The Official SaaStr Podcast: SaaS | Founders | Investors

SaaStr 776: How to Successfully Bring AI Products to Market at Scale with GitHub’s CRO Elizabeth Pemmerl Join Elizabeth Pemmerl, Chief Revenue Officer at GitHub, as she shares an in-depth look at GitHub's journey with CoPilot and its growth from an internal tool to a widely adopted AI product. With nearly a decade of experience at GitHub, Elizabeth discusses the importance of customer feedback, iterative development, and scalable strategies for product and team growth. Learn about the challenges, successes, and key strategies employed at GitHub to reach tens of thousands of organizations and millions of users leveraging AI solutions. -------------------------------------------------------------------------------------------- SaaStr hosts the largest SaaS community events on the planet. Hey everybody - thanks to the 10,000 of you who came out to SaaStr Annual. We had a blast and big news -- we'll be back in MAY of 2025. That's right, the SaaStr Annual will be a bit earlier next year, May 13-15 2025. We'll still be back in the same venue, in the SF bay area at the 40+ acre sprawling san mateo county events center. Grab your tickets at saastrannual.com with code NOVEMBER20 for an extra discount on our very best pricing. --------------------------------------------------------------------------------------------  This episode is sponsored by: mmhmm.app Build client relationships faster with mmhmm, the app that helps you impress prospects in every meeting. Create and send recordings that help them get to know you. Try it free on Mac and Windows at mmhmm.app. That's M-M-H-M-M dot app --------------------------------------------------------------------------------------------  

SaaStr 775: If You Fall Off the Venture Track, At Least Stay on The PE Track with Andy Wilson CEO Logikcull and SaaStr CEO Jason Lemkin In this episode of the SaaStr podcast, Jason Lemkin and Andy Wilson dive deep into the topic of selling your SaaS company to private equity.  From initial discussions in 2012-2013 to strategic exits and lucrative sales, Andy shares valuable lessons learned from his own journey. Key takeaways include the impact of private equity on the SaaS industry, essential tactics for re-accelerating growth, aligning incentives, handling investment bankers, and mastering the deal process. Whether you're a founder looking to scale, exit, or just curious about the PE track, this session offers crucial insights to navigate your path to a successful sale. -------------------------------------------------------------------------------------------- SaaStr hosts the largest SaaS community events on the planet. Hey everybody - thanks to the 10,000 of you who came out to SaaStr Annual. We had a blast and big news -- we'll be back in MAY of 2025. That's right, the SaaStr Annual will be a bit earlier next year, May 13-15 2025. We'll still be back in the same venue, in the SF bay area at the 40+ acre sprawling san mateo county events center. Grab your tickets at saastrannual.com with code NOVEMBER20 for an extra discount on our very best pricing. --------------------------------------------------------------------------------------------  This episode is sponsored by: mmhmm.app Build client relationships faster with mmhmm, the app that helps you impress prospects in every meeting. Create and send recordings that help them get to know you. Try it free on Mac and Windows at mmhmm.app. That's M-M-H-M-M dot app --------------------------------------------------------------------------------------------  

SaaStr 774: The Vertical SaaS Rocketship: Samsara's CEO and Co-Founder Sanjit Biswas and SaaStr CEO and Founder Jason Lemkin on Samsara's Journey to $1.26 Billion in ARR! SaaStr CEO and Founder Jason Lemkin has an exclusive conversation with Sanjit Biswas, founder and CEO of Samsara and a two-time entrepreneur with over 20 years of experience.  Sanjit shares insights on the growth of Samsara, a leading vertical SaaS company that's disrupting the industry by growing 36% and reaching $1.26 billion in ARR. We dive into how Samsara is transforming operations across various fields including fleets, trucks, and more, by leveraging innovative AI technologies. Sanjit discusses the company's early days, the impact of their first startup, Meraki, and what led them to create Samsara. We also explore the importance of maintaining strong team dynamics, the role of customer feedback in product development, and how Samsara is enabling real-world AI applications. Tune in to learn about the fascinating journey and the future of Samsara directly from its visionary founder. -------------------------------------------------------------------------------------------- SaaStr hosts the largest SaaS community events on the planet. Hey everybody - thanks to the 10,000 of you who came out to SaaStr Annual. We had a blast and big news -- we'll be back in MAY of 2025. That's right, the SaaStr Annual will be a bit earlier next year, May 13-15 2025. We'll still be back in the same venue, in the SF bay area at the 40+ acre sprawling san mateo county events center. Grab your tickets at saastrannual.com with code NOVEMBER20 for an extra discount on our very best pricing. --------------------------------------------------------------------------------------------  This episode is sponsored by: mmhmm.app Build client relationships faster with mmhmm, the app that helps you impress prospects in every meeting. Create and send recordings that help them get to know you. Try it free on Mac and Windows at mmhmm.app. That's M-M-H-M-M dot app --------------------------------------------------------------------------------------------

