking off vs. those that have yet to and why. Enjoy!
We are one week into the Biden administration and despite seeing many changes already taking place, including rejoining the Paris agreement and the WHO, a very important piece of the puzzle remains to be seen, and that is the kind of relationship the Biden administration is going to try and forge with China, something our listeners have been asking a lot of questions about and something we at WPIC and The Negotiation are also eager to find out. Fortunately, we were able to entice one of the sharpest minds on the subject to join us on the show, Mr. John Pomfret. John is a former Washington Post bureau chief in Beijing, the author of The Beautiful Country and the Middle Kingdom: America and China from 1776 to the Present, and has been nominated for a Pulitzer Prize for International Reporting. We couldn’t ask for a more esteemed and well-respected guest to talk to us about the future of the America - China relationship. Enjoy.
In this episode, we have the esteemed pleasure of speaking with a tech media mogul in China, Dr. Gang Lu, the founder of TechNode, the number one English-language tech media in China. We discuss the ins and outs of the media landscape in China, and how a young graduate, with a doctorate in computer engineering, educated in the UK, goes on to become a media magnate in China. We discuss how the transformation in family dynamics has a non-trivial connection to the rise of innovation and entrepreneurship in China over the last decade, the future of the 9-9-6 work-life in China, and some discussion around the US / China trade war and current state of blockchain technology. We also chat about the BEYOND Tech Expo planned for June of 2021 in Macau, one that he's hoping will be able to be one of the first in-person tech events in Asia post-Covid. Enjoy!
The pandemic has certainly changed the way we work, most of us probably still working from home, and although most of us will likely return to working in some sort of office environment, one thing we know for sure is that it won’t be the same. In this episode, we speak with a good friend of mine, Nabil Sabet, Group Director North America and Greater China at M Moser Associates, a company with 40 years of experience specializing in the design and delivery of workplace environments all over the world. We talk about the future of work in China, how office design can impact work culture, and of course the impact on all of it due to COVID-19, and more. Enjoy!
Hey everyone, Happy New Year, and welcome back to another episode of The Negotiation. Today we are dropping our first episode of 2021 and are thrilled to be bringing to you Matt Sheehan, a Fellow at the Paulson Institute with the Digital Think Tank Macro Polo, and author of The Transpacific Experiment: How China and California Collaborate and Compete for our Future. In this episode, we talk about emerging tech trends he and his colleagues are seeing coming out of China and how that looks to define where China will be by 2025, as well as which companies or even sub-sectors are poised for success. We talk to Matt about his thoughts on the anticipated issue of semiconductor restrictions the US is implementing, whether 5G and AI are truly the future of technology leadership for China, and much much more. Enjoy!
2020 has been one of the most difficult years in recent memory. It has been difficult for everyone and seemingly spared no one from its wrath. We at WPIC and The Negotiation fully recognize this, which is why we’re so incredibly grateful that you, our listeners, have not only stuck with us, but helped us grow tremendously this past year, as we are seeing thousands and thousands of listeners every month, quite honestly much more than we ever thought we’d achieve. So, thank you. Thank you to you our listeners, and thank you to all of our amazing guests. In light of the incredible year we had, we thought a fun way to close out the year would be to look back and collect some of our favourite moments on the show, and put together a Greatest Hits album of 2020. From all of us here at The Negotiation and WPIC Marketing + Technologies, we wish all of you a Merry Christmas and a Happy New Year. Enjoy!
Welcome to Part 2 of our chat with Matthew Brennan, Co-Founder and Managing Director of China Channel based in Beijing, and author of a new amazing book called Attention Factory, The Story of TikTok & China’s ByteDance. In this second half we dive right discussing something called the “Middle Platform”, basically a central nervous system that allows ByteDance’s apps to all plug into and share resources, how TikTok started out as a “cringe” app, the difference between it and Snapchat, why it made sense for Oracle to acquire TikTok, and some dialogue around TikTok becoming a political posturing pawn and how that will net out as the Biden administration takes office. Enjoy.
In this episode of The Negotiation, we speak my Matthew Brennan, Co-founder and Managing Director of China Channel, a company that provides digital marketing services for brands wishing to perform better on WeChat and in China's digital ecosystem. Matthew is also the author of Attention Factory, The Story of TikTok & China’s ByteDance, which as many of you will know has been the subject of a ton of news and political posturing, etc. as it has absolutely taken the world by storm and you simply cannot be on social media these days without running into a TikTok short-form video, even if you’re not using the app! It’s an incredible story, driven by an incredible company, and we are thrilled to have Matthew on the show to narrate us through all of it. In part one of our discussion, we not only get some amazing background on where Bytedance, TouTiao, and TikTok came from but where they sit in the great tech puzzle of China and the secrets behind its unique algorithms that put YouTube’s stickiness to shame. Enjoy!
In this episode, we are talking to Colin Bogar, CEO and Head of Product Development, Property Passbook, in the second week of our two week deep dive into China’s fascinating housing market. Colin spent 3 years at Colliers in Shanghai and we talk about his time there during the financial crisis of ’08 and ’09 and ask his opinion on why China’s housing market slowed starting in 2011. We ask him about how the market has changed in the last 5 years, key trends he’s seeing, and where he believes the market is going. We also dive into his own company that he started several years ago, Property Passbook, and whether the pandemic has impacted his business and how. Enjoy!
