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The Offshore Marketer: Grow & Scale Your Marketing Agency
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The Offshore Marketer: Grow & Scale Your Marketing Agency

Author: Fabio Boulle

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Learn the Stories, Secrets, and Skills of the Best Marketers in the World. I'm on a journey to discover how the best marketers grow their business with their unique skills.
42 Episodes
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Final Episode

Final Episode

2022-12-2105:04

This is the Final Episode of the Offshore Marketer Show.I want to say thank you to everyone who was involved in the show and everyone who helped me created it.I feel blessed for enjoying the journey of creating a podcast on a specific topic I enjoy talking about.I want to also thank you for your support throughout the time and listening to a guy out of an offshore island that isn't known to many people around the World.Wish you all the very best and stay awesome,Fabio BoulleHost of The Offshore Marketer Show
In this episode, we are going to talk about data. Mainly about how to optimize Conversion Rates and understand how customers interact with our website using User Research.This is where AJ Davis will help answer a lot of the questions related to CRO, User Research, and much more.AJ Davis is the founder & CEO of Experiment Zone, an agency that helps online businesses grow their revenue by improving the User Experience of their website using scientific methods.Before starting Experiment Zone in 2017, AJ led optimization strategies for Fortune 500 companies during her tenure at Clearhead. She was also the lead UX researcher on the Google Optimize product.AJ and I talked about:- How to use data on customers to reach your conversion goals (e-commerce)- Customer-centric design and its rules- B2B industry and its strategies for creating the better conversion rateand so much more.Get your FREE Report Card and Boost your conversion rate today based on 20+ key indicators for performance - https://experimentzone.com/giveaways/...Alternatively, you can reach out to Experiment Zone directly via https://experimentzone.com.------------------------------------------------------------------------------------------------Don't forget to check out the Youtube Version: https://www.youtube.com/watch?v=zczxibhGkI4🎙️ Listen to The Offshore Marketer Podcast:Apple: https://pod.link/1559006138.appleSpotify: https://pod.link/1559006138.spotifyAll other platforms: https://pod.link/1559006138
In this episode, Sunir Shah speaks to us about the pathway of building scalable revenue by managing technology for clients. He is the founder, and CEO of AppBind, a software specially made for marketing agencies working with many clients, which allows users to subscribe without using their credit cards.Sunir and his team have long experience working with consultants and agencies, helping them deliver the best service to their clients. The idea of having all the subscriptions in one place is appealing and makes the administration more accessible. Sunir also talks about: - How AppBind solves the billing challenge partners face when combining multiple SaaS products into a bundled service- Why it is crucial to keep your channel simple at the beginning- The transition from being an agency owner to building a new technology- What does every client secretly want from agenciesGo to AppBind.com and find out about this great tool for Marketing Consultants & Marketing Agencies.Alternatively, reach out to Sunir at sunir@appbind.com or via LinkedIn: https://www.linkedin.com/in/sunirshah/If you want to watch the interview on Youtube check this link: https://www.youtube.com/watch?v=nGlgj_6pG58 🎙️ Listen to The Offshore Marketer Podcast:Apple: https://pod.link/1559006138.appleSpotify: https://pod.link/1559006138.spotifyAll other platforms: https://pod.link/155900613
This episode features guest John Horn from Stub Group.John is the CEO of Stub Group, a digital advertising agency and a premier Google Ads Partner. Tired of spending money on ads and not having them work?Well, the Stub Group is focused on Paid Advertising That Actually Works.We dive into various topics such as:- How to spend money more effectively- Strategies for staying out of Google & Facebook "Jail" in a constantly changing environment;- Pay-per-click advertising;- And many more.Watch it on Youtube - https://www.youtube.com/watch?v=HEW0vA0YaGk&t=87sFinally, find out about some of the biggest mistakes companies make when looking to hire an Advertising Marketing Agency (they might not be what you think).So, if you are looking for someone to help with your pay-per-click advertising who can actually deliver results, get in touch with John Horn at Stub Group:https://stubgroup.com/--------------------------------Don't forget to signup for our newsletter - https://offshoremarketer.com/listen🎙️ Listen to The Offshore Marketer Podcast: Apple: https://pod.link/1559006138.appleSpotify: https://pod.link/1559006138.spotifyAll other platforms: https://pod.link/1559006138
Leonard Scheiner has been helping law firms, solo attorneys, and business owners for the past decade with a focus on developing their brand, marketing for new clients, and predictably growing the revenues and online authority for his clients.One firm achieved a 300% increase in revenue, while others have earned millions of dollars worth of new business driven by Leonard’s frameworks and tactics. Today, he’s the CEO at Geek Haus, a law firm marketing agency based in Los Angeles.Watch it on YoutubeDon't forget to reach out to Leonard at Geek Haus, if you have any marketing challenges! Web: https://gogeekhaus.com/E: support@gogeekhaus.comContact Leonard:Web: https://www.leonardscheiner.com/Instagram: https://www.instagram.com/leonardsche...FB: https://www.facebook.com/leonardscheinerDon't forget to signup for our newsletter - https://offshoremarketer.com/listen🎙️ Listen to The Offshore Marketer Podcast: Apple: https://pod.link/1559006138.appleSpotify: https://pod.link/1559006138.spotifyAll other platforms: https://pod.link/1559006138
We are back with a new episode with a great guest, Naresh Vissa who is the Founder & CEO of Krish Media & Marketing. We dived into several different topics:Getting your 1st client;Creating your own agency;Process of writing a book;Reach out to Naresh Vissa: Naresh Vissa (www.nareshvissa.com) Krish Media & Marketing (www.krishmediamarketing.com) Host of The Work From Home Show (Podcast): www.WorkFromHomeShow.com Don't forget to signup for our newsletter - https://offshoremarketer.com/listen
Overview Of 2021