SaaStr 773: CRO Confidential: Moving Beyond Traditional Sales, Clay CEO & Co-Founder Kareem Amin on the Future of AI-Driven Growth CRO Confidential podcast host Sam Blond chats with the CEO and co-founder of Clay, Kareem Amin, about two major topics: The evolution of Go-To-Market systems: where we are today with the incorporation of AI, and where we’re headed. How Clay approaches GTM itself and how they’ve realized their level of success in such a short amount of time. They also dive into how Clay is transforming the way companies approach growth by leveraging data and AI. Kareem shares his journey, from founding Frame, acquired by SailThru, to his time as VP of Product at Wall Street Journal, and now leading Clay. The episode covers the evolution of revenue systems, the role of AI in go-to-market strategies, and how Clay successfully carved out its niche in the tech landscape. Don't miss the insights on leveraging happy customers, creative campaigns, and innovative tactics for business growth! -------------------------------------------------------------------------------------------- SaaStr hosts the largest SaaS community events on the planet. Hey everybody - thanks to the 10,000 of you who came out to SaaStr Annual. We had a blast and big news -- we'll be back in MAY of 2025. That's right, the SaaStr Annual will be a bit earlier next year, May 13-15 2025. We'll still be back in the same venue, in the SF bay area at the 40+ acre sprawling san mateo county events center. Grab your tickets at saastrannual.com with code NOVEMBER20 for an extra discount on our very best pricing. --------------------------------------------------------------------------------------------  This episode is sponsored by: mmhmm.app Build client relationships faster with mmhmm, the app that helps you impress prospects in every meeting. Create and send recordings that help them get to know you. Try it free on Mac and Windows at mmhmm.app. That's M-M-H-M-M dot app --------------------------------------------------------------------------------------------

SaaStr 772: What Really Matters in SaaS in 2025 with Jason Lemkin and Dave Kellogg In this episode, SaaStr CEO and Founder Jason Lemkin and Dave Kellogg, Executive in Residence at Balderton Capital (+ SaaStr fan favorite) share what really matters in SaaS for 2025. We delve into 5 key topics in SaaS and cloud for 2025, discussing the future of AI in B2B, strategic pricing changes, the impact of moving customer success to sales, and the state of private equity deals. Dave provides a unique perspective on re-founding companies and addressing slow growth in SaaS. This episode is packed with expert opinions on navigating the evolving landscape of SaaS and cloud businesses. Don't miss the deep dive into pressing issues every SaaS founder and executive should be aware of going into 2025. -------------------------------------------------------------------------------------------- SaaStr hosts the largest SaaS community events on the planet. Hey everybody - thanks to the 10,000 of you who came out to SaaStr Annual. We had a blast and big news -- we'll be back in MAY of 2025. That's right, the SaaStr Annual will be a bit earlier next year, May 13-15 2025. We'll still be back in the same venue, in the SF bay area at the 40+ acre sprawling san mateo county events center. Grab your tickets at saastrannual.com with code NOVEMBER20 for an extra discount on our very best pricing. --------------------------------------------------------------------------------------------  This episode is sponsored by: mmhmm.app Build client relationships faster with mmhmm, the app that helps you impress prospects in every meeting. Create and send recordings that help them get to know you. Try it free on Mac and Windows at mmhmm.app. That's M-M-H-M-M dot app --------------------------------------------------------------------------------------------