Welcome to another episode of The Negotiation. As we continue our journey of understanding more about China we inevitably come across topics that require us to look back on how we got here so that we can better understand better where we are, then use it to forecast where the sector is going to go. Such is the case when trying to understand China’s housing market. We have landed two resources to interview for you all, each providing varying lenses for us to see the industry through. We will be releasing our discussion with Colin Bogar, CEO, and Head of Product Development, Property Passbook in a few weeks, but first we’d like you to try and sink your ears into a discussion with a local expert, Professor Simon Zhao, Former Director at the International Centre for China Development Studies, University of Hong Kong, where I ask Simon about the culture of “home buying” in China, how the financing is supported, how newly developed ghost towns can still sell out completely, and just try to make sense overall of the housing bubble in China and how the government can try to prevent it from bursting. Enjoy.
Many of our listeners know at least one or two people living in China, or at least that used to. Perhaps family, friends, or even colleagues. For many of them, if they left China or were outside China when Covid hit, they had a long wait before being able to return. Some decided to take extended vacations and wait it out in a place like Bali, some decided to relocate for good back to their home country, and others, like today’s guest, have been itching to get back to China and over the last few months have finally been able to. All of them having to quarantine for the 14-day minimum requirement. Today we bring back the Co-Founder and CEO of WPIC Marketing + Technologies, Jacob Cooke, to tell us what it’s like going back, what has changed and what hasn’t, and what we can look forward to in what has to be a very difficult future to try and predict for cross-border commerce, travel, and trade. Enjoy!
In this episode of The Negotiation we talk with Bruno Schiavi, and Australian fashion designer who has worked with the likes of the Kardashian’s on their Kardashian Kollection and is now launching a new hemp and CBD company called Uncle Bud’s and has the likes of Magic Johnson and Jane Fonda on the team as well. The really interesting part is that he’s bringing some of his product lines to China, and without a trace of THC in any of Uncle Bud’s products, he’s having a rather easy time doing it. We ask Bruno why he decided to expand his business into China, and how he plans to make a good first impression on Chinese consumers. We talk to Bruno about why he chose to partner with Tmall as his platform of choice, and how he plans to go about marketing CBD in a country that is deeply rooted in traditional Chinese medicines and herbs. We also ask how Bruno has been able to build his team in China, while based overseas, and finding talent interested to work in a new field like Hemp & CBD. Enjoy.
This episode of The Negotiation is part two of our two-part conversation with Kevin Xu. A quick recap on Kevin - born in China, studied International Relations at Brown University then computer science and law at Stanford, working at the White House in the Obama administration, was very successful as an entrepreneur, and now invests both his time and money in the world of open source technology. He is also very much a cross-border expert with China, bilingually writing for his very successful blog and podcasting. Basically, I have life achievement envy. In this episode, we discuss how Chinese citizens view their own government, why Americans know less about how their government works compared to the Chinese, how Kevin developed an interest in geopolitics, the relationship between Obama and Xi Jinping, Kevin’s perspective on Huawei and their future, the potential implications of the US-China decoupling, and whether Chinese companies might delist from the US stock exchanges over the next few years. Enjoy.
This episode of The Negotiation is part one of a two-part conversation with Kevin Xu. Kevin has quite a unique background, having acquired his Bachelor of Arts in International Relations from Brown University, before studying both Law and Computer Science at Stanford. He then spent a couple of years at the White House in the Obama administration before becoming an entrepreneur in e-commerce and then design strategy. He then became very interested in open source projects, something he invests his money in to this day, and is the Founder and Author of, a publication that analyzes businesses and trends from the lens of builders, operators, investors and regulators, and how they are all interconnected globally. Did I mention that every post is bilingual, both in English and Mandarin? And for good measure, he also happens to podcast as well. Now you see why this is two podcasts and not one. We talk about open source and China’s sentiments on it as well as the investing landscape around it. We close out part 1 by discussing whether Kevin thinks platforms like FB and Twitter should be moderating political ads. Enjoy.
In this episode of The Negotiation, we interview Tom Parker, Head of China for the Australian Football League, discussing the ins and outs of trying to take one of the most indigenous sports on the planet and introduce it to the largest population on the planet. We discuss some of the backstories on WHY the AFL decided to go to China in the first place, how the AFL has been received so far in China, the eccentricities of the Chinese sports fan, and the challenges presented to Tom trying to grow the sport there. We talk about how to market a sport like the AFL in China, and what the fanship of a Chinese sports fan looks like when they are following their team. We also talk about Australia’s relationship with China over the years and why Tom is optimistic that the worst of it is behind them. Enjoy!
In this episode of The Negotiation, we had the esteemed pleasure of interviewing an old friend from China, Mr. Bertrand Schmitt, the co-founder and Chairman of App Annie, and co-host of the podcast Tech Deciphered. We talk about how Bertrand and his team have spent the last decade creating the industry’s most complete mobile performance platform while being based in Beijing, raising 160 million dollars in funding along the way, and why it was important that a significant part of that amount came from local Chinese investors. We look back at the evolution of mobile in China and talk about how far they’ve come in the APP industry, and discuss tech areas that China has now taken the global innovation leader in. We also talk about the two biggest mobile players in China, Huawei and Xiaomi, and what the future holds for them given the relatively harsher climate they face outside China. Enjoy.
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