Overview Of 2021

2022-01-0113:52

As 2021 ends, I talk about various aspects that I had to endure in order to make the best of 2021 and what’s I’m looking to do at the start of 2022.I answer the following questions:How have I grown?What challenges did I face?What did I learn?
For The Dreamers

For The Dreamers

2021-12-2616:43

In this episode, I go through a profiling tool I found out recently to see what kind of Entrepreneur I am. This helped me identify the things that I like to do and the things that I find "resistance" in doing.You will also find out about the following topics in this episode:- Personality Traits;- Types of Entrepreneurs;- What Type of Entrepreneur am I;
In this episode, I did some research on the history of entrepreneurship and the history of marketing. My father reminded me about something that made me take the conclusion of by knowing where you came from (or your roots), you can "speculate" where you are going to go.Here's what to expect:History of EntrepreneurshipHistory of MarketingWho was the first EntrepreneurDon't forget to follow us on Facebook, Instagram, and signup for our newsletter on offshoremarketer.com/listen
In this episode, I’m relaunching the show and going through my plans for the show this season and going forward.I had to put quite a bit of thinking and I hope you’re excited as I am about my plan.Don’t forget to subscribe to our show on offshoremarketer.com————————————————————————————————Transcript: “Welcome back. My name is Fabio Boulle and welcome back once again to the offshore marketer show, it’s been quite a while, to say the least, obviously, if you have followed the show last episode and I kind of close out the season one was that I actually had to do an emergency treatment in Houston, which was, we actually traveled and spent about five months or something.And so I’d say 2031, it’s been quite a year for me, given that I had to spend quite a while in, in US, which I actually enjoy. But, you know, I was still apart from my family my newborn baby at the time. Now he is about seven months old, almost eight months. But I can finally say I’m back in good health.Still recovering, you know, I still have to get through my emotions of getting my strength back, getting fit again, and going through a cancerous disease, it’s always quite something unique in your life and something that I don’t wish anyone goes through. And I am lucky that you know, I’m here, I’m alive.But nevertheless, we are going ahead with a show. And today it’s all about what we actually going to plan, or going to do so stick around in the next 10 minutes so that I can show you, what am I going to do for the next couple of months, maybe a year. But first of all, don’t forget to subscribe to our podcast, whether you are on iTunes, Spotify Amazon Google, don’t forget to subscribe to the show. So first of all, I want to say thank you to Dr. Lee and his team at MD Anderson in Houston, who treated me.It was because of Dr. Lee’s advice to treat this Hodgkin’s disease that I actually made it. I was able to go through this treatment, there was actually a clinical trial and the good news is that everyone actually was in remission. I’m not sure if I should be telling this, but Hey, it’s good news.I think it’s really good news. Right. Also, my parents that, you know, really supported me on sending me out to Houston, as well as my dad’s specifically cause he actually went in with me and he spent all the treatment there. So I wasn’t really alone.So it was very, very good to have him around a while during these treatments because you don’t, you just feel very moody, very bad, you know, and those who have been through cancer and chemo, it’s really something that I wish no one could ever go through. Lastly, my wife, and also those who carried me in prayer.I believe in prayer. I believe in prayer really helps and really makes unique changes in your life. And so my wife and those who were with her really prayed for my healing. And so my wife was just as strong as she could ever be taking care of our children.Maintaining her emotional health so that she could see me back here in Mauritius. And so. It was kind of interesting when I come back to Mauritius, I got these cowboy hats in the stockyards in Fort worth which is about, 20, I think, 30 miles from Dallas.And it was pretty cool to actually see these Cowboys and them riding bulls and horses and wild bulls. And so when I arrived in brushes, it’s kind of was interesting to see all the Mauritians looking at this guy wearing a cowboy hat thinking where&r