SaaStr 771: The Top Marketing Strategies for 2025 Growth with the CMOs of Snowflake, LinkedIn, and Carta  Right now is one of the hardest times of the year for marketers. Most CMOs will be heads down wrapping up a year-end assessment and figuring out what to pitch for next year’s budgetary spend to drive revenue, all while navigating an ever-changing environment of inconsistent metrics, lower conversion rates, and a rapid rate of change with the adoption of AI in SaaS. A CMO panel consisting of the CMO of Snowflake, Denise Persson, CMO of Carta Nicole Baer, and the VP of Marketing at LinkedIn for Sales, Gail Moody-Byrd all answer Carilu Dietrick’s questions, CMO and advisor formerly at Atlassian, about all things growth for 2025. -------------------------------------------------------------------------------------------- SaaStr hosts the largest SaaS community events on the planet. Hey everybody - thanks to the 10,000 of you who came out to SaaStr Annual. We had a blast and big news -- we'll be back in MAY of 2025. That's right, the SaaStr Annual will be a bit earlier next year, May 13-15 2025. We'll still be back in the same venue, in the SF bay area at the 40+ acre sprawling san mateo county events center. Grab your tickets at saastrannual.com with code NOVEMBER20 for an extra discount on our very best pricing. --------------------------------------------------------------------------------------------  This episode is sponsored by: mmhmm.app Build client relationships faster with mmhmm, the app that helps you impress prospects in every meeting. Create and send recordings that help them get to know you. Try it free on Mac and Windows at mmhmm.app. That's M-M-H-M-M dot app

SaaStr 770: How to Avoid a Bad VC Investor with SaaStr CEO and Founder Jason Lemkin In our latest episode, SaaStr CEO and Founder Jason Lemkin delves into 11 ways you can identify bad investors before signing a term sheet. Use this 11-part test to avoid common pitfalls:  Do reference checks  Ask if they write second or third checks See how many control they want Figure out their long-term goals Ask about the lows too Ask about outside CEOS What was their worst investment? Ask what CEO they're a fan of Should you ask your potential investors to sign an NDA? The best advice if you're going from bootstrapping to venture capital to avoid a mistake If you are offered a second check, how picky should you be? -------------------------------------------------------------------------------------------- SaaStr hosts the largest SaaS community events on the planet. Hey everybody - thanks to the 10,000 of you who came out to SaaStr Annual. We had a blast and big news -- we'll be back in MAY of 2025. That's right, the SaaStr Annual will be a bit earlier next year, May 13-15 2025. We'll still be back in the same venue, in the SF bay area at the 40+ acre sprawling san mateo county events center. Grab your tickets at saastrannual.com with code jason50 for an extra discount on our very best pricing. --------------------------------------------------------------------------------------------  This episode is sponsored by: remote.com When the right person for the job is a world away, Remote Talent brings the world to you. As the top job board for remote-first companies, we give you powerful tools to post your listings and reach the world's top candidates and remote professionals. Start building your dream team from anywhere—visit Remote.com/jobs today. --------------------------------------------------------------------------------------------  This episode is sponsored by: Anrok A question for SaaS finance leaders, do you know where your customers are? Anrok tracks where your sales are creating exposure, and automates tax calculation and filing worldwide. Built for high-growth software companies, Anrok protects your revenue and saves you time. Visit anrok.com/saastr to learn more.

SaaStr 769: The State of SaaS Go-to-Market with Theory Ventures General Partner Tomasz Tunguz Join us in this insightful episode as seasoned venture capitalist Tomasz Tunguz, General Partner at Theory Ventures shares transformative insights on the current landscape of SaaS Go-To-Market. Six months ago, security was the number one prohibition preventing businesses and software companies from buying AI. Today it's ROI. In this episode, Tomasz shares nine observations from a Go-To-Market survey Theory Ventures did with hundreds of startups, 68% of them early-stage, well-funded, mostly mid-market ACV, and 25% remote. Here's what they found: We’ve noticed founders are more positive despite sales cycles being 12% longer The lengthening sales cycle increases the payback period to offset it Startup founders and CEOs have increased their sales team quotas linearly AI today has no impact on conversion rate AI does not impact ARR growth, even though people who buy AI perceive it as meaningfully contributing to overall efficiency gains If you’re considering changing your pricing model, consider creating a hybrid or matrix pricing model. You’ll have six percentage points more of net dollar retention. -------------------------------------------------------------------------------------------- SaaStr hosts the largest SaaS community events on the planet. Hey everybody - thanks to the 10,000 of you who came out to SaaStr Annual. We had a blast and big news -- we'll be back in MAY of 2025. That's right, the SaaStr Annual will be a bit earlier next year, May 13-15 2025. We'll still be back in the same venue, in the SF bay area at the 40+ acre sprawling san mateo county events center. Grab your tickets at saastrannual.com with code jason50 for an extra discount on our very best pricing. --------------------------------------------------------------------------------------------  This episode is sponsored by: remote.com When the right person for the job is a world away, Remote Talent brings the world to you. As the top job board for remote-first companies, we give you powerful tools to post your listings and reach the world's top candidates and remote professionals. Start building your dream team from anywhere—visit Remote.com/jobs today. --------------------------------------------------------------------------------------------  This episode is sponsored by: Anrok A question for SaaS finance leaders, do you know where your customers are? Anrok tracks where your sales are creating exposure, and automates tax calculation and filing worldwide. Built for high-growth software companies, Anrok protects your revenue and saves you time. Visit anrok.com/saastr to learn more.

SaaStr 768: Approaching Half a Million Customers: How to Win in SMB with BILL CEO and Founder René Lacerte Join our in-depth exploration of Bill.com's remarkable evolution, from BILL CEO and Founder René Lacerte and SaaStr CEO and founder Jason Lemkin. Tune in as they share how BILL has reached half a million customers and $1.3B in revenue. Together, Jason and René discuss: How to sell to multiple stakeholders as a SaaS platform  Going long and BILL's 20+ year journey to $1B Creating a Moat How to create product stickiness The impact of artificial intelligence on BILL -------------------------------------------------------------------------------------------- SaaStr hosts the largest SaaS community events on the planet. Hey everybody - thanks to the 10,000 of you who came out to SaaStr Annual. We had a blast and big news -- we'll be back in MAY of 2025. That's right, the SaaStr Annual will be a bit earlier next year, May 13-15 2025. We'll still be back in the same venue, in the SF bay area at the 40+ acre sprawling san mateo county events center. Grab your tickets at saastrannual.com with code jason50 for an extra discount on our very best pricing. --------------------------------------------------------------------------------------------  This episode is sponsored by: remote.com When the right person for the job is a world away, Remote Talent brings the world to you. As the top job board for remote-first companies, we give you powerful tools to post your listings and reach the world's top candidates and remote professionals. Start building your dream team from anywhere—visit Remote.com/jobs today. --------------------------------------------------------------------------------------------  This episode is sponsored by: Anrok A question for SaaS finance leaders, do you know where your customers are? Anrok tracks where your sales are creating exposure, and automates tax calculation and filing worldwide. Built for high-growth software companies, Anrok protects your revenue and saves you time. Visit anrok.com/saastr to learn more.

SaaStr 767: The Future of AI in SaaS Sales with Henry Schuck, CEO of ZoomInfo and SaaStr CEO Jason Lemkin SaaStr CEO Jason Lemkin joined ZoomInfo's Season 2 of its ZI Labs Podcast as the opening guest alongside ZoomInfo CEO Henry Schuck. Along with co-host Ben Salzman, Jason and Henry discuss the transformative power of AI within SaaS and the evolving dynamics that are reshaping the landscape of software as a service. Together they explore the intricacies of scaling SaaS companies, including the importance of recruiting and developing strong management teams, implementing multi-product strategies, and navigating emotional and operational hurdles as the company grows. The discussion also emphasizes the significance of hiring passionate and top-tier talent, leveraging AI to enhance sales efficiency, and maintaining a core Ideal Customer Profile (ICP) for profitability. Real-world examples from companies like HubSpot, DocuSign, and Zendesk provide valuable lessons on leadership, innovation, and the future of sales. A must-listen episode for SaaS founders and entrepreneurs aiming to scale their business and stay ahead in a competitive market. -------------------------------------------------------------------------------------------- SaaStr hosts the largest SaaS community events on the planet. Hey everybody - thanks to the 10,000 of you who came out to SaaStr Annual. We had a blast and big news -- we'll be back in MAY of 2025. That's right, the SaaStr Annual will be a bit earlier next year, May 13-15 2025. We'll still be back in the same venue, in the SF bay area at the 40+ acre sprawling san mateo county events center. Grab your tickets at saastrannual.com with code jason50 for an extra discount on our very best pricing. --------------------------------------------------------------------------------------------  This episode is sponsored by: remote.com When the right person for the job is a world away, Remote Talent brings the world to you. As the top job board for remote-first companies, we give you powerful tools to post your listings and reach the world's top candidates and remote professionals. Start building your dream team from anywhere—visit Remote.com/jobs today. --------------------------------------------------------------------------------------------  This episode is sponsored by: Anrok A question for SaaS finance leaders, do you know where your customers are? Anrok tracks where your sales are creating exposure, and automates tax calculation and filing worldwide. Built for high-growth software companies, Anrok protects your revenue and saves you time. Visit anrok.com/saastr to learn more.