Around the 10th of May of 2021, Doctors in Mauritius found a small lump on my neck which then I was diagnosed with an illness called Hodgkin’s Lymphoma Disease. Basically, it is a blood cancer.Although it sounds worse than it is, this type of disease was found quite a while ago (30 years ago or so) and 90% of patients recover & stay in remission after 5 years. Also, it only affects around 9000 people in the US per year.Everything happened so fast that after 2 weeks of being diagnosed, I left the tiny island of Mauritius to come to get treated in Houston, Texas. I had to leave my wife (Francesca) and my 2 children (Johanna, three years old, and Jean, 3 months old).
In this episode, I talk to Ronnie Teja about how to build a successful brand and avoid mistakes that made Ronnie a better brand builder. Here are the topics we covered: Coming up with the idea of your product;Building and Sourcing the Product (and the actual process);Launching Business and how to find your first customer;Growing the Business and which tools Ronnie recommends;If you want to connect with Ronnie Teja, feel free to reach out to him via his Social Media (or by email): Instagram @ronniesteja LinkedIn @ronniesteja Email: Ronnie@branzio.com Also, don’t forget to check out Branzio.com.
I reveal to you what has been happening behind the curtains and what is coming up next on the show for the next few weeks.
I speak with a Social Media Ads specialist, Arman Ananian, on how leveraging the power of advertising can help you grow your business and dominate your market.Today you’ll learn about:– What would you do if you started an online business and wanted to start advertising? – Which social media platform should you use for Advertising? – How much on average should a business expect to pay for per lead? – Does the ad copy help keep the costs down? – Why should you consider working with an agency? – What has Arman learned after running advertising campaigns for more than 200 different businesses?Resources/Links:If you are looking for an ad agency or want to get in touch with Arman Ananian, visit arevmedia.com Business : support@arevmedia.com
 We have our first guest, James Briscall where we discuss why it is so important to have in mind a Client Avatar when running starting a business or running your marketing.James also shares his concept of the “2 am voice” which gives us clues of what a particular client avatar may be thinking (or fearing) during those sleepless hours.You can view the video of the interview via our Youtube Channel: https://www.youtube.com/watch?v=r5SgYTvMOUIDon’t forget to subscribe and hit the like button, if you enjoy this episode.Go to OffshoreMarketer.com to listen to other episodes.———————————————————–If you want to connect with James Briscall, you may do so by reaching out to him on:– LinkedIn: https://www.linkedin.com/in/business-growth-strategist-idea-synthesizer-innovative-problem-solving-strategies/– Email: jrbriscall@gmail.com 
I run through some data where you can find out which is the best country to have a business and lifestyle (quality of life). I also answer an important question why know is important to have this in mind.Data:Ease of Doing Business – https://en.wikipedia.org/wiki/Ease_of_doing_business_indexQuality of life – https://www.worlddata.info/quality-of-life.phpConnect with me:LinkedIn: https://www.linkedin.com/in/fsboulle/Instagram: https://www.instagram.com/fabioboulle/Episode: https://offshoremarketer.com/podcast/planning-is-caring/Guest-Interview: https://offshoremarketer.com/showtime/–Transcript—Welcome back, everyone. This is Fabio, hope you’re doing well. it’s been a tough week, i must say… We are in confinement/lockdown. It seems that today the 13th of March we have about 150 cases of coronavirus. And so everyone is pretty much at home working most of us. I guess I am. And that’s where we are.This is where I guess the new normal is back. We have not had this