SaaStr 765: The Bar Has Gone Up. The Era of HyperFunctional SaaS is Here with SaaStr CEO and Founder Jason Lemkin In this comprehensive episode, SaaStr CEO and Founder Jason Lemkin explains why the era of hyper-functional SaaS is here, and how it's reshaping the landscape of SaaS companies. Key topics include the critical role of AI and automation in meeting rising customer expectations and the imperative for tech companies to develop multi-product strategies to sustain growth. We explore how companies like Slice, Datadog, and Monday are navigating market dynamics, balancing efficiency with innovation, and adapting to accelerated benchmarks despite claims of downturns in SaaS spending. Additionally, we delve into the evolving sales challenges, maintaining product market fit, and finding untapped opportunities amidst the surge of AI advancements. Tune in to uncover strategies and real-world examples for building a thriving platform in the modern SaaS industry. -------------------------------------------------------------------------------------------- SaaStr hosts the largest SaaS community events on the planet. Hey everybody - thanks to the 10,000 of you who came out to SaaStr Annual. We had a blast and big news -- we'll be back in MAY of 2025. That's right, the SaaStr Annual will be a bit earlier next year, May 13-15 2025. We'll still be back in the same venue, in the SF bay area at the 40+ acre sprawling san mateo county events center. Grab your tickets at saastrannual.com with code jason50 for an extra discount on our very best pricing. --------------------------------------------------------------------------------------------  This episode is sponsored by: remote.com When the right person for the job is a world away, Remote Talent brings the world to you. As the top job board for remote-first companies, we give you powerful tools to post your listings and reach the world's top candidates and remote professionals. Start building your dream team from anywhere—visit Remote.com/jobs today. --------------------------------------------------------------------------------------------  This episode is sponsored by: Anrok A question for SaaS finance leaders, do you know where your customers are? Anrok tracks where your sales are creating exposure, and automates tax calculation and filing worldwide. Built for high-growth software companies, Anrok protects your revenue and saves you time. Visit anrok.com/saastr to learn more.

SaaStr 764: State of the Cloud 2024: The Cloud AI Era with Bessemer Venture Partners, Anthropic, Jasper, Abridge and EvenUp Bessemer Venture Partners is committing $1 billion in capital to back AI-native companies and founders at the bleeding edge. Sameer Dholakia, Partner at Bessemer Venture Partners speaks with Julia Chapin, COO at Abridge, Kate Jensen, Head of Revenue at Anthropic, Rami Karabibar, CEO and founder at EvenUp, and Timothy Young, CEO at Jasper, on the impacts of AI on the State of the Cloud.  The discussion delves into the integration of AI into SaaS, marketing, healthcare, and legal industries, with a focus on the challenges and opportunities of implementing AI solutions. Key topics include building defensible business models, embracing multimodal capabilities, and strategizing change management for successful AI adoption. Gain valuable insights into the importance of trust, partnerships, and user-centric applications in leveraging AI for sustainable business growth. -------------------------------------------------------------------------------------------- SaaStr hosts the largest SaaS community events on the planet. Hey everybody - thanks to the 10,000 of you who came out to SaaStr Annual. We had a blast and big news -- we'll be back in MAY of 2025. That's right, the SaaStr Annual will be a bit earlier next year, May 13-15 2025. We'll still be back in the same venue, in the SF bay area at the 40+ acre sprawling san mateo county events center. Grab your tickets at saastrannual.com with code jason50 for an extra discount on our very best pricing. --------------------------------------------------------------------------------------------  This episode is sponsored by: remote.com When the right person for the job is a world away, Remote Talent brings the world to you. As the top job board for remote-first companies, we give you powerful tools to post your listings and reach the world's top candidates and remote professionals. Start building your dream team from anywhere—visit Remote.com/jobs today. --------------------------------------------------------------------------------------------  This episode is sponsored by: Anrok A question for SaaS finance leaders, do you know where your customers are? Anrok tracks where your sales are creating exposure, and automates tax calculation and filing worldwide. Built for high-growth software companies, Anrok protects your revenue and saves you time. Visit anrok.com/saastr to learn more.

SaaStr 763: The Secrets to Selling and Scaling in Vertical SaaS with Slice's CRO Loren Padelford Loren Padelford, CRO of Slice and previously SVP and GM of Shopify Plus, does a deep dive with the SaaStr CEO and Founder Jason Lemkin on the top learnings selling to SMBs and within Vertical SaaS. The conversation dives into Slice's approach of helping independent pizzerias by offering integrated software and services, comparing it to the approach of Domino's. Lauren offers lessons learned during his career in SaaS, with inspirational views on growth strategies, customer focus, and building trust with SMB entrepreneurs. This discussion is ideal for anyone interested in understanding the dynamics of vertical SaaS and its impact on the business ecosystem. --------------------------------------------------------------------------------------------  Hey everybody - thanks to the 10,000 of you who came out to SaaStr Annual. We had a blast and big news -- we'll be back in MAY of 2025. That's right, the SaaStr Annual will be a bit earlier next year, May 13-15 2025. We'll still be back in the same venue, in the SF bay area at the 40+ acre sprawling san mateo county events center. Grab your tickets at saastrannual.com with code jason50 for an extra discount on our very best pricing. --------------------------------------------------------------------------------------------  This episode is sponsored by: remote.com When the right person for the job is a world away, Remote Talent brings the world to you. As the top job board for remote-first companies, we give you powerful tools to post your listings and reach the world's top candidates and remote professionals. Start building your dream team from anywhere—visit Remote.com/jobs today. --------------------------------------------------------------------------------------------  This episode is sponsored by: Anrok A question for SaaS finance leaders, do you know where your customers are? Anrok tracks where your sales are creating exposure, and automates tax calculation and filing worldwide. Built for high-growth software companies, Anrok protects your revenue and saves you time. Visit anrok.com/saastr to learn more.

SaaStr 762: How to Build a Product Customers Love and Drive Nearly $1B in Revenue Along the Way with Klaviyo CEO Andrew Bialecki and SaaStr CEO and Founder, Jason Lemkin Klaviyo is the most awesome SaaS company you don't know enough about yet. :) Join SaaStr CEO and Founder Jason Lemkin and Klaviyo CEO and Co-Founder, Andrew Bialecki as they discuss Klaviyo's rise as a leading marketing and customer data platform for B2C businesses. Discover the strategies behind its growth, the challenges faced in expansion, the pivotal partnership with Shopify, and insights into successfully navigating the journey from SMBs to enterprise markets. Learn about the company's IPO experience, the impact of strategic product development, and how Klaviyo became an indispensable tool for e-commerce businesses that has millions of raving customers and nearly $1B in revenue. --------------------------------------------------------------------------------------------  Join us at SaaStr Annual 2025:  Hey everybody - thanks to the 10,000 of you who came out to SaaStr Annual. We had a blast and big news -- we'll be back in MAY of 2025. That's right, the SaaStr Annual will be a bit earlier next year, May 13-15 2025. We'll still be back in the same venue, in the SF bay area at the 40+ acre sprawling san mateo county events center. Grab your tickets at saastrannual.com with code jason50 for an extra discount on our very best pricing. --------------------------------------------------------------------------------------------  This episode is sponsored by: remote.com When the right person for the job is a world away, Remote Talent brings the world to you. As the top job board for remote-first companies, we give you powerful tools to post your listings and reach the world's top candidates and remote professionals. Start building your dream team from anywhere—visit Remote.com/jobs today. --------------------------------------------------------------------------------------------  This episode is sponsored by: Anrok A question for SaaS finance leaders, do you know where your customers are? Anrok tracks where your sales are creating exposure, and automates tax calculation and filing worldwide. Built for high-growth software companies, Anrok protects your revenue and saves you time. Visit anrok.com/saastr to learn more.

SaaStr 761: How to Build Pipeline and GTM Alignment with Datadog’s CMO Sara Varni Sara Varni, Datadog‘s CMO, shares how to build pipeline and create alignment across sales and marketing. The CMO role at Datadog covers the usual aspects of marketing, including product marketing, corporate communications, events, partnership marketing, and solutions marketing. While these insights seem like pipeline 101, they aren’t always implemented. Let’s look at some quick facts about Sara’s experience. She spent a decade at Salesforce before moving on to Twilio as CMO when they were at about $400M ARR with 30 sales reps. They had a healthy self-service motion, but growth was flattening. About four years later, she joined Attentive as CMO, a late-stage startup in the SMS marketing space. Now, she’s the CMO at Datadog. Each of these companies had different GTM motions.   ----------------------------------------------------------------------------------------------- Hey everybody - thanks to the 10,000 of you who came out to SaaStr Annual. We had a blast and big news -- we'll be back in MAY of 2025. That's right, the SaaStr Annual will be a bit earlier next year, May 13-15 2025. We'll still be back in the same venue, in the SF bay area at the 40+ acre sprawling san mateo county events center. Grab your tickets at saastrannual.com with code jason50 for an extra discount on our very best pricing. --------------------------------------------------------------------------------------------  This episode is sponsored by: remote.com When the right person for the job is a world away, Remote Talent brings the world to you. As the top job board for remote-first companies, we give you powerful tools to post your listings and reach the world's top candidates and remote professionals. Start building your dream team from anywhere—visit Remote.com/jobs today. --------------------------------------------------------------------------------------------  This episode is sponsored by: Anrok A question for SaaS finance leaders, do you know where your customers are? Anrok tracks where your sales are creating exposure, and automates tax calculation and filing worldwide. Built for high-growth software companies, Anrok protects your revenue and saves you time. Visit anrok.com/saastr to learn more.