virus in the island process since I believe was March last year, so it’s been a year. Or at least, maybe, more than a year. And so, we kind of like, within Mauritius, felt a bit grateful for not having, and not going through these lockdowns and so forth.And you know it, ***** man. It ***** when you have to confine. And I now totally understand. I mean, I remember from last year, but you know I totally understand those families that are stuck in a new apartment and it’s not my case, but man, if it was I really appreciate you and feel your pain.. and I’ve got a big garden in a sense that it’s all open and, so forth, even though it’s a more humble house. We still have access to the beach on the private part of this community that we are in. But it is still difficult for me, or my wife, Francesca. Especially with our  2 ½-year-old, sometimes we get a bit crazy… de
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Listen to this episode if you need some guidance in finding your idea based of a hobby, interest, mission and so forth.- Transcript -This is Fabio here.Welcome back to the show and I’m pleased to have you here, today. Today we’re going to talk about, first of all, first of all, we are one week late and I’ll explain to you why the reason is.One of my family members. We just had a family member pass away and it was someone iconic to us. It’s been a period of mourning. And it’s just been that really. That’s why we are one week late and that’s why there was no episode last week. However, I went over and beyond on the content so I think this is probably going to be one of the best episodes. And I don’t say this lightly, but it’s probably going to be one of the best episodes I’ve done the show because I went deep into the actual content and so stick around. Bby the end of this episode, I’m actually going to tell the, perhaps a surprise, a surprise, that’s going to happen very soon. And, so yeah, let’s get this over with, and so I’ll come back to you in just a few moments, but first of all, let’s ring this bell. I’ve been liking this ringing of the bell. All right. So today we’re going to talk about if your idea, or my idea, is worth actually my time and the reason we want to do this is to see actually, if you have a spectacular idea, like something that you think you can make it trillion dollars, or even just thousand dollars, who knows a hundred dollars, whatever… something that a can start as a hobby and it goes from hobby to actually full time. And so that’s what we’re going to do in this episodes, so to find out where should actually start, what type of products, probably, you can choose from. And as well, we’re going have some sort of case studies that I’m going to talk to you about from big brands around the world that try to get into different countries, but actually didn’t work because probably didn’t listen to the country’s culture. So, yeah. Are you ready? Let’s do this. Where to start, where to find that idea. Let’s say you have an idea based on something that you think it’s hobby. And you may think is work as a hobby based on your own experience. And it could be something that you’ve done for a long time. Like a skill. Could be something that you believe in. And, you know, once you get that idea, you have this feeling, maybe you’re one of those persons who have lots of ideas, lots of different things come to your mind, constantly, abundantly. You think, “I can do this, I can do that”. And you think you are going to change the world, move the mountains and build this awesome idea into an actual business, and so forth. But on the other hand, you’re probably are one of those persons, probably like me, at least in the initial phase that I had no idea, what the heck am I going to sell? I don’t even know if I want to start a business. I was like, dude… Why? You kind of feel it discouraged. You don’t e
In this episode, I talk about a topic that I discussed before but I go deeper when speaking about your customer persona.Topic 1: Who is your customer persona?Topic 2: Where do you find your customer persona?Topic 3: Cheat Sheet of Customer Persona Example.  
A New Chapter in the show where I talk about what are the plans for 2021.
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