SaaStr 760: CRO Confidential: Rippling’s Top 3 Growth Tactics for Driving Revenue at Scale with Rippling CRO Matt Plank and Former CRO at Brex Sam Blond  At this year’s SaaStr Annual, Rippling’s CRO, Matt Plank, chats with Sam Blond, host of the SaaStr CRO Confidential and former CRO at Brex, about Rippling’s top 3 growth tactics, which have led to the Rippling becoming a $14B company with several hundred million of ARR. A few years ago, Matt was making cold calls from CEO Parker Conrad’s basement, and he’s helped bring Rippling to where it is today. The three growth tactics that worked for Rippling can be categorized into three different stages: Outbound Increasing closed-won revenue rates Serving customers and expanding revenue in the base -------------------------------------------------------------------------------------------- SaaStr hosts the largest SaaS community events on the planet. Join us in 2025 at: SaaStr Annual: May. 13-15 in the SF Bay Area. Join 12,500 SaaS professionals, CEOs, revenue leaders and investors for the world's LARGEST SaaS community event of the year. Get your early bird tickets TODAY. --------------------------------------------------------------------------------------------  This episode is sponsored by: Pendo This episode is sponsored by our good friends at Pendo the all-in-one product experience platform. Pendo brings together product analytics. Guides discovery and replay. So you can improve your product experiences for every customer and employee try Pendo for free at Pendo.io/saastr. --------------------------------------------------------------------------------------------  This episode is sponsored by: remote.com Ready to expand into new markets with confidence? Remote's comprehensive HR suite propels your growth from the ground up. From setting up new entities and managing intellectual property, to overseeing contractor compliance Remote makes scaling effortless.With their platform and partnership, your business grows not just bigger, but smarter. Transform your growth today with remote at Remote.com.

SaaStr 759: 5 Metrics that Matter When Raising Your SaaS Series A and Series B Round with Christoph Janz, Partner at Point Nine Capital  What data and metrics do you need to convince SaaS investors you’re in good shape and aligned with what they care about? Christoph Janz, Partner at Point Nine Capital, shares 5 key insights during this year’s SaaStr Annual. These metrics are more targeted to those preparing for a Series A or B round and could make the difference between an excited-to-invest-in-you investor and a pass. Why should you spend the time getting your act together before fundraising? If your data is self-explanatory, in good shape, easy to understand, and aligned with what investors care about, you avoid a lot of unnecessary back and forth. Less time clarifying what your metrics mean results in more time to talk to more investors in parallel and increased confidence with each of those investors. -------------------------------------------------------------------------------------------- SaaStr hosts the largest SaaS community events on the planet. Join us in 2025 at: SaaStr Annual: May. 13-15 in the SF Bay Area. Join 12,500 SaaS professionals, CEOs, revenue leaders and investors for the world's LARGEST SaaS community event of the year. Get your early bird tickets TODAY. --------------------------------------------------------------------------------------------  This episode is sponsored by: Pendo This episode is sponsored by Pendo, the all-in-one product experience platform. Pendo helps your users do the things you really want them to do. You can try Pendo for free at Pendo.io/saastr and check out Mind The Product, the community for product people like… us. --------------------------------------------------------------------------------------------  This episode is sponsored by: remote.com Big things start like this. Every industry leader began with a simple idea and the courage to dream big. At Remote, we’re here to help you turn your vision into reality. From onboarding top talent to managing payroll worldwide, our tools and expertise support your journey from initial start to impressive growth worldwide. Start anywhere. Grow everywhere. Forge your path to success at Remote.com.  

SaaStr 758: Avoid These Common Founder Mistakes to Hire a Great VP of Sales in 2024 with SaaStr CEO and Founder Jason Lemkin In this episode of the official SaaStr podcast, we delve into the common pitfalls founders encounter when hiring a VP of Sales. SaaStr CEO and Founder Jason Lemkin kicked off the SaaStr Annual by reflecting on twelve years of hiring lessons, sharing critical insights into why sales leaders fail and how founders can avoid these mistakes. The discussion covers the importance of due diligence, understanding the product, embracing sales involvement post-hire, and recognizing the signs of jaded or broken candidates. The episode emphasizes the need for rigorous hiring processes and the impact of a bad hire on startup growth. Tune in for practical advice to ensure your next critical hire drives success.   -------------------------------------------------------------------------------------------- SaaStr hosts the largest SaaS community events on the planet. Join us in 2025 at: SaaStr Annual: May. 13-15 in the SF Bay Area. Join 12,500 SaaS professionals, CEOs, revenue leaders and investors for the world's LARGEST SaaS community event of the year. Get your early bird tickets TODAY. --------------------------------------------------------------------------------------------  This episode is sponsored by: Pendo This episode is sponsored by Pendo, the all-in-one product experience platform. Pendo helps your users do the things you really want them to do. You can try Pendo for free at Pendo.io/saastr and check out Mind The Product, the community for product people like… us. --------------------------------------------------------------------------------------------  This episode is sponsored by: remote.com Big things start like this. Every industry leader began with a simple idea and the courage to dream big. At Remote, we’re here to help you turn your vision into reality. From onboarding top talent to managing payroll worldwide, our tools and expertise support your journey from initial start to impressive growth worldwide. Start anywhere. Grow everywhere. Forge your path to success at Remote.com.

SaaStr 757: 10 Cheat Codes I Learned While Scaling to $400M with Yext and Roam Founder Howard Lerman Dive into a unique and tactical journey with Howard Lerman, Founder at Roam, sharing unconventional yet effective strategies drawn from personal experiences and notable figures like John Lennon. Learn the importance of mastering storytelling, the art of live demos, the controversial take on one-on-one meetings, and the benefits of Sunday night executive meetings. Discover how leveraging your cap table for strategic advisors can accelerate your business and understand the significance of maintaining product market fit. Embrace the philosophy of doing things your way and making your company an extension of your vision. This episode is packed with practical advice for startup founders looking to navigate the complexities of building and scaling their companies. Howard's 10 cheat codes: Memorize Your Lines: Master storytelling by memorizing your company's story. The Live Demo: Take the risk with live demos. 1:1 Meetings Are Terrible: Avoid scheduled one-on-one meetings. Sunday Night Meetings: Start your week with Sunday night exec meetings. Advisor-Led Growth: Use stock options to bring on influential advisors. 5-Minute Meetings: Hold short, effective meetings. Meet with Customers: Meeting customers lifts spirits. Board Chair: Have a powerful chairperson. Do Not Delegate: Retain control over critical functions like product-market fit. Have Fun: Make your company your creative canvas.

SaaStr 756: From Challenges and Churn to Triumph - How to Deliver Exceptional Customer Support at Scale with Monday.com's VP of Customer Experience In this episode of the Official SaaStr Podcast, Natalie Margolin, VP of Customer Experience at monday.com, shares her journey and strategies for enhancing customer experience in a rapidly growing company. From tackling challenges of scale, implementing AI and chatbots, to ensuring customer satisfaction and building an expert support team, Natalie explains the transformative steps and guiding principles that have positioned monday.com as an industry leader in customer experience. -------------------------------------------------------------------------------------------- SaaStr hosts the largest SaaS community events on the planet. Join us in 2024 at: SaaStr Annual: Sept. 10-12 in the SF Bay Area. Join 12,500 SaaS professionals, CEOs, revenue leaders and investors for the world's LARGEST SaaS community event of the year. Podcast listeners can grab a discount on tickets here: https://www.saastrannual2024.com/buy-tickets?promo=fave20 --------------------------------------------------------------------------------------------  This episode is sponsored by: Paragon Are you constantly saying no to your customers’ integration requests? You’re not alone. That’s why companies like Copy.ai and Sinch use Paragon, an embedded integration platform, to ship integrations 7 times faster. Ready to scale your product’s integration strategy? Visit useparagon.com/saastr to explore how Paragon can help you go-to-market faster with integrations today. --------------------------------------------------------------------------------------------  This episode is sponsored by: remote.com   When the right person for the job is a world away, Remote Talent brings the world to you. As the top job board for remote-first companies, we give you powerful tools to post your listings and reach the world's top candidates and remote professionals. Start building your dream team from anywhere—visit Remote.com/jobs today.